Covilli Brand Organics

What Covilli Brand Organics does

Covilli Brand Organics is a second-generation, family-owned organic produce company that operates as a vertically integrated grower, shipper, and marketer of 100% organic, non-GMO, and Fair Trade Certified fruits and vegetables distributed across North America. The company's core production asset is Agricola Ciari, a wholly-owned farm in the Empalme Valley of Guaymas, Sonora, Mexico, comprising over 2,000 acres of open fields and 67+ acres of greenhouses (with roughly 1,200 acres under active production at any given time under intensive crop rotation). The product line spans approximately 20+ SKUs including tomatoes (beefsteak, heirloom, cherry, grape, roma, mini roma on the vine), zucchini, summer squash, green beans, bell and hot peppers, peas, cucumbers, brussels sprouts, and supplemented seasonal fruits (apples, pears, oranges, grapefruits, pineapples, limes, lemons, and forthcoming dragon fruit) sourced through partner-grower networks in Mexico and Arizona. Proprietary production techniques include onsite compost and soil building, bumblebee-mediated buzz pollination through permanent hives, and a state-of-the-art worm house for soil enrichment.

The business model is sales-led wholesale distribution: Covilli grows and ships produce from Mexico through two US warehouses — Nogales, Arizona (the corporate HQ) and Pharr, Texas — to wholesalers and retailers using an availability guide and direct quotes (pricing is not publicly disclosed). The company distinguishes itself through dual certifications (USDA Organic/National Organic Program and Fair Trade USA) — the first and only 100% organic and 100% Fair Trade grower/shipper/marketer in the USA and Canada — and a worker-led community model organized through the Nuchi Sansekan association that administers Fair Trade Premiums toward a health clinic and farmworker services. Customers are wholesalers, retailers, and ultimately health-conscious consumers seeking ethically sourced organic produce. Revenue figures are not publicly disclosed, and the company is privately held by the Poiriez-Solis-Madrigal family with Alex Madrigal as President.

Name

Covilli Brand Organics

Legal name

Covilli Brand Organics, Inc.

Website

https://covilli.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Covilli Brand Organics is a second-generation, family-owned grower, shipper, and marketer of 100% organic and Fair Trade Certified fruits and vegetables, operating a 2,000+ acre Mexican farm and two US distribution centers to supply wholesalers and retailers across North America.

Ownership category

akta.pro rank

Product category

Organic Fresh Produce

NAICS

Vegetable and Melon Farming (1112), Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

akta.pro secondary industries

Organic Produce Wholesale (AFAIACAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic produce
• Fair trade vegetables
• Fresh organic fruits
• Regenerative farming
• Wholesale produce distribution

Headquarters

HQ city

Nogales

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Organic Produce Sales: Covilli grows and sells 100% organic, non-GMO, fair trade certified produce including tomatoes, zucchini, summer squash, green beans, peppers, peas, cucumbers, brussels sprouts, apples, pears, oranges, grapefruits, green onions, and more. Revenue is generated through wholesale distribution to retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Covilli Brand Organics grows and sells 100% organic, non-GMO, Fair Trade Certified fresh fruits and vegetables. The company operates Agricola Ciari, a farm in the Empalme Valley of Guaymas, Sonora, Mexico (over 2,000 acres of open fields plus 67+ acres of greenhouses), and supplements its line with partner growers in Mexico and the U.S. Produce is distributed wholesale through warehouses in Nogales, Arizona and Pharr, Texas to retailers across North America.

Product overview

Covilli Brand Organics is a 2nd generation family-owned and operated organic produce company offering a diverse line of Fair Trade certified fruits and vegetables. The company operates as a single unified brand with products sourced from its own farm (Agricola Ciari in Guaymas, Sonora) and partner-grower networks throughout Mexico and the U.S. Core offerings include traditional organic commodities (tomatoes, zucchini, summer squash, green beans, peppers, peas, cucumbers, brussels sprouts) and expanded seasonal fruits (Apples, Pears, Oranges, Grapefruits, Pineapple). All products are 100% organic, non-GMO, and Fair Trade certified, distributed through the company's warehouse in Nogales, Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Organic Commodities Core organic vegetable offerings grown at Covilli's own farm, Agricola Ciari in Guaymas, Sonora. Includes multiple tomato varieties (beefsteak, cherry, grape, heirloom, roma, mini roma on the vine), zucchini, summer squash, crookneck squash, straight squash, butternut squash, acorn squash, delicata squash, spaghetti squash, green beans, sugar snap peas, cucumbers (Persian and slicer), bell peppers (green and colored), hot peppers, jalapeño, tomatillo, brussels sprouts. Sold wholesale to retailers and distributors.
• Organic Fruits Seasonal organic fruit offerings including apples, pears, oranges, grapefruits, pineapples, limes, lemons, and dragon fruit. Sourced from Covilli's own production and partner growers in Yucatan, Veracruz, Sinaloa, Sonora (Mexico), and Wilcox, Arizona.

