53 Graden Noord

What 53 Graden Noord does

53 Graden Noord is a privately held, full-service internet and advertising agency headquartered in Den Burg on the island of Texel, Netherlands, with a second office in Alkmaar operated in partnership with Reyez! Digital Kings. Founded in 2011 by Peter Koorn, the firm employs 11-50 people and serves primarily local and regional SMBs in the Dutch hospitality, tourism, and small-business sectors, with selected enterprise and government clients such as Baume & Mercier and the Royal Netherlands Institute for Sea Research (NIOZ).

The agency's core offering integrates web design and development (built primarily on the Concrete5 CMS with proprietary extensions), online marketing (SEO, Google Ads as a certified Google Partner, social media, email marketing via Mailchimp), graphic design, and in-house print production including signage, vehicle lettering, textile printing for corporate clothing, packaging, and promotional items. It has also developed two proprietary software products: a commission-free booking and reservation system (integrated with Bookzo and Airbnb) used by hospitality clients, and Membrs, a member administration system for associations delivered in Q1 2023. A direct-to-consumer webshop extends the firm into product sales of Texel-themed canvas prints, wall tapestries, and cushion covers, with nationwide delivery.

The business model is predominantly project-based professional services, with custom-quoted engagements following a free orientation meeting, supplemented by recurring hosting, domain, and digital marketing retainers, hardware sales through the webshop, and software licensing for the Membrs and booking platforms. The firm maintains no external funding, appears founder-operated with concentrated ownership, and has signaled a potential strategic transition with the founder's announced "new course" after nearly 15 years of operation.

Name

53 Graden Noord

Legal name

53 Graden Noord

Website

https://53gradennoord.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

53 Graden Noord is a privately held Dutch full-service advertising agency serving hospitality, tourism, and local SMBs from offices in Texel and Alkmaar, offering web design, digital marketing, in-house print, signage, and proprietary booking and membership software.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Burg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Web Design & Development Services: Design, build and deliver complete websites including CMS, SEO optimization, hosting and domains. Revenue generated through project-based service fees.
2. Online Marketing Services: Services including search engine optimization (SEO), search engine marketing (SEA/Google Ads), social media management, email marketing, and advertising campaigns.
3. Print & Graphic Design Services: Offset and digital printing services including flyers, posters, folders, brochures, magazines, promotional items, corporate clothing, signage, vehicle lettering, and packaging.
4. E-commerce (Webshop): Sale of canvas paintings, wall tapestries, cushion covers, and Texel-themed merchandise through their own online store. Revenue from product sales at various price points.
5. Promotional Items: Sale of branded merchandise including pens, mugs, keycords, caps, umbrellas, USB sticks, bags, and other promotional giveaways.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

53 Graden Noord is a full-service internet and advertising agency offering website design and development, online marketing (SEO, Google Ads, social media, email), graphic design, and print production (offset and digital printing, signage, branded clothing, packaging). The agency also operates an in-house webshop selling canvas paintings, wall tapestries, and Texel-themed cushion covers, and has developed a proprietary member administration system (Membrs) for associations.

