API Center

What API Center does

API Center (operating as APIcenter) is a Netherlands-based private SaaS provider of a no-code integration platform that connects over 300 business systems spanning e-commerce platforms, ERP packages, CRM systems, point-of-sale (POS) software, PIM tools, and marketplaces. Founded in 2020 and headquartered in Gorinchem, the company targets small and mid-sized businesses — particularly online retailers using Shopify, WooCommerce, Magento, and BigCommerce, ERP users on Exact Online, Visma.net, and Microsoft Dynamics 365 Business Central, and POS operators on Lightspeed, ASPOS, and MplusKASSA — that need to synchronize orders, products, customers, inventory, and invoices across their software stack without custom development.

The core product is the APIcenter Platform, accessed via a self-serve wizard (app.apicenter.io) that guides users through a three-step setup: entering API credentials, selecting data flows to synchronize, and testing/adjusting settings. Underlying infrastructure is described as a redundant, serverless architecture designed to scale without performance degradation. The platform supports configurable flows (orders, products, inventory, customers, invoices, pricing) with customizable data mapping, real-time monitoring, activity logs, and retry mechanisms. Distribution combines a product-led growth motion (14-day free trial, no credit card required, multilingual site in 11+ European languages) with a certified partner network — including Softmaat, Account One, CS+, Oncloud, LievERP, Kemker ICT, Tefdigitaal, One IT, Valk Solutions, Feeddex, and Mailblue — that handles complex implementations.

APIcenter monetizes primarily through recurring monthly subscriptions priced per integration flow, with disclosed examples such as BigCommerce + Mercado Libre sales orders at €4,998/month, Magento 2 + Mercado Libre base pricing at €3,898/month, and Visma.net + Mercado Libre inventory at €4,798/month. One-time professional installation packages start at €995, and a free DIY tier with 14-day trial is available for self-serve users. The platform is GDPR-compliant, processes data end-to-end encrypted on-the-fly without persistent storage, and retains only operational logs that are regularly deleted.

Name

API Center

Website

https://apicenter.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

API Center (APIcenter) is a Netherlands-based SaaS platform enabling SMB and mid-market businesses to connect over 300 ERP, e-commerce, POS, CRM, and marketplace systems through a no-code wizard, monetizing via per-flow monthly subscriptions and certified partner-led implementation.

Ownership category

akta.pro rank

Headquarters

HQ city

Gorinchem

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Per Integration Flow: Monthly subscription fees charged per integration flow/connection. Pricing varies by the type of systems being connected and the specific data flows configured (e.g., orders, products, inventory).
2. Professional Services - Installation Package: One-time installation and onboarding services where experts set up the integration, configure initial flows, and provide demonstration. Priced as packages starting from €995.
3. Free Trial Access: 14-day free trial allowing users to test integrations before committing to paid subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

APIcenter is a no-code integration platform that enables businesses to synchronize data such as orders, products, customers, inventory, and invoices between webshops, ERP systems, CRM packages, POS systems, and marketplaces. Users configure connections through a guided wizard that uses pre-built connectors to 300+ business systems, eliminating the need for custom API development. A partner network and custom work services support complex implementations.

Product overview

API Center offers a unified no-code integration platform that connects over 300 business systems. The core product is the APIcenter Platform, which provides a wizard-based interface for setting up integrations without coding. Key components include the APIcenter Wizard for guided setup, a Partner Network for complex implementation assistance, and Custom Work services for tailored integrations. The platform supports synchronization of orders, products, stock, customers, and invoices across e-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce, etc.), ERP systems (Exact Online, Visma.net, SAP, Microsoft Dynamics), CRM solutions (HubSpot, Salesforce, Pipedrive), POS systems, marketplaces (Amazon, Bol.com, Mercado Libre), and PIM systems.

Differentiator

Problem solved

Functional benefit

Products and services

• APIcenter Platform A cloud-based no-code integration platform that enables businesses to connect and synchronize data across 300+ systems including e-commerce platforms, marketplaces, CRM, ERP, and POS through a user-friendly wizard interface.
• APIcenter Wizard A step-by-step guided setup tool that walks users through three steps to configure integrations: entering API data, selecting data to synchronize, and testing and tweaking settings.
• Partner Network Services A global network of certified partners including Softmaat, Account One, CS+, Oncloud, LievERP, Kemker ICT, Tefdigitaal, One IT, Valk Solutions, Feeddex, and Mailblue that provide assistance with setting up complex integrations and ongoing support.
• Installation Package A one-time professional installation and onboarding service where APIcenter experts set up the integration, configure the initial flows, and provide a video demonstration. Priced from €995.
• Custom Work Custom API integration building services for specific requirements not covered by the standard pre-built integrations in the APIcenter connector library.

