What Fremby does

Fremby AS is a Norwegian data-platform company, headquartered in Oslo, that aggregates telematics data from heterogeneous construction machinery into a unified fleet, project, and emissions analytics platform. Its core product, Fremby Insight, connects to OEM telematics systems (CAT Visionlink via Pon Equipment, Hitachi Global e-service and Bell Fleetmatics via Nasta, Develon via Rosendal Maskin) over the ISO 15143-3 standardized interface and an API-first ProAPI exposed to Microsoft Power BI and Power Flow, eliminating per-brand data silos for Norwegian contractors, machine owners, and public project owners. The company also offers a Freemium entry tier (Fremby Free), a cross-organizational Prosjektmodul (Project Module) for data sharing within construction projects, and a multi-source mass-balance measurement system using drones, ground photos, machine scales, and transaction logs.

Fremby monetizes through per-machine subscription (kr 100/machine/month), multi-year hybrid bundles that pair subscription with energy-auditing services (kr 30,000 setup for a 48-month plan with two audits, or kr 48,000 for a 12-month plan with one audit), and one-time custom consultant reports priced kr 120,000–500,000 every four years, delivered with partners such as Sweco. Go-to-market blends direct sales (Book demo, free assessment), self-serve onboarding, OEM dealer co-sell, and public-procurement contracts — most notably the 2024 Oslo Kommune agreement to monitor emissions across all municipal construction projects, where machines are connected free of charge until year-end before converting to kr 75/machine/month.

The company's strategic position is anchored in regulatory timing: Fremby holds formal §8 expertise under Norway's Energikartleggingsforskriften (effective October 1, 2024; first reporting deadline October 1, 2026), allowing it to file approved energy-audit reports directly to Enova for clients above the 2.5 GWh / 250,000 L diesel threshold. Across its 12,000+ connected machines, Fremby documents concrete customer outcomes including NOK 7.5 million in fuel savings and 1,700 tonnes CO2e avoided over the fleet lifetime at Anlegg Øst Entreprenør, and a NOK 13,000/month / 210 kg CO2 savings opportunity identified with Feiring Bruk. With 1–10 employees, no disclosed funding rounds, and ongoing expansion into Scandinavia, Fremby remains a small but strategically well-positioned team at the intersection of construction telematics, public-sector emissions regulation, and OEM data integration.

Name

Fremby

Legal name

Fremby AS

Website

https://fremby.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fremby AS is a Norwegian data platform that aggregates telematics from CAT, Hitachi, Bell, and Develon construction machines via ISO 15143-3 into unified fleet, emissions, and energy-audit analytics for Norwegian contractors, municipalities, and OEMs.

Ownership category

akta.pro rank

Product category

Construction Telematics & Fleet Emissions Software

NAICS

Computer Systems Design and Related Services (54151), Environmental Consulting Services (54162)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industry

Climate & Emissions Data Management (Data Lake, Integration, APIs) (EUABAEAC)

Keywords

• Construction telematics platform
• Fleet emissions monitoring
• Machine data aggregation
• Energy audit software
• Construction sustainability reporting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription per machine per month: Recurring per-machine monthly fee (kr 100 / machine / month) bundled with energy auditing packages — kr 30,000 + kr 100/maskin/mnd for 48 months (2 audits in 4 years) and kr 48,000 + kr 100/maskin/mnd for 12 months (1 audit).
2. One-time professional energy audit report: Engangskostnad hvert 4. år for skreddersydd konsulentrapport priced at kr 120,000 – kr 500,000 depending on machine park size and complexity; Fremby partners with advisors such as Sweco for advanced mapping.
3. Freemium (Fremby Free): Fremby Free provides a no-cost entry tier for contractors and machine owners who only want basic reporting, with upsell to paid Insight / Project / Energy Auditing modules.
4. Time-limited promotional pricing (Oslo Kommune program): Free connection of the entire machine fleet for Oslo Kommune projects until year-end, then kr 75 per machine per month for full access — a promotional onboarding lever to convert fleets.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fremby AS offers an API-first data platform (Fremby Insight) that aggregates telematics data from heterogeneous construction machinery across multiple OEMs (CAT, Hitachi, Bell, Develon) via the ISO 15143-3 standard, and exposes unified fleet, project, fuel, energy and emissions insights through a web app, mobile app and ProAPI. The platform powers automated greenhouse-gas reporting, an EKF (Energikartleggingsforskriften) energy auditing service, and a project-level data sharing module for contractors, project owners and municipalities.

