What Danmon Group does

Danmon Group A/S is a Danish systems integrator and value-added reseller that designs, supplies, installs, and services broadcast, professional AV, pro audio, and media IT solutions. Founded in 1981 as part of the Dan Technologies A/S group and headquartered in Gentofte, Denmark, the company self-describes as Denmark's leading provider of technical equipment for TV and radio stations, film and video producers, post-production houses, theatres, and corporate communications. Its operations span four customer-facing divisions — Broadcast Solutions, Pro Video (Business Solutions), Media & IT Solutions, and Pro Audio (Soundware) — supported by service engineers across Denmark and sister companies in Norway, Sweden, the UK, Germany, Spain, Portugal, and Vietnam.

The company's core technology stack is integration-led rather than proprietary. Danmon combines best-of-breed OEM products (Blackmagic Design, Ross Video, Panasonic PTZ cameras, Sennheiser audio, Crestron control, EditShare and SNS EVO shared storage, AVID editing systems, Clear-Com intercom, Pixotope AR/XR, multiCAM AI production, and IBM Cloud Video/Watson cognitive services) into end-to-end solutions, including NDI-based IP video infrastructures, one-person-operable corporate TV studios, turnkey conference and auditorium systems, and cloud-based OTT streaming. Its subsidiaries Soundware (pro audio), NTP Technology, and Hiltron GmbH add specialist capabilities in audio, broadcast routing, and SATCOM. The portfolio spans single-product resale (e.g., via danmonshop.dk) to full multi-disciplinary turnkey projects ("Totalentrepriser") for large enterprise and public-sector clients.

Revenue is generated through four streams: one-time equipment sales (resale of OEM hardware), project-based system integration and installation services, pre-sale consulting and post-sale training, and ongoing service, support, and maintenance contracts. Pricing is largely quote-based for projects, with unit pricing on retail products and multi-year framework access for public-sector buyers via SKI 02.70. Go-to-market is hybrid: direct enterprise sales (Gentofte HQ plus Aarhus sales office), trade-show-driven acquisition (IBC Amsterdam, ISE Barcelona, AV EXPO, DALO, World Maritime Forum, NAB), and a small B2C e-commerce storefront. Customer segments are diversified across broadcast, corporate/enterprise, public sector, defence, maritime, and pro audio, with named customers including AP Pension, Beierholm, DTU, Berlingske Media, Tivoli Hotel & Congress Center, Bruun Rasmussen, and Lederne. Danmon Group is a wholly-owned subsidiary of the privately held Danish conglomerate Dan Technologies A/S; revenue and ownership structure are not publicly disclosed.

Name

Danmon Group

Legal name

Danmon Group A/S

Website

https://danmon.dk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Danmon Group is a Danish systems integrator and value-added reseller of broadcast, corporate AV, pro audio, and media IT solutions, serving broadcasters, enterprises, and public-sector organizations across the Nordics and selected European and Asian markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Gentofte

HQ country

Denmark

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment and Product Sales: Sale of broadcast, AV, pro audio, and media technology equipment from major vendor brands (Blackmagic Design, Ross Video, Panasonic, Sennheiser, etc.) through direct sales and e-commerce (danmonshop.dk). Revenue is generated on a per-transaction basis for individual products and bundled equipment packages.
2. System Integration and Installation Services: Design, installation, and commissioning of complete turnkey AV and broadcast solutions including corporate TV studios, conference systems, and streaming infrastructure. Revenue generated through project-based professional services contracts.
3. Consulting and Advisory Services: Pre-sale technical consulting, system design, and post-project advisory services. Includes training and education programs for customers on delivered systems.
4. Service, Support, and Maintenance: Ongoing service, maintenance, and technical support for delivered equipment and systems. Field service team supports customers across Denmark.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Danmon Group is a Danish systems integrator and value-added reseller that designs, supplies, installs, and services broadcast, professional AV, pro audio, and media IT solutions for TV/radio stations, production companies, corporates, and public sector organizations. The company delivers turnkey projects ranging from single product sales to complete end-to-end corporate TV studios, broadcast infrastructure, conference systems, and streaming platforms across Denmark and the Nordic region.

Product overview

Danmon Group is a Danish systems integrator providing broadcast, professional AV, and media technology solutions across five main divisions: Broadcast Solutions (storage, distribution, monitoring, intercom, cameras, vision mixers, VR/AR, video editing), Pro Audio through Soundware (solutions for radio, broadcast, theater, live/PA, post-production), Media & IT Solutions (cloud video services, cognitive AI services via IBM Watson, media security, data transport), Business Solutions (AV meeting rooms, corporate TV studios, conference equipment, total turnkey projects, videoconferencing), and Service & Support. The company integrates products from manufacturers including EditShare, Blackmagic Design, Ross Video, multiCAM, AVIWEST, Apantac, Clear-Com, Pixotope, EVS, AVID, and IBM into complete system solutions for TV stations, production companies, post-production facilities, educational institutions, and corporate clients, including SKI 02.70 framework agreement services for Danish public sector organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Soundware: Professional audio division of Danmon Group, specializing in digital audio solutions for Radio, Broadcast, Theater, Live/PA, and Post Production markets.

