Soundware

What Soundware does

Soundware Sweden is a privately held B2B distributor and systems integrator of professional audio equipment, headquartered in Kista, Stockholm. The company serves professional end-markets across broadcast, post-production, film, live events, rental, radio, theater, TV, and telecom in Sweden, with the value proposition articulated around technical advisory and the ability to specify, install, commission, service, and support a complete audio signal chain. Operationally, Soundware positions itself as a "supplier, installer, and user" of professional audio, leveraging practitioner credibility alongside formal certifications.

The company distributes and integrates third-party hardware and software from a concentrated set of world-leading brands, including DiGiCo (digital mixing consoles such as the Quantum Q338 with 128 inputs/64 buses), L-Acoustics (installation speakers and subwoofers including the Xi-series and SB10i), Sennheiser, Blackmagic Design, Genelec, Clear-Com, AMS Neve, Optocore (including the M-Series MADI switch with 512/512 fiber channels), Avid (Pro Tools and Media Composer, as Elite Reseller), Audinate Dante, and several supporting vendors. Core technical capability centers on audio networking (MADI, Dante, Optocore fiber), mixing console specification, and speaker system design for fixed installations in broadcast and live environments.

Soundware generates revenue through three streams: hardware resale (the dominant line), professional installation and commissioning services, and ongoing service/support contracts where free support accompanies Soundware-supplied equipment and paid support is offered for third-party gear. The go-to-market is enterprise field sales via direct phone/email engagement with technical consultation, complemented by an e-commerce webshop (danmonshop.se) for smaller transactions. Marketing relies on the company website, a Swedish-language newsletter, participation at ISE Barcelona, and recurring open-house seminars. Soundware Sweden operates as an integrated division of Danmon Group Sweden AB within the broader Dan Technologies A/S conglomerate (founded 1981), which provides regional presence across the Nordics and broader European footprint through sister entities in Denmark, Norway, the UK, Germany, Spain, Portugal, and Vietnam.

Name

Soundware

Legal name

Soundware Sweden

Website

https://soundware.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Soundware Sweden is a privately held B2B distributor and systems integrator of professional audio equipment, serving broadcast, live, theater, post-production, radio, TV, and telecom customers in Sweden as part of the Danmon Group / Dan Technologies A/S conglomerate.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Audio/Sound Reinforcement (PA) (MPAGAKAC)

Keywords

• Professional audio distribution
• Broadcast equipment supply
• Live sound systems
• Studio installation services
• Audio equipment integration

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of professional audio equipment including mixers, speakers, microphones, audio interfaces, and broadcast equipment from world-leading brands.
2. Installation Services: Professional installation and commissioning of audio systems and equipment.
3. Service and Support: Technical support and repair services for hardware and software. Free support included for equipment purchased from Soundware, with paid support available for equipment purchased elsewhere.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Soundware Sweden distributes and integrates professional audio equipment from world-leading manufacturers — including mixing consoles, loudspeakers, microphones, intercom systems, and audio networking — for broadcast, live, music, post-production, radio, theater, TV, and telecom markets. The company complements distribution with installation, commissioning, service, and technical support delivered by in-house specialists, acting as a total-solutions provider rather than a pure reseller.

Product overview

Soundware is a total solutions provider and distributor of professional audio equipment for the broadcast, live, music, post-production, radio, theater, and TV markets. The company distributes and integrates mixing consoles (DiGiCo, AMS Neve), speakers and subwoofers (L-Acoustics, Genelec), audio networking solutions (Optocore, Audinate Dante), intercom systems (Clear-Com), microphones (Sennheiser), and signal processing equipment from leading international manufacturers. In addition to product distribution, Soundware offers installation, deployment, service, and technical support as an integrated part of their total solutions offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Audio Equipment Distribution Distribution and integration of professional audio equipment — including mixing consoles, speakers, microphones, intercom systems, audio networking, and signal processing — from world-leading manufacturers for broadcast, live, music, post-production, radio, theater, TV, telecom, and rental customers.
• Installation, Commissioning & Technical Support Services On-site installation, system commissioning, repair, and ongoing technical support for audio equipment sold by Soundware, with free support included for hardware purchased from the company and paid support available for equipment acquired elsewhere.
• DiGiCo Digital Mixing Consoles DiGiCo digital mixing consoles (Quantum338, Quantum338T, Quantum225) for broadcast and live applications, distributed in Sweden.
• DiGiCo Quantum Q338 Mixing Console Digital mixing console with 128 input channels, 64 buses, and 24x24 matrix with full processing, designed for broadcast and live sound reinforcement.
• AMS Neve 8424 Console Small-format analog console delivering large-format Neve 80-series sound with 48 analog channels, combining analog summing and processing in a hybrid workflow for music production and recording studios.
• L-Acoustics Xi-Series Coaxial Speakers (X6i & X8i) Passive coaxial loudspeakers (X6i with 6-inch woofer and X8i with 8-inch woofer) with IP55 weather resistance, designed for small theaters, live clubs, churches, and premium installations.
• L-Acoustics SB10i Subwoofer Ultra-compact installation subwoofer with 10-inch driver delivering 124 dB max SPL down to 27 Hz, designed for use with L-Acoustics X4i and 5XT speakers.
• Optocore M-Series MADI Switch Standalone and network-enabled MADI switch with 512/512 fiber MADI I/O channels, SANE and high-speed Optocore fiber uplinks for professional audio distribution.
• Clear-Com Intercom Systems Intercom solutions available in cable, wireless, and IP configurations for theater, live event, and broadcast applications.
• Genelec Active Studio Monitors Active studio monitoring speakers for music production, post-production, and broadcast environments.
• Sennheiser Professional Microphones & Wireless Systems Professional microphones, wireless microphone systems, and headphones for broadcast, live, and studio applications.
• Blackmagic Design Video Products Video technology products including cameras, switchers, converters, and monitors for broadcast and production environments.
• Avid Pro Tools & Media Composer Avid Elite Reseller offering Pro Tools audio production and Media Composer video editing software for music, film, radio, and TV production.
• Audinate Dante Audio Networking Audio-over-IP networking technology available across more than 3,500 products from over 500 manufacturers for distributed audio systems.

