What ControlTech does

ControlTech s.r.o. is a privately held Czech industrial automation distributor founded in 2000, operating across eight Central and Eastern European countries (Czech Republic, Slovakia, Hungary, Slovenia, Serbia, Croatia, Montenegro, and North Macedonia). The company is an authorized Value-Add Distributor and Authorized Service Provider for Rockwell Automation, distributing ControlLogix/CompactLogix/Micro800 programmable controllers, Kinetix servo drives, PowerFlex variable frequency drives, distributed I/O, safety products, and FactoryTalk software, alongside complementary partner portfolios covering DOBOT robotics, Camozzi pneumatics, nVent Hoffman enclosures, Claroty OT cybersecurity, CUBIC busbars, Hardy weighing systems, and more than 25 other technology partners.

Beyond distribution, ControlTech runs a multi-line services business including pre-sale technical consulting, post-sale repairs and engineering (machine safety, migration, vibration diagnostics, commissioning, retrofits), the TechConnect 24/7 support program available in more than 20 languages, an e-learning and instructor-led training catalog, and an installed-base evaluation (IBE) lifecycle service. The company also develops and sells its own custom AGV/AMR vehicles under the RoboSherpa family (RoboSherpa, RoboMec, RoboCampo, RoboCaddy, Melkus G130), supported by proprietary LiFePo4 battery systems and the MASTER fleet management software controlling up to 100 vehicles.

ControlTech employs approximately 60 staff across headquarters in Ovčáry and regional offices in Brno and Ostrava, holds over 1M EUR of warehouse inventory spanning more than 2,000 SKUs, and runs an e-commerce storefront plus country-specific sales teams in each served market. Revenue streams span hardware distribution, professional services, custom AGV/AMR sales, and training, with the primary customer segment being industrial manufacturers across the CEE region. In 2026 the company received the Rockwell Automation EMEA PartnerNetwork Distributor Partnership Excellence Award, the most prominent external validation in the available materials.

Name

ControlTech

Legal name

ControlTech s.r.o.

Website

https://controltech.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

ControlTech s.r.o. is a privately held Czech industrial automation distributor founded in 2000, serving industrial manufacturers across eight Central and Eastern European countries as an authorized Rockwell Automation Value-Add Distributor, with complementary engineering services, training, and proprietary AGV/AMR solutions.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)

Keywords

• Industrial automation products
• PLCs and motion control
• AGV and AMR systems
• Machine safety components
• Engineering services

Headquarters

HQ city

Ovcary

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Distribution of industrial automation products primarily from Rockwell Automation including PLCs, drives, motors, sensors, safety equipment, and related components
2. Technical Services: Pre-sale technical consulting, post-sale support, and service including repairs, training, and engineering services
3. Custom AGV/AMR Solutions: Design and delivery of custom autonomous vehicles (AGV and AMR) under RoboSherpa brand for manufacturing environments
4. Engineering Services: Machine safety engineering, migration solutions, vibration diagnostics, commissioning, fault resolution, conversions and retrofits
5. Training Services: E-learning courses, instructor-led courses, and remote training for Rockwell Automation products and technologies

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ControlTech is an authorized regional distributor of Rockwell Automation industrial automation products and a developer of its own AGV/AMR solutions under the RoboSherpa brand. The company sells programmable logic controllers, drives, motors, sensors, distributed I/O, machine safety equipment, and collaborative robots, bundled with engineering, training, and lifecycle support services to industrial manufacturers across Central and Eastern Europe.

Product overview

ControlTech is a Value-Add Distributor (VAD) and Authorized Service Provider of Rockwell Automation products, offering a comprehensive portfolio of industrial automation products and services across Central and Eastern Europe. The core offering centers on Rockwell Automation's Integrated Architecture platform including ControlLogix/CompactLogix/Micro800 programmable controllers, distributed I/O (PointMax, ArmorBlock 5000, 5069 series), Kinetix servo drives and motors, PowerFlex variable frequency drives, and FactoryTalk software for visualization and analytics. This is complemented by partner products including DOBOT industrial and educational robots, Camozzi pneumatic components, CUBIC flexible busbars, Hardy weighing systems, and nVent Hoffman enclosures. ControlTech provides complete solutions including custom AGV/AMR vehicles (RoboSherpa family), engineering services, technical support (TechConnect), repairs, training, cybersecurity solutions (Claroty CTD), and installation services. The company operates across Czech Republic, Slovakia, Hungary, Slovenia, Serbia, Croatia, Bosnia, Montenegro, and North Macedonia.