Products and services

• Broadcast Solutions End-to-end broadcast infrastructure including storage, distribution, monitoring and graphics, intercom, cameras and robotics, vision mixers, VR/AR, and video editing solutions for TV stations, radio stations, and production companies.
• Corporate TV Studios Complete in-house corporate television production facilities including studio design, PTZ cameras, lighting, LED walls, video mixers, audio systems, intercom, and operator training for internal/external corporate communication.
• Totalentrepriser / Turnkey AV Projects General contractor service for complete AV/IT infrastructure projects, managing multi-disciplinary teams including project managers, set designers, lighting technicians, and craftsmen for end-to-end corporate TV studios, conference facilities, and broadcast installations.
• Pro Audio (Soundware) Professional audio solutions for radio stations, theatres, live production companies, and post-production facilities including digital audio mixing, intercom systems, sound reinforcement, and integration with video production workflows.
• AV Meeting Rooms and Boardroom Solutions Audio-visual solutions for corporate meeting spaces including display systems, videoconferencing equipment, room control, wireless presentation, and integrated conferencing systems for businesses and institutions.
• Conference and Convention Center Equipment Professional audio and video equipment for conference and convention center installations including auditoriums, integrated AV matrices, microphones, speakers, and multi-room control systems.
• Videoconferencing Solutions Video conferencing systems and integration services for remote collaboration and virtual meetings in corporate and educational environments.
• Cloud Video Services Cloud-based OTT and multiscreen delivery, streaming, video on demand, and Web TV solutions including IBM Cloud Video, IBM Ustream, and IBM Clearleap platforms for enterprise streaming, internal training, and live event broadcasting.
• SKI 02.70 Public Sector Framework Supply Approved AV supplier service under the Danish SKI 02.70 framework agreement covering AV products and services including projectors, screens, interactive displays, audio equipment, videoconferencing, digital signage, control panels, software, installation, service, and training for public sector buyers.
• Service, Support and Maintenance Ongoing service, maintenance, and technical support for delivered equipment and systems, with field service engineers supporting customers across Denmark throughout the equipment lifecycle.
• Equipment and Product Resale (danmonshop.dk) Sale of broadcast, AV, pro audio, and media technology equipment from major vendor brands on a per-transaction basis including bundled equipment packages, available through direct sales and the danmonshop.dk e-commerce storefront.
• Cognitive Media Services (IBM Watson) AI-powered video analysis and editing automation services for film and media production using IBM Watson for scene identification, automatic metadata tagging, speech recognition, language understanding, and content analysis to accelerate creative editing workflows.

