Solda Pools

What Solda Pools does

Solda Pools Ltd. is a family-owned custom swimming pool design and construction firm headquartered in Brampton, Ontario, founded in 1984 by Frank, Peter, and John Solda. The company designs and builds in-ground gunite concrete pools and gunite vinyl-liner pools for residential and commercial clients across 28+ municipalities in the Greater Toronto Area and surrounding Ontario regions including Barrie, Hamilton, Kitchener, Muskoka, Oakville, and Waterloo. Its core technical competency is gunite (shotcrete) construction, enabling fully customizable shapes, depths, and integrated water features such as grottos, infinity edges, fountains, waterfalls, and rain curtains. Three professional engineers — a Structural Professional Engineer and a Civil Engineer from the second generation of the Solda family — provide on-site engineering oversight on every project.

The company's go-to-market is a consultative, direct sales model targeting affluent residential homeowners and select commercial properties (hotels, resorts, fitness facilities). Pricing is quote-based and project-specific, with costs varying by pool type, size, shape, features, and site conditions. Revenue is generated across five streams: custom pool construction (one-time project contracts), custom spa and hot tub installation, ongoing pool maintenance and repair services, outdoor living and landscape services, and a seasonal retail operation (May through October). Critically, all design, excavation, electrical, gas, and carpentry work is performed by in-house staff with no subcontractor dependencies, supporting quality control and limiting margin leakage.

Solda Pools positions itself as a premium turn-key provider, offering complete backyard transformations that integrate pools, spas, patios, decks, landscaping, lighting, fencing, and outdoor kitchens under a single contract. The firm has received 16 national pool and hot tub awards (2019) and Reader's Choice recognition (2022), and maintains location-specific SEO presence across its entire service area. The company remains privately held under family control with no disclosed institutional investment, operating with a 51–100 employee headcount band.

Name

Solda Pools

Legal name

Solda Pools Ltd.

Website

https://soldapools.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Solda Pools Ltd. is a family-owned custom swimming pool design and construction firm in Brampton, Ontario, founded in 1984. It builds in-ground gunite concrete and vinyl pools with turn-key in-house execution for affluent residential homeowners and select commercial clients across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Custom pool construction
• Swimming pool installation
• Outdoor living design
• Pool maintenance services
• Residential pool builders

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Pool Construction: One-time custom pool installation services for in-ground concrete gunite and vinyl pools. Revenue is generated through project-based contracts with pricing based on pool size, design complexity, materials, and features. Projects include full service from design through construction completion.
2. Custom Spa and Hot Tub Installation: Installation of custom in-ground concrete gunite spas and hot tubs, either standalone or integrated with pool systems.
3. Pool Maintenance and Repair Services: Ongoing maintenance services including pool openings and closings, weekly maintenance, diagnostics, remodels, tile work, plaster, coping, vinyl liner replacements, leak detection and repair, filter/pump/heater service, salt-systems, pool lights, safety covers, and automated controls. Revenue from service contracts and per-visit fees.
4. Outdoor Living and Landscape Services: Custom patios, decks, stone-work, landscape design and planting, lighting, fencing, carpentry, electrical and gas services as part of complete backyard transformations.
5. Retail Products: Retail store operation (May-October seasonal) offering pool equipment, supplies, and accessories for homeowners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Solda Pools designs and builds custom in-ground swimming pools using gunite concrete and gunite vinyl construction methods. The company delivers turn-key outdoor living solutions that combine pools, spas, water features, hardscaping, and ancillary outdoor amenities for homeowners in the Greater Toronto Area, with a smaller commercial pool installation offering.

Product overview

Solda Pools operates as a turn-key custom swimming pool design and installation company offering a comprehensive portfolio of products and services. The core offering centers on custom in-ground pool construction, primarily through gunite concrete and gunite vinyl methods, complemented by custom spa design and installation. The company provides an integrated suite of services including outdoor living space design (patios, decks, landscaping, outdoor kitchens), ongoing pool repair and maintenance programs, and retail operations for equipment and supplies. Products are delivered through the company's own in-house staff—engineers, designers, construction experts, and service personnel—ensuring quality control from initial concept through installation and ongoing maintenance. The portfolio spans residential and commercial applications, indoor and outdoor installations, and includes specialty offerings such as infinity pools, automatic retractable covers, and custom water/fire features.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Swimming Pool Design and Installation
• Custom Designed Spas
• Commercial Pool Construction
• Outdoor Living Design and Construction
• Pool Repair and Maintenance Services
• Pool Retail Supplies

Quantifiable outcome

• Winners of 16 national pool and Hot tub awards in 2019
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Pools & Spas: US-based custom pool builder specializing in both fiberglass and concrete pools with strong digital content marketing — comparable offering with notably stronger online lead generation than Solda.
• Premier Pools & Spas: US-based custom residential pool builder with a national franchise network offering design, construction, and outdoor living — directly comparable in service mix and premium positioning.
• Cody Pools: One of the largest residential pool builders in North America (Texas-based), offering custom gunite pools, remodels, and outdoor living — comparable business model at greater scale and different geography.
• Blue Haven Pools & Spas: National US pool builder offering custom in-ground pools, spas, and outdoor living — comparable premium residential model though operating primarily in the US Sun Belt.
• California Pools & Landscape: US-based custom pool and landscape builder integrating pools with full backyard design — strong analog to Solda's turn-key outdoor living service line, though serving a different regional market.
• Presidential Pools & Spas: Arizona-headquartered custom pool and outdoor living builder with integrated design-build service — comparable premium residential positioning and project scope.
• Caribbean Pools & Spas: Large Ontario-based custom pool builder serving the GTA since the 1970s with a similar portfolio of in-ground concrete pools, spas, and outdoor living services.
• Hollandia Pools & Spas: Long-established custom pool and spa builder serving the GTA with in-house design and construction — directly comparable regional competitor with similar turn-key outdoor living positioning.

Broad incumbents

• Hayward Holdings: Major manufacturer of pool equipment (pumps, filters, heaters, automation) that Solda specifies and installs — broad incumbent adjacent to Solda's equipment service and retrofit revenue lines.
• Pool Corporation: Public US-based largest distributor of swimming pool supplies, equipment, and related products — not a direct builder, but a broad incumbent whose scale and supplier relationships shape the entire pool construction value chain that Solda participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/soldapools
• Facebookfacebook.com/soldapools
• LinkedInlinkedin.com/company/solda-pools-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solda Pools