Manhattan Hot Dog
Manhattan Hot Dog is a French food manufacturer and brand operator that sells proprietary hot dog equipment, IQF sausages and buns, sauces, and a turnkey partner concept to 1,500-plus leisure, travel, retail, and food-service venues across France, and to consumers via a dedicated e-commerce site.
- Company typePrivate
- Founded2004
- HeadquartersRousset, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Manhattan Hot Dog does
Manhattan Hot Dog is a French privately held (SARL SENET-MANHATTAN HOT DOG) food and beverage manufacturer and brand operator founded in July 2004 and headquartered in Rousset (Bouches-du-Rhône). The company sells a turnkey American-style street-food proposition built around three integrated pillars: proprietary hot dog equipment (steam carts such as the Visio Cart and Micro Cart, the Ovni Press, Corn Dog Grill, Vitrine Chauffante display case, and Sauce Station); consumables including IQF sausages in beef, poultry, halal, and vegetarian variants, corn dogs, hot dog and burger buns, plus a range of squeeze sauces and condiments; and a turnkey partner program (MHD PARTNERS) covering branding, training, and merchandising for on-premise operators.
The company generates revenue through three largely concurrent channels: a B2B equipment-and-consumables e-commerce shop at shop.manhattanhotdog.com serving the 1,500+ partner points of sale; license-style participation fees and recurring consumable revenue from the MHD PARTNERS concept (operated across cinemas, theme parks, water parks, zoos, music festivals, stadiums, highway rest areas, and food-service accounts such as Sodexo); and a newer B2C online store at hotdogparty.fr targeting at-home parties and individual consumers. Retail distribution into French GMS (Carrefour, Leclerc, Super U) frozen and fresh sections addresses the at-home grocery occasion at scale.
Underlying technology is mechanical rather than digital: aluminum-Teflon presses, bain-marie warming systems capable of maintaining product temperature for four hours, steam-cooking dual-regulation units achieving up to 100 hot dogs per hour, and IQF sausage production with beech-wood smoking above 70°C using a proprietary spice blend. Headcount is reported at 1–10 employees and registered share capital is €7,500, indicating an asset-light, partner- and distribution-led operating model in which consumer-facing activity occurs primarily through venue operators rather than directly employed staff.
Manhattan Hot Dog firmographics
Firmographics- Name
- Manhattan Hot Dog
- Legal name
- SARL SENET-MANHATTAN HOT DOG
- Website
- https://manhattanhotdog.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manhattan Hot Dog is a French food manufacturer and brand operator that sells proprietary hot dog equipment, IQF sausages and buns, sauces, and a turnkey partner concept to 1,500-plus leisure, travel, retail, and food-service venues across France, and to consumers via a dedicated e-commerce site.
- Ownership category
- akta.pro rank
Manhattan Hot Dog industry classification
Industry- Product category
- Hot Dog Manufacturing & Foodservice Equipment
- NAICS
- Other Snack Food Manufacturing (311919), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Food Service Contractors (722310)
- SIC
- Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)
- akta.pro secondary industries
- Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)
Keywords
Where Manhattan Hot Dog is headquartered
LocationHeadquarters
- HQ city
- Rousset
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Manhattan Hot Dog business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- B2B Equipment and Supplies Sales: Sells professional hot dog equipment (cooking machines, carts, sauce stations) and consumable supplies (sausages, breads, sauces, condiments, packaging) to business partners through the shop.manhattanhotdog.com B2B e-commerce platform. Pricing varies by product category with volume discounts on frozen products.
- B2C Online Sales: Consumer e-commerce platform at hotdogparty.fr selling products for home use, parties, and events. Targets individual customers wanting authentic New York-style hot dogs at home.
- Partner Program Licensing: MHD PARTNERS program where establishments license the Manhattan Hot Dog concept, receiving equipment, training, supplies, and branding support. Partners operate hot dog corners or stands in various venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Squeezes (Mayo, Ketchup, Cheddar, Moutarde) |
| Unit Pricing | Pay-as-you-go | Hot Dog Packs |
| Unit Pricing | Pay-as-you-go | Sausages (96 units) |
| Unit Pricing | Pay-as-you-go | Equipment - Carts and Stations |
| Usage-based | Pay-as-you-go | Frozen Products Delivery |
| Unit Pricing | Pay-as-you-go | Merchandising and Packaging |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Manhattan Hot Dog product offering
Product offeringCore offering
Manhattan Hot Dog manufactures and distributes hot dogs, bagels, and desserts together with the professional equipment needed to serve them, including branded cooking machines (Ovni Press), sauce stations, and carts. The company runs a B2B partner program (MHD Partners) with locations across France and a direct-to-consumer online shop (hotdogparty.fr) for home consumption packs.
Product overview
Manhattan Hot Dog is France's leading hot dog brand offering a comprehensive American-style street-food portfolio. The company provides three main product categories: (1) Professional Equipment including hot dog machines (Visio Cart, Micro Cart), the Little Corner mobile cart, Ovni Press, Corn Dog Grill, heated display cases, and Sauce Station; (2) Frozen Products encompassing hot dog boxes (beef, pork, poultry), individual sausages (beef, pork, poultry, veggie), corn dogs, hot dog buns, and burger buns; (3) Grocery/Condiments including squeeze sauces (mayo, cheddar, ketchup, mustard), nachos kits, crispy onions, and pickles; (4) Merchandising items including branded apparel, packaging, and POS materials. The offering is distributed through two online shops: a professional B2B shop (shop.manhattanhotdog.com) and a consumer party shop (hotdogparty.fr), enabling establishments to offer authentic New York-style hot dogs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 100 hot dogs per hour with Visio Cart equipment
- +3 more outcomes
Companies that use Manhattan Hot Dog
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Manhattan Hot Dog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Manhattan Hot Dog partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AqualandcoreWater park concession partner offering Manhattan Hot Dog products at Aqualand venues across France.
