Randy Peters Catering and Events

What Randy Peters Catering and Events does

Randy Peters Catering and Events is a privately held, family-owned full-service catering and event services company headquartered in Roseville, California, serving the Sacramento Valley and surrounding foothill communities. The company provides off-premise and on-premise catering (weddings, corporate events, social gatherings, BBQs), licensed bar service, and operates the Roseville Event Center, an owned venue with three configurable spaces (Rose Room, Vernon Street Dining, Boardroom) capable of hosting 24 to 250 guests. It also sells individual and family meals for pickup/delivery and operates a small WooCommerce-based marketplace for proprietary products such as Randy's Rub.

The business is run by co-owners Randy and Lisa Peters and is certified as a woman-owned business; the management team includes a senior executive chef, sous chef, beverage manager, and dedicated sales, warehouse, logistics, facilities, and HR leads. Revenue is generated through per-event catering pricing (weddings start at $75 per person with a 22% service charge), venue rental, bar service, and e-commerce product sales. The company is a preferred caterer at 22+ Northern California venues, including Willow Ballroom, Flower Farm, Blue Goose Event Center, and Twin Rocks Estates Winery, which functions as a partner distribution channel. Marketing relies on the website, organic social (Facebook, Instagram, LinkedIn), Yelp, an email newsletter, and prominent Google reviews; there is no technology platform, app, or proprietary software product disclosed.

Name

Randy Peters Catering and Events

Legal name

Randy Peters Catering

Website

https://randypeterscatering.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Randy Peters Catering and Events is a family-owned, Roseville, California-based full-service catering, bar service, and event venue company serving weddings, corporate events, and social gatherings across the Sacramento Valley and Northern California.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (72232), Food Service Contractors (722310), Food Service Contractors (72231)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Full-Service Catering (Off-Premise) (HSACAGAA), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Event catering services
• Wedding catering
• Corporate catering
• Event venue rental
• Bar service catering

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Catering: On-premise and off-premise catering for events including food preparation, delivery, set-up and breakdown services. Revenue generated per event based on guest count and menu selection.
2. Event Center Venue Rental: Rental of owned venue spaces (Rose Room, Vernon Street Dining, Board Room) for weddings, corporate events, and celebrations. Includes tables, chairs, set-up and tear-down.
3. Full Bar Service: Professional bartending services including cocktails, wine, beer, and non-alcoholic beverages for events. Licensed to serve alcohol in California.
4. Marketplace Products: Direct-to-consumer sales of proprietary products including Randy's Rub spice blend, condiments, and merchandise through e-commerce.
5. Individual & Family Meals: Pick-up and delivery of chef-crafted individual meals and family-style dishes for private dinner parties, corporate meetings, and casual dining occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Randy Peters Catering and Events provides full-service catering, professional bar service, and event venue space for social and corporate occasions throughout Northern California. The company operates the Roseville Event Center featuring three venue spaces (Rose Room, Vernon Street Dining, Board Room) and delivers off-premise catering for events ranging from intimate gatherings to over a thousand guests, including weddings, corporate events, BBQs, and private celebrations.

