Three Sixty Group
Three Sixty Group is an Indianapolis-based full-service advertising, branding, and media agency serving local, regional, and national clients across banking, nonprofit, and tourism verticals with integrated multi-channel campaigns and a proprietary stakeholder content distribution platform.
- Company typePrivate
- Founded1960
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Three Sixty Group does
Three Sixty Group is a full-service advertising, branding, and media agency headquartered at 212 West Tenth Street, Indianapolis, Indiana, founded (per firmographic data) in 1960 and currently operating with 11-50 employees. The firm describes itself as one of the longest continuously operating agencies in Indianapolis and the state of Indiana, serving local, regional, and national clients across the banking/financial services, nonprofit/membership, and tourism/destination-marketing verticals. Core clients evidenced in case studies include Merchants Bank of Indiana (brand awareness and deposit growth), the National Federation of State High School Associations (sportsmanship behavioral campaign), and Hamilton County Tourism (weekday leisure travel promotion).
The agency's service portfolio spans the full creative-to-media value chain: branding and advertising, research and strategic planning, media planning and placement, television and radio production, app and website development, graphic design, copywriting, package and merchandise design, presentation design, environmental design, and social network supervision and earned media. Multi-channel execution is conducted across television, print, radio, digital, connected TV, streaming audio, and paid social. A proprietary Stakeholder Social Distribution System enables single-push content publication across stakeholders' own social channels — demonstrated at scale via the NFHS campaign, which reached over 19.4 million impressions in five months on social alone. The firm also claims campaign outcomes including over $1 billion in new deposits generated for Merchants Bank and a $301 return per advertising dollar for Hamilton County Tourism.
Three Sixty Group operates on a professional services revenue model, combining project-based fees with retainer arrangements tailored to individual client needs. Pricing is not publicly disclosed and is quote-based. Go-to-market is sales-led and direct, relying on a quantified case-study portfolio and long-standing client relationships as the primary acquisition and retention mechanism. The firm is privately held with two named co-founders still in executive roles (David Cranfill, Co-Founder & President; Scott Willy, Co-Founder & VP Creative Services). No funding rounds, acquisitions, partnerships, or investor information are disclosed in available data.
Three Sixty Group firmographics
Firmographics- Name
- Three Sixty Group
- Legal name
- Three Sixty Group
- Website
- https://360grouponline.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Sixty Group is an Indianapolis-based full-service advertising, branding, and media agency serving local, regional, and national clients across banking, nonprofit, and tourism verticals with integrated multi-channel campaigns and a proprietary stakeholder content distribution platform.
- Ownership category
- akta.pro rank
Three Sixty Group industry classification
Industry- Product category
- Advertising Services
- NAICS
- Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Three Sixty Group is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Three Sixty Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Branding Services: Full-service agency offering including branding, advertising, research, strategic planning, media planning and placement, production, design, and social media services. Revenue appears to be generated through project-based fees and retainer arrangements for ongoing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Three Sixty Group product offering
Product offeringCore offering
Three Sixty Group is a full-service advertising, branding, and media agency that plans, creates, and executes integrated marketing campaigns for local, regional, and national clients. Services span branding and advertising, research and strategic planning, media planning and placement, television and radio production, app and website development, graphic design, copywriting, package/merchandise/presentation/environmental design, and social media supervision and earned media. Campaigns are executed across television, print, digital, social media, radio, connected TV, and streaming audio channels with measurable ROI outcomes.
Product overview
Three Sixty Group is a full-service advertising, branding, and media agency offering a comprehensive suite of marketing services. The agency operates as a unified service offering rather than a modular software product, providing Branding & Advertising, Research & Strategic Planning, Media Planning & Placement, Television & Radio Production, App Design & Development, Website Development, Graphic Design, Copywriting, Package Design, Merchandise Design, Presentation Design, Environmental Design, Social Network Supervision, and Social & Earned Media services. As one of the longest continuously operating agencies in Indianapolis and Indiana, the company delivers integrated campaigns across television, print, digital, and social media channels, maintaining long-term client relationships spanning multiple decades.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Advertising Strategic brand development and advertising campaign creation to build memorable, lasting brand impressions for local, regional, and national clients.
