My Club Pro

What My Club Pro does

MyClubPro (trading name of My Club Pro Ltd) is a UK-based SaaS company that provides website, registration, and payment infrastructure specifically for grassroots football clubs. Founded in 2014 in Maidstone, Kent, by Jason Batt and colleagues drawn from the grassroots football community, the company serves more than 1,700 football clubs across the United Kingdom, with five County Football Associations acting as official referral partners (Kent, Oxfordshire, West Riding, Berks and Bucks, Staffordshire). Its product offering comprises three tiered subscription packages (Starter, Intermediate, Pro) covering website hosting, members database, online player registration, payment collection, and automatic fixture/result updates via an FA Full-Time feed integration that the company describes as unique in the market.

The platform is a web-based SaaS application hosted on Microsoft Azure and UK infrastructure provided by Vinters IT Ltd, with subscription payments and club fee collections processed through GoCardless direct debit. Core technology components include a customisable members database, configurable player registration forms with Whole Game System export, recurring/installment payment workflows, and the proprietary FA Full-Time integration that automatically pushes fixtures and results to club websites. The company supplements its product surface with ecosystem partnerships, notably an exclusive 2025 arrangement with teamwear supplier Kitlocker to provide clubs with kit retail stores, and an earlier reseller relationship with Discount Football Kits. Marketing is delivered through a grassroots-focused blog, social channels, the "That Grassroots Ramble" YouTube series hosted by founder Jason Batt and marketing lead Charlotte Richardson, webinars and workshops run via County FAs, and a self-serve online signup with a 15-day free trial.

MyClubPro operates a recurring subscription revenue model priced at £12–£29 per month (or £132–£319 annually), supplemented by transaction fees of 1.5% on Starter/Intermediate and 1% on Pro, with GoCardless adding 1% + 20p per transaction. In February 2026 the company executed its first price increase since 2021, while simultaneously offering new clubs free access until September 2026 as a promotional lever. The business is bootstrapped with no disclosed external funding, focused exclusively on the UK domestic market, GDPR-compliant, and operates with an 11–50 person team out of its Maidstone headquarters.

Name

My Club Pro

Legal name

My Club Pro Ltd

Website

https://myclubpro.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MyClubPro is a UK-based bootstrapped SaaS provider of website, player registration, and payment infrastructure for grassroots football clubs, serving 1,700+ clubs across the United Kingdom through tiered subscriptions and County FA partnerships since 2014.

Ownership category

akta.pro rank

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Monthly or annual subscription packages (Starter, Intermediate, Pro) with tiered pricing based on team count. Payments processed via direct debit through GoCardless.
2. Transaction Fees: Percentage-based fees on payment collections: 1.5% for Starter package, 1% for Pro package. Inclusive of VAT. Additional GoCardless fees of 1% + 20p per transaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

MyClubPro provides a web-based SaaS platform that enables football clubs to build and manage a professional club website with integrated player registration (with Whole Game System export), online payment collection via GoCardless direct debit (single, installment, or recurring), a centralised members database, and automatic FA Full-Time fixture and result updates. It is sold as three tiered monthly or annual subscription packages — Starter (£12/month, 1–5 teams), Intermediate (£18/month, 1–10 teams), and Pro (£29/month, unlimited teams) — with no setup fees and no third-party advertising.

Product overview

MyClubPro is a SaaS platform offering three tiered website packages (Starter, Intermediate, and Pro) priced from £12 to £29 per month. The core product is a football club website platform enabling website building, player registration, member management, and payment collection. The Starter Package (1-5 teams, £12/month) and Intermediate Package (1-10 teams, £18/month) include the core features: members database, payment system, player registrations, FA Full-Time integration, and free UK domain. The Pro Package (unlimited teams, £29/month) adds player/match statistics, custom pages, personalised design, section management, and reduced transaction fees. All packages include email support, user guides, and responsive design with club badge and colour scheme customisation. The platform is trusted by 1700+ UK football clubs since 2014.

Differentiator

Problem solved

Functional benefit

Brands

• That Grassroots Ramble: A video show/podcast series bringing content about grassroots football including news, how-to guides, interviews, hints, tips and special features. Presented by founder Jason Batt and team members.

