Insurance America
Insurance America, now operating as Perkins-McKenzie Insurance, is an independent retail insurance agency distributing personal and commercial coverage across Louisiana, Mississippi, Florida, Alabama, and Texas through 12+ physical offices and 25+ licensed agents representing multiple carriers.
- Company typePrivate
- Founded2004
- HeadquartersSt Louis, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Insurance America does
Insurance America, now operating under the Perkins-McKenzie Insurance brand following a 2024 merger, is an independent retail insurance agency headquartered in Hammond, Louisiana. The agency distributes personal and commercial insurance products on behalf of multiple carriers, including Progressive, Liberty Mutual, American Modern, National General, Selective Insurance, Centauri Insurance, Lighthouse Insurance, Safe Point, SageSure, ASI Progressive, and the National Flood Insurance Program (NFIP). Its customer base is split across two primary segments: individual policyholders (home, auto, flood, condo, life, umbrella, and specialty lines such as motorcycle, RV, yacht, classic car, wedding, and pet) and small-to-mid-sized businesses requiring business owners policies, general liability, commercial auto, commercial property, workers compensation, and industry-specific programs (contractor, farm, non-profit, restaurant, school, and 60+ other verticals). The agency holds 25+ licensed insurance agents, though firmographic data indicates a total headcount of 251–500 employees, suggesting a substantial support and service staff layer behind the producing agents. Pricing is quote-based rather than tiered, reflecting the custom nature of insurance underwriting.
The business operates as a traditional insurance brokerage with no proprietary technology platform, no mobile application, and no API or SaaS product offering. Distribution relies on a network of 12–13 physical office locations across Louisiana, Mississippi, and Florida, supplemented by phone (1-855-683-1435), email ([email protected]), website quote requests, and a service center portal for claims, billing, certificates, and policy changes. The agency is licensed in five states — Louisiana, Mississippi, Alabama, Florida, and Texas — giving it a regional Gulf Coast and Southeast footprint. Revenue is generated through carrier commissions on policies placed, with carrier relationships serving as the core economic engine. Marketing leans on the registered Clickable Coverage® interactive educational graphics, customer testimonials, and a formal refer-a-friend program rather than paid digital acquisition.
Insurance America firmographics
Firmographics- Name
- Insurance America
- Legal name
- Perkins-McKenzie Insurance
- Website
- https://insuranceamericallc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Insurance America, now operating as Perkins-McKenzie Insurance, is an independent retail insurance agency distributing personal and commercial coverage across Louisiana, Mississippi, Florida, Alabama, and Texas through 12+ physical offices and 25+ licensed agents representing multiple carriers.
- Ownership category
- akta.pro rank
Insurance America industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Standalone Umbrella Liability (FSAJANAE), General Liability Insurance (FSAJAMAE)
Keywords
Where Insurance America is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Insurance America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Insurance Commissions: As an independent insurance agency, Perkins-McKenzie Insurance earns commissions from insurance carriers for policies placed. They represent multiple insurance companies including Progressive, American Modern, Liberty Mutual, and others.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Insurance America product offering
Product offeringCore offering
Insurance America (now operating as Perkins-McKenzie Insurance following a 2024 merger) is an independent insurance agency that sells personal lines (home, auto, flood, life, umbrella, specialty) and commercial lines (BOP, general liability, commercial property, commercial auto, workers compensation) along with industry-specific programs for contractors, farms, non-profits, restaurants, schools, and more than 60 other verticals. As an independent agency it represents multiple carriers including Progressive, Liberty Mutual, American Modern, National General, Selective, Centauri, Lighthouse, Safe Point, SageSure and the NFIP, allowing agents to shop coverage and rates across markets for each customer.
Product overview
Perkins-McKenzie Insurance is an independent insurance agency offering a portfolio of personal insurance, business insurance, and industry-specific insurance products. The agency provides personal lines including home, auto, flood, condo, life, and specialty coverages (motorcycle, RV, yacht, classic car, wedding, pet); business coverages including BOP, general liability, commercial property, commercial auto, and umbrella; and specialized programs for over 60 industries including contractor, farm, non-profit, restaurant, and school. The agency operates as a traditional insurance brokerage with quote request forms, policy management services, and in-person agent consultations across 13 office locations. No technology platform, API, mobile application, or SaaS product is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Companies that use Insurance America
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Insurance America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insurance America partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ProgressivecorePerkins-McKenzie Insurance is an independent agency that proudly represents Progressive insurance. Progressive is one of their primary carrier partners for auto, home, and other personal insurance products.
- American ModernminorInsurance carrier available through Perkins-McKenzie Insurance for specialty coverage options.
- Liberty MutualcorePerkins-McKenzie Insurance represents Liberty Mutual as one of their insurance carriers. Liberty Mutual is listed as a major carrier partner.
