Revivify

What Revivify does

Revivify is a Calgary, Alberta-based specialty coatings company that develops and distributes self-healing nano coatings, graphene-infused coatings, and supporting maintenance products for the automotive aftermarket. It operates as the North American brand subsidiary of IDEE Technology Corp (Taiwan), an OEM paint technology firm whose R&D lineage spans 60+ years and whose sprayable paint protection film work dates to 2014. Revivify was launched globally in 2017-2018 after more than five years of internal R&D, entered Canada in 2019 and the United States in 2020, and introduced its flagship Carbon X product — described as the world's first 'Carbon Intelligence Technology' coating — in 2023.

The product portfolio rests on a patent-pending SiOx (Silicon Oxide) cross-linking platform and, most recently, an rGO (reduced graphene oxide) formulation. Core coatings include Self Heal Lite/Pro/Ultra, Graphene Lite and Graphene SH Pro, Matte SH, and Carbon X, with stated protection durations of 2-7 years depending on tier. The coatings are heat-activated for self-healing of minor scratches and swirl marks and are positioned as outperforming traditional SiO2/SiC ceramic coatings on UV resistance (100%) and corrosion/oxidation resistance (5x). Supporting maintenance SKUs (Pre-Coating Degreaser, Water Spot Remover, XtremeSeal G-Pro, Textile G-Pro) create an aftermarket attach opportunity.

Revivify monetizes through a hybrid GTM: a certified applicator network (B2B) that purchases coatings for professional installation to end consumers, supplemented by a direct e-commerce storefront for maintenance products. The company is private, has no disclosed external funding, and reports a headcount of 11-50. Operational signals include an actively maintained website, ongoing applicator recruitment, and a sequenced product launch cadence through 2024-2025, but no audited revenue, customer counts, or applicator network size are publicly disclosed.

Name

Revivify

Legal name

Revivify Canada

Website

https://revivifycoatings.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Revivify is a Calgary-based subsidiary of IDEE Technology Corp (Taiwan) that develops and distributes self-healing nano ceramic and graphene coatings for the automotive aftermarket through a certified applicator network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAGAC)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Automotive nano coatings
• Paint protection films
• Self-healing coatings
• Ceramic coatings
• Vehicle surface protection

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Coating Product Sales: Sale of professional-grade self-healing nano coating products including Self Heal Pro, Self Heal Ultra, Graphene SH Pro, Matte SH, and Carbon X. Products are sold through e-commerce for professional applicator use and direct-to-consumer maintenance products.
2. Maintenance Products: Sale of maintenance and aftercare products including REVIVIFY PCD (Pre-Coating Degreaser), WSR (Water Spot Remover), XtremeSeal G-PRO (spray-on maintenance), and Textile G-PRO (fabric protection).
3. Certified Applicator Network: Revenue generated through network of certified applicator partners who purchase coatings for professional installation services to end customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Revivify manufactures and sells a portfolio of self-healing nano coatings and supporting maintenance products for automotive paint protection. The flagship offering uses patent-pending SiOx cross-linking and Carbon Intelligence Technology (reduced graphene oxide) to provide heat-activated self-healing, 100% UV resistance, and 2-7 years of protection. Coatings are sold through a global certified applicator network for professional installation, while maintenance products are sold direct-to-consumer via e-commerce.

Product overview

Revivify is a nanotechnology-based surface protection company offering a comprehensive portfolio of self-healing ceramic/graphene coatings for automotive applications. The product line is organized into two tiers: Self-Healing Coatings (Self Heal Lite, Self Heal Pro, Self Heal Ultra) and Graphene coatings (Graphene Lite, Graphene SH Pro), plus the flagship Carbon X utilizing Carbon Intelligence Technology. Supporting these core coatings are maintenance products including Pre-Coating Degreaser (PCD), Water Spot Remover (WSR), XtremeSeal G-Pro, and Textile G-Pro. The coatings utilize patent-pending SiOx technology, are heat-activated for self-healing, and are available through a certified applicator network. Protection durations range from 2 years (Matte SH) to 7 years (Carbon X), with prices and availability managed through authorized business partners.

Differentiator

Problem solved

Functional benefit

Brands

• Self Heal Pro: Advanced self-healing coating with double the solids content for up to 4 years of protection
• Self Heal Ultra
• Graphene SH Pro
• Matte SH
• Carbon X
• Revivify PCD
• Revivify WSR
• XtremeSeal G-Pro
• Textile G-Pro

