Celebrations

What Celebrations does

Celebrations! Party Rentals is a full-service event rental and production company founded in 1991 and headquartered in Lincoln, California, with a second showroom in Sparks, Nevada. The company rents tables, chairs, tents, linens, flatware, glassware, china, dance floors, staging, lighting, climate control, generators, furniture, and décor to event hosts across Northern California and the Reno/Lake Tahoe region. Its primary customer segment is weddings, followed by corporate events, personal celebrations, and baby showers, served through showroom visits, phone/email orders, and online self-service tools including a Table Design Center and a Tent Calculator.

Operationally, Celebrations operates from a 150,000 sq. ft. warehouse in Lincoln, CA that houses its broad rental inventory and supports delivery, setup, and laundering services. The business is privately held with no disclosed investors or funding history. Revenue is generated through rental fees per event, with pricing that is quote-based for packages and unit-based for individual items, and a 15% discount on new Will Call orders promoted through December 31, 2025. The company distributes through two physical showrooms, a website with e-commerce/quote capabilities, and a multi-channel marketing presence including blog content, organic social media, SEO, and preferred-vendor listings on The Knot, WeddingWire, Style Me Pretty, and Tahoe Unveiled.

The underlying technology consists of a party rental inventory management and logistics system supporting event production operations. Distinctive proprietary tools are limited to the customer-facing Table Design Center and Tent Calculator, both positioned as ease-of-use design and quoting aids rather than differentiated technology platforms. The company is independently owned with no parent, subsidiaries, or external funding identified.

Name

Celebrations

Legal name

Celebrations! Party Rentals

Website

https://celebrationspartyrentals.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Celebrations! Party Rentals is a Sacramento-area full-service event rental company founded in 1991, supplying tables, chairs, tents, linens, and décor to weddings, corporate events, and personal celebrations across Northern California and Reno.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Holiday Party Services (HSACACAF)

Keywords

• Event rental services
• Party equipment rental
• Wedding rentals
• Tent rental
• Event production

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Event Equipment Rental: Rental of event equipment including tables, chairs, tents, linens, flatware, glassware, china, dance floors, staging, furniture, lighting, climate control, generators, and other event necessities. Revenue is generated through rental fees per event, with pricing based on item type, quantity, and rental duration. The company offers delivery and setup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Celebrations! Party Rentals is a full-service event rental and production company that rents tables, chairs, linens, flatware, glassware, china, tents, dance floors, staging, lighting, climate control, generators, and related event equipment, along with delivery and setup services. The company primarily serves weddings, corporate events, and personal celebrations in the Sacramento, Northern California, and Reno/Nevada markets from a 150,000 sq. ft. warehouse facility.