Quantifiable outcome

• Set up basic integration in 15 minutes
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration240 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Softmaat Online SolutionscoreChannel Partner/ Reseller/ DistributorPartner specializing in Exact Online, Exact Globe, Visma, Microsoft Business Central 365, Magento, WooCommerce, and Shopify implementations. Provides integration setup services for APIcenter customers using these platforms.
• Account OnecoreChannel Partner/ Reseller/ DistributorVisma Expert partner providing APIcenter integration services, specializing in Visma ecosystem implementations.
• CS+minorChannel Partner/ Reseller/ DistributorPartner specializing in Exact Globe and Visma.net integrations for APIcenter.
• OncloudminorChannel Partner/ Reseller/ DistributorCloud solutions partner providing APIcenter integration services.
• LievERPminorChannel Partner/ Reseller/ DistributorPartner specializing in AFAS integrations for APIcenter.
• Kemker ICTminorChannel Partner/ Reseller/ DistributorPartner specializing in Teamleader integrations for APIcenter.
• TefdigitaalminorChannel Partner/ Reseller/ DistributorPartner specializing in Parts PIM integrations for APIcenter.
• One ITminorChannel Partner/ Reseller/ DistributorPartner specializing in Exact Online and Teamleader integrations for APIcenter.
• Valk SolutionsminorChannel Partner/ Reseller/ DistributorPartner specializing in ASPOS integrations for APIcenter.
• FeeddexminorChannel Partner/ Reseller/ DistributorPartner specializing in Feeddex and 5 sterren specialist integrations for APIcenter.
• MailblueminorChannel Partner/ Reseller/ DistributorPartner specializing in Mailblue marketing automation integrations for APIcenter.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Alumio: Dutch iPaaS vendor offering a no-code/low-code integration platform that connects ERP, e-commerce, CRM, PIM and marketplaces. Closest comparable to APIcenter: same country origin (Netherlands), same SMB/mid-market segment, same pre-built connector-led positioning.
• Celigo: Integration platform focused on finance, ERP and ecommerce flows with pre-built "EDI/ERP" integrations. Closely mirrors APIcenter's category and segmentation approach for SMB/mid-market.
• Make (formerly Integromat): Global no-code automation platform with a visual scenario builder and a large library of pre-built apps/connectors. Competes with APIcenter for SMB and mid-market workflow automation, but is broader and not as ERP-specialized.
• Tray.io: General-purpose iPaaS with a visual workflow builder and broad connector catalog. Directly competes for integration-led automation customers in mid-market, with stronger enterprise go-to-market.
• Channable: Netherlands-based feed management and marketplace/ERP integration platform. Overlaps with APIcenter on ecommerce-to-marketplace and PIM-style flows, primarily serving European mid-market retailers — a directly competing regional peer.
• Workato: Enterprise iPaaS with recipe-based integrations across ERP, CRM and finance. Comparable to APIcenter in pre-built connector library and flow-config UX, though skewed upmarket to larger mid-market and enterprise.
• SyncSpider: No-code integration platform aimed at ecommerce, ERP and marketing stacks. Comparable to APIcenter in target customer (ecommerce merchants using platforms like WooCommerce, Magento) and connector breadth in this niche.

Broad incumbents

• Boomi: Established enterprise iPaaS (now part of the Boomi integrator platform) with broad ERP, CRM and ecommerce connectors. Adjacent incumbent whose footprint could expand down-market into APIcenter's SMB territory.
• Zapier: Largest pure-play no-code automation platform; overlaps with APIcenter's wizard-driven SMB self-serve motion and connector breadth, but spans a far broader set of SaaS apps and use cases well beyond ERP/ecommerce.

Others

• ChannelEngine: Marketplace integration and syndication platform; listed as a technology/integration partner of APIcenter. Comparable in ecommerce-to-marketplace flow use cases but specialized rather than a broad iPaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apicenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about API Center