Global Recognition

Name

Global Recognition

Legal name

Global Recognition Inc.

Website

https://globalrecognition.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Recognition Awards and Branded Merchandise

NAICS

Sign Manufacturing (339950), Jewelry and Silverware Manufacturing (33991), Glass and Glass Product Manufacturing (32721)

SIC

Coating, Engraving & Allied Services (3470), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom recognition awards
• Decorated apparel
• Promotional products
• Custom framing services
• Branded merchandise

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Recognition Awards: One-time sales of customized awards including crystal, acrylic, glass awards, trophies, medals, plaques, clocks, and custom awards for employee recognition, service awards, safety awards, and special occasions.
2. Decorated Apparel: Screen printing, embroidery, heat transfer, and sublimation services on apparel including t-shirts, polo shirts, uniforms, jackets, with customization for teams, organizations, and corporate clients.
3. Custom Framing: Custom framing services for awards, photos, artwork, jerseys, and shadow box framing of 3D objects. Includes custom mat cutting and personalization.
4. Branded Merchandise and Gifts: Logoed promotional products, drinkware, bags, tech items, and personalized gifts for trade shows, employee appreciation, customer gifts, and events.
5. Outdoor Recognition Products: Engraved bricks, garden stakes, benches, and bronze cast plaques for outdoor memorials, fundraising, and donor recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Global Recognition Inc. manufactures and sells custom recognition awards (crystal, acrylic, glass, trophies, medals, plaques, clocks), decorated apparel (screen printed, embroidered, sublimated), custom framing, branded merchandise, and outdoor recognition/memorials. Production is in-house at a 16,500 sq ft facility using eight decoration processes under one roof, serving corporate clients, sports teams, non-profits, and individual consumers locally in Northeast Wisconsin and throughout North America.

Product overview

Global Recognition is a recognition awards, decorated apparel, custom framing, gifts, and promotional products provider based in Green Bay, Wisconsin. Founded in 1963, they operate from a 16,500 square-foot production facility and a 2,200 square-foot retail showroom. Their product portfolio centers on awards (crystal, acrylic, art glass, trophies, medals, plaques) and decorated apparel (screen printing, embroidery, heat transfer, sublimation). In-house manufacturing services include screen printing, embroidery, laser engraving, etching, full color imprinting, heat transfer, sublimation, and custom framing. They serve clients locally in Northeast Wisconsin and throughout North America via their shop.globalrecognition.com e-commerce platform and maintain a virtual showroom for product browsing.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrylic Awards Acrylic awards, paperweights, and plaques available in various styles and sizes for recognition purposes, serving corporate clients, sports teams, and organizations.
• Crystal Awards High-end optic crystal, lead crystal, and jade crystal awards and gifts for premium recognition presentations.
• Art Glass Awards Art glass awards including teardrops, eggs, plates, and vases for distinctive recognition presentations.
• Medals, Coins and Lapel Pins Stock medals with neck ribbons, custom coins, and lapel pins for achievement recognition.
• Trophies and Cups Affordable trophies for any occasion and metal/lead crystal trophy cups and vases.
• Plaques and Framed Awards Traditional and contemporary plaques featuring wood, glass, marble, and metal, including perpetual plaques and custom framing.
• Clocks Crystal, glass, and wood desktop clocks for recognition and timepiece purposes.
• Outdoor Recognition and Memorials Engraved bricks, garden stakes, personalized benches, and bronze cast plaques for outdoor memorials and donor recognition.
• Custom Donor Walls Custom donor walls to recognize major donors in a permanent and public way, primarily for non-profit organizations and schools.
• Personalization and Identification Plates Custom engraved or imprinted plates in various materials, sizes, and styles for personalization and identification.
• Decorated Apparel Screen printed, embroidered, heat transferred, and sublimated apparel including t-shirts, polo shirts, hoodies, jackets, uniforms, and safety wear for teams, organizations, and corporate clients.
• Custom Framing Custom framing services for awards, photos, artwork, jerseys, and shadow box framing of 3D objects, including custom mat cutting and personalization.
• Logoed Gifts and Branded Merchandise Branded merchandise including drinkware, bags, caps, tech items, office accessories, and personalized gifts for trade shows, employee appreciation, customer gifts, and events.
• Packers Stock Certificate Frames Custom frames designed for Green Bay Packers stock certificates, available in cherry finish and matte black with Conservation UV glass.
• Global Recognition E-Commerce Shop Online shopping platform at shop.globalrecognition.com for browsing and purchasing awards, plaques, apparel, and promotional products.

Quantifiable outcome

• 88% of companies have recognition programs in place (2013 study)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HALO: One of the largest U.S. distributors of branded merchandise, awards, and recognition programs. Directly comparable as a multi-channel provider of corporate awards, apparel, and promotional gifts.
• Crown Awards: Online-first retailer of trophies, plaques, medals, and corporate recognition awards with in-house personalization. Comparable for awards-focused assortment and customization economics.
• 4imprint: Public direct marketer of promotional products with a broad catalog of decorated apparel, drinkware, and branded merchandise. Comparable in product breadth and B2B customer base.
• Totally Promotional: Online promotional products retailer with strong custom printing capabilities on drinkware, apparel, and gifts. Comparable in custom-decorated consumer-facing product lines.
• PlaqueMaker: Custom manufacturer of plaques, signs, nameplates, and engraved recognition products. Comparable for custom signage, identification plates, and engraved recognition product lines.
• Crestline: Promotional products and custom awards specialist with engraved gifts, drinkware, apparel, and recognition awards — closely aligned with Global Recognition's mixed catalog and customization services.
• Awards.com: Direct-to-consumer and B2B retailer of trophies, plaques, medals, and corporate awards with engraving and personalization services. Closely comparable in awards-only assortment and customization model.
• Quality Logo Products: Promotional products distributor specializing in decorated apparel, drinkware, and logoed merchandise for businesses and organizations — overlapping with Global Recognition's branded merchandise and screen printing/embroidery services.

Broad incumbents

• Etsy: Mass marketplace for personalized and handmade gifts including engraved drinkware, photo ornaments, and custom framing. Adjacent competitor for the personalized-gift customer segment at the consumer end.
• Vistaprint: Mass-market custom printing platform for business cards, signage, apparel, and marketing materials. Broad incumbent with overlapping decorated apparel and signage capabilities, though not focused on the awards niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiPmghmT52uO2hRybPZme_A
• Facebookfacebook.com/globalrecognition
• LinkedInlinkedin.com/company/global-recognition-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Recognition