AD Noticias

What AD Noticias does

AD Noticias is a digital-first regional news platform headquartered in Toluca, State of Mexico, operated by Unocero Laboratorio Multimedia. It publishes free, advertising-supported journalism focused primarily on State of Mexico (Edomex) politics, society, security, and municipal governance, with secondary coverage of national and international news. The core product portfolio consists of a WordPress-based website (adnoticias.mx) delivering news, opinion, and long-form investigative reports, complemented by a YouTube streaming channel hosting two shows: Conversatorio AD (Edomex political and social issues) and Conversatorio Diablo (Toluca FC football coverage). The opinion vertical features multiple recurring columns, including SDQ Ideario (analytical political commentary evolved from the 35-year-old 'Se Dice Que' column), Malditas Dudas (investigative questions on power), and La Silla Eléctrica (satirical commentary).

The business model is purely ad-supported: the platform is free with no subscription or paywall, monetized through display advertising on the website and potentially sponsored content across its social channels. Distribution is multi-channel, spanning the owned website, YouTube, Facebook, X, WhatsApp, Telegram, and LinkedIn. The platform serves a consumer audience of State of Mexico residents and political observers, with no B2B customers or named advertisers disclosed. The company operates with a small editorial team (estimated 11-50 employees) including named contributors Marco Cancino, Janeth Rubi, Brenda Monroy, Jorge Petrikowski, and the Redacción AD collective, and has accumulated a content archive exceeding 2,678 pages across all news sections, indicating sustained publishing activity.

Name

AD Noticias

Legal name

Unocero Laboratorio Multimedia

Website

https://adnoticias.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AD Noticias is a digital-first regional news platform based in Toluca, Mexico, publishing free, advertising-supported journalism on State of Mexico politics, society, and sports via its WordPress website, YouTube streaming shows, and social channels.

Ownership category

akta.pro rank

Product category

Digital News Media

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Digital news platform
• Regional journalism
• Investigative reporting
• Streaming video media
• Political opinion column

Headquarters

HQ city

Toluca De Lerdo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital advertising: Display advertising on website and potentially sponsored content

Distribution channels1 record

Marketing channels6 records

Core offering

AD Noticias is a digital news portal that publishes regional journalism focused on the Estado de México, covering local politics, society, sports (especially Toluca FC), investigative reports, and opinion columns. It distributes content through its WordPress-based website and a YouTube streaming platform hosting Conversatorio AD (Edomex political/social issues) and Conversatorio Diablo (Toluca FC coverage). The outlet operates under the slogan "Periodismo Sin Complejos" and offers free access to readers supported by advertising.

Product overview

AD Noticias operates as a unified digital news media platform delivering regional journalism for the Estado de México. The portfolio consists of a WordPress-based website as the primary news distribution channel, integrated streaming video content through its Conversatorio AD and Conversatorio Diablo programs, an opinion section featuring multiple column formats (Se dice que, SDQ Ideario, Malditas Dudas, La Silla Eléctrica), and investigative Reportajes. The platform covers politics, sports (particularly Toluca FC), security, economy, and social issues across Edomex municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• SDQ Ideario: Opinion column analyzing political power dynamics in the State of Mexico, evolved from the traditional 'Se Dice Que' column after 35 years.
• Se Dice Que
• Malditas Dudas
• Conversatorio AD
• Conversatorio Diablo
• La Silla Eléctrica

Products and services

• AD Noticias Website (Portal)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• La Jornada: Major Mexican national newspaper with strong digital presence and opinion-driven political coverage. Comparable in opinion section depth (columnists, analytical pieces) and in-depth political reporting format that resembles AD Noticias's SDQ Ideario style.
• El Universal: One of Mexico's largest national newspapers with extensive digital operations covering politics, society, and sports. Comparable in editorial verticals (politics, opinion, investigations) and ad-driven model, but at significantly greater scale and national reach.
• Infobae México: Mexican edition of major Latin American digital news outlet covering national politics, society, and sports. Overlaps with AD Noticias in news, opinion, and digital ad-supported distribution, but operates nationally with substantially larger resources.

Direct peers

• Animal Político: Mexico City-based digital news outlet specializing in investigative journalism and political analysis. Comparable in its digital-first investigative journalism positioning, multi-format distribution (site + newsletter + video), and ad/sponsored content revenue model.
• Latinus: Digital-first Mexican news and political analysis platform with strong video/livestream distribution. Comparable as a politically focused digital media property leveraging YouTube and social channels for audience monetization.
• El Sol de Toluca: Local Toluca newspaper (part of Organización Editorial Mexicana) covering Estado de México news, politics, and community stories. Comparable as a regional legacy/local outlet covering the same geography and beats as AD Noticias.
• Milenio Estado de México: Regional digital news desk of national newspaper Milenio focused specifically on Estado de México politics, security, and society. Directly comparable in geographic focus and content verticals to AD Noticias, with a similar advertising-driven business model.
• El Heraldo de Toluca: Local Toluca/Edomex digital news outlet covering regional politics, crime, and municipal affairs. Comparable in geography, target audience (Edomex residents), and ad-supported digital distribution model.

Emerging players

• Mexicanos Contra la Corrupción y la Impunidad (MCCI): Mexican investigative journalism organization producing long-form reportajes on corruption and power, with growing video and newsletter distribution. Comparable in its investigative-only positioning, deep dives on Edomex-relevant political topics, and digital-first format.
• Eje Central: Mexico City-based digital news outlet focused on political analysis and investigative reporting. Comparable as a digitally native, politics-forward news property with a similar mix of news, opinion columns, and reportajes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ADNoticias
• Xx.com/ADNoticiasMex
• Facebookfacebook.com/ADNoticiasMX
• LinkedInlinkedin.com/company/unocero-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Noticias