Name

Doulado

Legal name

Uptick LLC

Website

https://doulado.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS - Starter Plan: Monthly or annual subscription providing core practice management features including client management, scheduling, documents, invoicing, and lead forms for solo doula practitioners
2. Subscription SaaS - Premium Plan: Enhanced subscription with HIPAA compliance, claims submission, team management, video appointments, and booking pages. Includes BAA for PHI handling
3. Subscription SaaS - Impact Plan: Enterprise tier for larger agencies with reporting, dedicated support, account manager, onboarding, training, and network directory
4. Claims Processing Fees: Per-transaction fees for claims submission ($1.00 per claim), eligibility verification ($1.00 per check), and ERA receipt ($1.00 per transmission)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Doulado provides a cloud-based SaaS practice management platform built specifically for doulas, combining client management, scheduling, document and form templates, invoicing, payment processing, and a HIPAA-enabled insurance claims submission service. It serves individual doulas, small practices, and doula agencies across the United States through tiered monthly and annual subscriptions.

Product overview

Doulado is a unified practice management software platform designed specifically for doulas. The product portfolio consists of three subscription tiers (Starter, Premium, and Impact) that provide escalating functionality from basic client management and scheduling to HIPAA-compliant claims submission and enterprise team management. Core platform features include Client Journeys for comprehensive client relationship management, document and form template systems for electronic paperwork and signatures, lead capture forms for new client onboarding, appointment scheduling with customizable booking pages, and integrated invoicing with installment payment options. The Premium and Impact tiers unlock HIPAA compliance, claims submission to over 6,000 payers, team collaboration workspaces, video appointments, and dedicated support. All plans integrate with Stripe for payment processing and submit claims through a clearinghouse integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Doulado Practice Management Platform Cloud-based SaaS practice management software designed for individual doulas and doula agencies. It unifies client journey management, appointment scheduling, document and form templates with electronic signatures, invoicing, payment processing via Stripe, embeddable booking pages, lead forms, team workspaces, video appointments, and optional HIPAA-compliant claims handling. Delivered as a web application at app.doulado.co with three subscription tiers (Starter, Premium, Impact) on monthly or annual billing.
• Claims Submission and Insurance Billing Service Standalone billing service that submits doula claims electronically to over 6,000 insurance payers nationwide, including Medicaid and private insurance. Provides real-time eligibility verification, claim validation through a clearinghouse, and Electronic Remittance Advice (ERA) receipt, enabling doulas to bill insurance for their services. Charged at $1.00 per claim submitted, $1.00 per eligibility check, and $1.00 per ERA transmission.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner integrated into Doulado for invoice creation, payment collection, and transaction processing. Users must agree to Stripe Connected Account Agreement. Stripe processes payments from clients paying for doula services.
• Healthcare ClearinghousecoreTechnology or IntegrationThird-party clearinghouse service that bridges electronic claims submission between Doulado and insurance payers. Checks claims for required fields, validates formatting, and forwards to appropriate payers for processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• TherapyNotes: Practice management and EHR software for behavioral health with scheduling, notes, and claims. Comparable architecture (claims + scheduling + documents) for clinicians, though focused on therapy rather than doula care.
• Boulevard: Client management and booking platform for beauty and wellness service businesses with payments and client experience features. Comparable self-serve SMB SaaS approach, though targeting salons/spas rather than doulas.

Direct peers

• SimplePractice: Practice management SaaS for private-practice health and wellness providers, with scheduling, documentation, claims, and HIPAA-compliant workflows. Highly comparable in functional surface area and target practitioner persona.
• Practice Better: Practice management software for health, wellness, and coaching professionals with client portals, scheduling, forms, and payments. Overlaps with Doulado's solo-practitioner, subscription-based delivery model.
• HoneyBook: All-in-one client management, booking, invoicing, and payments platform for independent service-based SMBs. Closest horizontal analog to Doulado; a Doulado user testimonial explicitly says 'Bye, Honeybook!', indicating direct competitive displacement.
• Jane App: Practice management platform for allied health and wellness practitioners offering scheduling, charting, billing, and online booking. Comparable in offering a practitioner-first, vertically-oriented workflow tool.

Broad incumbents

• Tebra (Kareo): End-to-end practice management, EHR, and medical billing platform for independent practices. Larger incumbent in healthcare practice management that could extend into doula workflows.
• Square Appointments: Booking, payment, and client management tool from a major payments platform serving service SMBs broadly. A horizontal incumbent doulas could substitute if Doulado's vertical features were not required.
• Acuity Scheduling: Widely-used self-serve scheduling and payments platform for SMBs. Competes with Doulado's booking-page and payment functionality, but lacks doula-specific workflows and claims integration.

Others

• Calendly: Widely-used scheduling tool often combined with separate payment and form tools. Represents a partial substitute on the booking-and-payments workflow doulas handle, though without claims or doula-specific features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Doulado
• Facebookfacebook.com/doulado.co
• LinkedInlinkedin.com/company/doulado
• Instagraminstagram.com/doulado.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doulado