Quantifiable outcome

• Professional broadcast-quality video production capability enabling companies to reach near-DR/TV2 quality standards
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• edelkroneminorChannel Partner/ Reseller/ Distributor · 18 March 2025Danmon Group became the official distributor of edelkrone products in Denmark. Edelkrone is known for innovative, high-quality solutions for film and video production including motorized camera sliders, flexible camera tripods, and creative accessories. Danmon offers consultation, sales support, and service to customers for edelkrone products.
• PixotopecoreChannel Partner/ Reseller/ Distributor · 3 November 2023Danmon Group entered into a Channel Partnership with Pixotope for the Nordic region (Denmark, Norway, Sweden). The partnership covers Pixotope's AR/XR Virtual Production solutions, which are relevant across Danmon's market segments including Pro AV, meeting rooms, education, control rooms, events, theatre, medical, broadcast transmission, post-production, and film. Danmon's offices in Copenhagen, Aarhus, Stockholm, and Oslo serve as the local distribution channel for Pixotope.
• AVIDcoreStrategic or Co-development Partner · 26 September 2023Danmon Group established a strategic partnership agreement with AVID for Europe, covering Scandinavia (Norway, Sweden, Denmark), Spain (through Datos Media), and Portugal (through VANTeC). The agreement enables Danmon to represent and commercialize the full AVID product portfolio including audio, content management systems, storage, graphics, and editing systems. Danmon Group is now a Global AVID Strategic Partner.
• Soundware (part of Dan Technologies A/S)coreStrategic or Co-development PartnerSoundware is an integrated division of Danmon Group specializing in professional digital audio for Radio, Broadcast, Theatre, Live/PA, and Post-production markets. The division provides system solutions to leading Danish theatres, conference centres, TV producers, OB vans, and radio stations including Radio24syv and Tivoli Congress Center.
• EditSharecoreTechnology or IntegrationEditShare is a core technology partner for storage solutions. Danmon Group offers EditShare storage solutions to broadcast and media customers as part of their product portfolio.
• Blackmagic DesigncoreTechnology or IntegrationBlackmagic Design is a major technology brand partner providing cameras, video switchers, converters, video editing software (DaVinci Resolve), cloud storage, and production tools. Danmon is a reseller of Blackmagic Design products in Denmark.
• Ross VideocoreTechnology or IntegrationRoss Video is a technology partner providing video switchers and routing platforms (Ultrix Carbonite, Acuity, X-Series PT Heads, PTZ cameras), complemented by Danmon's integration and distribution services.
• ClearComcoreTechnology or IntegrationClearCom is a technology partner for professional intercom solutions including the Trilogy Mercury Advanced Secure Real-Time Intercom System, FreespeakII Wireless Intercom, and the cloud-based Gen-IC virtual intercom platform. Products are offered for broadcast, defence, and corporate applications.
• IBM Cloud Video ServicescoreTechnology or IntegrationDanmon Group is the primary IBM Cloud Video Services partner in the Nordic region. IBM recognizes Danmon's deep knowledge of the media and Telco industries. Solutions include IBM Cloud Video, IBM Ustream, and IBM Clearleap for OTT, live streaming, internal training, and advanced analytics.
• PanasoniccoreTechnology or IntegrationPanasonic is a major brand partner providing PTZ cameras (including UE100, UE160 4K models), professional broadcast cameras, and video equipment through Danmon's distribution network.
• SennheisercoreTechnology or IntegrationSennheiser is a technology partner providing professional microphones (including EW-DX wireless systems, G4 series), headsets, and audio equipment for broadcast, corporate, and live production applications.
• CrestroncoreTechnology or IntegrationCrestron provides AV control systems, touch panels, and video matrices used in Danmon's corporate and educational AV installations. Featured in DTU auditorium projects and corporate AV solutions.
• Studio Network Solutions (SNS)coreChannel Partner/ Reseller/ DistributorSNS EVO shared storage systems (with ShareBrowser, Nomad, and Slingshot software) are delivered by Danmon Group to broadcast and media customers worldwide. Danmon received the SNS Integrator of the Year award at NAB2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AVID Technology: AVID is a global media technology company whose Media Composer, Pro Tools, and storage products are core to Danmon's portfolio as a Global Strategic Partner. Overlaps with Danmon via broadcast and post-production customer base and shared media IT integration work.
• Riedel Communications: Riedel is a German-based provider of intercom, signal distribution, and broadcast network infrastructure. Comparable to Danmon's Clear-Com partnership-driven intercom business with similar broadcast, live events, and corporate customer overlap.
• Imagine Communications: Imagine Communications is a global broadcast technology and systems integration vendor covering playout, routing, advertising, and IP workflows. Comparable to Danmon at the level of larger enterprise broadcast customers where they overlap on system design, deployment, and support.
• Vizrt Group: Vizrt Group is a Norway-headquartered global leader in broadcast graphics, playout, and live production software. It overlaps with Danmon's broadcast systems integration work via shared Nordic heritage, similar customer base (TV stations, content producers), and integrated graphics/AR offerings.
• EVS Broadcast Equipment: EVS is a Belgian global leader in live broadcast technology including video servers, replay, and production asset management. Danmon distributes EVS products and integrates them into broadcast environments, making it a peer at the broadcast integration / vendor partnership level.
• Grass Valley: Grass Valley is a major global broadcast technology provider of cameras, switchers, routing, and integrated production systems. Overlaps with Danmon via broadcast technology sales, integration, and support, especially for live production and playout projects.
• Net Insight: Net Insight is a Swedish specialist in media contribution, transport, and IP-based broadcast networks. Comparable to Danmon's broadcast distribution/contribution business, addressing broadcasters, production companies, and large-scale live event workflows across Europe.

Direct peers

• Qvest Media: Qvest Media is a leading European systems integrator specializing in broadcast, media, and AV solutions. Highly comparable to Danmon Group — both provide turnkey integration, vendor-agnostic solutions, and serve broadcast and corporate customers across multiple European geographies.
• Broadcast Solutions GmbH: Broadcast Solutions is a German-based systems integrator for broadcast, OB vans, and media production, serving European broadcasters, production companies, and corporate clients. Direct competitor to Danmon in the European broadcast SI market with similar turnkey delivery model.

Emerging players

• TAG Video Systems: TAG Video Systems is an Israel-based specialist in IP-based multiviewer, monitoring, and probing solutions for broadcast. Comparable to Danmon's broadcast monitoring offerings as a technology-vendor peer addressing similar IP-centric broadcast workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DanmonDenmark
• Facebookfacebook.com/danmondanmark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danmon Group