Products and services

• Self Heal Pro Advanced self-healing coating with double the solid content compared to Self Heal Lite, providing up to 4 years of protection with enhanced longevity, chemical resistance, and extreme adhesion using SiOx technology. For professional installation by certified applicators on vehicle paint.
• Self Heal Ultra High-end self-healing coating with double the solid content and active ingredients compared to Self Heal Pro, offering up to 5 years of protection with superior gloss, depth, and chemical resistance. For professional installation by certified applicators.
• Graphene SH Pro High-performance graphene-infused self-healing coating harnessing the hexagonal lattice structure of graphene for ultra-thin, flexible protection with superior anti-graffiti performance, unmatched gloss, and enhanced anti-abrasion properties. For professional installation by certified applicators.
• Matte SH Innovative self-healing coating with patent-pending SiOx cross-linking technology and matte powder formulation that preserves matte and satin finishes while providing 100% UV resistance and self-healing for PPF and vinyl surfaces, with up to 2 years of protection. For professional installation by certified applicators.
• Carbon X World's first Carbon Intelligence Technology coating using reduced graphene oxide (rGO) with three times the rGO content of prior formulations, achieving 50% increased performance over Graphene Pro with extraordinary gloss, chemical resistance, thickness, and self-healing capabilities; up to 7 years of protection. For professional installation by certified applicators.
• Self Heal Lite Entry-level self-healing coating providing foundational protection with self-healing properties, hydrophobic surface, and UV resistance. Base formulation for the Revivify self-heal product line. For professional installation by certified applicators.
• Graphene Lite Entry-level graphene-infused coating offering graphene benefits at an accessible tier, providing enhanced protection compared to standard ceramic coatings. For professional installation by certified applicators.
• Revivify PCD (Pre-Coating Degreaser) Superior water-based spray pre-coating preparation that outperforms isopropyl alcohol in removing polishing oils and abrasives, ensuring a thorough, residue-free surface for optimal coating adhesion. Sold direct to consumers and certified applicators.
• Revivify WSR (Water Spot Remover) Specially formulated water spot remover designed to remove water spots from vehicle paintwork without damaging the coating, to be used within 10 minutes of application. Sold direct to consumers and certified applicators.
• XtremeSeal G-Pro Next-generation graphene-infused spray-on maintenance solution with silicone-wax blend creating an ultra-slick hydrophobic barrier, providing 3 to 6 months of protection while minimizing fine scratches and maintaining high-gloss appearance. Sold direct to consumers and certified applicators.
• Textile G-Pro State-of-the-art graphene-infused water-based fabric protector delivering powerful stain resistance and extended fabric life while maintaining softness, breathability, and comfort. Sold direct to consumers and certified applicators.

Quantifiable outcome

• 5x resistance against corrosion and oxidation compared to traditional SiO2/SiC ceramic coatings
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IDEE Technology Corp (Taiwan)coreStrategic or Co-development Partner · 1 January 2014IDEE Technology Corp, based in Taiwan, is the parent company and pioneer behind Revivify's technology. IDEE Tech launched Sprayable Paint Protection Film in 2014 and developed the self-healing coating technology drawing from over 60 years of OEM paint technology expertise. IDEE Tech's R&D team developed the heat-activated, hand-applied coating serum that became Revivify, which launched globally in 2018.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Sonax: Sonax is a major German automotive care brand offering a wide range of cleaning, polishing, and coating products through retail and professional channels — an incumbent with overlapping ceramic and surface protection offerings.
• Koch-Chemie: Koch-Chemie is a German manufacturer of professional automotive detailing and coating products, serving detailers and OEMs with a broader portfolio that overlaps Revivify's ceramic coatings and maintenance chemicals.
• XPEL: XPEL is a publicly traded leader in paint protection films and ceramic coatings with broader product lines, larger scale, and global installer network — a broader incumbent operating in adjacent and overlapping surface protection categories.
• Turtle Wax: Turtle Wax is a long-established mass-market automotive care brand that has expanded into ceramic coatings and hybrid solutions — a broad incumbent whose newer premium offerings compete in the same end market as Revivify.

Direct peers

• CarPro: CarPro produces CQuartz ceramic coatings and detailing products with a strong enthusiast following and professional applicator network, competing head-to-head with Revivify in the automotive nano coating space.
• Ceramic Pro: Ceramic Pro is a global leader in nano ceramic coatings for automotive applications with a large certified installer network — directly overlapping Revivify's product offering and channel-based GTM motion.
• Gtechniq: Gtechniq manufactures professional-grade ceramic coatings and surface protection products for automotive and marine markets, competing in the same premium coating category with similar technical claims.
• Gyeon Quartz: Gyeon is a South Korean detailing brand offering ceramic coatings, paint protection, and maintenance products distributed through certified detailers — directly comparable product portfolio and distribution model.
• Optimum Polymer Technologies: Optimum Polymer Technologies manufactures Opti-Coat ceramic coatings and detailing products for automotive and industrial surfaces, with similar professional-applicator distribution and comparable product technology.

Emerging players

• IGL Coatings: IGL Coatings is a Malaysia-based manufacturer of ceramic coatings and graphene-enhanced formulations, with similar eco-friendly positioning and a growing certified installer network comparable to Revivify's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/revivify.coatings
• Instagraminstagram.com/p/DaBH1q8FDBN
• LinkedInlinkedin.com/company/revivifycoatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revivify