Quilter Financial Advisers

What Quilter Financial Advisers does

Quilter Financial Advisers is a UK-based financial advisory and investment services firm, operating as a wholly-owned subsidiary of Quilter plc alongside sibling entities Quilter Financial Services Ltd, Quilter Financial Ltd, Lighthouse Advisory Services Limited, Quilter Cheviot (discretionary investment management), and Quilter Investors (funds). The firm serves UK individual consumers and families seeking financial planning, retirement, trust, and investment management advice, and also provides an investment platform used by independent financial advisers. Its distribution model combines a captive Quilter adviser network with a whole-of-market 'Find a financial adviser' channel, and it offers a product range spanning multi-asset investment solutions, Quilter Investors funds, platform funds, and Quilter Invest wealth-building products, complemented by Quilter Cheviot for bespoke discretionary portfolios.

The underlying technology is an award-winning investment platform consisting of a web-based portal and a mobile application (the Quilter App) that together serve as the central hub for advisers and customers to manage investments online. Revenue is recurring in nature and is generated through advisory fees, platform fees, and product/fund management charges, with pricing structured on a quote-based annual cadence via advisers rather than publicly listed rates. The firm is UK-domiciled only, with its registered office at Senator House, 85 Queen Victoria Street, London, and operates within the regulated perimeter of its FCA-authorized entities (regulatory approval recorded on 14 October 2025 for the three core advice entities).

Name

Quilter Financial Advisers

Legal name

Quilter

Website

https://quilterfinancialadvisers.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Quilter Financial Advisers is a UK financial advisory subsidiary of Quilter plc that provides financial planning, investment, retirement, and trust services to individual consumers through its adviser network and a whole-of-market adviser finder, supported by an investment platform and mobile app.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Financial advisory services
• Wealth management
• Investment platforms
• Retirement planning
• Discretionary management

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Financial Advisory Services: Quilter provides financial advice services through a network of advisers. The revenue is derived from advisory fees charged for financial planning and advice services.
2. Investment Platform: The Quilter platform provides investment management services, likely generating revenue through platform fees and fund management charges.
3. Investment Products: Quilter offers a range of investment products including multi-asset investment solutions, Quilter Investors funds, and platform funds. Revenue may include product management fees and distribution charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Quilter Financial Advisers provides professional financial advice through a network of advisers (both Quilter-affiliated and whole-of-market) to help individuals plan and manage investments, retirement, and trusts. The company also distributes investment products including multi-asset solutions, Quilter Investors funds, and platform funds, supported by an award-winning investment platform and mobile app for online account management.

Product overview

Quilter Financial Advisers operates as a comprehensive financial services platform offering a unified suite of products and services. The core offering includes financial advice services, investment products (Quilter Invest), and the Quilter Platform as the central digital hub. Supporting services include online account management, trust planning, retirement/pension services, and multi-asset investment solutions. The product portfolio is complemented by Quilter Investors Funds, Platform Funds, and the Quilter Cheviot sub-brand for bespoke discretionary investment management. The Quilter App provides mobile access to the platform, creating an integrated ecosystem where advisers and customers can manage investments across multiple product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Quilter Cheviot: Discretionary investment management firm that creates and manages bespoke investment portfolios for clients.
• Quilter Investors

Products and services

• Financial Advice Services Professional financial advice connecting customers with advisers to help achieve financial goals at different life stages.
• Quilter Invest Investment product offering designed to help customers grow their wealth.
• Trust Planning Trust planning services to help customers understand and utilize trusts for financial benefit.
• Retirement and Pension Services Pension and retirement planning services to help customers prepare for a comfortable retirement.
• Multi-Asset Investment Solutions Range of investment portfolios offering various outcomes to suit different risk profiles.
• Quilter Investors Funds Comprehensive fund information and management through the Quilter Investors brand.
• Platform Funds Extensive range of funds available through the Quilter platform.
• Quilter Cheviot Discretionary Investment Management Discretionary investment management firm that creates and manages bespoke investment portfolios for high-net-worth clients.
• Quilter Platform Central portal where customers and financial advisers can manage investments online.
• Quilter Mobile App Mobile application providing on-the-go investing experience for customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Interactive Investor: UK flat-fee investment platform offering funds, shares, ISAs, and SIPPs to retail investors. Comparable as a direct platform rival competing for the same self-directed UK retail clients Quilter serves through its platform and app.
• Hargreaves Lansdown: UK retail investment platform offering advised and direct services, with a broad fund range and proprietary technology. Comparable as a UK platform-led competitor offering investment products, advice, and digital account management to similar retail and HNW client segments.
• St. James's Place: UK-listed wealth manager built around a national adviser network distributing in-house funds and platform services. Directly comparable to Quilter Financial Advisers in adviser-led distribution, in-house product manufacturing, and integrated platform model.
• True Potential: UK wealth manager and platform provider built around a restricted adviser network and in-house technology (impulseSave, TruePotential Wealth Platform). Comparable as a technology-led, adviser-distributed UK wealth business combining platform, funds, and advice.
• Schroders Personal Wealth: UK joint venture between Schroders and Lloyds Banking Group offering financial advice and discretionary wealth management. Directly comparable as a UK advised-wealth competitor targeting mass-affluent and HNW retail clients.
• Rathbones Group: UK wealth manager providing discretionary investment management, financial planning, and adviser services to HNW and intermediary clients. Directly comparable to Quilter in combining advised and discretionary wealth services under one group.
• Charles Stanley: UK wealth manager providing discretionary and advisory investment management to private clients, intermediaries, and charities. Comparable in combining bespoke discretionary portfolios with traditional financial planning services for UK HNW clients.
• AJ Bell: UK investment platform serving advised and direct clients, with a focus on SIPPs, ISAs, and funds. Directly comparable on platform technology, multi-channel access (advised + self-service), and product breadth serving UK retail investors.

Broad incumbents

• Abrdn (Aberdeen): Global asset manager with a significant UK retail advice, platform, and discretionary wealth business. Comparable as a broader incumbent offering overlapping UK advice, platform, and fund capabilities, but competing as part of a much wider international portfolio.
• Fidelity UK: UK arm of a global asset manager offering investment platforms, ISAs, SIPPs, funds, and advised services. Comparable on UK platform and fund offerings to retail investors, though it operates as part of a much larger global franchise rather than a UK-focused wealth specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quilter Financial Advisers