Quantifiable outcome

• Over 85 percent of Covilli's seasonal labor force is migratory, returning year after year
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Organic Pineapple Growers (Yucatan & Veracruz)minorStrategic or Co-development PartnerPartnership with organic pineapple growers in Yucatan and Veracruz regions to extend Covilli's product offerings under their brand with same quality standards.
• Organic Citrus Growers (Yucatan, Veracruz, Sinaloa)minorStrategic or Co-development PartnerPartnership with organic lime and lemon growers in Yucatan, Veracruz, and Sinaloa regions.
• Organic Apple Growers (Wilcox, Arizona)minorStrategic or Co-development PartnerPartnership with organic apple growers in Wilcox, Arizona for domestic US production.
• Organic Orange Growers (Guaymas, Sonora, Mexico)minorStrategic or Co-development PartnerPartnership with organic orange growers in Guaymas, Sonora, Mexico region to support Mexican citrus farmers with fair trade strategy.
• Fair Trade USAcoreStrategic or Co-development PartnerCertifying body for Covilli's fair trade certification. Fair Trade USA is a nonprofit that promotes sustainable livelihoods for small producers and workers. They conduct audits under Agricultural Production Standards and set Fair Trade Premium pricing.
• Primus LabscoreOthersThird-party auditor that certifies Covilli's food safety practices (PRIMUS GFS), GAP, GMP, and Organic certifications. Performs yearly 3-4 day audits including product and water testing and paperwork review.
• Nuchi SansekancoreStrategic or Co-development PartnerWorker association formed upon Covilli's Fair Trade certification in 2015. Name means 'All Together' in Nàhuatl. Democratically elected Fair Trade Committee manages premium funds and community projects including health clinic serving 7,000-10,000 people.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Dole plc: Global fresh produce grower and distributor with significant organic and value-added offerings. Comparable in fresh produce distribution to retail; relevant for benchmarking scale and retail relationships.
• Bonduelle: Global fresh and processed vegetable producer with strong organic and fair-trade presence in Europe and North America. Comparable organic produce and ESG/ethical sourcing positioning, though broader in processed vegetable products.
• Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh fruits and vegetables. Comparable wholesale distribution of fresh produce to retailers, though far larger and global.
• Earthbound Farm: One of the largest organic produce brands in North America, offering a broad organic fruit and vegetable portfolio through retail and foodservice. Comparable category and customer base, but much larger scale and broader SKU breadth.
• Driscoll's: Market-leading berry producer with significant organic and conventional offerings, selling through retail channels. Comparable in organic grower-shipper model and retail/wholesale distribution, but focused on berries.
• Taylor Farms: Major US fresh produce processor and distributor serving retail and foodservice. Comparable in wholesale distribution of fresh produce to retailers, though Taylor Farms is broader in packaged salads and cut vegetables.
• Grimmway Farms: Large-scale organic and conventional vegetable grower (notably carrots) with national retail distribution. Comparable in organic vegetable production and wholesale-to-retail motion, but at much larger scale.

Regional players

• Limoneira: US-based citrus and avocado grower with operations in the US and Latin America. Comparable as a multi-region fresh produce grower distributing to retail/wholesale, with overlap in citrus (limes, lemons, oranges).

Direct peers

• Wholesum (Amelia's Organic): Family-owned organic grower/shipper with greenhouses in Mexico and US distribution. Directly comparable to Covilli in organic produce, fair-trade practices, greenhouse footprint, and B2B wholesale go-to-market.
• NatureSweet: Greenhouse-grown tomato and vegetable producer with Mexican operations selling to North American retailers. Directly comparable in greenhouse produce, Mexico-based production, and B2B retail sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CovilliOrganics
• Facebookfacebook.com/covilliorganics
• LinkedInlinkedin.com/company/covilli-brand-organics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covilli Brand Organics