Named customers1 record

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Danmon GroupcoreStrategic or Co-development PartnerSoundware Sweden is an integrated part of Danmon Group Sweden AB, which is part of Dan Technologies A/S. The Danmon Group operates globally with local offices in Denmark, Norway, Sweden, UK, Germany, Vietnam, Spain, and Portugal. The group combines broad experience and deep insight with the ability to implement new technology quickly and efficiently.
• DiGiCocoreChannel Partner/ Reseller/ DistributorSoundware is a distributor for DiGiCo digital mixers for broadcast and live use in Sweden. Products include Quantum338, Quantum338T, and Quantum225 mixer consoles.
• L-AcousticscoreChannel Partner/ Reseller/ DistributorSoundware appointed as L-Acoustics Certified Provider Distributors. L-Acoustics is a world-leading provider of professional speaker systems for installation, concert, theater, and touring applications.
• Blackmagic DesignmajorChannel Partner/ Reseller/ DistributorSoundware distributes Blackmagic Design video technology products including cameras, switchers, and post-production equipment.
• SennheisermajorChannel Partner/ Reseller/ DistributorDistributor for Sennheiser professional microphones, wireless microphone systems, and headphones.
• GenelecmajorChannel Partner/ Reseller/ DistributorDistributor for Genelec active studio monitors.
• Clear-CommajorChannel Partner/ Reseller/ DistributorDistributor for Clear-Com intercom solutions for theater, live, and broadcast applications.
• AMS NevemajorChannel Partner/ Reseller/ DistributorDistributor for AMS Neve mixing consoles and classic outboard equipment.
• OptocoremajorChannel Partner/ Reseller/ DistributorDistributor for Optocore high-end audio, video, and IP distribution via fiber and CAT5.
• AvidmajorChannel Partner/ Reseller/ DistributorSoundware is an Avid Elite Reseller offering Pro Tools audio and Media Composer video editing solutions.
• Barnfind TechnologiesminorChannel Partner/ Reseller/ DistributorDistributor for Barnfind fiber optic transport solutions for reliable and robust video, data, and audio transport.
• DHD.audiominorChannel Partner/ Reseller/ DistributorDistributor for DHD.audio digital audio studio technology for professional radio and TV studio applications.
• RTWminorChannel Partner/ Reseller/ DistributorDistributor for RTW audio loudness and surround meters.
• Telos AllianceminorChannel Partner/ Reseller/ DistributorDistributor for Telos Alliance products including Axia Audio networking, Linear Acoustics loudness processors, Minnetonka Audio OEM solutions, and Omnia broadcast processing.
• ApantacminorChannel Partner/ Reseller/ DistributorDistributor for Apantac KVM, multiviewers, and signal extenders for video processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sound Technology Ltd: UK-based distributor of professional audio, lighting, and AV equipment to installation, rental, and live sectors. Comparable business model focused on third-party brand distribution plus system integration.
• Stage Audio Works: Netherlands-based integrator and distributor specializing in AV solutions for live events, broadcast, and installations. Closely comparable niche integrator model serving similar verticals across Benelux and Europe.
• Lydrommet: Norwegian professional audio distributor serving broadcast, live, and studio markets with similar brand partnerships. Most direct Nordic peer competing in overlapping verticals across the region.
• SSE Audio Group: UK-based pro audio integrator, rental, and sales company serving live touring, installation, and broadcast markets. Comparable integration-plus-rental hybrid model to Soundware's distribution-plus-installation model.
• CUK Audio: UK and Ireland pro audio distributor representing brands like DiGiCo, L-Acoustics, and Optocore for live, install, and broadcast markets. Highly comparable business model and overlapping brand book.
• Polar Audio: UK pro audio distribution and installation company representing brands for installation and live markets. Similar third-party brand distribution plus system integration model with overlapping brand relationships.

Broad incumbents

• Audiotonix: UK-based pro audio manufacturer group owning DiGiCo, Calrec, and Allen & Heath - direct supplier to Soundware. Broader, larger incumbent on the manufacturing side of the same value chain.
• PRG (Production Resource Group): Global live event and broadcast production services company with significant pro audio equipment rental and integration capabilities. Much larger incumbent serving the same live, theater, and broadcast verticals.
• Danmon Group: Parent entity of Soundware Sweden, operating broadcast, AV, and pro audio businesses across multiple European and Asian countries. Direct sibling and group-level structure spanning Soundware's Sweden operations.
• Solotech: Canadian-headquartered pro audio, video, and lighting integrator and rental company with European operations. Larger established player in AV integration serving live events and venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundware