Alex MacWilliam Real Estate

What Alex MacWilliam Real Estate does

Alex MacWilliam Real Estate (legal entity Alex MacWilliam, Inc.) is a privately held Florida-licensed real estate brokerage founded in 1949 and headquartered at 2901 Ocean Drive in Vero Beach, Florida. The firm concentrates exclusively on the Grand Harbor and Oak Harbor master-planned communities, serving affluent buyers and sellers of single-family homes, condominiums, villas, and estate homes ranging from under $500K to over $2 million. It operates a single office with 51-100 employees.

The firm runs a website (grandharborproperties.com) that aggregates MLS listings from the REALTORS Association of Indian River County via an IDX Broker integration, with filters by price range, community, bedrooms, and property status. Supporting features include Matterport 3D virtual tours, online showing scheduling, lead-capture forms, and saved-search email alerts. The brokerage is a member of Who's Who in Luxury Real Estate, maintains a co-marketing relationship with Vero Beach Golf, and holds an Equal Housing Opportunity compliance posture.

The revenue model is a traditional residential brokerage commission on each transaction, split between listing and buy-side agents. Pricing (commission rates) is not publicly disclosed and varies by deal. GTM is sales-led through licensed agents working directly with buyers and sellers in the Vero Beach market, supported by digital marketing across the website, Facebook, Instagram, YouTube, email, and MLS syndication. The firm is owner-operated with no disclosed institutional backing, no subsidiaries, no parent company, and no venture investment.

Name

Alex MacWilliam Real Estate

Legal name

Alex MacWilliam, Inc.

Website

https://grandharborproperties.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Alex MacWilliam Real Estate is a privately held Florida-licensed brokerage, founded in 1949 and based in Vero Beach, that represents buyers and sellers in the Grand Harbor and Oak Harbor luxury master-planned communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property sales transactions. Agents represent buyers and sellers in the Grand Harbor and Oak Harbor communities with commissions typically split between listing agent and buyer's agent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Alex MacWilliam Real Estate is a licensed Florida residential real estate brokerage that represents buyers and sellers of single-family homes, condominiums, villas, and duplexes in the Grand Harbor and Oak Harbor master-planned communities in Vero Beach, Florida. The firm operates an IDX-powered property listing website, supports online showing scheduling and 3D virtual tours, and earns commissions on closed residential property transactions.

Product overview

Alex MacWilliam Real Estate operates a unified real estate brokerage platform focused on the Grand Harbor and Oak Harbor communities in Vero Beach, Florida. The primary product is a property listing search platform powered by IDX Broker that aggregates MLS data from the REALTORS Association of Indian River County. Supporting features include virtual tour viewing (via Matterport), online showing scheduling, lead capture forms, and saved search functionality with email updates. The platform serves buyers and sellers of residential properties including single-family homes, condominiums, villas, and duplexes across various price points from under $500K to over $1 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Licensed-agent-based residential real estate representation for individuals and families seeking to purchase single-family homes, condominiums, villas, and duplexes within the Grand Harbor and Oak Harbor communities in Vero Beach, Florida.
• Seller Representation Services Licensed-agent-based residential real estate representation for property owners selling single-family homes, condominiums, villas, and duplexes within Grand Harbor and Oak Harbor, including MLS syndication and direct marketing to qualified luxury buyers.
• IDX Property Listing Search Platform IDX Broker-powered website platform enabling visitors to browse MLS property listings in Grand Harbor and Oak Harbor filtered by price range (under $500K, $501K–$1M, over $1M), property type, bedrooms, and status.
• 3D Virtual Property Tour Viewing Matterport-powered 3D virtual tour capability offered for selected property listings, allowing buyers to experience immersive property views without an in-person visit.
• Online Showing Scheduling Web-based scheduling tool that allows prospective buyers to request and book property showings directly through the brokerage's website for listings in Grand Harbor and Oak Harbor.
• Saved Search and Email Update Service My Listing Manager feature that lets registered users save property search criteria and receive email notifications when new matching listings become available in Grand Harbor and Oak Harbor.
• Grand Harbor and Oak Harbor Community Information Portal Informational portal describing the amenities and lifestyle of the Grand Harbor community, including championship golf courses, marina, tennis center, fitness center, and private beach club.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Vero Beach GolfminorStrategic or Co-development PartnerMarketing partner for Vero Beach golf properties. Cross-promotional relationship with golf-focused real estate website verobeachgolfhomes.com to reach golf enthusiast buyers seeking properties in the area.
• Who's Who in Luxury Real EstateminorChannel Partner/ Reseller/ DistributorAffiliation with luxury real estate network providing exposure to high-net-worth buyer database and luxury property marketing platform.
• REALTORS Association of Indian River CountycoreChannel Partner/ Reseller/ DistributorMLS data exchange partnership providing access to regional multiple listing service database for property listings in Indian River County, Florida.

Recent moves6 records

Expansion highlights4 records

Regional players

• Illustrated Properties: Long-established South Florida residential brokerage with strong presence in Palm Beach County and Treasure Coast. Comparable as a regional Florida luxury/residential brokerage operating in markets adjacent to Alex MacWilliam's Vero Beach territory.
• The Keyes Company: Independent Florida residential brokerage with regional coverage including the Treasure Coast. Comparable as a Florida-based independent real estate firm offering similar residential brokerage services, though broader and less luxury-specialized.
• William Raveis Real Estate: Family-owned residential brokerage with strong Northeast US presence and growing Florida luxury footprint. Comparable as an independent, relationship-driven brokerage competing for luxury residential share in Florida retirement/second-home markets.

Direct peers

• ONE Sotheby's International Realty: Florida-focused luxury residential brokerage affiliated with the Sotheby's brand. Directly competes with Alex MacWilliam for affluent Vero Beach / Florida coast buyers, operating under the same luxury-network affiliation model and serving similar waterfront and golf-course property segments.
• John's Island Real Estate Company: Specialized brokerage for the John's Island private community in Vero Beach, Florida. Highly comparable as a fellow Vero Beach boutique brokerage with hyper-niche focus on a single luxury master-planned community, mirroring Alex MacWilliam's Grand Harbor/Oak Harbor model.
• Premier Estate Properties: Independent luxury brokerage specializing in Florida's east coast high-end homes from Boca Raton through Vero Beach. Directly comparable as a Florida-focused luxury independent with hyper-local market expertise and a similar transaction-fee revenue model.

Broad incumbents

• Berkshire Hathaway HomeServices Florida Realty: Large national-affiliated brokerage with significant Florida footprint including Vero Beach. Comparable as a competing residential brokerage operating in Alex MacWilliam's geography with broader product/service portfolio under a recognized brand.
• Compass: Technology-forward national real estate brokerage actively expanding in Florida luxury markets. Comparable as a competing residential brokerage targeting high-net-worth Florida buyers with proprietary tech and marketing capabilities.
• Coldwell Banker Realty: National residential real estate franchise with strong Florida presence. Comparable as a scaled competitor offering IDX-powered websites, virtual tours, and agent networks competing with Alex MacWilliam in the Vero Beach luxury segment.
• Douglas Elliman: Large residential brokerage with significant Florida luxury presence. Comparable as a scaled competitor serving affluent buyers in coastal Florida markets including those Alex MacWilliam targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AlexMacWilliamIncVeroBeach/videos
• Facebookfacebook.com/AlexMacWilliamRE
• Instagraminstagram.com/alexmacwilliamrealestate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex MacWilliam Real Estate