Product overview

Fremby offers a single modular platform — Fremby Insight — that aggregates telematics data from heterogeneous construction machinery (via OEM APIs and the ISO 15143-3 standard) and exposes it through a web/mobile UI, an API-first product (Fremby ProAPI for Power BI and Power Flow), and several packaged modules. The portfolio consists of the core Fremby Insight platform, the free Fremby Free tier, the Prosjektmodul (Project Module) for cross-company data sharing within construction projects, and the Energikartlegging (Energy Auditing Mandates) service, which combines Fremby Insight with AI/big data and partner consultants (e.g., Sweco) to deliver approved Norwegian EKF energy-audit reports.

Differentiator

Problem solved

Functional benefit

Brands

• Fremby Insight: Web and mobile-based analytics/insight product (Norwegian: Fremby Innsikt) for machine fleet, fuel, idling, emissions, and project reporting; available with multiple tiers including a free version.
• ProAPI

Products and services

• Fremby Insight Web- and mobile-based core platform that aggregates telematics data from heterogeneous construction machinery (via OEM APIs and ISO 15143-3) into a unified fleet and project view, enabling machine utilization, idling, fuel/energy consumption and emissions insights for machine owners, contractors and project owners.
• Fremby ProAPI API-first product exposing Fremby's machine and project data for use in third-party systems, with documented integration points for Microsoft Power BI and Microsoft Power Flow (Power Automate); also used to surface OEM telematics data in external BI/automation tooling.
• Fremby Free Free entry-level version of the Fremby platform offering basic insights for users who only want to connect their machines and view simple reporting, positioned as an upgrade path toward Fremby Insight and paid modules.
• Prosjektmodul (Project Module) Project-level module of the Fremby platform that lets machine owners share selected machines (individually, by geofence, or by project) with contractors, subcontractors and project owners for cross-organizational collaboration on construction projects.
• Energikartlegging (Energy Auditing Mandates service) Service package built on top of Fremby Insight that automates energy data collection and produces an approved energy-mapping report (with action plan and recommendations) to satisfy the Norwegian Energikartleggingsforskriften (EKF), typically delivered with partner consultants such as Sweco.

