Imagine Labs
Imagine Labs is a Beirut-based creative studio and AI software company, part of C9 Ltd., offering branding and design services to mission-driven organizations alongside the Revenue.AI SaaS platform for CPG, life sciences, and commodity trading enterprises.
- Company typePrivate
- Founded2015
- HeadquartersBeirut, Lebanon
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Imagine Labs does
Imagine Labs is a Beirut-headquartered creative studio and software company operating as part of C9 Ltd., delivering two distinct but co-marketed offerings: a professional services practice covering branding, research, campaigns, web development, experience design, and content creation for mission-driven organizations, and a proprietary AI-and-Big-Data SaaS platform branded Revenue.AI that targets enterprise customers in Consumer Packaged Goods, Medicine & Life Sciences, and Commodity Trading.
Revenue.AI is the core technology product and is structured as a modular platform comprising a Portfolio Architecture module for brand and product portfolio optimization, a Precision Pricing module for real-time pricing and simulation, a Tailored Promotion module for personalized cross-channel promotion planning, and a Capable Organization AI chatbot for delivering actionable alerts to internal teams. The platform ingests structured product, pricing, media investment, and market data, supports predictive analytics and what-if scenario modeling, integrates with back-office systems including SAP Hana, and claims GDPR-compliant data handling. Operating geographies are claimed as global, though the only disclosed office is the Beirut lab at Tayar Center in Sin El Fil.
The business model combines project-based professional services revenue with what is intended to be subscription-based recurring SaaS revenue from Revenue.AI. Go-to-market relies on direct enterprise engagement through website, email, and phone, supplemented by free live scoping sessions positioned as no-strings-attached workshops. Pricing is not publicly disclosed. The company is privately held, was founded in 2015, reports a headcount of 11-50, and discloses a single leadership figure—founder Badr Aboulhosn. No customer logos, revenue figures, funding rounds, or patent portfolio are disclosed in the available materials.
Imagine Labs firmographics
Firmographics- Name
- Imagine Labs
- Legal name
- Imagine Labs, part of C9 Ltd.
- Website
- https://imaginelabs.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imagine Labs is a Beirut-based creative studio and AI software company, part of C9 Ltd., offering branding and design services to mission-driven organizations alongside the Revenue.AI SaaS platform for CPG, life sciences, and commodity trading enterprises.
- Ownership category
- akta.pro rank
Imagine Labs industry classification
Industry- Product category
- Brand Design and Creative Studio Services
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)
Keywords
Where Imagine Labs is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
Imagine Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Design and Branding Services: Professional services including brand strategy, visual identity, research, campaigns, web development, experience design, and content creation for mission-driven organizations.
- Revenue.AI Platform Subscription: AI-powered on-demand revenue growth management platform offered as a SaaS solution for CPG, Medicine & Life Sciences, and Commodity Trading industries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Imagine Labs product offering
Product offeringCore offering
Imagine Labs is a Beirut-based design and technology studio that delivers brand strategy, visual identity, research, campaign design, web development, experience design, and content creation services for mission-driven organizations. The company also builds and sells Revenue.AI (RAI), an AI and Big Data-powered SaaS platform for revenue growth management that serves Consumer Packaged Goods, Medicine & Life Sciences, and Commodity Trading enterprises through modules for portfolio architecture, precision pricing, tailored promotions, and AI chatbot-driven organizational intelligence.
Product overview
Imagine Labs operates as a creative studio offering two distinct portfolios: a proprietary AI-powered SaaS platform called Revenue AI for revenue growth management, and professional services spanning branding, research, campaigns, web development, experience design, and content creation. Revenue AI is the core technology product—a modular platform with capabilities for portfolio architecture, precision pricing, tailored promotions, and AI-powered organizational intelligence for CPG, life sciences, and commodity trading clients. The service offerings complement the product by addressing broader brand and digital transformation needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Revenue AI (RAI) Platform AI and Big Data-powered digital assistant platform for revenue growth management, delivered as SaaS to Consumer Packaged Goods, Medicine & Life Sciences, and Commodity Trading enterprises. Includes Portfolio Architecture, Precision Pricing, Tailored Promotion, and Capable Organization modules for faster, data-driven decision making.
