Hearth Agency

What Hearth Agency does

Hearth Agency, Inc. is a privately held, founder-owned full-service marketing and advertising agency headquartered in San Diego, California, and founded on November 4, 2019 by co-founders Ellen Wong (President, CEO) and Ari Wells (Vice President, Chief Creative Officer). The company specializes in real estate marketing, serving residential builders, developers, master-planned communities, and commercial/retail property owners across North America. It operates as a 100% virtual office and positions itself around placemaking, community building, and creative storytelling throughout the home building and homebuying process.

Operationally, Hearth is a services-based consultancy rather than a technology company. Its offering is organized into six service pillars—Strategy, Creative, Media, Experiential, Online, and Performance—and eight core work categories including Experiential, Identity, Collateral, Social Media, Swag, Website, Stationery, and Video. Delivery relies on the two co-founders working directly with clients on every project, supplemented by a network of trusted collaborators (e.g., Teri Slavik-Tsuyuki for brand/community consulting, Vanessa Chow/Hello Media LLC for media, Sessionwise for WordPress development, and Scott Montgomery for photography/motion). The company does not disclose proprietary technology, and its work is executed through third-party tools and partners.

The business model is professional services revenue earned through project-based fees and ongoing retainer arrangements, sold via a relationship-based, sales-led go-to-market approach. Pricing is not publicly disclosed and is quoted custom per engagement. The team cites a combined 38 years of industry marketing/advertising experience across more than 20 distinct markets in North America, with award-winning campaign work (MAME, MAX, and NATIONALS awards) and measurable client outcomes such as a 9% decrease in media spending alongside increases in website sessions and engagement.

Name

Hearth Agency

Legal name

Hearth Agency, Inc

Website

https://hearthagency.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearth Agency is a founder-owned, full-service marketing and advertising agency in San Diego specializing in real estate. It serves residential and commercial developers, home builders, and master-planned communities across North America with brand, creative, media, and experiential services.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Hearth Agency generates revenue through providing comprehensive marketing and advertising services to real estate clients. Services include brand identity, campaigns, collateral, video production, social media management, websites, experiential marketing, and stationery design. Revenue is earned through project-based fees and ongoing retainer arrangements for client work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hearth Agency is a full-service marketing and advertising agency that provides strategy, creative, media, experiential, online, and performance services to real estate clients. Offerings span brand identity, collateral, social media, websites, video production, stationery, branded merchandise, and experiential placemaking for home builders, developers, and master-planned communities across North America.

Product overview

Hearth Agency is a full-service marketing and advertising agency specializing in real estate, operating as a services-based consultancy rather than a software product company. The agency's offering consists of eight core work categories (Experiential, Identity, Collateral, Social Media, Swag, Website, Stationery, and Video) organized under six service pillars (Strategy, Creative, Media, Experiential, Online, and Performance). Clients work directly with co-founders on every project, and the agency serves clients across North America from a 100% virtual office environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic planning, budgeting, market research, market positioning, naming, and brand statement development for real estate clients.
• Creative Services Brand identity and story development, graphic identity and guidelines, brand and promotional campaigns, collateral design, video and photography, directing and storyboarding, and infographics.
• Media Services Digital and traditional media planning and placement, social media management, influencer marketing, paid search, and media relations.
• Experiential Services Event concept and planning, event promotion, experience mapping, environmental design, sales merchandising, and wayfinding systems for placemaking.
• Online Services Search engine optimization, content marketing and implementation, website development and design, email nurturing programs, and mobile applications.
• Performance Services Analytics management, data analysis, dashboard reporting, and strategic recommendations to measure campaign effectiveness.

Quantifiable outcome

• 9% decrease in media spending while maintaining/increasing performance
• +8 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Teri Slavik-TsuyukicoreStrategic or Co-development PartnerTeri Slavik-Tsuyuki is a Community and Brand Experience Consultant who has built and activated brands in community and resort development. She served as CMO and architect of the Newland Communities brand for 11 years and handles Intrawest's resort club brand development. She collaborates with Hearth Agency on identifying customer insights and developing ideas for place-making.
• Vanessa Chow (Hello Media LLC)coreTechnology or IntegrationVanessa Chow is a Media Director with nearly 20 years of advertising industry experience. She brings expertise in strategic planning, media buying, paid search management, and digital analytics through her company Hello Media LLC.
• SessionwisecoreTechnology or IntegrationSessionwise is a web development partner specializing in custom WordPress development. With over 25 years of experience and over 200 websites launched, they work with brands including TED, National Geographic, Adobe, and Coppola.
• George StephanosminorStrategic or Co-development PartnerGeorge Stephanos is an illustrator with 23 years of experience in traditional and digital illustration, motion graphics, photo retouching, and comprehensive sample builds.
• Megan HarnalminorStrategic or Co-development PartnerMegan Harnal is a storyteller and social media specialist who works with clients on logo creation, brand concepts, marketing, social strategy, and implementation.
• Scott MontgomerycoreStrategic or Co-development PartnerScott Montgomery is a Still and Motion Director/Photographer recognized nationally in the advertising community for brands such as Sprint, Andersen Windows, Wyndham, Pfizer, and Nationwide Insurance. His working relationship with the Hearth Agency founders spans 16 years.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Huge: Huge is a digital experience agency that builds websites, brand systems, and marketing platforms for large enterprise clients including real estate. Its capabilities intersect with Hearth Agency's online and digital services, particularly at the upper end of the market.
• Wieden+Kennedy: Wieden+Kennedy is a global creative agency with a strong brand storytelling heritage. It is an indirect competitor when large real estate developers or hospitality-adjacent brands select creative partners for flagship campaigns.
• Droga5: Droga5 is a creative-led agency recognized for high-profile brand campaigns. While not real estate-focused, it competes for the same senior marketing attention and brand storytelling engagements that premium developers might award to Hearth Agency.
• R/GA: R/GA is a global digital and innovation agency with capabilities in brand, experience, and product. It overlaps with Hearth Agency on digital, website, and experiential services, and competes for larger enterprise real estate clients seeking integrated tech-enabled campaigns.
• 72andSunny: 72andSunny is a large, global creative agency that occasionally serves real estate and lifestyle brands. It is broader in scope than Hearth Agency but competes for the same enterprise marketing budgets when developers seek high-profile, brand-led work.
• The Martin Agency: The Martin Agency is a long-established full-service agency known for brand-building across consumer categories including real estate-adjacent work. Its scale and breadth contrast with Hearth Agency's boutique specialization, but both compete for developer brand assignments.

Direct peers

• The Buntin Group: Buntin is a full-service agency based in Nashville with a long-standing real estate and homebuilder client roster. Its service mix (brand, advertising, digital, media) closely mirrors Hearth Agency's offering, making it a direct competitor for similar enterprise developer accounts.
• The Tombras Group: Tombras is an independent, full-service agency with a strong real estate and consumer brand portfolio. It competes for the same homebuilder and developer marketing budgets that Hearth Agency targets and offers an overlapping service stack spanning strategy, creative, media, and digital.
• Riley Agency: Riley is a real estate marketing and branding agency that works with developers, homebuilders, and master-planned communities on identity, campaigns, and digital. Its boutique model and vertical focus make it a closely comparable peer to Hearth Agency.
• Lewis Communications: Lewis Communications is a full-service ad agency with a dedicated real estate and development practice serving homebuilders and master-planned communities. It directly overlaps with Hearth Agency's specialty, services mix (brand, digital, experiential), and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hearth-agency
• Instagraminstagram.com/hearth.agency
• Xx.com/AgencyHearth
• Facebookfacebook.com/hearth.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearth Agency