Lancaster County Association of Realtors

Name

Lancaster County Association of Realtors

Legal name

Lancaster County Association Of Realtors

Website

https://lcaronline.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate association services
• Real estate licensing education
• Professional trade association
• MLS member access
• Real estate continuing education

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: LCAR generates revenue through membership dues from REALTOR® and Affiliate members. Membership provides access to professional tools, networking, MLS services, and resources for real estate careers.
2. Real Estate Education: Revenue from pre-license courses (Real Estate Fundamentals $225, Real Estate Practice $275), continuing education courses ($35-$70 each), broker education, and textbook sales ($40 plus tax).
3. Political Action Committee Contributions: LCAR-PAC accepts contributions at various levels ($50-$1000+) with benefits including complimentary event tickets. All contributions support local and state candidates.
4. Event Sponsorships and Registrations: Revenue from annual events including Golf Outing, Membership Mixers, and TLC Fundraiser. Golf Tournament has sponsorship opportunities. Fall Mixer proceeds benefit Tenfold's TLC Program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Lancaster County Association of REALTORS (LCAR) is a member-owned professional trade association that supports licensed real estate agents and brokers in Lancaster County, Pennsylvania. Its core offerings include REALTOR and Affiliate membership tiers providing access to the Bright MLS platform, pre-license and continuing education courses through The Real Estate School of LCAR, broker education, government affairs advocacy, professional standards enforcement, and networking events. Founded in 1917, LCAR operates as an affiliate of the National Association of REALTORS and the Pennsylvania Association of REALTORS.

Product overview

Lancaster County Association of Realtors operates primarily as a professional trade association rather than a software product company. The organization's core offerings include The Real Estate School of LCAR (providing pre-license, continuing education, and broker education programs), The LCAR Blog (industry content platform), The LCAR Corner Podcast (member education via audio content), LCAR-PAC (political advocacy contributions), Market Statistics Reports (monthly housing data), and member services through its online portal. The Real Estate School serves as the primary educational platform with courses ranging from $35-$275, while member benefits include access to Bright MLS tools like CubiCasa and RentSpree, FOREARN identity verification, and various professional development resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate School of LCAR Pre-license courses, continuing education, and broker education programs for Pennsylvania real estate professionals. Classes held at the Training Center at 1930 Harrington Drive, Lancaster, and through online learning partners.
• Pre-License Courses Pre-sales license courses including Real Estate Fundamentals (30 hours) and Real Estate Practice (45 hours) that prepare students for the Pennsylvania State Licensing Examination.
• Continuing Education Professional development courses for license renewal including required modules on Agency Relationships and Fair Housing, plus elective topics. Available in classroom/virtual or online formats.
• Broker Education Comprehensive broker licensing program requiring 16 credits (240 hours), including required courses in Brokerage & Office Management and Real Estate Law, plus elective courses covering valuation, finance, investment, construction, and sales.
• LCAR-PAC Contributions Political Action Committee that supports local and state candidates committed to balanced growth public policies including affordable housing. Contributions range from $50 to $1,000+ with tiered benefits including complimentary event tickets.
• Market Statistics Reports Monthly housing market statistics for Lancaster County distributed by LCAR, courtesy of Bright MLS. Reports include exclusive market insights and analysis from the current LCAR President.
• Michael Mastros Memorial Scholarship Scholarship program awarding LCAR members up to $300 for educational offerings at The Real Estate School of LCAR. Applications reviewed and distributed quarterly by LCAR's Education Committee.
• REALTOR and Affiliate Membership Membership tiers providing REALTOR and Affiliate members access to Bright MLS, professional tools, networking events, government affairs advocacy, continuing education discounts, and REALTOR association benefits.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered key, core and minor.

