O School
O School is a Singapore-based social enterprise dance academy founded in 2006, offering choreography classes across 11 styles, 8-week foundation courses, a junior programme for ages 5–16, studio space rental, and event programming including the Super24 competition and Seoul dance intensives.
- Company typePrivate
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What O School does
O School Ltd is a Singapore-based social enterprise dance academy founded in 2006 by Kenny Low, operating from a single facility — L5 by O School — at GR.iD mall (formerly PoMo), 1 Selegie Road, Singapore. The company delivers choreography-based dance education across 11 styles (Hip Hop, Street Jazz, Choreography, K-pop, Lyrical Jazz, House, Dancehall, Girls Style, Heels, Litefeet and Popping) via three core lines: Open Classes for adults from beginner to advanced, 8-week Foundation Courses for newcomers, and a Junior Programme for ages 5–16 structured across Foundation, Intermediate, Advanced, Teens and O Crew Junior levels.
The business generates revenue from three streams: per-class dance instruction booked through the Rezve platform (l5.rezeve.com/class), B2B studio space rental at the L5 facility to external studios and event organisers, and event-based income from proprietary programming. Its go-to-market is purely direct-to-consumer through the single Singapore site, supported by social media channels (Facebook, Instagram, TikTok, YouTube); pricing is not publicly disclosed. Beyond classes, the group encompasses Six.5 Dance Company as its professional performance arm, the Super24 mega-crew competition, and Seoul with O, a curated international dance-intensive trip to South Korea. The company is founder-owned, publishes annual reports (FY22-23, FY23-24, FY24-25) and has no disclosed institutional capital; founder Kenny Low concurrently heads City College and City Harvest Community Services Association.
O School firmographics
Firmographics- Name
- O School
- Legal name
- O School Ltd
- Website
- https://oschool.com.sg
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O School is a Singapore-based social enterprise dance academy founded in 2006, offering choreography classes across 11 styles, 8-week foundation courses, a junior programme for ages 5–16, studio space rental, and event programming including the Super24 competition and Seoul dance intensives.
- Ownership category
- akta.pro rank
Where O School is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
O School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dance Classes: Revenue from open classes, foundation courses, and junior programmes for dance education across multiple dance styles including Hip Hop, Street Jazz, Choreography, K-pop, Lyrical Jazz, House, Dancehall, Girls Style, Heels, Litefeet, and Popping
- Space Rental: Revenue from renting dance spaces at their L5 facility in GR.iD (formerly PoMo), Singapore
- Events and Competitions: Revenue from events including Super24 mega crew competition and Seoul with O dance intensive trip
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
O School product offering
Product offeringCore offering
O School is a Singapore-based performing arts social enterprise that delivers dance education through open classes in 11 styles, 8-week foundation beginner courses, and a junior programme for ages 5-16. It complements instruction with the Super24 mega crew competition, the Seoul with O international dance intensive trip, the Six.5 professional dance company, and L5 studio space rental services at its GR.iD (formerly PoMo) facility.
Product overview
O School is a leading social enterprise dance academy in Singapore offering a comprehensive portfolio of dance education and performance programs. The core offerings include Open Classes (11 dance styles), Foundation Courses (8-week beginner programs), and a Junior Programme (ages 5-16 with multiple levels). The organization also operates Six.5 Dance Company as its professional performance arm, produces the Super24 mega crew competition, and organizes international programs like Seoul with O. Additionally, L5 by O School provides studio space rental and solutions services. The company positions itself as a community-focused organization empowering and inspiring through dance.
Differentiator
Problem solved
Functional benefit
Brands
- Six.5: Dance company affiliated with O School, featured as part of the organization's dance offerings.
- L5 by O School
- Super24
Products and services
- Open Classes Choreography-based dance classes designed for beginner and advanced students, covering 11 dance styles including Hip Hop, Street Jazz, Choreography, K-pop, Lyrical Jazz, House, Dancehall, Girls Style, Heels, Litefeet, and Popping. Sold on a per-class basis to individual consumers attending the L5 Selegie Road studio.
- Foundation Courses 8-week beginner dance courses for individuals new to dance, designed to build fundamental skills and integrate newcomers into the O School community. Structured term-based offering for individual consumers.
- Junior Programme Tiered dance programmes for children and teens aged 5-16, focusing on dance skill development, fitness, and confidence in a fun environment. Includes Foundation, Intermediate, Advanced, Teens, and O Crew Junior levels. Sold on a term basis to parents of participating children.
- Super24 Megacrew dance competition event organized by O School featuring teams of 24 dancers performing 90-second routines on an 8m x 8m stage surrounded by judges on all 4 sides, designed to emphasize technique, teamwork, and creativity. Sold as a ticketed/entry-fee event to dance crews and spectators.
- Seoul with O International dance intensive trip to Seoul, South Korea, bringing dancers into the heart of Korea's dance scene for a week of curated intensives, private workshops, open classes at JustJerk Academy, and cultural immersion at the HARU Dance Competition. Sold as a packaged travel-and-training experience to individual consumers, with 9D8N shared accommodations included.
