The Youth Group
The Youth Group is a B2B solutions provider that partners with global brands to help them engage younger demographics through four offerings: Verified (trust), Money (financial confidence), Academy (skills), and Space (community impact).
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Youth Group firmographics
Firmographics- Name
- The Youth Group
- Website
- https://theyouthgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Youth Group is a B2B solutions provider that partners with global brands to help them engage younger demographics through four offerings: Verified (trust), Money (financial confidence), Academy (skills), and Space (community impact).
- Ownership category
- akta.pro rank
The Youth Group industry classification
Industry- Product category
- Youth Marketing Services
- NAICS
- Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Student & Youth Banking (FSABAAAH)
Keywords
Where The Youth Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Youth Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels1 record
The Youth Group product offering
Product offeringCore offering
The Youth Group partners with global brands to deliver youth-first solutions through four product lines: Verified (trust and credibility-building), Money (financial confidence and literacy), Academy (skills development), and Space (community connection). The company combines youth insights with content, programs, and partnerships to help brands engage younger demographics.
Differentiator
Problem solved
Functional benefit
Products and services
- Verified A youth-focused solution that builds trust and credibility for brands engaging younger audiences.
- Money A youth-focused solution that builds financial confidence and literacy for younger audiences.
- Academy A youth-focused solution that delivers skills development for younger audiences.
- Space A youth-focused solution that enables community connection for younger audiences.
Companies that use The Youth Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Youth Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Youth Group competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Global advertising holding-company network competing for the same brand budgets with broader capabilities; competes with Youth Group on trust/credibility and youth insights mandates.
- Publicis Groupe: Global advertising and communications holding company with specialized Gen Z and youth marketing practices across its agency brands (Leo Burnett, Saatchi, etc.).
- Havas: Global advertising group with significant youth and cultural marketing capabilities and brand relationships across industries, overlapping with Youth Group's solutions portfolio.
- Dentsu: Global marketing services group with significant youth and media capabilities, working with the world's largest brands at scale comparable to Youth Group's positioning.
Direct peers
- 72andSunny: Creative-led agency focused on building cultural relevance for major brands across audiences including youth, with end-to-end campaign solutions similar in scope to Youth Group.
- Movement Strategy: Social-first and youth-driven marketing agency that helps brands engage next-generation audiences through cultural insights and community activations, structurally closest to Youth Group's Social/Verified offerings.
- VaynerMedia: Digital-first agency with a strong Gen Z / youth positioning and global enterprise brand client base; a direct competitor for brand-side youth-engagement mandates.
- Droga5: Creative-led agency serving major global brands on culturally resonant campaigns, an indirect competitor for youth-first brand engagement contracts.
Emerging players
- Vox Media: Brand-adjacent media and content company that builds youth-engaging franchises and offers brand solutions, an adjacent comparable for youth community/insights work.
- Whistle (Wasserman): Youth sports + culture platform within Wasserman connecting brands to next-gen audiences; closely adjacent to Youth Group's Space (community) offering.
Market position
Customer concentration
The Youth Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Youth Group leadership team
Management profileNumber of profiles
The Youth Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Youth Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Youth Group
What does The Youth Group do?
The Youth Group partners with global brands to deliver youth-first solutions through four product lines: Verified (trust and credibility-building), Money (financial confidence and literacy), Academy (skills development), and Space (community connection). The company combines youth insights with content, programs, and partnerships to help brands engage younger demographics.
When was The Youth Group founded?
The Youth Group was founded in 2016. It employs 1 to 10 people.
Where is The Youth Group based?
The Youth Group is headquartered in London, United Kingdom, in the Europe region.
Who are The Youth Group's main competitors?
Broad incumbents on record are Ogilvy, Publicis Groupe, Havas and Dentsu. Direct peers are 72andSunny, Movement Strategy, VaynerMedia and Droga5. Emerging players are Vox Media and Whistle (Wasserman).
Does The Youth Group have an API?
No public API is recorded for The Youth Group.
What industry is The Youth Group in?
The Youth Group's product category is Youth Marketing Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of EDAAAFAN, Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills). Its NAICS code is 611710 and its SIC code is 7311.