Differentiator

Problem solved

Functional benefit

Brands

• IndustryNet: Division created in 2006 incorporating ProSoft Technology and SATEL products into the portfolio.
• TechConnect
• RoboSherpa
• RoboMec
• RoboCampo
• RoboCaddy
• Installed Base Evaluation (IBE)

Products and services

• ControlLogix Programmable Automation Controllers High-end programmable automation controllers (PACs) from Rockwell Automation's ControlLogix family, sold to industrial manufacturers and system integrators for complex, plant-wide automation applications.
• CompactLogix Programmable Controllers Mid-range programmable controllers from Rockwell Automation's CompactLogix family, sold to industrial manufacturers for standalone and networked machine control applications.
• Micro800 Programmable Controllers Micro PLCs from Rockwell Automation's Micro800 family, sold to industrial manufacturers and OEMs for small-machine and standalone automation applications.
• PowerFlex Drives Allen-Bradley PowerFlex family of variable-frequency AC drives, sold to industrial manufacturers for motor speed and torque control in production equipment.
• Kinetix Motion Control Kinetix servo drives and motion control products from Rockwell Automation, sold to industrial manufacturers and machine builders for high-performance motion control.
• RoboSherpa AGV/AMR Systems Proprietary line of Automated/Autonomous Mobile Robots (AGVs/AMRs) developed by ControlTech, sold to industrial manufacturers and warehouse operators for material handling, pallet transport, and intralogistics automation.
• MASTER Fleet Management System ControlTech's proprietary fleet management software for orchestrating and coordinating AGV/AMR fleets, sold to operators of RoboSherpa (and compatible) mobile robot installations.
• DOBOT Collaborative Robots DOBOT collaborative robots (cobots) distributed by ControlTech, sold to industrial manufacturers for light-payload assembly, pick-and-place, and machine-tending applications.
• Industrial Distributed I/O Distributed input/output modules from Rockwell Automation, sold to industrial manufacturers and system integrators for distributed machine and process control architectures.
• Machine Safety Components Machine safety components (safety relays, safety controllers, light curtains, safety switches) sold to industrial manufacturers and machine builders for guarding personnel and meeting safety regulations.
• Industrial Sensors and Motors Industrial sensors and electric motors for use in production equipment and automated machinery, sold to industrial manufacturers and machine builders.
• TechConnect Support Services Subscription-based technical support and lifecycle services program from ControlTech, providing customers with technical assistance, spare parts, and maintenance for installed automation equipment.
• Engineering and Integration Services Custom engineering, programming, and integration services delivered by ControlTech to industrial manufacturers and system integrators designing, upgrading, or expanding automation systems.
• Industrial Automation Training Classroom and hands-on training programs delivered by ControlTech covering Rockwell Automation products, controls, drives, motion, and safety, sold to industrial customers and integrators as fee-based courses.
• Installed Base Evaluation (IBE) Audit and consulting service from ControlTech that assesses a customer's installed automation equipment (PLCs, drives, I/O, safety) and recommends modernization, upgrade, or migration paths.
• Proprietary LiFePo4 Battery Packs for AGV/AMR Proprietary lithium iron phosphate (LiFePo4) battery packs developed by ControlTech, used to power its RoboSherpa AGV/AMR fleet and sold as part of the mobile robot offering.

Quantifiable outcome

• AGV/AMR average ROI of 1.5 years

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered primary and core.