- Branding Services Brand strategy, naming, visual identity and logo design, brand guidelines, custom type design, print, and packaging services for mission-driven organizations.
- Research Services Co-creation workshops, journey mapping, audience and competitor insights, brand and content audit, testing, and usability services for mission-driven organizations.
- Campaign Services Concept and design, marketing engagement and launch strategy, event collateral, social media assets, and editorial calendars for mission-driven organizations.
- Web Services Information architecture, content strategy, UX and accessibility, responsive full stack development, content management systems, mobile apps, and custom integrations for mission-driven organizations.
- Experience Design Services Service design, interactive installations, retail and environmental design, wayfinding, and signage for mission-driven organizations.
- Content Services Copywriting and editing, video and animation, infographics, custom illustration, and photography for mission-driven organizations.
Companies that use Imagine Labs
Customer profileSegments4 records
Ideal customer profiles4 records
Imagine Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Imagine Labs partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Imagine Labs competitors and assessment
Company assessmentDirect peers
- Competera: AI-driven pricing platform for retail and CPG; closely comparable to Revenue.AI's Precision Pricing and Tailored Promotion modules targeting CPG customers.
- Vistaar Technologies: Provider of pricing and revenue management software for consumer products and life sciences companies; highly comparable to Revenue.AI's Precision Pricing and Portfolio Architecture modules.
- PROS Holdings: Public SaaS provider of AI-driven pricing and revenue management solutions for B2B and consumer-facing enterprises; directly comparable to Imagine Labs' Revenue.AI in targeting CPG and similar verticals with optimization tooling.
- Pentagram: Independent design agency offering branding, visual identity, and digital design; directly comparable to Imagine Labs' creative studio service line for mission-driven brands.
- Work & Co: Digital product studio combining strategy, design, and engineering; comparable to Imagine Labs' integrated branding + web development service offering.
- Zilliant: AI-powered pricing and sales optimization platform focused on B2B and manufacturing; comparable to Revenue.AI's pricing optimization capabilities and vertical SaaS positioning.
Broad incumbents
- Frog (Capgemini Engineering): Global design and innovation consultancy; comparable in offering strategy, branding, and experience design but operating at much larger scale as part of Capgemini.
Emerging players
- ClearDemand: Retail and CPG-focused price, promotion, and markdown optimization SaaS; competes in the same niche as Revenue.AI's CPG-focused modules.
- Engage3: Price optimization and competitive intelligence platform for retailers and CPG; comparable to Revenue.AI's pricing and shopper-insights use cases.
- a]Effectively (formerly a7.io): AI-driven revenue management for CPG brands; offers portfolio, pricing, and promotion modules that overlap directly with Revenue.AI's positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Imagine Labs social profiles
Digital presenceImagine Labs compliance and trust
Trust signalCompliance1 record
Imagine Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine Labs leadership team
Management profileNumber of profiles
Profiles1 record
Imagine Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine Labs
What does Imagine Labs do?
Imagine Labs is a Beirut-based design and technology studio that delivers brand strategy, visual identity, research, campaign design, web development, experience design, and content creation services for mission-driven organizations. The company also builds and sells Revenue.AI (RAI), an AI and Big Data-powered SaaS platform for revenue growth management that serves Consumer Packaged Goods, Medicine & Life Sciences, and Commodity Trading enterprises through modules for portfolio architecture, precision pricing, tailored promotions, and AI chatbot-driven organizational intelligence.
When was Imagine Labs founded?
Imagine Labs was founded in 2015. It employs 11 to 50 people.
Where is Imagine Labs based?
Imagine Labs is headquartered in Beirut, Lebanon, in the Middle East region.
How does Imagine Labs make money?
Two revenue lines are on record. Design and Branding Services are the primary driver. The others are revenue.AI Platform Subscription.
Who are Imagine Labs's main competitors?
Direct peers on record are Competera, Vistaar Technologies, PROS Holdings, Pentagram, Work & Co and Zilliant. Frog (Capgemini Engineering) is listed as a broad incumbent. Emerging players are ClearDemand, Engage3 and a]Effectively (formerly a7.io).
Does Imagine Labs have an API?
No public API is recorded for Imagine Labs.
What industry is Imagine Labs in?
Imagine Labs's product category is Brand Design and Creative Studio Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 513210 and its SIC code is 7370.