Web Smart Media

What Web Smart Media does

Web Smart Media Limited is a privately-held, founder-owned web design and digital services agency established in 2010 and headquartered in Pitlochry, Perthshire, Scotland. The company operates with a small delivery team of approximately six people, including SEO and development staff based in Manila, and delivers custom responsive websites, hosting, email, and digital marketing services primarily to small and mid-sized businesses in the Scottish accommodation and tourism sector — including hotels, B&Bs, self-catering properties, glamping sites, restaurants, and activity providers — while also serving local professional services clients such as dental practices, construction firms, and charities.

The core technical offering is custom responsive website design delivered on a cloud-based CMS, complemented by a proprietary eCommerce product called WSM SafeShop (PCI DSS Level 1-validated) that supports online shops and gift voucher sales. Supporting infrastructure includes dedicated hosting with a 99.9% uptime guarantee hosted on Equinix Amsterdam data centres for GDPR-compliant EU data residency, Google Apps for Work email reselling, TouchStay digital guidebook integration, and a stack of standard third-party tools (Stripe, GoCardless, PayPal, Microsoft Clarity, Google Analytics).

Revenue is generated through a mix of one-time website design project fees and recurring monthly retainers spanning hosting, email, CMS management, SEO, email marketing, and photography add-ons. Initial contract terms are typically 12 months with automatic renewal and 3-month termination notice, producing a stickier recurring base. The go-to-market is consultative direct sales centered on the owner, supported by a portfolio website, organic SEO, and client referrals rather than any outbound or paid acquisition motion.

Name

Web Smart Media

Legal name

Web Smart Media Limited

Website

https://websmartmedia.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Web Smart Media is a founder-owned Scottish web design agency building responsive websites, eCommerce (WSM SafeShop), hosting, and email-marketing services primarily for SMBs in the UK hospitality and tourism sector.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Web design services
• Website maintenance
• Ecommerce platforms
• Tourism web design
• Web hosting

Headquarters

HQ city

Pitlochry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Design & Development: Custom website design and development services for new sites and redesigns. One-time project-based revenue with upfront charges as set out in quotation particulars.
2. Website Management & Support: Ongoing website management, maintenance, and support services delivered through monthly contracts. Initial 12-month terms with automatic renewal unless terminated with 3 months notice.
3. Email Marketing Services: Email campaign creation and management services, linking websites to databases for user sign-ups.
4. Web Hosting Services: Secure web hosting with guaranteed 99.9% uptime, domain registration, SSL certificate installation included in packages.
5. Google Apps Reseller: Authorized Google Apps for Work reseller providing enterprise productivity suite deployment including email, calendars, and documents.
6. E-commerce & Gift Vouchers: Online shop creation and management using SafeShop platform, including gift voucher solutions for hospitality businesses.
7. Professional Photography: Professional photography services to enhance website visuals, with stock image procurement also offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Web Smart Media designs, builds, and manages custom responsive websites and online shops primarily for accommodation and tourism businesses in Scotland. Its bundled offering covers domain registration, SSL installation, design, hosting, email, content management, e-commerce, digital guidebooks, and ongoing monthly support under multi-year recurring contracts.

Product overview

Web Smart Media is a web design agency offering a comprehensive suite of digital services primarily focused on the accommodation and tourism sector. Their core offering centers on custom responsive website design, supported by their proprietary cloud-based eCommerce platform SafeShop for online shops and gift voucher sales. Additional services include TouchStay Digital Guidebooks for guest communication, secure web hosting with 99.9% uptime, email hosting via Google Apps for Work reseller partnership, email marketing campaigns, and professional photography. The company also provides content management solutions through their cloud-based CMS and WordPress. All services are designed to work together as an integrated package, from domain registration and SSL installation through to ongoing website management and digital marketing.

