Major Events International

Name

Major Events International

Legal name

Major Events International Ltd

Website

https://majoreventsinternational.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Major Events Consultancy

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Major events consultancy
• Event hosting portfolio
• Sports federation networking
• Host city advisory
• Event supplier directory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Services: MEI operates a membership network connecting event rights holders, host cities, and suppliers. The platform facilitates partnerships, provides market intelligence, and offers strategic support for event delivery. The membership enables organizations to access a global network of event suppliers and established partnerships with rights holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Major Events International (MEI) is a specialist major events consultancy and membership network that facilitates trusted partnerships between event rights holders, host cities and countries, event suppliers, and government agencies. The company operates as "The Global Network for Major Events," representing 19 Rights Holders seeking hosts for 43 events, and provides market intelligence, strategic support, marketing assistance, and bid advisory services to ensure the successful delivery of major sporting, cultural, and entertainment events worldwide.

Product overview

Major Events International (MEI) operates as a specialist consultancy and membership network rather than a software product. The core offering is the MEI Membership Network, which connects event suppliers, rights holders, host cities, and government agencies. Supporting services include Client Directories (Suppliers and Rights Holders), the Event Hosting Portfolio (detailing 43 events from 19 Rights Holders seeking hosts), MEI News & Insights (industry news and member updates), and MEI Events (summits and networking sessions).

