Goodwill Industries of Kanawha Valley

What Goodwill Industries of Kanawha Valley does

Goodwill Industries of Kanawha Valley, Inc., operating as Goodwill Industries of the Summit, is a 501(c)(3) nonprofit social enterprise founded in 1954 and headquartered in Charleston, West Virginia. The organization operates 18 retail stores and donation centers across a 20-county service area in West Virginia, selling donated clothing and household goods to fund its employment mission; it also runs the shopgoodwill.com e-commerce channel and a Mobile Donation Drive for off-site donation collection.

Revenue is generated through three streams: (1) retail sales of donated goods, the primary funding source for mission programs; (2) Business Services contracts providing janitorial and grounds keeping to more than 60 private, community, and government clients, employing over 250 individuals; and (3) cash donations from the community. Mission services are delivered through two Prosperity Centers in Charleston and Parkersburg and include vocational training, the PTP (Post-Secondary Transition Program), Soft Skills classes, youth programs, and disability and veteran services. The organization reports that 141,000 individuals have been locally placed through career services, though this figure appears cumulative rather than annual.

Leadership is held by Cheryl Bever, President & CEO. The organization rebranded to Goodwill Industries of the Summit in 2023 to reflect its expanded 20-county regional footprint. There is no disclosed technology or AI capability—the input explicitly marks core technology as "Not applicable"—and operations rely on standard nonprofit retail, staffing, and contract-administration workflows rather than proprietary technology platforms.

Name

Goodwill Industries of Kanawha Valley

Legal name

Goodwill Industries of Kanawha Valley, Inc.

Website

https://goodwillkv.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Goodwill Industries of the Summit (formerly Goodwill Industries of Kanawha Valley) is a West Virginia nonprofit operating 18 retail stores, B2B janitorial and grounds keeping services with 60+ contracts, and career training programs serving individuals with employment barriers across 20 counties.

Ownership category

akta.pro rank

Product category

Workforce Development and Nonprofit Thrift Retail Services

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYHSAFAFAG

Donation, Consignment & Resale Coordination

Home & Personal Services/Home Organization & Decluttering/Moving, Downsizing & Estate Organization

SECONDARYHSAFABAI

Donation, Resale & Textile Recycling Coordination

Home & Personal Services/Home Organization & Decluttering/Closet & Wardrobe Organization

SECONDARYEUAIANAD

Asset Recovery, Surplus & Decommissioning Services

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)

Keywords

• Nonprofit thrift retail
• Workforce development services
• Janitorial contract services
• Donated goods resale
• Career training programs

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from selling donated items through 18 retail store locations and online through shopgoodwill.com. This is the primary funding source that fuels social economic programs.
2. Business Services Contracts: Janitorial and grounds keeping services provided to more than 60 private, community, and government contracts. This B2B revenue stream employs over 250 individuals.
3. Cash Donations: Monetary donations from the community that serve as catalysts for employment, education and training programs in the 20-county service area.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Goodwill Industries of Kanawha Valley operates a nonprofit social enterprise that sells donated goods through 18 retail stores and shopgoodwill.com across 20 West Virginia counties, provides commercial janitorial and grounds-keeping services under more than 60 contracts, and delivers employment training, soft-skills instruction, and career services through its Mission Services, PTP, and Prosperity Center programs.

Product overview

Goodwill Industries of the Summit (formerly Goodwill Industries of Kanawha Valley) operates a retail-based social enterprise model consisting of 18 retail store locations, donation centers, and a mobile donation drive service. The organization funds its mission programs—including Mission Services, Career Services, the Prosperity Center, and the PTP program—primarily through retail revenue from donated goods sales. The portfolio also includes Business Services (janitorial and grounds keeping with 60+ contracts) and an online ShopGoodwill platform. The organization serves 20 counties in West Virginia and has helped place 141,000 individuals in employment through its vocational services, youth programs, and disability and veteran services.

Differentiator

Problem solved

Functional benefit

Products and services

• Donated Goods Retail Stores A network of 18 retail thrift stores selling donated clothing, household goods, and specialty items to value-conscious consumers across 20 West Virginia counties.
• shopgoodwill.com Online Resale Online auction channel selling donated and second-hand goods to remote buyers beyond the West Virginia retail footprint.
• Commercial Janitorial Services Contract janitorial services delivered under 60+ commercial and public-sector contracts, employing more than 250 workers in janitorial and grounds-keeping roles across West Virginia.
• Grounds-Keeping Services Contract grounds-keeping and landscape maintenance services bundled with janitorial contracts for commercial and government customers.
• Mission Services Employment Programs Employment training, soft-skills instruction, and career services for individuals facing barriers to work, delivered through Prosperity Centers in Charleston and Parkersburg.
• PTP (Pre-Employment Transition Program) Pre-employment transition programming providing workforce readiness preparation and career exploration for program participants.
• Soft Skills Training Workplace readiness instruction covering interpersonal and professional behaviors required for sustained employment.
• Career Services Career navigation, job placement, and ongoing employment support for program participants served through Prosperity Centers.

Quantifiable outcome

• 141,000 individuals locally employed through career services
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Savers / Value Village: Largest for-profit thrift chain in North America, accepting donated goods and reselling through Value Village, Savers, and Unique stores. Directly competes with Goodwill for both donor supply and thrift shoppers.
• Habitat for Humanity ReStores: Nonprofit home-furnishings thrift retail chain operated by Habitat for Humanity affiliates. Closely analogous donation/resale model funneling revenue to a housing-focused mission.
• Goodwill Industries International: Umbrella network of 150+ regional Goodwill affiliates in North America. Goodwill of the Summit operates under this brand and shares the same donation-driven retail and employment-services model, making it the most directly comparable peer.

Emerging players

• Buffalo Exchange: For-profit buy-sell-trade thrift retail chain with physical stores across multiple U.S. regions. Comparable as a directly competing resale storefront model with a fashion-forward positioning targeting younger shoppers.
• Poshmark: Peer-to-peer online resale marketplace for apparel and accessories. Represents the digital resale channel competing for the same secondhand consumer demand that drives Goodwill retail traffic.
• ThredUp: Online resale platform for secondhand apparel processing donated and consigned goods at scale. Competes with shopgoodwill.com for online thrift shoppers and represents the digital shift reshaping the donor supply pipeline.

Broad incumbents

• Winmark Corporation: Franchisor of resale brands including Once Upon A Child, Play It Again Sports, and Style Encore. Comparable as a multi-brand resale operator with a different capital structure but the same circular-economy secondhand model.
• The Salvation Army: Large nonprofit social enterprise operating Family Stores (thrift retail), donation pickup programs, and workforce/rehabilitation services. Comparable as a mission-funded thrift-and-employment competitor operating across the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Goodwill_KV
• YouTubeyoutube.com/@goodwillsummit
• Facebookfacebook.com/Goodwillkv
• LinkedInlinkedin.com/company/goodwillsummit
• Instagraminstagram.com/goodwillsummit
• Pinterestpinterest.ph/goodwillkv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Kanawha Valley