Gib-San Pools

What Gib-San Pools does

Gib-San Pools Ltd. is a third-generation, family-owned custom pool builder and outdoor living company headquartered in Toronto, Ontario, founded in 1968 by Ed Gibbs Sr. and currently led by President and CEO Edward D. Gibbs, who purchased the business from his father in 1993. The company designs and constructs custom concrete and vinyl pools using pneumatically applied shotcrete over structural steel, complemented by pool renovations, backyard landscaping, hardscaping, water and fire features, automatic covers, and a full Client Care service fleet of 90+ vehicles offering weekly and monthly maintenance, seasonal openings/closings, and equipment support.

Name

Gib-San Pools

Legal name

Gib-San Pools Ltd.

Website

https://gibsanpools.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Gib-San Pools is a third-generation, family-owned custom pool builder based in Toronto serving luxury residential homeowners across the Greater Toronto Area with custom concrete and vinyl pool design, construction, renovation, landscaping, retail hot tubs, and ongoing pool service.

Ownership category

akta.pro rank

Product category

Custom Pool Construction and Outdoor Living Services

NAICS

Landscape Architectural Services (54132)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Custom pool construction
• Pool renovation services
• Backyard landscaping design
• Hot tub retail sales
• Pool maintenance service

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Custom Pool Construction: Design and construction of custom concrete and vinyl pools for residential clients. Process includes on-site meetings, design development, material selection, and full construction oversight with dedicated project managers.
2. Pool Renovation and Remodeling: Renovation services for existing pools including new surface finishes, liner replacements, shape changes, equipment upgrades, and landscape enhancements.
3. Retail Store Operations: Sale of pool chemicals, accessories, toys, equipment parts, and maintenance supplies through physical retail store and online e-commerce platform.
4. Hot Tub and Swim Spa Sales: Authorized dealer for Marquis Hot Tubs and Great Lakes Hot Tubs. Sales include in-store demonstrations with wet tests, delivery, and installation support.
5. Pool Service and Maintenance: Ongoing client care services including weekly or monthly full service, seasonal openings and closings, equipment maintenance and upgrades. Service fleet of over 90+ vehicles.
6. Heritage Warranty Program: Optional extended warranty for pool and pool equipment with homeowner transfer option for property sales. Up to 5 years additional coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gib-San Pools designs, builds, and remodels custom concrete and vinyl swimming pools for residential clients in the Greater Toronto Area, complemented by landscaping, water features, and outdoor living construction. The company also operates a retail Pool & Hot Tub Centre selling Marquis and Great Lakes hot tubs, swim spas, robotic cleaners, and Gib-San Heritage private-label chemicals, and provides ongoing pool service and maintenance through a 90+ vehicle fleet.

Product overview

Gib-San Pools is a third-generation custom pool builder offering end-to-end backyard resort solutions in the Greater Toronto Area. The core offerings include custom concrete pools (built with shotcrete over steel rebar) and custom vinyl pools, both designed and constructed through a 15-step process from on-site consultation through first swim. Complementary services include pool remodeling, backyard landscaping, and pool features (water features, fire features, automatic covers). The company operates a retail division (Pool & Hot Tub Centre) selling Marquis hot tubs, Great Lakes Spas, ATV swim spas, robotic cleaners, Gib-San Heritage branded pool chemicals, and pool equipment. Client Care services provide ongoing maintenance with over 90 service vehicles and a mobile app. An optional Heritage Warranty Program extends coverage to 5 years with transfer benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Gib-San Heritage Quality: Private label pool and hot tub chemicals and water care products
• Gib-SanSPLASH Loyalty Program
• Gib-San G3
• Heritage Warranty Program

Products and services

• Custom Concrete Pools High-end custom concrete swimming pools built using shotcrete application over structural steel rebar, offering design flexibility including uniquely shaped steps, tanning ledges, attached spas, vanishing edges, fountains, and beach entries. Targeted at luxury residential homeowners in the Greater Toronto Area.
• Custom Vinyl Pools Custom vinyl-lined pools built with quality steel wall kits, offering design flexibility with custom shapes, insulated wall options, and various liner patterns and colors. Targeted at residential clients seeking a more affordable alternative to concrete.
• Pool Remodeling Services Pool renovation and rejuvenation services including surface finish updates, pool liner replacement, shape modifications, and integration of modern design elements such as lighting, fire bowls, water features, and landscaping. Pricing ranges from $15,000 to over $500,000.
• Backyard Landscaping and Outdoor Living Comprehensive backyard resort planning and landscaping including cabana/pool house construction, outdoor kitchens, BBQ areas, fire features, lounging areas, coping options, putting greens, irrigation systems, and outdoor furniture selection for residential estate clients.
• Marquis Hot Tubs Authorized dealer for Marquis Hot Tubs offering the full line including Crown Collection, Vector 21, Elite, and Celebrity series, with H.O.T. Zones hydrotherapy, ConstantClean+ water management, and MicroSilk skin care treatment. Pricing $15,000 to $25,000 with delivery and in-home tutorials.
• Great Lakes Spas Authorized dealer for Great Lakes Spas, Canadian-inspired hot tubs offering comfortable, reliable hydrotherapy at various price points with adjustable jets, advanced filtration, and energy-efficient construction.
• ATV Swim Spas Authorized dealer for Aquatic Training Vessels (ATV) swim spas featuring adjustable swim currents, hydrotherapy massage seats, and exercise capabilities in 14 and 17-foot models, designed for aquatic training, rehabilitation, and fitness.
• Robotic Pool Cleaners Authorized dealer for Polaris and Maytronics automatic pool cleaning robots with programmable cleaning cycles, self-contained debris containers, and low-voltage cord operation for residential pool maintenance.
• Gib-San Heritage Pool Chemicals Private-label water care products including sanitizers, oxidizers, algaecides, balancers, water enhancers, and cleaners. Color-coded with flower symbols for simplified application, backed by 50 years of pool service experience.
• Client Care and Pool Maintenance Service Ongoing pool maintenance service with 90+ service vehicles offering weekly or monthly full service, seasonal openings and closings, equipment automation reviews, and warranty support. Includes a mobile app for service requests and chemical purchases.
• Heritage Warranty Program Optional extended warranty program covering pools and equipment for up to 5 years with a homeowner transfer option for property sales, including operational preferred pricing benefits.