• Tenfold (TLC Program)keyStrategic or Co-development Partner · 1 January 1989LCAR has supported Tenfold's TLC (Temporary Shelter) program since 1989 through annual fundraising events including live auctions, silent auctions, and cornhole tournaments. Over $600,000 cumulative has been raised. LCAR raised $38,800 in 2024 alone.
• Bright MLScoreTechnology or IntegrationBright MLS is the primary Multiple Listing Service used by LCAR members for listing data, searches, client portals, and launching new listings. The subscription includes additional tools: CubiCasa floor plans, RentSpree rental management, RISMedia news, monthly marketing kits, customer success coaching, on-demand webinars, and Nestfully App for buyer communication.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerLCAR members are automatically members of the National Association of REALTORS. LCAR provides access to NAR resources including Code of Ethics, REALTOR Benefits Program, and RPAC political advocacy. LCAR has been actively communicating NAR Settlement updates to members.
• Pennsylvania Association of REALTORS (PAR)coreStrategic or Co-development PartnerLCAR provides access to PAR membership benefits including Legal Hotline, Legal Help Articles, standard forms, Pennsylvania Housing Market Report, Triple Play Convention, RPAC advocacy, and member discounts. PAR updated standard forms following the NAR settlement.
• ForewarncoreTechnology or IntegrationForewarn is offered as a member benefit providing real-time identity verification from minimal information like a phone number. Includes access to criminal history, financial indicators, property and vehicle records, and address history. LCAR promotes member activation and training on this tool.
• SuprakeyTechnology or IntegrationSupra provides key access systems for real estate professionals. LCAR provides Supra Single Access Instructions to members for accessing properties.
• The CE ShopminorChannel Partner/ Reseller/ DistributorOnline education partner providing flexible self-paced learning options for LCAR's real estate courses.
• RE CampusminorChannel Partner/ Reseller/ DistributorOnline education partner offering additional flexible learning options for pre-license, continuing education, and broker courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of REALTORS (NAR): National umbrella trade association of which LCAR members are automatically part. NAR sets the Code of Ethics, REALTOR benefits program, and federal advocacy agenda that LCAR extends locally, making it the macro-level peer shaping the same member value chain.
• Bright MLS: Regional MLS platform serving Pennsylvania and surrounding states. Bright MLS is the core listing infrastructure LCAR distributes to members and bundles with CubiCasa, RentSpree, and Nestfully, making it both partner and comparable technology platform.
• Berkshire Hathaway HomeServices: National residential brokerage franchise referenced in LCAR's content and partner directory. Operates competing brokerage services in Lancaster County that consume LCAR's MLS and education offerings, making it a comparable downstream customer/competitor.

Direct peers

• Pennsylvania Association of REALTORS (PAR): State-level REALTOR trade association that operates as LCAR's direct parent affiliate. PAR provides legal hotlines, standard forms, and legislative advocacy that LCAR layers on locally, making it the closest structural and functional peer.
• Greater Lehigh Valley REALTORS: Pennsylvania county-level REALTOR association serving the Lehigh Valley. Operates the same membership, MLS distribution, education, and advocacy model as LCAR for a different Pennsylvania geography, making it a directly comparable local peer.
• Reading-Berks Association of REALTORS: Adjacent Pennsylvania county REALTOR association serving Berks County. Offers substantially the same member services (MLS access, education, advocacy) as LCAR, making it a directly comparable geographic peer for benchmarking.

Emerging players

• The CE Shop: Online pre-license and continuing education platform for real estate professionals. The CE Shop is both an LCAR channel partner and a competing delivery model that could substitute for classroom-based CE, making it a key comparable in education delivery.
• RE Campus: Online real estate school offering pre-license, broker, and CE courses. RE Campus is a minor LCAR channel partner but operates as a parallel online education provider competing for the same student base.

Others

• Supra: Electronic lockbox and eKey provider used by LCAR members for property access. Functions as enabling infrastructure for LCAR's MLS workflow and is a comparable technology vendor within the same REALTOR ecosystem.
• Homesale Mortgage: Mid-Atlantic mortgage company affiliated with Berkshire Hathaway and recognized as LCAR's Affiliate of the Year. Operates as both a member of LCAR and a referral source for member agents, making it a closely tied affiliate-channel peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LancCntyAOR
• LinkedInlinkedin.com/company/lancaster-county-association-of-realtors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lancaster County Association of Realtors