The Sampson House

What The Sampson House does

The Sampson House is a full-service digital marketing agency founded in 2015 and headquartered at 522 N. Main Ave. #100, Sioux Falls, SD. The firm is co-led by Partner/CEO Valerie Sampson, Partner/Art Director Kerry McDonald, and Partner/Director of Content + Production Jeff Sampson, with a 12-person team organized across creative, web, media, content, and account functions. Service offerings are grouped into six disciplines: Brand Development, Content, Website Development (including custom Shopify e-commerce builds), Social Content Production, Media Production (video, photography, podcast, 3D product renderings), and Strategy & Analytics (SEO, paid media, market research).

The agency serves 100+ clients nationwide across healthcare, financial services, legal, government, nonprofit, agriculture, retail, and consumer goods verticals. Notable engagements include long-tenured accounts such as the Hungry for Truth initiative for the South Dakota Soybean Research & Promotion Council (since 2016) and ongoing work for Voyage Federal Credit Union and Woods Fuller, alongside newer launches for Third Day Matcha, Down Home by DeBoers, and Frontier Bank. The work has produced reported outcomes including $342K in first-60-day sales for Down Home by DeBoers, 1,525,127 paid media impressions and +688% landing page views for Voyage FCU's Moments that Matter campaign, and 1,020% ROI on the Hungry for Truth Ambassador Program. The firm has accumulated 80+ industry awards including 2025 Diamond Award recognition from America's Credit Unions and 13 ADDYs at the 2026 American Advertising Awards, including its first Best of Show.

The Sampson House operates on a professional services revenue model combining project-based fees and ongoing retainer engagements; pricing is quote-based and not publicly disclosed. Distribution is direct via email ([email protected]), phone (605-215-0701), and the company's portfolio website. The firm is privately held with no disclosed outside investors, parent company, or funding rounds. Recent milestone activity includes the October 2025 TEN coffee pop-up celebrating the agency's 10-year anniversary, partnered with Coffea, signaling community-focused brand-building investment.

Name

The Sampson House

Legal name

The Sampson House

Website

https://thesampsonhouse.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sampson House is a 12-person, Sioux Falls-based full-service digital marketing agency founded in 2015, serving 100+ clients nationwide across healthcare, financial services, legal, government, nonprofit, agriculture, and retail with brand, content, web, media, and strategy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing brand development, content creation, website development, social media production, media production, and strategy & analytics services to clients nationwide. Revenue generated through project-based fees, retainer engagements, and ongoing client relationships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

The Sampson House is a full-service digital marketing agency providing integrated marketing services including brand development (identity, logo, visual systems), content creation (copywriting, blog, collateral), website development (custom sites, Shopify e-commerce, responsive UX/UI), social content production, media production (video, photography, podcasts), and strategy & analytics (digital strategy, market research, SEO/meta). Services are delivered as project-based and retainer engagements to clients nationwide.

Product overview

The Sampson House is a full-service digital marketing agency offering a comprehensive suite of services organized around six core areas: Brand Development, Content, Website Development, Social Content Production, Media Production, and Strategy & Analytics. The agency operates as a unified service portfolio rather than a modular software platform, delivering client work across diverse industries including agriculture, financial services, healthcare, legal, retail, and hospitality. Their offerings range from strategic consulting and brand identity design to full-scale digital campaign execution, website development, and e-commerce solutions. The agency has developed numerous named client campaigns and initiatives as part of their portfolio work, including ongoing programs like the Hungry for Truth agricultural initiative (active since 2016) and Voyage Federal Credit Union's marketing suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Brand identity design, logo creation, visual systems, and brand strategy for establishing distinctive brand presence for business clients.

Quantifiable outcome

• Down Home by DeBoers: $342,000 in sales in first 60 days with 180,687 sessions
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CoffeaminorOthers · 1 October 2025Coffea barista was brought in for the TEN coffee pop-up event to celebrate The Sampson House's 10-year anniversary. The event ran October 6-10, 2025, at the agency office, featuring handcrafted beverages for attendees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HenkinSchultz: Sioux Falls, SD creative agency with a similar boutique structure and integrated brand-to-digital service portfolio. Comparable as a regional competitor competing for the same mid-market and enterprise clients in the upper Midwest.
• Lawrence & Schiller: Long-established Sioux Falls, SD-based advertising and marketing agency serving regional and national clients. The most direct geographic and service-model competitor to The Sampson House, offering integrated creative, media, and digital services.
• The Richards Group: Independently operated full-service marketing agency known for integrated brand work across consumer verticals. Comparable to The Sampson House in offering a tightly-held boutique model with full-service capabilities spanning brand, content, and digital.
• Click Rain: Sioux Falls, SD digital marketing agency focused on web, SEO, and digital strategy. Comparable to TSH's website development and digital service lines, competing for similar regional clients seeking digital-first engagements.
• Cramer-Krasselt: Independently held, mid-sized full-service agency with strong regional roots and national reach. Comparable to The Sampson House in offering integrated creative and digital services while operating outside the holding-company structure.

Broad incumbents

• Wieden+Kennedy: Independently held global creative agency known for brand storytelling and integrated campaigns. Comparable in its independent ownership and full-service creative model, though operating at significantly larger scale with global enterprise clients.
• R/GA: Global digital creative agency offering brand, experience design, and integrated marketing. Comparable in overlapping service categories (brand, content, digital, web), though operating at vastly larger scale and serving Fortune 500 enterprises globally.

Regional players

• mono: Minneapolis-based boutique creative agency serving national brands with brand, digital, and content services. Comparable in scale, full-service offering, and independent operating model, though operating in an adjacent Midwest market.
• Fallon: Minneapolis-headquartered creative agency with national client roster and integrated brand-to-digital capabilities. Comparable in service offering and Midwest origin, though larger in scale and now part of Publicis.
• Carmichael Lynch: Minneapolis-based independent agency offering brand, advertising, and digital services to national clients. Comparable as a Midwest-rooted independent competitor with a similar integrated full-service approach, though with greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/the-sampson-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sampson House