• Rockwell AutomationprimaryChannel Partner/ Reseller/ Distributor · 1 January 2000Authorized distributor of Rockwell Automation products (Allen-Bradley, FactoryTalk) with Value-Add Distributor and Authorized Service Provider status. Provides comprehensive technical support, product distribution, and services for Rockwell Automation portfolio including PLCs, drives, motors, sensors, safety equipment, and software solutions.
• BeldencoreTechnology or IntegrationPartner Alliance certification for industrial automation. Belden provides data transmission, industrial networks, connectivity and communication infrastructure solutions including Ethernet switches, industrial cables, and Hirschmann products.
• DobotcoreTechnology or IntegrationDistributes Dobot industrial and educational robots including 6-axis collaborative robots CR series, SCARA robots, and educational robots with accessories including grippers, vision systems, and linear rails.
• CamozzicoreTechnology or IntegrationProvides Camozzi pneumatic components for industrial automation including pneumatic drives, cylinders, valves, air preparation units, proportional technology, and fluid control components.
• nVent HOFFMANcoreTechnology or IntegrationProvides comprehensive range of industrial enclosures and accessories including modular free-standing cabinets, compact wall-mounted enclosures, stainless steel enclosures, climate control (air conditioning, fans), for automation and control applications.
• ClarotycoreTechnology or IntegrationProvides cybersecurity solutions for OT networks including Continuous Threat Detection (CTD) for monitoring industrial network communication and detecting potential cyber threats using AI algorithms.
• CUBICcoreTechnology or IntegrationProvides modular cabinet systems for constructing electrical switchboards up to 6300A including flexible copper busbar connections (Cu-flex) with DEKRA, DNV and UL certifications.
• Hardy Process SolutionscoreTechnology or IntegrationProvides weighing systems and solutions including load cells, industrial scales, weight modules, and process weighing instruments with WAVERSAVER technology for vibration elimination and C2 electronic calibration.
• ProSoft TechnologycoreTechnology or IntegrationProvides communication solutions including protocol converters, in-chassis communication modules, wireless technology, and remote access solutions for industrial automation integration.
• HMS Industrial Networks (Ewon)coreTechnology or IntegrationProvides industrial communication solutions including Ewon brand for remote maintenance, and products for connecting devices to various industrial network protocols.

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• ABB: ABB provides industrial automation (AC500 PLCs, drives, motion) and robotics solutions globally through direct sales and channel partners. Overlaps with ControlTech's automation distribution and motion control offerings across CEE industrial customers.
• Siemens (Digital Industries): Siemens is a global industrial automation incumbent selling PLCs (SIMATIC), drives (SINAMICS), and motion control products directly and through distributors. Competes with ControlTech's Rockwell portfolio in similar industrial verticals, particularly in CEE manufacturing.
• Schneider Electric: Schneider Electric offers Modicon PLCs, Altivar drives, and Lexium motion control products through a channel partner network. Competes with ControlTech in industrial automation distribution across similar customer segments in Europe.

Direct peers

• WAGO: WAGO produces controllers (PFC200), I/O systems, and industrial interconnection products sold via distribution and integrator networks. Comparable to ControlTech's PLC and distributed I/O distribution business with similar customer base in industrial manufacturing.
• Beckhoff Automation: Beckhoff provides PC-based control (TwinCAT), EtherCAT, drives, and motion control products often through distributors and system integrators. Directly comparable to ControlTech's Kinetix motion and ControlLogix controller distribution with similar factory automation use cases.
• Mobile Industrial Robots (MiR): MiR is a leading AGV/AMR manufacturer serving European manufacturing customers. Directly comparable to ControlTech's RoboSherpa autonomous vehicle platform with similar use cases in factory logistics and material handling.
• Turck: Turck manufactures sensors, connectivity, and fieldbus/IO-Link products distributed through a regional partner network. Comparable to ControlTech's industrial sensor and connectivity distribution plus system integration services.
• Phoenix Contact: Phoenix Contact manufactures industrial connection technology, controllers (PLCnext), and automation components distributed through a global partner network. Directly comparable to ControlTech's industrial automation distribution and integration model with similar product breadth.
• Lenze: Lenze specializes in motion control, drives, and automation engineering with a European distribution network. Comparable to ControlTech's motion control and PowerFlex drive distribution with similar mid-market industrial customer focus.
• Festo: Festo is a leading pneumatics and automation components supplier with strong CEE presence and direct sales/distributor model. Competes with ControlTech's Camozzi pneumatics line and broader automation portfolio in CEE manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ControlTech