Quantifiable outcome

• Connects 12,000+ machines and equipment units across Norway, enabling automated real-time data collection.
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Rosendal Maskin (Develon dealer)coreTechnology or Integration · 7 January 2026Rosendal Maskin and Fremby have worked closely together to make machine data easier to access. About a year ago, energy-consumption data for Develon machines became available in Fremby, often within a day. Together they help customers track energy use, meet environmental requirements, and reduce CO2 on construction sites, with Rosendal expanding its electric excavator portfolio.
• StartupLab and Brick and Mortar VCminorGTM or Marketing Partner · 26 May 2025Fremby attended and CEO Kjell Erik Ollendorff Lien spoke at Zero Emission Construction (ZEC) 2025 organized by StartupLab and Brick and Mortar VC, connecting with industry peers, potential board members, and strategic partners to scale Fremby's solutions across Europe.
• Oslo Kommune (Oslo Municipality)flagshipStrategic or Co-development Partner · 26 April 2024Oslo Kommune entered into an agreement with Fremby for the monitoring of emissions at construction sites, taking a major step in digitalizing all municipal projects through purchase of Fremby's digital reporting platform. Oslo Kommune's CSIRT also tested Fremby with excellent results.
• Pon Equipment AS (CAT dealer in Norway)coreTechnology or Integration · 26 October 2021Pon Equipment, the Norwegian CAT dealer since 1930, signed a cooperation agreement with Fremby to use data more smartly and optimize resource utilization for construction and civil-engineering companies. The partnership exposes CAT's Visionlink telematics data via the ISO API into Fremby's data platform, with CAT machines being the first to stream data. Joint seminars are planned to reach shared customers.
• Nasta AS (Hitachi and Bell Equipment dealer)coreTechnology or Integration · 26 October 2021Nasta, one of Norway's leading suppliers of construction machinery, signed a cooperation agreement with Fremby to enable smarter use and sharing of machine data from Hitachi (via Global e-service) and Bell (via Fleetmatics) into Fremby Insight. The collaboration gives customers detailed per-machine insight in OEM platforms plus aggregated insight across the entire fleet in Fremby.
• +impact Accelerator (Danske Bank, RI.SE, WeWork Labs, Ignite Sweden)minorGTM or Marketing Partner · 26 October 2021Fremby was selected as one of 12 startups (out of 120 applicants) into Batch 4 of the +impact Accelerator, a three-stage program supporting startups in the circular economy. The program provides Fremby with experts, pilot partners, and a fast entry into the Scandinavian market, with a phase in Stockholm at the "+impact accelerator startup house".
• Sweco (and other experienced energy advisors)coreImplementation/ SI/ Consulting PartnerFremby collaborates with experienced advisors including Sweco to deliver advanced energy auditing under Norway's Energikartleggingsforskriften. Fremby uses its platform to automate data collection while partners provide deeper consultancy for complex energy consumption scenarios.
• Microsoft (Power BI and Power Flow)coreTechnology or IntegrationFremby Insight and ProAPI are designed for Microsoft Power BI and Power Flow, allowing customers to pipe machine telematics data into Microsoft's BI and automation tools for downstream analysis and reporting.
• DFØ (Norwegian Agency for Public Procurement), Norconsult, Troms Fylkeskommune, Bærum kommuneminorGTM or Marketing PartnerFremby gathered representatives from DFØ, Norconsult, Troms Fylkeskommune, and Bærum kommune for a panel discussion on the new 30% environmental weighting in Norwegian public procurement, using the event to drive awareness of best-practice data-driven reporting.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Emitwise: Carbon-accounting platform that helps industrial companies measure and reduce scope 1–3 emissions; comparable to Fremby's automated emissions-reporting value prop at the corporate level, though not construction-telematics-specific.
• Watershed: Enterprise climate-management platform for carbon accounting and disclosure; overlaps with Fremby's EKF-driven reporting use case but serves corporate sustainability teams rather than construction sites.
• One Click LCA: Life-cycle-assessment software widely used by construction and infrastructure firms to quantify embodied carbon; comparable to Fremby in driving data-driven decarbonization in construction, though focused on materials rather than machine telematics.
• Verdigris Technologies: AI-driven energy and emissions monitoring for commercial and industrial buildings; adjacent to Fremby's energy-auditing service, particularly relevant where construction sites interact with temporary site power.

Others

• Sweco: European engineering and consulting firm that partners with Fremby on advanced EKF energy-auditing deliverables; an ecosystem partner (and partial substitute) for the consulting component of Fremby's energy-auditing service.

Broad incumbents

• Samsara: Public, large-scale IoT/fleet management platform with telematics and emissions reporting that overlaps with Fremby's construction use cases, but operates across many verticals and not tailored to Norwegian EKF compliance or OEM-brand aggregation.
• Geotab: Established telematics provider with fleet analytics and sustainability reporting; a broad incumbent in fleet telematics that competes indirectly with Fremby for construction-fleet visibility, though without construction-specific OEM integration depth.

Direct peers

• Trackunit: Danish telematics and fleet-management platform purpose-built for construction equipment. Highly comparable to Fremby in serving mixed-brand construction fleets with utilization, fuel, and emissions insights, though Trackunit is larger and more global.
• MachineMax: Construction-focused telematics and fleet-optimization platform (now part of Komatsu) that helps contractors reduce idle time and fuel use on heavy equipment — closely overlapping with Fremby's idle-time and CO2 value proposition.
• HCSS: Heavy-civil construction software suite including fleet management, telematics, and equipment tracking; comparable to Fremby in addressing contractor needs for fleet utilization and project-level visibility, with a broader enterprise footprint in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frembyas
• LinkedInlinkedin.com/company/fremby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fremby