Differentiator

Problem solved

Functional benefit

Brands

• WSM SafeShop: Full-featured cloud-based eCommerce solution with shopping cart functionality for online shops and gift vouchers.
• Touch Stay Digital Guidebooks

Products and services

• Website Design Custom responsive website design and redesign services for businesses, specialising in accommodation and tourism clients. Includes domain registration, SSL installation, design, hosting setup, email configuration, and ongoing support.
• SafeShop Online Shop & Gift Vouchers WSM SafeShop is a full-featured cloud-based eCommerce solution with web and mobile responsive shopping cart, PCI DSS Level 1 validated security, HTTPS transaction protocols, and a central secured control panel for shop management. Includes integrated gift voucher functionality for hotels, guest houses, and self-catering properties to sell vouchers online.
• TouchStay Digital Guidebooks Digital guidebook platform for accommodation providers to deliver guest information, recommendations, and communications via mobile-friendly digital guides that replace traditional in-room folders and reduce guest questions.
• Secure Web Hosting Dedicated server web hosting with 99.9% uptime guarantee, weekly backups, direct server access for problem resolution, and 24/7 supplier support. Bundled with domain registration and SSL certificate installation.
• Email Hosting (Google Apps for Work Reseller) Authorized Google Apps for Work reseller service providing business email, calendars, documents, and collaboration tools with 99.9% uptime guarantee, 30GB storage per user, and spam filtering.
• Email Marketing Email campaign creation and management services for clients, including newsletter design and integration of client websites with databases for user email sign-ups.
• Website Management (CMS) Cloud-based content management system service enabling non-technical users to update website content, add pages and images, and manage sites without backend code access. Also offers WordPress-based content management solutions.
• Professional Photography Professional photography services for client websites, combining in-house capability with recommended local Pitlochry-based photographers to deliver high-quality imagery for hospitality and tourism clients.

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TouchStaycoreTechnology or IntegrationIntegration partner providing digital guidebook platform for accommodation providers. Web Smart Media is a TouchStay partner, offering digital guidebook creation as part of their guest communication services. Digital guidebooks help reduce guest questions and enable self-service information access.
• Google Apps for WorkcoreChannel Partner/ Reseller/ DistributorWeb Smart Media is an authorized Google Apps for Work reseller. They deploy enterprise-class productivity suite including Gmail, Google Calendar, Google Docs for clients. Services include 30GB storage per user, 99.9% uptime guarantee, spam filtering, and 24/7 access.
• Dave Brown PhotographyminorStrategic or Co-development PartnerRecommended local Pitlochry-based photographer partner for professional website photography services.
• StripecoreTechnology or IntegrationThird-party payment processor for online card transactions. Web Smart Media uses Stripe to process payments, avoiding sensitive payment data touching their systems. Stripe is PCI DSS compliant and handles all card transaction data securely.
• EquinixcoreTechnology or IntegrationPrimary and secondary data centres located at Equinix Amsterdam Campus in The Netherlands. GDPR-compliant data hosting with EU-based infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Screen Pilot: Hospitality digital agency providing website design, booking optimization, and CRM/email services for hotels and travel brands — comparable in combining bespoke web design with ongoing digital marketing services for hospitality clients.
• Net Affinity: Irish hospitality-focused digital marketing agency offering hotel website design, booking engine integration, and digital marketing — the closest direct peer to Web Smart Media in terms of vertical specialization, target customer (independent hotels/accommodation), and service mix.
• Tambourine: US-based digital marketing agency exclusively serving hotels, resorts, and hospitality brands with website design, SEO, and paid media — comparable vertical specialization and service portfolio though at meaningfully larger scale.
• Fuel Travel: US-based hospitality digital marketing agency delivering website design, SEO, and paid media for hotels, resorts, and destinations — comparable vertical specialization and integrated service model for SMB accommodation operators.
• Blue Magnet: Hospitality-exclusive digital agency offering hotel website design, SEO, and reputation management for independent hotels and chains — directly comparable vertical focus and SMB-to-mid-market hospitality client base.

Broad incumbents

• SiteMinder: Global hospitality technology platform offering channel manager, booking engine, and website builder for hotels of all sizes — represents the scaled, well-capitalized incumbents whose direct-booking offerings compete for the same independent accommodation customer that WSM serves.

Emerging players

• The Hotels Network: Hospitality tech firm offering direct booking websites, conversion tools, and personalization for independent hotels — comparable target customer and overlapping direct-booking platform capability with WSM's offering to Scottish accommodation providers.
• Leonardo (formerly Virtual Trip): Travel/hospitality technology company providing visual content management and direct booking solutions for hotels and chains — overlaps with WSM's SafeShop booking/voucher functionality and direct-booking focus for independent accommodation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/websmartmedia
• Facebookfacebook.com/websmartmedia
• LinkedInlinkedin.com/company/web-smart-media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Smart Media