Products and services

• Football Club Website Platform Web-based SaaS platform for grassroots football clubs that enables clubs to build and run a professional club website with responsive design customised to the club's badge and colour scheme, register players online with Whole Game System export, collect membership and event payments via GoCardless direct debit (single, installment, or recurring), manage a centralised members database with custom fields and bulk uploads, and automatically update fixtures and results through the proprietary FA Full-Time integration. Available as three subscription tiers — Starter (£12/month or £132/year, 1–5 teams), Intermediate (£18/month or £198/year, 1–10 teams), and Pro (£29/month or £319/year, unlimited teams) — with the Pro tier adding personalisation, team management, match statistics, league tables, events, gallery, club documents, sponsors, social network integration, unlimited admin users, and Google Analytics integration. Transaction fees are 1.5% on Starter/Intermediate and 1% on Pro (exclusive of VAT), plus a GoCardless fee of 1% + 20p per transaction.

Quantifiable outcome

• Trusted by 1700+ football clubs across the UK
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KitlockercoreGTM or Marketing Partner · 21 May 2025Exclusive partnership with Kitlocker, the UK's leading teamwear supplier. MyClubPro points clubs toward Kitlocker for club shops and teamwear. Kitlocker provides customised online stores for clubs with no upfront costs or stock handling.
• Oxfordshire FAcoreGTM or Marketing Partner · 28 March 2024Official Club Website Partner of Oxfordshire FA. Special offer of free platform access until September 2024 for Oxfordshire clubs. Joint webinars and workshops to help clubs embrace digitisation.
• Kent FAcoreGTM or Marketing PartnerCounty Football Association that trusts and recommends MyClubPro to affiliated clubs. Kent FA featured as a trusted customer and partner.
• West Riding FAminorGTM or Marketing PartnerCounty Football Association partner that trusts MyClubPro.
• Berks and Bucks FAminorGTM or Marketing PartnerCounty Football Association partner that trusts MyClubPro.
• Staffordshire FAminorGTM or Marketing PartnerCounty Football Association partner that trusts MyClubPro.
• Discount Football KitsminorChannel Partner/ Reseller/ DistributorPartnership with UK's leading teamwear supplier. Discount Football Kits became MyClubPro's first club website provider partner, offering exclusive kit deals to MyClubPro clubs.
• GoCardlesscoreTechnology or IntegrationPayment processing provider for direct debit subscriptions. Processes all subscription payments and club payment collections. Transaction fees: 1% + 20p per transaction.
• Vinters IT LtdcoreTechnology or IntegrationUK-based hosting provider for server infrastructure.
• Microsoft AzurecoreTechnology or IntegrationCloud hosting provider for platform infrastructure in the United Kingdom.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitchero: UK-based platform providing websites, membership management, payments and fixtures for grassroots sports clubs, with a strong football focus. The closest direct competitor to MyClubPro in the same UK grassroots football niche.
• ClubZap: Ireland/UK-based all-in-one club management app for grassroots sports clubs covering communications, payments, scheduling, and registration. Directly comparable in product scope and grassroots club target market.
• Playwaze: UK sports club and league management platform offering member registration, payments, fixtures, and website functionality. Closely aligned with MyClubPro's feature set and grassroots club customer base.
• Teamer: UK-based team and club management tool for amateur sports teams covering availability, payments, messaging, and scheduling. Comparable in serving volunteer-run amateur sports teams, though with less web-centric positioning.
• LeagueRepublic: UK-based sports league and club website platform with fixtures, results, and member management. Comparable as a UK grassroots sports club web platform, focused more on league administration than full club admin.

Broad incumbents

• TeamSnap: US-based broader team management platform for youth and amateur sports covering rosters, scheduling, payments, and communication. Comparable in target customer (volunteer-run amateur clubs) but operates across many sports and a much larger geography.
• SportsEngine: US-based, NBC Sports-owned sports management platform serving youth sports leagues, clubs and governing bodies with registration, websites, and tournaments. Comparable as a sports-club platform incumbent, though broader in scope and US-centric.
• Stack Sports: US-based sports technology platform offering a suite of tools across registration, websites, and tournament management for amateur sports organizations. Comparable as an incumbent club management platform, though broader and US-centric.

Regional players

• Spond: Norway-based team management app for grassroots sports clubs, focused on scheduling, attendance, payments, and communication. Comparable in serving volunteer-driven amateur clubs, but primarily operates outside the UK.

Emerging players

• PlayMetrics: US-based youth sports club management platform covering registration, payments, websites, and club communications. Comparable in product scope and amateur/youth sports club customer base, but operates primarily in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MyClubProTV
• Facebookfacebook.com/myclubpro
• Xx.com/myclubpro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Club Pro