- BeauvalcoreZoo and nature park concession partner providing hot dog offerings to visitors.
- CarrefourcoreMajor supermarket chain distribution partner for Manhattan Hot Dog frozen and fresh products in retail stores.
- EurockeennescoreMusic festival concession partner providing hot dog offerings during the annual Eurockeennes festival.
- FuturoscopecoreTheme park concession partner at Futuroscope offering hot dog products to park visitors.
- Gaumont PathecoreCinema chain concession partner providing hot dog snacks at Pathe cinema locations.
- LeclerccoreSupermarket chain distribution partner for retail sale of Manhattan Hot Dog products.
- MarinelandcoreMarine park concession partner at Marineland locations.
- MikominorFood service distributor partnership for product distribution.
- MusilaccoreMusic festival concession partner at Musilac festival.
- SodexocoreMajor catering and food service company partnership for institutional feeding and events.
- SpirouminorEntertainment venue partner offering hot dog products.
- TotalcoreHighway service station concession partner for Total Energies and affiliated stations.
- U (Super U)coreSupermarket chain distribution partner (U Group/Super U) for retail product distribution.
- Wave IslandcoreWater park concession partner at Wave Island.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Manhattan Hot Dog competitors and assessment
Company assessmentDirect peers
- Hebrew National: Premium kosher hot dog brand owned by Conagra, sold through North American retail and foodservice. Comparable as a focused hot-dog/sausage brand competing on authenticity, quality, and supermarket presence against private label and incumbent brands.
- Fleury Michon: French prepared foods manufacturer with strong presence in supermarket deli and chilled prepared meal sections. Comparable in offering branded, packaged protein products to French GMS channels with similar scale and customer overlap.
- Justin Bridou: Leading French charcuterie and sausage brand owned by Cofco. Directly comparable to Manhattan Hot Dog on the processed sausage side, with similar retail distribution in French supermarkets and overlapping convenience/snacking occasions.
- Nathan's Famous: Iconic American hot dog brand with retail packaged products, foodservice distribution, and venue licensing at Coney Island, sports venues, and travel hubs. Highly analogous business model combining branded meat products, partner-operated corners, and venue concessions.
- Picard Surgelés: France's leading frozen food retailer carrying prepared meals, breads, and desserts. Comparable in distributing frozen baguettes, pastries, and prepared entrées through a B2C/retail channel and partnering with brand suppliers for in-store assortment.
- Herta (Barilla Group): Major French processed meat brand best known for hot dogs, bacon, and deli meats. The most direct branded competitor in French supermarket shelves, sharing distribution channels with Carrefour, Leclerc, and Auchan.
- Roller Grill International: French manufacturer of professional cooking equipment including hot dog rollers, grills, and bain-marie units. Directly comparable as a supplier of proprietary machinery to the snack/convenience/foodservice market that Manhattan Hot Dog also targets.
Broad incumbents
- McDonald's France: Dominant QSR chain in France with high-volume snack and hot-dog-adjacent menus, travel-area locations (highways), and concession partnerships with venues Manhattan Hot Dog also serves. Sets the competitive bar for throughput and price in French snack occasions.
- Oscar Mayer (Kraft Heinz): Mass-market packaged hot dog and lunch meat brand owned by Kraft Heinz with deep retail penetration. A broader incumbent that anchors the global hot dog category and competes for the same supermarket shelf space and consumer snack occasions.
Others
- Sodexo: Listed as both a customer and a contextual peer: a global food service and facilities management company that operates concessions across entertainment, corporate, and travel venues. Overlaps in venue types (cinemas, stadiums, transport) where MHD corners compete for placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Manhattan Hot Dog social profiles
Digital presenceManhattan Hot Dog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manhattan Hot Dog leadership team
Management profileNumber of profiles
Profiles1 record
Manhattan Hot Dog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manhattan Hot Dog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manhattan Hot Dog
What does Manhattan Hot Dog do?
Manhattan Hot Dog manufactures and distributes hot dogs, bagels, and desserts together with the professional equipment needed to serve them, including branded cooking machines (Ovni Press), sauce stations, and carts. The company runs a B2B partner program (MHD Partners) with locations across France and a direct-to-consumer online shop (hotdogparty.fr) for home consumption packs.
Is Manhattan Hot Dog a public or private company?
Manhattan Hot Dog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manhattan Hot Dog founded?
Manhattan Hot Dog was founded in 2004. It employs 1 to 10 people.
Where is Manhattan Hot Dog based?
Manhattan Hot Dog is headquartered in Rousset, France, in the Europe region.
How does Manhattan Hot Dog make money?
Three revenue lines are on record. B2B Equipment and Supplies Sales are the primary driver. The others are B2C Online Sales and partner Program Licensing.
Who are Manhattan Hot Dog's main competitors?
Direct peers on record are Hebrew National, Fleury Michon, Justin Bridou, Nathan's Famous, Picard Surgelés, Herta (Barilla Group) and Roller Grill International. Broad incumbents are McDonald's France and Oscar Mayer (Kraft Heinz). Sodexo is listed as an others.
Does Manhattan Hot Dog have an API?
No public API is recorded for Manhattan Hot Dog.
What industry is Manhattan Hot Dog in?
Manhattan Hot Dog's product category is Hot Dog Manufacturing & Foodservice Equipment. Its primary akta.pro industry code is AFANAEAG, Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats), with a secondary code of AFANAEAC, Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified). Its NAICS code is 311919 and its SIC code is 2013.