Product overview

Randy Peters Catering and Events offers a comprehensive suite of catering and event services centered around its core full-service catering business. The portfolio includes wedding catering, corporate catering, and BBQ catering as the primary service offerings, complemented by a Full Bar Service for beverage needs and an owned Event Center with three distinct venues (Rose Room, Vernon Street Dining, and Boardroom). Additional offerings include Individual Meals for pick-up/delivery and a Market Place for merchandise. The company also maintains a Preferred Vendors network of 22+ partner venues across Northern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Catering Comprehensive full-service catering including food preparation, delivery, set-up, and break-down for events ranging from casual gatherings of six to formal events of more than 1,000 guests, offered on-premise and off-premise throughout Northern California.
• Wedding Catering Full wedding catering services including engagement parties, rehearsal dinners, bridal showers, and wedding receptions with menu planning, food preparation, set up, service, and cleanup, with curated packages starting at $75 per person.
• Corporate Catering
• BBQ Catering
• Full Bar Service
• Roseville Event Center Venue Rental Premier Roseville event venue with three spaces (Rose Room up to 160 seated/200 standing, Vernon Street Dining Room up to 50 seated/75 standing, Boardroom up to 24 seated/30 cocktail), featuring AV equipment, Wi-Fi, and customizable setups, with event capacity from 50 to 250 guests.
• Individual and Family Meals
• Market Place (Randy's Rub and Merchandise)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Willow BallroomcoreStrategic or Co-development PartnerRandy Peters Catering is a preferred vendor for this wedding and event venue, offering exclusive catering services for events held at The Willow Ballroom.
• Flower FarmcoreStrategic or Co-development PartnerPreferred catering vendor for The Flower Farm Inn Venue, providing catering services for barn weddings and events.
• Blue Goose Event CentercoreStrategic or Co-development PartnerPreferred vendor relationship providing catering services for events at the Blue Goose Event Center.
• The GroundscoreStrategic or Co-development PartnerPreferred catering vendor for The Grounds venue, serving events in the Placer County area.
• Gold Hill GardenscoreStrategic or Co-development PartnerPreferred vendor catering partnership for Gold Hill Gardens outdoor wedding and event venue.
• Twin Rocks Estates WinerycoreStrategic or Co-development PartnerPreferred catering partner for Twin Rocks Estates winery events and weddings.
• Folsom Community CentercoreStrategic or Co-development PartnerCity of Folsom preferred catering vendor for community center events and celebrations.
• The MaplescoreStrategic or Co-development PartnerPreferred catering vendor for The Maples wedding and event venue in Woodland.
• Old Sugar MillcoreStrategic or Co-development PartnerPreferred vendor catering partnership for Old Sugar Mill event venue.
• Wolfe Heights WinerycoreStrategic or Co-development PartnerPreferred catering vendor for Wolfe Heights Winery weddings and events.
• Rocklin Event CentercoreStrategic or Co-development PartnerCity of Rocklin preferred catering vendor for venue rentals and events.
• Citrus Heights Community CentercoreStrategic or Co-development PartnerPreferred catering vendor for Citrus Heights Community Center events.
• Library GalleriacoreStrategic or Co-development PartnerPreferred vendor catering partnership for Library Galleria events in Roseville.
• BLOCminorStrategic or Co-development PartnerPreferred catering vendor for BLOC venue events.
• Cante Ao VinhominorStrategic or Co-development PartnerPreferred catering partner for Cante Ao Vinho winery events.
• Ranch at Stoney CreekminorStrategic or Co-development PartnerPreferred catering vendor for Ranch at Stoney Creek events.
• MOSACminorStrategic or Co-development PartnerPreferred catering vendor for MOSAC (Museum of Shasta Art and Culture) events.
• 2121 RanchminorStrategic or Co-development PartnerPreferred catering vendor for 2121 Ranch events.
• Hidden GroveminorStrategic or Co-development PartnerPreferred catering vendor for Hidden Grove outdoor events.
• Black Oak Mountain VineyardsminorStrategic or Co-development PartnerPreferred catering vendor for Black Oak Mountain Vineyards events.
• Mountain Shadows RetreatminorStrategic or Co-development PartnerPreferred catering vendor for Mountain Shadows Retreat events.
• Silt Wine CompanyminorStrategic or Co-development PartnerPreferred catering partner for Silt Wine Company events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Delaware North: Hospitality and food service company operating catering, concessions, and managed food services for sports venues, airports, and large-scale events. Comparable in addressing large-event and corporate catering at scale.
• Levy Restaurants: Specialty caterer focused on sports, entertainment, and convention venues with premium hospitality offerings. Competes for large-event and corporate hospitality catering that overlaps with Randy Peters Catering's 50,000+ guest capabilities.
• Bon Appétit Management Company: Large-scale corporate and event catering operator with a broad portfolio spanning corporate cafés, special events, and conference catering. Competes for the same corporate event dollars as Randy Peters Catering but at significantly larger scale.
• Aramark: Global food service and uniform services provider with significant event catering and conference services operations. Represents scaled institutional competition for large corporate catering and convention events.
• Restaurant Associates: Specialty contract food service and event catering company serving cultural institutions, corporate clients, and private events nationwide. Overlaps with Randy Peters Catering on corporate catering and special event business, though much larger and geographically broader.
• Compass Group: Global contract food service and support services group whose subsidiaries (including Levy Restaurants and Chartwells) compete across event catering, sports/concert concessions, and corporate hospitality segments.
• Sodexo: International food services and facilities management company with substantial event catering and venue concessions businesses following the Centerplate acquisition. Competes for the same large-scale event and corporate catering contracts.

Direct peers

• Wolfgang Puck Catering: Premium full-service event and wedding caterer with owned venues and off-premise services. Operates at higher price points and larger scale but follows the same bundled venue + catering + bar service model targeting weddings, corporate galas, and social events.

Emerging players

• Fooda: Workplace food platform offering pop-up restaurants, catering, and corporate food programs. Targets the same corporate catering and meeting spend as Randy Peters Catering with a tech-enabled marketplace model.
• ezCater: Online corporate catering marketplace that connects businesses with local caterers for meetings and corporate events. Represents a technology-enabled distribution channel that could disintermediate traditional direct-sales catering relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RandyPetersCatering
• LinkedInlinkedin.com/company/randy-peters-catering-and-events
• Instagraminstagram.com/rpeterscatering

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randy Peters Catering and Events