Squarelife Insurance
- Company typePrivate
- Founded2013
- HeadquartersRuggell, Liechtenstein
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Squarelife Insurance firmographics
Firmographics- Name
- Squarelife Insurance
- Legal name
- Squarelife Lebensversicherungs-Aktiengesellschaft
- Website
- https://squarelife.eu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Squarelife Insurance industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Universal Life (UL) Insurance (FSAIABAB)
- akta.pro secondary industry
- Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)
Keywords
Where Squarelife Insurance is headquartered
LocationHeadquarters
- HQ city
- Ruggell
- HQ country
- Liechtenstein
- HQ region
- Europe
Offices1 record
Markets served
Squarelife Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Premiums: Collection of insurance premiums from policyholders for life, health, accident, and specialized insurance products. Premiums are recurring and based on policy terms.
- White-Label Licensing: Providing insurance platform and products to partner brands under white-label arrangements, generating revenue through premium sharing or licensing fees.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Squarelife Insurance product offering
Product offeringCore offering
Squarelife Insurance AG is a Liechtenstein-licensed life, health, and accident insurer that underwrites term life, health, travel, critical illness, disability, cosmetic-procedure, and unit-linked investment products. It sells these products both directly to consumers through its website and via a white-label/B2B2C platform to 30+ European partners who distribute them under their own brands. The company operates a fully digital, cloud-based platform with proprietary APIs and Swiss-hosted redundant data centres, managing 120,000+ policies.
Product overview
Squarelife Insurance is a Liechtenstein-based insurance provider operating a B2B2C platform that manages 120,000+ policies for 30+ partners across Europe. The company offers a portfolio of insurance products spanning life, health, accident, and specialized coverage (including cancer, disability, credit protection, and cosmetic/aesthetic procedure insurance). The platform supports both direct-to-consumer offerings and white-label products distributed through partner brands including Turtleneck, QuadMed, Bridge Insurance Services, and Broker Senza Sorprese. Products range from basic term life insurance to sophisticated risk coverage, with notable capabilities in senior insurance (including ultra-seniors) and coverage for applicants with underlying health conditions. The technology infrastructure includes a cloud-based platform with proprietary APIs and Swiss-hosted redundant data centers.
Differentiator
Problem solved
Functional benefit
Brands
- beautyprotect: Insurance coverage for cosmetic surgery complications providing financial and psychological support for individuals undergoing cosmetic procedures.
- lipoprotect
- cosmeticprotect
Products and services
- Term Life Insurance
- Term Life Insurance for Seniors and Ultra-Seniors
- Term Life Insurance for Clients with Underlying Health Conditions
- International Private Health Insurance (IPMI)
- Travel Health Insurance
- Cancer Insurance
- Beauty Protect
- Lipoprotect
- Cosmeticprotect
- Unit Linked Investments
- Disability and Incapacity to Work Insurance
- Complementary Health Care Benefits
- Credit Protection / PPI Insurance
Quantifiable outcome
- 98% of applicants with underlying health conditions are offered term life insurance coverage
Companies that use Squarelife Insurance
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Squarelife Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Squarelife Insurance partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- RGAcoreWhite-label partnership providing life insurance products through RGA's distribution network.
- GenkicoreWhite-label partner for international health insurance products serving digital nomads and expats.
- NürnbergercorePartnership with German insurance company Nürnberger for white-label insurance products.
- Hera LifecoreWhite-label life insurance partnership with Hera Life.
- FeathercoreGerman partner for Squarelife Invest Police investment products with durations from 12-40 years.
- SolidaVitacoreWhite-label insurance partner.
- Check24minorDistribution partnership with German insurance comparison platform Check24.
- Bridge Insurance Services (Vite Sicure)coreItalian partner offering term life, senior term life, and decreasing mortgage-linked term life insurance products.
- Broker Senza SorpresecoreItalian broker partner for income protection products including critical illness, total permanent disability, and loss of self-sufficiency coverage.
- TurtleneckcorePartner for instant and classic term life insurance products.
- QuadMedcoreHealthcare partner offering beautyprotect (VIP, Pro, Lite), lipoprotect, and cosmeticprotect insurance products.