- L5 by O School (Studio Space Rental) Dance studio space for rental at the L5 by O School facility in GR.iD (formerly PoMo), 1 Selegie Road, Singapore. Offers space rental, space solutions, and space partnership programs to dance studios, choreographers, and event organisers.
Companies that use O School
Customer profileSegments2 records
Ideal customer profiles3 records
O School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O School partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Six.5 Dance CompanycoreSix.5 is listed as part of the O School ecosystem under 'About Us'. It is a dance company associated with O School, representing their professional dance division.
- O2 PTE LTDcoreO2 PTE LTD is listed as part of the O School ecosystem under 'About Us'. It is a related organization within the O School group of entities.
- JustJerk AcademyminorJustJerk Academy in Seoul is partnered with O School for the Seoul with O dance intensive trip. Participants take open classes at JustJerk Academy as part of the curated intensives.
- HARU Dance CompetitionminorHARU Dance Competition in Seoul is partnered with O School for the Seoul with O trip, where participants attend the competition as part of their cultural immersion experience.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
O School competitors and assessment
Company assessmentDirect peers
- CLI Studios: Online choreography-based dance education platform offering classes across multiple street/urban styles (hip hop, choreography, heels). Compares to O School because both target adult choreography learners seeking high-quality, style-diverse dance training at beginner-to-advanced levels.
- STEEZY: Online dance education subscription platform with structured curricula across street, hip hop, and choreography styles. Comparable to O School in serving adult learners seeking style-diverse choreography training, representing the digital alternative to O School's physical studio model.
- JustJerk Academy: Seoul-based urban/street dance academy that is O School's stated partner for the Seoul with O international dance intensive. Comparable because it operates the same dance-school-plus-community model in another Asian market that O School targets for international expansion.
Broad incumbents
- Millennium Dance Complex: Large multi-room dance studio brand (Los Angeles) running drop-in classes, intensives, and conventions across hip hop, contemporary, and street styles. Comparable as a large-scale version of O School's open-class-plus-events model (analogous to O School's Super24 competition).
- Edge Performing Arts Center: Los Angeles-based multi-style dance studio offering choreography-based drop-in classes and a competition/convention circuit. Comparable because it combines the same three pillars as O School: drop-in classes, performance company, and signature competitions.
- Alvin Ailey American Dance Theater / The Ailey School: Globally recognized dance institution combining a professional company with a renowned school offering multi-level dance training and community programs. Comparable to O School's combined model of Six.5 Dance Company, Junior Programme, and social-enterprise mission.
- Broadway Dance Center: Iconic multi-style New York dance studio offering open drop-in classes across contemporary, hip hop, jazz, and street styles for adults and children. Comparable to O School's open-class business model and style breadth, but operating at meaningfully larger scale and broader geographic reach.
- La Salle College of the Arts: Singapore-based tertiary arts institution offering diploma/degree programmes in dance, music, theatre, and visual arts. Comparable to O School because it trains Singapore-based performing arts talent and shares the same local talent pipeline, though positioned at tertiary rather than consumer/amateur level.
Regional players
- Singapore Dance Theatre: Established Singapore professional dance institution offering training, performance opportunities, and youth programmes. Comparable because it operates in the same Singapore dance education market with structured development pathways that overlap with O School's Junior Programme and performance aspirations via Six.5 Dance Company.
Others
- City Harvest Community Services Association: Singapore community-services organization also led by O School founder Kenny Low as Executive Director. Comparable as the umbrella organization that shares founder attention and reinforces the social-enterprise identity, but is not a dance industry competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
O School social profiles
Digital presenceO School financial estimates
Financial estimateRevenue estimate
Valuation estimate
O School leadership team
Management profileNumber of profiles
Profiles2 records
O School subsidiaries and ownership
Company hierarchySubsidiaries1 record
O School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O School
What does O School do?
O School is a Singapore-based performing arts social enterprise that delivers dance education through open classes in 11 styles, 8-week foundation beginner courses, and a junior programme for ages 5-16. It complements instruction with the Super24 mega crew competition, the Seoul with O international dance intensive trip, the Six.5 professional dance company, and L5 studio space rental services at its GR.iD (formerly PoMo) facility.
Is O School a public or private company?
O School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O School founded?
O School was founded in 2006. It employs 11 to 50 people.
Where is O School based?
O School is headquartered in Singapore, Singapore, in the Asia region.
How does O School make money?
Three revenue lines are on record. Dance Classes are the primary driver. The others are space Rental and events and Competitions.
Who are O School's main competitors?
Direct peers on record are CLI Studios, STEEZY and JustJerk Academy. Broad incumbents are Millennium Dance Complex, Edge Performing Arts Center, Alvin Ailey American Dance Theater / The Ailey School, Broadway Dance Center and La Salle College of the Arts. Singapore Dance Theatre is listed as a regional player. City Harvest Community Services Association is listed as an others.
Does O School have an API?
No public API is recorded for O School.