- Research & Strategic Planning
- Media Planning & Placement
- Television & Radio Production
- App Design & Development
- Website Development
- Graphic Design
- Copywriting
- Package Design
- Merchandise Design
- Presentation Design
- Environmental Design
- Social Network Supervision
- Social & Earned Media
Companies that use Three Sixty Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Three Sixty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Three Sixty Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Three Sixty Group competitors and assessment
Company assessmentDirect peers
- Doe-Anderson: Louisville-based independent advertising agency with deep multi-decade heritage, full-service capabilities, and Midwest regional orientation. Closely mirrors Three Sixty Group's positioning as a long-tenured independent shop.
- Hirons: Long-standing Indianapolis-based independent advertising and public relations agency. Comparable in legacy tenure, full-service scope, and Indiana-based regional orientation to Three Sixty Group.
- Barkley: Kansas City-based independent advertising agency offering strategy, media, creative, and analytics. Comparable independent ownership structure and full-service offering for regional and national clients.
- The Richards Group: Dallas-based independent advertising agency renowned for exceptionally long client tenures and brand-building campaigns. Comparable founder-led independent model with strong retention track record.
- Young & Laramore: Indianapolis-based independent full-service advertising agency offering branding, media planning, and creative production. Closest geographic and structural match to Three Sixty Group—same city, same mid-sized independent model serving similar regional and national accounts.
- Asher Agency: Indianapolis-based independent agency offering advertising, PR, social media, and media planning. Direct local competitor in the same Indianapolis market with overlapping service mix.
- Schafer Condon Carter: Chicago-based independent creative agency known for integrated campaigns across digital, broadcast, and social. Comparable independent mid-sized full-service model serving national brands from a Midwest base.
- Carmichael Lynch: Minneapolis-based independent agency offering advertising, brand strategy, and media services to national clients. Comparable indie full-service model with multi-channel campaign capabilities.
Broad incumbents
- Ogilvy: Global advertising and PR agency network (WPP) offering the same full-service capabilities Three Sixty Group provides but at scale, with multinational reach and deeper resources for enterprise clients.
- Leo Burnett: Global creative agency network (Publicis) headquartered in Chicago's Midwest stronghold. Competes for the same regional and national brand assignments as Three Sixty Group but as part of a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Three Sixty Group social profiles
Digital presenceThree Sixty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Sixty Group leadership team
Management profileNumber of profiles
Profiles2 records
Three Sixty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Sixty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Sixty Group
What does Three Sixty Group do?
Three Sixty Group is a full-service advertising, branding, and media agency that plans, creates, and executes integrated marketing campaigns for local, regional, and national clients. Services span branding and advertising, research and strategic planning, media planning and placement, television and radio production, app and website development, graphic design, copywriting, package/merchandise/presentation/environmental design, and social media supervision and earned media. Campaigns are executed across television, print, digital, social media, radio, connected TV, and streaming audio channels with measurable ROI outcomes.
Is Three Sixty Group a public or private company?
Three Sixty Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Three Sixty Group founded?
Three Sixty Group was founded in 1960. It employs 11 to 50 people.
Where is Three Sixty Group based?
Three Sixty Group is headquartered in Indianapolis, United States, in the North America region.
How does Three Sixty Group make money?
One revenue line is on record: advertising and Branding Services.
Who are Three Sixty Group's main competitors?
Direct peers on record are Doe-Anderson, Hirons, Barkley, The Richards Group, Young & Laramore, Asher Agency, Schafer Condon Carter and Carmichael Lynch. Broad incumbents are Ogilvy and Leo Burnett.
Does Three Sixty Group have an API?
No public API is recorded for Three Sixty Group.
What industry is Three Sixty Group in?
Three Sixty Group's product category is Advertising Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541830 and its SIC code is 7311.