- Fit (BeneFit)minorItalian partner for term life insurance with constant annual sum insured and premium.
Scale indicators4 records
Recent moves6 records
Squarelife Insurance competitors and assessment
Company assessmentBroad incumbents
- Allianz: Allianz is one of the largest European insurance carriers with extensive life, health, and asset-management products. It competes broadly with Squarelife across European life insurance while operating at a significantly larger scale and broader geographic footprint.
- Lemonade: Lemonade is a digital-first insurance carrier using AI-driven underwriting and a platform model across multiple geographies. While broader in scope, it shares Squarelife's digital-native, customer-friendly, and B2B-friendly distribution philosophy.
- Zurich Insurance Group: Zurich is a global incumbent insurer with substantial life and health operations across Europe, comparable to Squarelife in life insurance product breadth and geographic reach, though at vastly larger scale and with a much broader product portfolio.
- Helvetia Insurance: Helvetia is a major Swiss insurance group with strong life and health lines and pan-European operations. As a large incumbent headquartered near Squarelife's Swiss data centers, it competes broadly for the same European life and health insurance customers.
- Nürnberger: Nürnberger is a long-established German insurance group offering a broad portfolio of life, health, and casualty products. As a named white-label partner of Squarelife, it operates both as a customer and as a broader competitor in the German life insurance market.
Direct peers
- Wefox: Wefox is a Berlin-based digital insurance platform operating across Europe with embedded and white-label distribution models, closely comparable to Squarelife's B2B2C platform strategy. Both target digital distribution and underserved customer segments in European life and health insurance.
- Genki: Genki provides international private health insurance for digital nomads and remote workers, directly overlapping with Squarelife's IPMI product. Genki is both a peer and a named white-label partner of Squarelife, making it one of the most directly comparable competitors in the cross-border health insurance niche.
- Feather: Feather is a Germany-based insurtech offering investment and savings insurance products distributed through Squarelife's white-label infrastructure. It is comparable as a digital-first insurance provider in the European life and investment-linked insurance space.
- Turtleneck: Turtleneck distributes instant and classic term life insurance products via Squarelife's white-label platform and competes in the same digital term life segment. Its product overlap in instant and classic term life makes it a direct niche competitor.
- Getsafe: Getsafe is a German digital insurance platform offering embedded and white-label insurance products across Europe, mirroring Squarelife's platform-based distribution model. Both focus on digital-first life and health products with partner distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Squarelife Insurance social profiles
Digital presenceSquarelife Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squarelife Insurance leadership team
Management profileNumber of profiles
Profiles7 records
Squarelife Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squarelife Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squarelife Insurance
What does Squarelife Insurance do?
Squarelife Insurance AG is a Liechtenstein-licensed life, health, and accident insurer that underwrites term life, health, travel, critical illness, disability, cosmetic-procedure, and unit-linked investment products. It sells these products both directly to consumers through its website and via a white-label/B2B2C platform to 30+ European partners who distribute them under their own brands. The company operates a fully digital, cloud-based platform with proprietary APIs and Swiss-hosted redundant data centres, managing 120,000+ policies.
Is Squarelife Insurance a public or private company?
Squarelife Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squarelife Insurance founded?
Squarelife Insurance was founded in 2013. It employs 251 to 500 people.
Where is Squarelife Insurance based?
Squarelife Insurance is headquartered in Ruggell, Liechtenstein, in the Europe region.
How does Squarelife Insurance make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are white-Label Licensing.
Who are Squarelife Insurance's main competitors?
Broad incumbents on record are Allianz, Lemonade, Zurich Insurance Group, Helvetia Insurance and Nürnberger. Direct peers are Wefox, Genki, Feather, Turtleneck and Getsafe.
Does Squarelife Insurance have an API?
No public API is recorded for Squarelife Insurance.
What industry is Squarelife Insurance in?
Squarelife Insurance's product category is Life Insurance. Its primary akta.pro industry code is FSAIABAB, Universal Life (UL) Insurance, with a secondary code of FSAIABAK, Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness). Its NAICS code is 52411 and its SIC code is 6311.