- National GeneralminorInsurance carrier available through Perkins-McKenzie Insurance for various coverage options.
- Selective InsuranceminorInsurance carrier partner for commercial and specialty insurance products.
- ASI ProgressiveminorPart of the Progressive family of insurance companies, ASI Progressive provides specialty insurance products.
- Centauri InsuranceminorInsurance carrier partner offering specialty coverage options through the agency.
- Lighthouse InsuranceminorInsurance carrier partner available for customer coverage needs.
- National Flood Insurance Program (NFIP)corePerkins-McKenzie Insurance helps customers obtain flood insurance through the National Flood Insurance Program (NFIP) FEMA program. This is critical for customers in flood-prone areas.
- Safe PointminorInsurance carrier partner for specialty coverage options.
- SageSureminorInsurance carrier partner offering specialty and surplus lines coverage.
- Insurance AmericacoreInsurance America has merged with Perkins-McKenzie Insurance. The two agencies are moving forward together under the Perkins-McKenzie Insurance name. Insurance America brought 75 years of trust and legacy that is being carried forward in the combined entity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Insurance America competitors and assessment
Company assessmentDirect peers
- Acrisure: Tech-enabled, fast-growing independent insurance brokerage built through aggressive rollups of agencies. Comparable rollup model; represents both competitive threat and an exit benchmark for the agency.
- AssuredPartners: Large US independent insurance brokerage that has grown primarily through regional rollups of small/medium agencies across the Southeast and Gulf Coast. Closely comparable business model and growth strategy to Perkins-McKenzie/Insurance America.
- USI Insurance Services: Top-10 US insurance brokerage serving middle-market commercial and personal clients across multiple states. Comparable independent brokerage model with diversified product offering.
- Higginbotham: Texas-headquartered independent insurance and risk management firm with deep Gulf/South Central US presence, serving personal and commercial lines. Comparable independent agency model with multi-state, multi-office footprint.
- Hub International: Major North American independent insurance brokerage built via acquisition of regional agencies, offering personal, commercial, and specialty coverage. Directly comparable independent brokerage model and rollup strategy.
- Brown & Riding Insurance Services: Wholesale insurance brokerage and managing general agency placing specialty and surplus lines through retail agents. Comparable intermediation role but operates upstream in the distribution chain.
- RPS (Risk Placement Services): Wholesale broker and MGA placing specialty and surplus lines through retail agents, with strong presence in Gulf/Southeast property markets. Adjacent but comparable in carrier relationships and specialty expertise.
- The Liberty Company Insurance Brokers: Regional independent insurance brokerage with offices across the US including the Southeast, providing personal, commercial, and specialty lines. Comparable agency model and mid-market positioning.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management giant with retail, wholesale, and specialty operations. Overlaps with Perkins-McKenzie in personal and commercial lines but operates at vastly larger scale and broader geography.
- Marsh McLennan: Largest global insurance broker (Marsh) and consulting firm. Provides competing personal/commercial brokerage services and represents a large-incumbent alternative for regional clients and carrier relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Insurance America social profiles
Digital presenceInsurance America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance America leadership team
Management profileNumber of profiles
Profiles32 records
Insurance America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance America
What does Insurance America do?
Insurance America (now operating as Perkins-McKenzie Insurance following a 2024 merger) is an independent insurance agency that sells personal lines (home, auto, flood, life, umbrella, specialty) and commercial lines (BOP, general liability, commercial property, commercial auto, workers compensation) along with industry-specific programs for contractors, farms, non-profits, restaurants, schools, and more than 60 other verticals. As an independent agency it represents multiple carriers including Progressive, Liberty Mutual, American Modern, National General, Selective, Centauri, Lighthouse, Safe Point, SageSure and the NFIP, allowing agents to shop coverage and rates across markets for each customer.
Is Insurance America a public or private company?
Insurance America is a private company. It is classified as unknown and is currently operating.
When was Insurance America founded?
Insurance America was founded in 2004. It employs 251 to 500 people.
Where is Insurance America based?
Insurance America is headquartered in St Louis, United States, in the North America region.
How does Insurance America make money?
One revenue line is on record: insurance Commissions.
Who are Insurance America's main competitors?
Direct peers on record are Acrisure, AssuredPartners, USI Insurance Services, Higginbotham, Hub International, Brown & Riding Insurance Services, RPS (Risk Placement Services) and The Liberty Company Insurance Brokers. Broad incumbents are Arthur J. Gallagher & Co. and Marsh McLennan.
Does Insurance America have an API?
No public API is recorded for Insurance America.
What industry is Insurance America in?
Insurance America's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 5242 and its SIC code is 6411.