MS-RT
MS-RT is a UK-based Ford Qualified Vehicle Modifier that converts Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, Ranger PHEV) into motorsport-styled premium variants, distributed through Ford's European dealer network and Thailand, with designs co-created with M-Sport Rally Team founder Malcolm Wilson.
- Company typePrivate
- Founded1985
- HeadquartersPontypool, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MS-RT does
MS-RT (legal entity Edward Davies Commercials Limited, registered in England and Wales, company number 03880838) is a privately held UK vehicle conversion company specializing in transforming Ford commercial vehicles into motorsport-styled performance variants. Operating as a Qualified Vehicle Modifier (QVM) for Ford Motor Company, MS-RT applies rally-inspired design and engineering to four base platforms: the Ford Transit Custom, Tourneo Custom, Ranger, and the newly introduced Ranger PHEV. The company adds aerodynamic body modifications, widened wheel arches, sports suspension, exclusive 21-inch alloy wheels, and premium interior appointments including eco-leather/suede upholstery, illuminated branding, and heated sport steering wheels. All designs are created in collaboration with Malcolm Wilson and the M-Sport Rally Team, anchoring the brand in approximately 40 years of WRC motorsport heritage.
Revenue is generated through two primary streams: (1) the conversion and sale of Ford commercial vehicles into MS-RT variants via Ford's authorized dealer network across the UK, at least eight EU markets (Spain, Poland, Germany, Italy, France, Netherlands, Hungary, Denmark), and Thailand, supported by separate B2B dealer portals for the EU and UK; and (2) post-registration parts and accessories sold through a direct-to-consumer e-commerce shop. The customer base comprises tradespeople, client-facing businesses seeking premium fleet presentation, lifestyle and adventure users, and lifestyle-focused families — segments that value distinctive design differentiation over standard commercial vehicle appearance. Headcount sits at 51-100 employees, with operational headquarters at Langstone and customer operations at Pontypool, South Wales. The company is privately held with no disclosed external funding rounds, ownership changes, or parent company.
MS-RT firmographics
Firmographics- Name
- MS-RT
- Legal name
- Edward Davies Commercials Limited
- Website
- https://ms-rt.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MS-RT is a UK-based Ford Qualified Vehicle Modifier that converts Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, Ranger PHEV) into motorsport-styled premium variants, distributed through Ford's European dealer network and Thailand, with designs co-created with M-Sport Rally Team founder Malcolm Wilson.
- Ownership category
- akta.pro rank
MS-RT industry classification
Industry- Product category
- Commercial Vehicle Modification
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Seating and Interior Trim Manufacturing (336360)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH)
- akta.pro secondary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
Keywords
Where MS-RT is headquartered
LocationHeadquarters
- HQ city
- Pontypool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MS-RT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Conversions and Modifications: MS-RT modifies Ford commercial vehicles to create sport-inspired variants. Revenue is generated through the sale of converted vehicles and post-registration parts and accessories. The company operates as a Qualified Vehicle Modifier for Ford, adding premium design elements and performance styling to base Ford models.
- Parts and Accessories Sales: Online shop selling post-registration parts and accessories. Standard 3-5 working day delivery service with Monday-Friday delivery window. Returns accepted within 14 days of notification, with items required to be returned within 14 days of acceptance.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MS-RT product offering
Product offeringCore offering
MS-RT customizes Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, and Ranger PHEV) into rally sports-inspired performance variants with motorsport-derived aerodynamic body modifications, premium interior packages, lowered sport suspension, and exclusive 21-inch alloy wheels. Operating as a Qualified Vehicle Modifier (QVM) for Ford Motor Company, the company also sells post-registration parts and accessories through its own e-commerce shop, with all designs developed in collaboration with Malcolm Wilson and the M-Sport Rally Team.
Product overview
MS-RT is a Ford vehicle modifier and sub-brand offering sport-inspired commercial vehicles based on Ford models. The portfolio consists of four distinct vehicle lines: Ford Transit Custom MS-RT (sporty van), New Ford Tourneo Custom MS-RT (sports-influenced people carrier), Ford Ranger MS-RT (performance pickup), and New Ford Ranger MS-RT PHEV (plug-in hybrid pickup). All models feature motorsport-inspired design modifications including aggressive body styling, sports suspension, exclusive alloy wheels, premium interiors with leather/suede upholstery, and distinctive MS-RT branding. The company was founded in collaboration with Malcolm Wilson and M-Sport Rally Team, bringing 40 years of motorsport experience to commercial vehicles. MS-RT operates as a Qualified Vehicle Modifier (QVM) for Ford Motor Company.