Product overview

53 Graden Noord is a full-service internet and advertising agency offering an integrated portfolio of web development, digital marketing, print production, and custom merchandise services. The core offerings include website design and development (Websites, Booking Systems, Webshops, SEO) paired with marketing services (Advertising Campaigns, Email Marketing, Social Media Management, Google Partner services). The agency also provides comprehensive print solutions including graphic design, promotional materials, signage, branded clothing, and packaging. A notable extension of the business is the proprietary product line sold through the in-house webshop, featuring canvas paintings, wall tapestries, and cushion covers with Texel-themed and classic art designs. The agency has also developed proprietary tools including the Membrs membership administration system and OrderLemon WhatsApp ordering platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign / Websites Complete website design, development, and delivery including a user-friendly CMS that allows clients to independently update website content. Targeted at local and regional businesses that need a professional, easy-to-manage online presence.
• Commission-free Reservation System Proprietary commission-free online booking and reservation system for hotels, restaurants, and tourism businesses, integrated with platforms such as Airbnb. Allows hospitality clients to accept direct reservations without paying third-party commission fees.
• Webshops (E-commerce) E-commerce platform design and development built within the Concrete5 CMS, enabling online product sales and catalog management for client businesses.
• Advertising Campaigns (Online & Offline) Design and execution of online and offline advertising campaigns, including Google Ads and paid social media advertising across Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and Snapchat.
• Email Marketing Email newsletter design, content creation, distribution, and performance analysis services for client marketing campaigns.
• Social Media Management Social media strategy development, content creation, channel management, and campaign execution across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Google Partner / Google Ads Management Certified Google Partner services providing Google Ads campaign setup, management, and optimization for clients, with access to early Google product releases and dedicated support.
• Google Street View Virtual Tours 360-degree virtual tour creation for business interiors, published to Google Maps and Google Street View to enhance business listing visibility.
• Social Hotspot WiFi Marketing Authorized dealer and support service for Social Hotspot, a WiFi marketing tool that provides free WiFi to guests in exchange for social media engagement and email subscriptions.
• Graphic Design (Grafisch Ontwerp) Professional graphic design services including corporate identity, logo design, branding, and visual identity development for business clients.
• Print Production (Drukwerk) Offset and digital print production of flyers, posters, folders, brochures, magazines, business cards, letterheads, and corporate identity print materials.
• Signage & Outdoor Advertising (Reclametechniek) Outdoor advertising solutions including advertising signs, flags, vehicle lettering, and facade advertising, with in-house creative design and production.
• Printed Corporate Clothing (Bedrukte Kleding) In-house professional textile printing service for company clothing, workwear, and custom designs using various printing techniques, suitable for uniforms and branded apparel.
• Membrs Member Administration System Custom-developed membership administration software for associations and member-based organizations, providing member management and digital infrastructure.
• Canvas Paintings, Wall Tapestries, and Cushion Covers (Webshop) Direct-to-consumer online retail of canvas paintings, wall tapestries, and decorative cushion covers featuring Texel-themed and classic art designs, delivered across the Netherlands.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ApicenterminorStrategic or Co-development Partner · 27 November 202453 Graden Noord became an implementation partner of Apicenter, providing integration and implementation services for Apicenter's solutions to help entrepreneurs and organizations work smarter, more efficiently, and successfully.
• MembrscoreTechnology or Integration · 25 May 2023Membrs is a custom member administration system developed by 53 Graden Noord for associations. After nearly a year of research and development, the system was delivered in Q1 2023. It serves as a proprietary product offering for member-based organizations.
• OrderLemonminorGTM or Marketing Partner · 9 March 202353 Graden Noord partnered with OrderLemon, an initiative to boost local entrepreneurship through WhatsApp-based ordering and payment solutions. The partnership supports local business digitalization.
• Futy (Leadbots)minorGTM or Marketing Partner53 Graden Noord is a partner of Futy, offering Leadbots that convert website visitors into leads via WhatsApp, callback requests, and other channels, enhancing customer engagement.
• BookzocoreTechnology or Integration53 Graden Noord has worked closely with Bookzo (reservation software) for years, integrating their commission-free booking system. In 2023, Bookzo expanded its Airbnb integration capabilities. The booking system is used for Hotel Texel and other clients.
• Social HotspotminorChannel Partner/ Reseller/ Distributor53 Graden Noord is an authorized dealer of Social Hotspot, a tool that provides free WiFi to guests in exchange for social media engagement (Facebook likes, email collection, Twitter follows). The agency resells and supports the Social Hotspot product.
• Reyez! Digital KingscoreChannel Partner/ Reseller/ DistributorReyez! Digital Kings operates the Alkmaar office of 53 Graden Noord, extending the agency's reach in the North Holland region. They share the same office location and appear to function as a closely aligned regional partner.
• GooglecoreTechnology or Integration53 Graden Noord is a certified Google Partner. This status provides early access to new Google products and developments, free telephone support, additional course materials, and access to Google events. They manage Google Ads campaigns for clients.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Large Amsterdam-headquartered digital agency offering web, marketing, and creative services globally. A broader incumbent in the same digital agency category, competing for similar Dutch and European mid-market projects.
• TBWA\NEBOKO: Amsterdam-based creative agency within the TBWA global network, offering advertising, brand, and digital services. A broader incumbent in the Dutch creative agency space competing for larger regional accounts.
• Valtech: Global digital experience agency with Dutch presence covering web development, marketing, and commerce. Broader incumbent that overlaps with 53 Graden Noord's web design, e-commerce, and online marketing services.
• DDB Amsterdam: Major Amsterdam-headquartered advertising agency within the DDB global network. Broader incumbent operating at scale in the same Dutch advertising agency category.

Direct peers

• Label A: Dutch branding and design agency offering brand strategy, identity, and digital creative. Comparable peer in the Dutch branding/design agency segment competing for similar regional and SMB clients.
• Achtung!: Amsterdam-based independent creative agency offering advertising, digital, and content services. Comparable to 53 Graden Noord as a Dutch independent full-service creative competitor.
• Fabrique: Dutch design, branding, and digital agency combining strategy, design, and technology. Comparable to 53 Graden Noord in offering integrated brand, digital, and content services for Dutch clients across verticals.
• Wayne Parker Kent: Amsterdam-based digital agency focused on UX, web development, and digital marketing. Comparable as a Dutch independent digital services competitor serving similar mid-market clients.
• N=5: Independent Amsterdam-based creative agency offering integrated brand, advertising, and digital services. Directly comparable as a Dutch independent creative/agency peer in the same competitive set for regional and mid-market clients.
• WE ARE Pi: Independent Dutch creative and innovation agency working across brand, digital, and campaigns. Comparable peer in the Dutch independent agency space targeting purpose-driven and brand-led clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/53gradennoord
• Xx.com/53gradennoord
• LinkedInlinkedin.com/company/53-graden-noord

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 53 Graden Noord