What LaBase does

LaBase is an independent, privately held strategy and creative agency founded in 2012 and headquartered at 4200 Boul. Saint-Laurent in Montréal, Québec. The firm is 100% owned by its Québecois executives and positions itself as a non-affiliated alternative to holding-company-owned agencies. Its service portfolio is organized around three pillars: Planification stratégique (strategic planning), Création (creative design and content production across visual identity, advertising, video, naming, packaging, and digital), and Amplification (distribution across television, radio, digital, social media, and outdoor channels). The firm also offers customized training programs and masterclasses delivered in business and educational settings.

LaBase delivers work through a modular team model, combining a core of experienced professionals with specialized collaborators assembled per mission. Its client base is horizontal and diverse, spanning enterprise clients (Sun Life, DuProprio, Eidos Montréal, Lebeau Vitres d'auto, Impact de Montréal, Luc Langevin), small and medium businesses (Burgundy Lion Group, Village des Écluses, St-Ambroise, Boutique Endurance, Cloudmeb), non-profits and unions (Allergies Québec, La Fondation Evenko, Numix, SCFP-TVA, CSN), and government organizations (OQLF, Campus Saint-Jean). Notable recurring mandates include the annual multi-platform 'Va donc jouer!' sports campaign across Québec's 70 federations since 2019 and the post-merger rebranding of Fort (Fort and Gaudreau) in 2024.

The business operates as a project-based professional services firm with no public pricing, no disclosed revenue, no external funding, and no parent company. Revenue is generated through bespoke engagements rather than recurring SaaS or productized offerings. Leadership is centered on President and partner Jacob Guité-St-Pierre. The firm maintains an active website portfolio (labase.tv) and social presence on Facebook, Instagram, and Twitter/X, with marketing driven primarily by portfolio showcase and word-of-mouth rather than paid acquisition.

Name

LaBase

Legal name

LaBase

Website

https://labase.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

LaBase is an independent Montréal-based strategy and creative agency founded in 2012, serving enterprises, SMBs, non-profits, and government across Québec with strategic planning, brand development, multi-channel campaign production, and customized training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Strategy and Creative: Project-based professional services delivering custom strategic planning, brand development, advertising campaigns, rebranding, content creation, and multi-format campaign production. The agency assembles tailored teams for each mission combining internal expertise with specialized collaborators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LaBase is a strategy and creative agency that delivers custom strategic planning, creative design and content production, and multi-channel amplification services for clients of all sizes. Its offering is organized around three core pillars — Planification stratégique (strategic planning), Création (creative design and content creation across screens, print, airwaves, and live events), and Amplification (distribution across digital, social media, TV, radio, and outdoor channels) — plus standalone training programs and masterclasses. Projects are tailored per mission and assembled from a core team of experienced professionals supplemented by specialized collaborators.

Product overview

LaBase is a strategy and creation agency based in Montréal, Québec, offering a modular and agile model of strategic planning and creative services since 2012. Rather than a software product, LaBase's offering consists of professional services organized around three core pillars: Planification stratégique (strategic planning), Création (creative design and content creation), and Amplification (distribution across channels). The agency delivers custom-tailored solutions for clients across diverse industries, working through a network of experienced professionals and talented collaborators. Services include annual multi-platform campaigns, rebranding after mergers, brand identity development, naming, digital content production, web series creation, and professional training programs. Projects span sectors including insurance, sports federations, financial services, hospitality, food and beverage, music, and non-profit organizations throughout Quebec and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Planification stratégique Strategic planning service that transforms insights into actionable plans, addressing brand positioning, campaign strategy, and communication challenges for clients across industries. Delivered by LaBase's core team plus specialized collaborators as a modular and agile engagement.
• Création Creative design and content creation service covering visual identity, branding, advertising creative, naming, packaging, and multimedia production for brands and organizations across sectors. Work spans TV, digital, print, radio, and live events.
• Amplification Distribution and media amplification service that maximizes campaign reach across digital platforms, social media, television, radio, and outdoor advertising channels as a complement to the agency's creative production work.
• Formations et masterclasses Customized training programs, masterclasses, conferences, and workshops delivered in business settings and educational institutions. Covers practical skills including strategic planning, communication plans, brand workshops, social media, and co-creation techniques, with pedagogy adapted to participants' skill levels.

Named customers33 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• La GrangecoreTechnology or IntegrationWeb development and digital visual identity partner for the Fort rebranding project after the Fort-Gaudreau merger. La Grange handled the website development and digital brand identity implementation for the new insurance company.
• Flair StratégiecoreStrategic or Co-development PartnerDigital strategy, SEO, and content strategy partner for the Fort rebranding project. Collaborated on the digital presence and content strategy for the newly formed insurance entity.
• MamboMambominorStrategic or Co-development PartnerCo-creation partnership for La Ruche crowdfunding platform brand campaign. MamboMambo co-created colorful executions with LaBase for the new brand signature.
• Martin Girard (Photographer)minorOthersPhotographer collaborator for Luc Langevin's 'Vérité(s)' spectacle visual identity, working alongside LaBase's creative direction in homage to MC Escher.
• Brasserie HarricanaminorStrategic or Co-development PartnerCollaboration for Boutique Endurance's 40th anniversary special edition beer created for the Montreal running store's celebration collection.
• Club PiscineminorGTM or Marketing PartnerContest collaboration with Hygrade hot dog brand for summer promotions across Quebec, organized by LaBase.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lg2: Montreal-based independent creative agency offering strategy, branding, and advertising across Quebec and Canada. Direct competitor to LaBase for the same pool of Quebec-based enterprise and mid-market clients, with similar independent ownership positioning.
• BleuBlancRouge: Montreal-based independent creative agency serving Quebec and Canadian clients across strategy, branding, and advertising. Closely matches LaBase's independent, Quebec-owned positioning and client mix.
• TAXI: Montreal and Toronto creative agency delivering brand strategy, advertising, and digital campaigns. Comparable service offering and overlap on Quebec-based enterprise clients such as financial services and consumer brands.
• Sid Lee: Montreal-headquartered creative agency with offices in Toronto, LA, and Paris, offering brand strategy, advertising, and digital experience. Comparable creative offerings and Quebec roots, though materially larger scale than LaBase.
• Rethink: Independent Canadian creative agency with offices in Vancouver, Toronto, and Montreal. Offers brand strategy, advertising, and design comparable to LaBase, with broader geographic reach across Canada.
• Zulu Alpha Kilo: Toronto-headquartered independent creative agency known for brand strategy, advertising, and content. Comparable boutique-independent positioning and full-service creative offering, though serving English-Canadian markets primarily.

Broad incumbents

• Juniper Park\TBWA: Toronto-based TBWA-affiliated creative agency offering strategy, brand, and advertising. Comparable full-service offering; competes for Canadian enterprise mandates, though part of the global TBWA network rather than independent like LaBase.
• Cossette: One of Canada's largest independent agencies, headquartered in Quebec City with major Montreal presence. Competes for the same Quebec enterprise and government clients as LaBase but at materially larger scale and broader service breadth.
• Dentsu Canada: Canadian arm of global advertising holding company Dentsu, with Montreal presence. Represents the scaled, network-affiliated competition LaBase faces for large enterprise and government accounts.

Regional players

• Lamajeure: Quebec-based creative agency focused on strategy, branding, and content production for Quebec brands. Closely matches LaBase's regional focus and SMB-to-mid-market client profile in Quebec.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/labase_mtl
• Facebookfacebook.com/LaBaseMTL
• Instagraminstagram.com/labase_mtl
• LinkedInlinkedin.com/company/labase

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaBase