Association Point

What Association Point does

Association Point is a privately-held, US-based software company founded in 2001 and headquartered in Evanston, Illinois, serving condominium, townhome, and homeowner associations (HOAs) as well as the independent property managers and management companies that operate them. The company builds and sells a web-based association management and communication platform organized around three interconnected products: Homeowner Connect (interactive association websites with resident directory, document management, service requests, event calendar, surveys, and announcements), Manager Connect (a B2B management portal with portfolio management, vendor and contract management, online payment processing, and native QuickBooks integration), and Vendor Connect (a vendor portal enabling service providers to register, share licensing and insurance documentation, and access the platform's network of property managers and boards).

The underlying technology is a single web application shared across the three products, with customization, user-group permissions, and a tiered configuration layer that allows differentiated experiences for renters, homeowners, board members, and property managers. The platform supports online ordering through the company website, live product demonstrations, and a 24-hour-response Issue Tracker support system, with sales-assisted onboarding for larger associations and a self-serve motion for smaller ones.

The business model is subscription-based recurring revenue, with Homeowner Connect priced at $25-$75/month depending on unit count (free for associations with up to 50 units, plus a one-time $250-$500 setup fee), Manager Connect starting at $75/month for up to 500 units, and Vendor Connect at $125/year per vendor registration. Additional recurring fees apply for premium features (QuickBooks Integration, Online Payment processing, Custom Configuration). Go-to-market is direct-to-customer via the company website, toll-free phone sales, and a partnership-style channel in which property management companies distribute Association Point websites to their portfolio clients. The company has operated continuously for over two decades with a small employee base (11-50) and serves hundreds of associations and management companies.

Name

Association Point

Legal name

Association Point

Website

https://associationpoint.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Association Point, founded in 2001 and based in Evanston, Illinois, provides web-based communication and management software for homeowner associations, property managers, and vendors via its Homeowner Connect, Manager Connect, and Vendor Connect products on a subscription model.

Ownership category

akta.pro rank

Product category

Homeowner Association Management Software

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAFAH

HOA / Condominium Association Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAHAB

Homeowners Association (HOA) Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

Keywords

• Homeowner association software
• Property management software
• HOA management platform
• Association website platform
• Vendor portal software

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Homeowner Connect Subscription: Monthly subscription fees for association websites with tiered pricing based on number of units. Includes one-time setup fee. Associations with 50 units or less receive free websites (no monthly fee). Larger associations pay $25-$75/month depending on unit count.
2. Manager Connect Subscription: Monthly subscription starting at $75/month for up to 500 units. Allows property management companies to access all association websites from a central portal with additional features.
3. Vendor Connect Subscription: Annual vendor registration fee of $125 per year for vendors to access property managers and board members.
4. Setup Fees: One-time setup fees ranging from $250-$500 depending on association size, includes website setup and training for board members and administrators.
5. Premium Feature Add-ons: Additional fees apply for QuickBooks Integration, Online Payment processing, and Custom Configuration features beyond base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Association Point provides a web-based SaaS suite of three interconnected products for the homeowner association (HOA) ecosystem: Homeowner Connect (interactive community websites enabling board-resident communication, document management, and service requests), Manager Connect (a central management portal for property management companies with QuickBooks integration and portfolio management), and Vendor Connect (a vendor portal for service providers to reach property managers). The company serves condominium, townhome, and homeowner associations as well as the management companies and vendors that support them, primarily in the United States.

Product overview

Association Point offers a suite of three interconnected web-based products for condominium, townhome, and homeowner association (HOA) communities and property management companies. The core offering consists of Homeowner Connect (interactive websites for associations), Manager Connect (central management portal for property managers), and Vendor Connect (vendor portal for service providers). Associations with up to 50 units receive free websites. All products share a common architecture allowing integration between boards, managers, and vendors, with customization options to meet specific community needs.

Differentiator

Problem solved

Functional benefit

Brands

• Homeowner Connect: Interactive websites for condominium, townhome, and homeowner associations enabling board members to communicate and share information with residents effectively.
• Manager Connect
• Vendor Connect

Products and services

• Homeowner Connect Interactive website platform for condominium, townhome, and homeowner associations. Enables board members to communicate effectively within communities while providing homeowners with relevant information to increase transparency. Features include resident directory, email notifications, document management, service requests, event calendar, news & announcements, discussions, and surveys.
• Manager Connect Management portal for independent property managers and management companies. Allows management companies to streamline all aspects of routine operations for their clients from a central portal, offering interactive websites to all properties at reduced cost. Includes all Homeowner Connect features plus QuickBooks integration, manager portal, portfolio management, management team setup, vendor management, contracts & leases, to-do list, reminders, and online payment processing.
• Vendor Connect Vendor portal allowing vendors to offer their services to property managers and board members of condominium and homeowner associations. Vendors can sign up and get access to thousands of property managers and board members, update license and insurance information in one central location, and share it with multiple clients.

Quantifiable outcome

• Setup completed within five business days upon receipt of necessary information
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PayHOA: HOA-focused platform combining online payments, accounting, communication, and document management — a more modern, payments-centric competitor to Association Point's Homeowner Connect.
• Buildium: Web-based property management software with a dedicated HOA / community association module, resident portals, online payments, and accounting integrations — the closest functional analogue to Association Point's Homeowner Connect and Manager Connect.
• TOPS Software (MRI Software): HOA and condominium accounting and management software now part of MRI Software, serving community association managers with financials, work orders, and resident communications — directly comparable in target customer and workflow.
• Condo Control Central: Condo and HOA communication, tracking, and management platform with resident portals, announcements, service requests, and amenity booking — overlaps directly with Homeowner Connect's communication and document-management features.
• CINC Systems: Cloud-based community association management software with accounting, communication, and vendor tools aimed at HOA management companies — competes head-to-head with Association Point for the same management-company customer.
• Smartwebs: Cloud-based HOA management platform with homeowner portals, accounting, architectural review, and violation tracking — directly comparable feature set to Association Point's combined offerings.
• Vantaca: HOA and community association management platform offering accounting, homeowner portals, vendor management, and document workflows — directly comparable to Association Point's combined board/manager/vendor offering.

Broad incumbents

• AppFolio: Public, large-scale property management software platform serving residential, commercial, and community association managers with accounting, maintenance, and resident portals — competes with Manager Connect for the same property management company buyer.
• FirstService Residential: Large-scale residential property and community association management operator that often standardizes on its own (or partner) software platforms — a potential channel partner or competitor depending on go-to-market.

Emerging players

• HOA Software (by AppFolio / Wild Apricot ecosystem): Smaller, specialized HOA-website vendors and association management tools (e.g., Wild Apricot, HOA Sites) that offer association websites and member portals — overlap with Association Point's Homeowner Connect at the small-association tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/association-point

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Point