Quantifiable outcome

• Energy savings up to 90% with variable speed pumps versus traditional single-speed pumps
• +3 more outcomes

Named customers7 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Marquis Hot TubscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Marquis Hot Tubs, offering the full line of Marquis products including Crown Collection, Vector 21, Celebrity, and Elite series. Gib-San provides sales, delivery, in-home tutorials, and ongoing service support for Marquis products.
• Great Lakes Hot TubscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Great Lakes Spas - Canadian-inspired hot tubs designed for comfort, hydrotherapy, and affordability. Gib-San offers sales and service support for Great Lakes products.
• Aquatic Training Vessels (ATV)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for ATV swim spas - a division of Marquis Corp. that creates swim spas with effective flow dynamics for aquatic training, rehabilitation, and fitness.
• Pebble Technology CompanycoreStrategic or Co-development PartnerPebbleTec Elite Builder status. Gib-San offers PTI pool finishes including Pebble Fina, Pebble Sheen, Pebble Tec, and Pebble Brilliance - The World's Most Trusted Pool Finishes with 48 colors and 4 distinct finishes.
• Master Pools GuildcoreStrategic or Co-development PartnerMember since 1985 of elite global network of over 110 custom pool builders. Provides access to creative ideas, technical knowledge, and construction techniques from the best builders worldwide. Ed Gibbs served as Past Chairman.
• Pool and Hot Tub Council of CanadacoreStrategic or Co-development PartnerEd Gibbs serves as Past President of the Council. Membership provides access to technical and regulatory updates and industry advocacy.
• Pool and Hot Tub Alliance (PHTA)coreStrategic or Co-development PartnerCaley Gibbs serves on the Board of Directors and Marketing Committee. PHTA protects and advances industry common interests through education and advocacy.
• Genesis 3 UniversityminorStrategic or Co-development PartnerOne of two best industry design institutions for design and sales team education on latest design trends. Gib-San has 5 team members with Genesis Certified Expert Pool Builder & Design Professional degrees - the most of any company.
• Watershape UniversityminorStrategic or Co-development PartnerOne of two best industry design institutions for design education. Gib-San team members receive ongoing design education to stay current on latest trends.
• Landscape OntariominorOthersIndustry association that promotes and fosters favorable climate for horticulture industry advancement.
• BILD (Building Industry and Land Development)minorOthersWorks closely with government partners on key policies affecting development, building, and homeownership in the GTA.
• FinanceITminorOthersConsumer financing solutions partner for pool and hot tub purchases.
• PolarisminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Polaris robotic pool cleaners featuring low-voltage cord activation, scrubbing action, and self-contained debris canisters.
• MaytronicsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Maytronics pool cleaning robots.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Leslie's: Large pool supplies and chemicals retailer overlapping with Gib-San's retail/e-commerce arm but without the custom design-build business.
• Pentair: Manufacturer of pool pumps, filters, and automation systems; an equipment supplier whose products (e.g., variable-speed pumps) Gib-San installs and resells.
• Pool Corporation (POOLCORP): Leading wholesale distributor of pool equipment, chemicals, and supplies; an upstream ecosystem player supplying builders and retailers like Gib-San.
• Latham Group: Manufacturer of pool shells, liners, and covers that supplies the residential pool industry; an ecosystem supplier rather than a direct builder competitor.

Direct peers

• Anthony & Sylvan Pools: Long-established North American custom concrete pool designer/builder with a service arm, closely mirroring Gib-San's design-build-and-maintain model.
• Solda Pools: GTA custom pool builder and renovator offering concrete pool construction and outdoor living design, competing for the same luxury Ontario homeowner segment.
• Betz Pools: Ontario-based custom concrete pool builder and landscape designer serving the GTA, directly competing with Gib-San in premium residential design-build.
• Premier Pools & Spas: Large custom in-ground pool builder network serving residential clients, comparable in offering and target market to Gib-San's custom build business.

Regional players

• Pioneer Family Pools: Ontario pool retailer and installer with multiple stores selling pools, hot tubs, and supplies, overlapping Gib-San's retail and build/service model in the same province.
• Shasta Pools & Spas: Custom pool builder and service provider operating in a different geography (US Southwest) with a similar design-build-service and retail structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7dwCYmRB1SA4hbRostCADw
• Facebookfacebook.com/GibSanPools
• Instagraminstagram.com/gibsanpools
• Xx.com/gibsanpools
• LinkedInlinkedin.com/company/gib-san-pools-ltd.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gib-San Pools