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• MATCH HospitalitycoreStrategic or Co-development Partner · 1 September 2025MATCH Hospitality was appointed by CAF (Confederation of African Football) as the Exclusive Official Hospitality Provider for AFCON 2025 Morocco, expanding into the African football market through this partnership.
• VisitRiminiminorStrategic or Co-development PartnerVisitRimini participates in MEI events and networking opportunities as part of the global events community, finding value in MEI's networking events for developing business connections.
• Federation Internationale de Motocyclisme (FIM)coreStrategic or Co-development PartnerFIM works with MEI through framework agreements, with MEI providing professional services including efficient, timely delivery of what is asked. Damiano Zamana from FIM recommends International Federations engage with MEI for their framework agreements.
• European Minifootball FederationcoreStrategic or Co-development PartnerMEI supports the European Minifootball Federation in promoting, supervising, and directing minifootball across Europe, helping connect the federation with host cities and suppliers.
• Union Internationale de Pentathlon Moderne (UIPM)coreStrategic or Co-development PartnerMEI supports UIPM in developing and promoting modern pentathlon worldwide, connecting them with host cities and delivery partners for their World Cups and World Championships.
• FIA Extreme HcoreStrategic or Co-development PartnerMEI supports FIA Extreme H World Cup in showcasing hydrogen technology in motorsport and connecting with host destinations for this pioneering clean energy racing series.
• International Esports Federation (IESF)coreStrategic or Co-development PartnerMEI supports IESF in promoting esports as a legitimate sport globally, connecting national federations with event hosting opportunities.
• World SkatecoreStrategic or Co-development PartnerMEI supports World Skate in driving worldwide growth and development of roller sports, connecting the federation with host cities for championships and world events.
• World Dancesport Federation (WDSF)coreStrategic or Co-development PartnerMEI supports WDSF in overseeing international DanceSport events and expanding their global presence through connections with host destinations.
• World DodgeballcoreStrategic or Co-development PartnerMEI supports World Dodgeball in delivering the sport across 6 continents, connecting with host cities and delivery partners for world championships and events.
• World Street Workout and Calisthenics FederationcoreStrategic or Co-development PartnerMEI supports WSWCF in coordinating calisthenics and street workout activities globally, connecting the federation with event hosting opportunities.
• Confederation of Independent Football Associations (CONIFA)coreStrategic or Co-development PartnerMEI supports CONIFA in hosting football associations which do not qualify for FIFA membership, connecting them with host cities for world and continental competitions.
• World Downhill Skate ChampionshipscoreStrategic or Co-development PartnerMEI supports the WDSC in delivering international downhill skateboarding and street luge events, connecting them with optimal host destinations.
• ESM OperationscoreStrategic or Co-development PartnerESM Operations is a global public safety services company and MEI member providing public safety, control room operations, and quality assurance services for sporting events in over 30 countries.
• DSVcoreStrategic or Co-development PartnerDSV (formerly DB Schenker) is a global transport and logistics company supporting MEI members with freight forwarding, logistics, and supply chain solutions for major sporting events.
• Spartan CrewminorStrategic or Co-development PartnerSpartan Crew is a specialist event crew company for live corporate events, exhibitions, and conferences, and MEI member providing trained crew for major stadium events.
• NW GroupminorStrategic or Co-development PartnerNW Group is an event production company operating in New Zealand and Australia, MEI member contributing industry expertise on live audio and ceremony production.
• SLXcoreStrategic or Co-development PartnerSLX is a premium MEI member and official provider of broadcast lighting and rigging for the Glasgow 2026 Commonwealth Games, bringing experience from Paris 2024 Olympic Games.
• Clair GlobalminorStrategic or Co-development PartnerClair Global is a live production and touring audio company, MEI member supporting mental health initiatives for event professionals through industry partnerships.
• Global Infusion GroupminorStrategic or Co-development PartnerGlobal Infusion Group is a global catering, hospitality, and brand logistics specialist, MEI member and B Corp certified company delivering across sport, music, film, television, and corporate events.
• PRGminorStrategic or Co-development PartnerPRG (Production Resource Group) is a live event production company, MEI member delivering video screen, control, and audio solutions for SailGP and other major international events.
• Accredit SolutionscoreTechnology or IntegrationAccredit Solutions provides credentialing and accreditation technology for major sporting and entertainment environments, trusted by NFL, USGA, Premier League Clubs, and ICC. First credentialing platform to achieve DHS SAFETY Act Designation and Certification.
• Emmaus GlobalminorStrategic or Co-development PartnerEmmaus Global provides welfare and response services for live events, creating the Emmaus Safe Hub offering free tools, templates, and training for event leaders.
• Hinson Security Services (HSS)minorStrategic or Co-development PartnerHinson Security Services provides Behavioural Detection Officers and event security services, deploying BDOs across UK events including The Hoppings, Silverstone British Grand Prix.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Sports Consultancy: Specialist sports consultancy supporting federations, hosts and commercial partners on major event strategy and bidding. Closely comparable as a competing boutique consultancy competing for the same federation/host-city engagements as MEI.
• Leaders in Sport: Global sports business membership community and event series connecting federations, clubs, leagues and commercial partners. Comparable network-led GTM and member conference business model.
• SportsPro: Sports business media and events company producing conferences and content serving the sports federation and commercial partner ecosystem. Overlaps with MEI's media/summit and federation-engagement model.
• SportAccord: Association gathering international sports federations and organising the annual SportAccord Convention — a similar federation-to-host-city-to-supplier networking platform. Directly comparable as a multi-sport industry network serving the same rights-holder ecosystem as MEI.
• AISTS (Academy of International Sport Science and Technology): International sports management education, research and consultancy provider based in Lausanne serving federations, host cities and the wider sports industry. Comparable as a federation-facing sports consultancy with knowledge-network positioning.

Broad incumbents

• Bizzabo: Event experience platform providing registration, networking and analytics for in-person and hybrid events. Comparable broader incumbent offering technology infrastructure for event communities.
• Eventbrite: Global self-service event ticketing and discovery platform. Adjacent incumbent enabling event creation and supplier discovery, overlapping with MEI's marketplace function but at a vastly different scale and audience.
• IQPC: Large-scale business events producer running hundreds of industry summits across multiple sectors including sports. Comparable broader incumbent in the B2B events/summit space but with much wider sector coverage.
• Cvent: Enterprise event management platform providing registration, venue sourcing and supplier matchmaking. Comparable as a broader incumbent enabling the same event-stakeholder connections MEI facilitates, but via SaaS rather than a membership model.

Emerging players

• HYPE Sports Innovation: Global sports innovation network and platform connecting federations, clubs, startups and corporates. Comparable as an emerging ecosystem/membership player intersecting with MEI's federation and supplier base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Major_Events
• LinkedInlinkedin.com/company/major-events-international-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major Events International