Avenue Right

What Avenue Right does

Avenue Right, Inc. is a privately-held media buying and digital advertising agency headquartered at 68 Broadway North #204 in Fargo, North Dakota. Founded in 1982 as Multiple Media Consultants, the company has operated for over four decades in the Fargo and Red River Valley market, evolving from a traditional TV and radio advisory firm into a full-service agency spanning Google Ads, social media (Instagram, Facebook, YouTube, Twitter, Snapchat, LinkedIn), streaming services (Hulu, Pandora, Spotify, Connected TV), and traditional media (broadcast/cable TV, radio, newspaper, magazines, and billboards). It holds Google Partner certification and places campaigns across more than a dozen advertising platforms on behalf of clients.

The company operates on a pay-as-you-go pricing model with no contracts, no retainers, and no monthly fees, positioning itself against traditional agencies that lock clients into recurring engagements. Customer acquisition is sales-led and primarily regional, relying on direct outreach via phone, email, website contact forms, and in-person consultation. Named clients span healthcare (Lumen Vision), banking (Bell Bank), automotive (Kia of Fargo), sports (NDSU Athletics), manufacturing (Horn Plastics), and senior living (Eventide Senior Living), indicating a horizontally-segmented SMB and mid-market focus rather than deep vertical specialization.

The underlying technology stack consists of standard third-party advertising platforms (Google Ads, Meta Business, Hulu ad console, etc.) rather than proprietary systems, and the company has no disclosed mobile app, no API, and no AI/ML capabilities. With 11-50 employees and a single disclosed capital event of $1,131,250 in 2011, Avenue Right appears to be a bootstrapped, founder-operated regional services business with no external institutional investors, no parent company, and no subsidiaries.

Name

Avenue Right

Legal name

Avenue Right, Inc.

Website

https://avenueright.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Avenue Right, Inc. is a Fargo, ND-based media buying and digital advertising agency founded in 1982 that places Google, social media, streaming, and traditional media campaigns for local and regional SMB and mid-market businesses across the Red River Valley on a pay-as-you-go basis with no contracts or retainers.

Ownership category

akta.pro rank

Product category

Advertising Agency / Media Buying Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Sponsorship & Sports Media Rights Buying (BPAFABAH)

Keywords

• Media buying services
• Digital advertising agency
• Google Ads management
• Social media advertising
• Traditional media planning

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Media Buying Services: Avenue Right generates revenue through media buying services across multiple advertising platforms including Google, social media, streaming services, and traditional media. They charge for their expertise in placing advertising rather than requiring retainers or monthly fees, making them unique in the advertising agency space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Avenue Right is a media buying and digital advertising agency that plans, places, and manages advertising campaigns for businesses across Google Search Ads, social media platforms (Instagram, YouTube, Facebook, Twitter, Snapchat, LinkedIn), streaming services (Hulu, Pandora, Spotify, Connected TV), and traditional media (TV, radio, newspaper, magazines, billboards). The agency operates on a no-contracts, no-retainers, no-monthly-fees model, charging for media buying expertise on a pay-as-you-go basis.

Product overview

Avenue Right is a media buying and digital advertising agency that operates as a single unified service offering across four distinct advertising channels. The company provides Google Advertising (search engine ads), Social Media Advertising (across Instagram, YouTube, Twitter, Facebook, Snapchat, LinkedIn), Streaming Services (Hulu, Pandora, Spotify, Connected TV platforms), and Traditional Media (TV, radio, newspaper, magazines, billboards). Originally founded as Multiple Media Consultants in 1982, the agency has evolved from TV and radio advertising to encompass full digital and traditional media buying services. The company does not require contracts, monthly fees, or retainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Advertising Search engine advertising service in which Avenue Right creates, manages, and optimizes Google Search Ads campaigns on behalf of business clients. Campaigns are tailored to the client's business, target geography, and budget so that ads appear when users search for relevant products or services.
• Social Media Advertising Paid social media advertising service covering Instagram, YouTube, Facebook, Twitter, Snapchat, and LinkedIn. Avenue Right manages ad campaigns, promotions, giveaways, and Snapchat geo-filters for clients who want to reach audiences on social platforms.
• Streaming Services Advertising Digital advertising placement service across streaming platforms including Hulu, YouTube, Pandora, Spotify, and Connected TV (e.g., HGTV Go, Pluto, Samsung TV Plus, ESPN, AMC, A&E, Discovery, TLC, Fubo TV). Campaigns can be targeted by geography, age range, and income with guaranteed views and impressions.
• Traditional Media Buying Traditional advertising placement service covering broadcast TV, cable TV, broadcast radio, newspaper, local and national magazines, static billboards, and digital billboards. Avenue Right applies its market knowledge to plan and negotiate traditional advertising purchases for clients.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationAvenue Right is a certified Google Partner, having demonstrated a proven track record working with Google and providing advertising solutions for clients through Google Ads platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company whose agencies (Mindshare, GroupM, Essence) buy media at massive scale across TV, digital, social, and CTV. Comparable as a media buying services provider but operates at vastly greater scale and serves global enterprise clients.
• Publicis Groupe: Global advertising holding company with major media buying arms (Publicis Media, Starcom, Zenith). Overlaps with Avenue Right's media buying services but addresses enterprise and global accounts through agency networks like Leo Burnett and Saatchi & Saatchi.
• Omnicom Group: Global advertising holding company with media buying operations through PHD, OMD, and Hearts & Science. Comparable in offering cross-channel media planning and buying services but at global enterprise scale rather than regional SMB focus.
• Interpublic Group: Global advertising holding company with media buying operations through Mediabrands (UM, Initiative, Magna). Comparable in offering full-service media planning and buying across digital and traditional channels, but serves primarily enterprise and global clients.

Direct peers

• Disruptive Advertising: Utah-based digital marketing agency focused on paid media buying (Google Ads, social, programmatic) for mid-market and enterprise clients. Directly comparable in offering (multi-channel paid media management) and target customer (growth-oriented businesses needing outsourced ad buying).
• KlientBoost: Digital marketing agency specializing in PPC, paid social, and CRO for SaaS and e-commerce clients. Comparable as a performance-focused paid media buyer managing Google and social ad campaigns for SMB and mid-market clients.
• LYFE Marketing: Social media marketing agency offering paid social campaign management across Facebook, Instagram, LinkedIn, and TikTok. Directly comparable in the social media buying subset of Avenue Right's services, targeting SMBs seeking outsourced social advertising.
• AdShark Marketing: Digital marketing agency offering paid search, paid social, and SEO services to small and mid-sized businesses. Directly comparable in paid media buying across Google and social platforms with similar SMB target market.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing paid media management (Google, social, display), SEO, and web design to SMBs. Comparable across the multi-channel paid media buying offering and SMB customer focus.
• Hero Digital: Independent digital agency offering media planning, paid media buying, and marketing strategy to mid-market and enterprise clients. Comparable in providing multi-channel paid media management to growth-oriented businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AvenueRight
• Facebookfacebook.com/avenueright
• LinkedInlinkedin.com/company/avenue-right

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue Right