Differentiator
Problem solved
Functional benefit
Companies that use MS-RT
Customer profileSegments2 records
Ideal customer profiles2 records
MS-RT technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MS-RT partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Ford Motor CompanyflagshipMS-RT operates as a Qualified Vehicle Modifier for Ford Motor Company, transforming Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger) into sport-inspired variants. This is the core business relationship enabling MS-RT's product line.
- M-Sport Rally Team / Malcolm WilsonflagshipMS-RT vehicles are designed in collaboration with Malcolm Wilson, founder of the successful M-Sport Rally Team. This partnership brings authentic motorsport heritage and racing-inspired design to commercial vehicles.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MS-RT competitors and assessment
Company assessmentBroad incumbents
- Mansory: German/Swiss luxury vehicle modifier producing exclusive styling and performance variants of premium OEM vehicles. Comparable niche-premium positioning, motorsport-influenced design language, and limited-edition conversion model.
- Brabus: Germany-based specialist that modifies Mercedes-Benz vehicles into high-performance and luxury variants. Closely comparable business model to MS-RT: take OEM vehicles, apply motorsport-derived styling and performance upgrades, sell through authorized dealer networks and own channels.
- ABT Sportsline: Long-established tuning house modifying Volkswagen Group (Audi, VW, Cupra) vehicles with sport styling and performance upgrades. Analogous to MS-RT in operating as an OEM-aligned modifier with motorsport heritage and an authorized dealer/service footprint.
- Alpina: BMW's long-standing official modifier producing exclusive sport-luxury variants of BMW vehicles. Comparable in being an officially recognized manufacturer/QVM-tier partner delivering premium-styled variants of a major OEM's models.
Emerging players
- Techart: Porsche-exclusive modifier producing sport-styled and performance-enhanced variants. Comparable in operating as a recognized OEM-affiliated modifier with motorsport credentials targeting premium buyers willing to pay for exclusive styling.
- Carlex Design: European vehicle modifier specializing in bespoke interior and exterior styling upgrades for premium and commercial vehicles. Comparable in offering premium aftermarket styling packages and limited-edition conversions.
- RUF: German manufacturer/modifier building exclusive Porsche-based sports vehicles with motorsport heritage. Comparable niche-premium model of taking a base OEM platform and producing exclusive, motorsport-credentialed variants for enthusiasts.
Direct peers
- Wellhouse Leisure: UK-based Ford commercial vehicle converter specializing in campervan, leisure, and people-carrier conversions on Transit and Tourneo platforms. Closely comparable in geographic market, base vehicle (Ford commercial), and conversion-based value proposition.
- Bott: UK and European commercial vehicle converter specializing in fleet van fit-outs and modular conversions. Directly comparable as a Ford and multi-OEM commercial vehicle modifier serving trades and fleet operators with value-added vehicle conversions.
- Sortimo: Germany-based commercial vehicle converter providing racking, storage, and modular interior solutions for vans and commercial fleets. Comparable business model of converting OEM commercial vehicles with value-added upgrades for trades and fleet customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MS-RT social profiles
Digital presenceMS-RT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS-RT leadership team
Management profileNumber of profiles
Profiles3 records
MS-RT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS-RT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS-RT
What does MS-RT do?
MS-RT customizes Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, and Ranger PHEV) into rally sports-inspired performance variants with motorsport-derived aerodynamic body modifications, premium interior packages, lowered sport suspension, and exclusive 21-inch alloy wheels. Operating as a Qualified Vehicle Modifier (QVM) for Ford Motor Company, the company also sells post-registration parts and accessories through its own e-commerce shop, with all designs developed in collaboration with Malcolm Wilson and the M-Sport Rally Team.
Is MS-RT a public or private company?
MS-RT is a private company. It is currently operating.
When was MS-RT founded?
MS-RT was founded in 1985. It employs 51 to 100 people.
Where is MS-RT based?
MS-RT is headquartered in Pontypool, United Kingdom, in the Europe region.
How does MS-RT make money?
Two revenue lines are on record. Vehicle Conversions and Modifications are the primary driver. The others are parts and Accessories Sales.
Who are MS-RT's main competitors?
Broad incumbents on record are Mansory, Brabus, ABT Sportsline and Alpina. Emerging players are Techart, Carlex Design and RUF. Direct peers are Wellhouse Leisure, Bott and Sortimo.
Does MS-RT have an API?
No public API is recorded for MS-RT.
What industry is MS-RT in?
MS-RT's product category is Commercial Vehicle Modification. Its primary akta.pro industry code is IMACAIAH, Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration), with a secondary code of IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 33611 and its SIC code is 3714.