Product overview

Celebrations! Party Rentals is a full-service event rental and production company offering a comprehensive portfolio of rental equipment and design services. Their inventory includes core rental products such as linens (table linens, overlays, runners, napkins, chair sashes), flatware (multiple collections like Lucy Sage, Lucy Rose, Lucy Ocean, Lucy Dove, Lucy Black in stainless and brushed gold), glassware, china/dinnerware, chairs, tables, tents, dance floors, staging, bars and beverage service, buffet and serving items, chargers, climate control, conference equipment, concession equipment, décor, dividers, furniture (sofas, loveseats, lounge furniture), generators, kitchen equipment, lighting, outdoor/garden items, drapery, and live plants. The company operates from a 150,000 sq. ft. warehouse and provides value-added services including an online Table Design Center for custom table design and quote requests, a Tent Calculator tool for sizing events, video appointments for virtual design assistance, E-sign for contract signing, and contactless delivery options. The business primarily serves weddings, corporate events, personal celebrations, and large-scale events in the Sacramento area and Northern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Equipment Rental (Tables, Chairs, Tents, Linens, Flatware, Glassware, China, Dance Floors, Staging, Furniture, Lighting, Climate Control, Generators, Décor) Full-service rental of event equipment including tables, chairs, tents, linens, flatware, glassware, china, dance floors, staging, furniture, lighting, climate control, generators, kitchen equipment, and décor for weddings, corporate events, and personal celebrations. Includes delivery and setup services and laundering of linens.
• Table Design Center Online tool allowing customers to design their own table settings (selecting linens, flatware, glassware, china, chargers, and décor) and submit configurations to receive a free quote for their event.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Studio 40 LiveminorGTM or Marketing PartnerTelevision morning show that hosted the American Hero Wedding Giveaway event. Studio 40 Live brought together multiple local vendors including Celebrations to provide a televised wedding ceremony and reception for a deserving couple.
• Grocery OutletminorGTM or Marketing PartnerLocal grocery retailer that donated a year's worth of groceries as part of the American Hero Wedding Giveaway grand prize.
• Sierra Central Credit UnionminorGTM or Marketing PartnerFinancial institution that contributed a new checking account with $500 opening deposit to the American Hero Wedding Giveaway prize package.
• Elk Grove Auto MallminorGTM or Marketing PartnerAuto dealership that provided a $25,000 credit toward any vehicle as part of the American Hero Wedding Giveaway grand prize.
• The Willow BallroomminorGTM or Marketing PartnerEvent venue that hosted the televised wedding ceremony and reception for the American Hero Wedding Giveaway.
• Randy Peters CateringminorGTM or Marketing PartnerCatering company that provided food service for the American Hero Wedding Giveaway event.
• Pottery WorldminorGTM or Marketing PartnerFloral provider that donated flowers for the American Hero Wedding Giveaway event.
• Elegant Designs BridalminorGTM or Marketing PartnerBridal boutique that provided a wedding gown for the American Hero Wedding Giveaway.
• Windsor DiamondsminorGTM or Marketing PartnerJewelry retailer that provided wedding ring and bands for the American Hero Wedding Giveaway.
• Blue Sky Event PlanningcoreStrategic or Co-development PartnerAnnual partnership for Discount Tire corporate retreat in Lake Tahoe. Blue Sky Event Planning coordinates with Celebrations each year to install various tents and event production equipment for the retreat.
• League to Save Lake TahoeminorGTM or Marketing PartnerNonprofit environmental organization for which Celebrations provided event equipment for the annual Oscar de la Renta fashion show fundraiser at Saks Fifth Avenue. The 2019 event raised $1.1 million for the league.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Clipper Event Group: Full-service event rental and production company serving weddings, corporate events, and social gatherings in the western US. Comparable product mix and customer base to Celebrations, with overlap in the California/Nevada event market.
• Event Source: Regional event rental provider serving a different US market with comparable offerings in tents, tables, chairs, and décor. Comparable in product mix and customer base though geographically non-overlapping with Celebrations.
• Mahaffey Event Rentals: Regional event rental company specializing in tents, tables, chairs, and full-service event production. Directly comparable in core product offerings and customer segments, though serving a different regional market.

Direct peers

• BBJ Linen: Specialty linen and tablecloth rental company serving hotels, weddings, and event planners. Comparable in the linen and tabletop rental portion of Celebrations' inventory at a national scale.
• Town & Country Event Rentals: Regional full-service event rental company serving weddings, corporate events, and social functions with a similar inventory of tents, tables, linens, and décor. Closely comparable business model and customer segments to Celebrations.
• AFR Furniture Rental: National event and trade show furniture rental company offering chairs, tables, lounges, and décor. Directly comparable in core product categories (chairs, tables, furniture) with overlapping event and corporate customers.

Broad incumbents

• Bright Event Rentals: One of the largest event rental companies in the western US, offering tents, tables, chairs, and full-service event production across multiple states. Highly comparable to Celebrations in core product offering and customer base, but operates at significantly larger geographic scale.
• Marquee Event Group: Large multi-market event rental company (formed from the merger of Classic Party Rentals and others) providing tents, furniture, linens, and full-service production. Direct competitor in the same product categories, with national reach.

Emerging players

• Quest Events: Event design and production company offering scenic décor, draping, and custom event environments. Comparable on the production-side capabilities (drapery, décor, staging) of Celebrations' offering.

Others

• Nelly's Flower & Event Rentals: Event rental partner in the Sacramento/Northern California market providing rental items for weddings and events. Local comparable that competes in the same geographic footprint as Celebrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CPRandTents
• Facebookfacebook.com/CPRandTents
• Instagraminstagram.com/celebrationseventrentals
• Pinterestpinterest.com/cprandtents
• LinkedInlinkedin.com/company/celebrations-party-rentals-and-tents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrations