BubbleRUN

What BubbleRUN does

Bubble Run, operated under the EventLab umbrella, is a US-based experiential 5K event producer founded in 2012 and headquartered in Las Vegas. The company organizes a nationwide tour of family-friendly, non-competitive 5K events centered on a foam/bubble experience, with standard registrations priced at $54.95 and a premium VIP tier, processed through third-party platform Active.com. Bubble Run is one of six themed 5K brands under EventLab (alongside Muddy Dash, Blacklight Run, The Color Run, Terrain Race, and FoamGlow), and reaches 700K+ annual participants across 100+ US cities with 14 Bubble Run events scheduled for 2026 and 1M+ cumulative runners since inception.

The underlying technology stack is deliberately lean: a marketing/event-information website integrated with Active.com for ticketing and payment processing, with no proprietary platform, no mobile app, and no disclosed AI/ML capabilities. Distribution is event-physical (venues such as state fairgrounds, speedways, and state parks) combined with digital marketing across TikTok, Instagram, Facebook, YouTube, email, and SMS. The business model layers four revenue streams: (1) one-time ticket sales across multiple price points, (2) VIP and merchandise upsells, (3) event-day vendor booth fees and corporate sponsorships, and (4) a community fundraising and volunteer program where groups earn $50 per shift. Adjacent monetization includes a Buy One & Give One CSR program partnered with 10 charities including St. Jude, Make-A-Wish, and UNICEF USA, which is built into the ticket purchase flow rather than a separate transaction.

Name

BubbleRUN

Legal name

EventLab

Website

https://bubblerun.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bubble Run, a brand under EventLab, produces nationwide family-friendly non-competitive 5K events featuring foam/bubble experiences, reaching 1M+ cumulative runners across 100+ US cities and serving consumers, community fundraisers, and corporate sponsors through ticketed events, VIP tiers, and sponsorship programs.

Ownership category

akta.pro rank

Product category

Themed 5K Race Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Recreational 5K events
• Foam run events
• Themed race experiences
• Event fundraising programs
• Family fitness events

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Event Registration Tickets: Primary revenue from selling event registrations for Bubble Run 5K events. Standard registration priced at $54.95, with early bird/free promotions available. VIP upgrades available at higher price points. Revenue generated per-event with 5,000-15,000 participants per event.
2. VIP Experience Upgrades: Premium VIP registration packages offering exclusive perks including VIP check-in, tour t-shirt, sunglasses, bubble wand, headband, drawstring bag, silicone wristband, and VIP tattoo. Higher price tier above standard registration.
3. Vendor Fees: Revenue from vendor partnerships where vendors pay for booth placement at events, reaching 5,000-15,000 active participants per event across 100+ cities. Limited vendor slots per event create scarcity.
4. Sponsorship: Corporate sponsorship opportunities for brands to reach event participants. Events create brand alignment with family-friendly, active lifestyle experiences.
5. Merchandise Sales: Event merchandise including team gear and brand merchandise sold to participants and fans. Exclusive team merchandise available for employees and volunteers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bubble Run produces a family-friendly, non-competitive 5K event where participants run through mountains of colorful, family-safe foam at bubble stations along the course, with a DJ-led pre-party and post-race bubble dance party. The company operates a nationwide tour across 100+ US cities, offering standard ($54.95) and VIP registration tiers, and is supplemented by volunteer, fundraising, vendor, and sponsorship programs plus a Buy One & Give One charity initiative. Event registration and payment are processed through the third-party platform Active.com.

Product overview

Bubble Run is produced by EventLab, a platform operating six distinct 5K event brands: Bubble Run (foam-filled family runs), Muddy Dash (nighttime mud obstacle events), Blacklight Run (glow-rave events), The Color Run, Terrain Race, and FoamGlow. The core offering is the Bubble Run non-competitive 5K, supplemented by volunteer and fundraising programs for community groups, vendor/sponsorship partnership opportunities, and a Buy One & Give One CSR initiative. Events span 100+ cities nationwide with two registration tiers (Value at $54.95 and VIP) for the Bubble Run brand, while sibling brands offer different thematic experiences at varying price points. Event registration is processed through Active.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Bubble Run 5K A family-friendly, non-competitive 5K event where participants run through mountains of colorful, family-safe foam at bubble stations along the course, with a DJ pre-party and post-race bubble dance party. Ages 4 and under are free; white clothing is suggested for maximum bubble effect.
• Muddy Dash 5K A nighttime mud obstacle 5K event featuring mud pits, obstacles, EDM music, DJs, glow powder zones, and a post-race party with food, beer, and music. Events run after sunset with blacklight effects. Priced at $74.95 standard.
• Blacklight Run 5K A nighttime glow-rave 5K event with DJs, blacklight cannons, UV neon powder zones, and glow paint stations. Framed as a party rather than a competitive run. Priced at $40 plus a $14.95 insurance and venue fee for standard registration.
• The Color Run 5K Branded as 'The Happiest 5K on the Planet,' a color-themed run event featuring vibrant color powder zones and a family-friendly celebration atmosphere, operated under the EventLab portfolio.
• Terrain Race 5K An outdoor terrain-based 5K adventure event featuring natural obstacles and challenging course layouts, operated under the EventLab portfolio.
• FoamGlow 5K A foam-filled evening 5K event combining foam stations with glow and lighting effects for a nighttime experience, operated under the EventLab portfolio.
• Volunteer Program Community volunteer recruitment for event production, offering free event entry, t-shirts, and perks in exchange for setup, registration, course station, and teardown support at events across 100+ cities.
• Fundraise Program A fundraising partnership program where community groups, schools, churches, and youth sports teams volunteer at events and earn $50 per volunteer per shift, with free event swag and flexible scheduling across 100+ cities. 10 volunteers × 2 shifts can yield $1,000+ per event.
• Vendor Program Partnership opportunity for external vendors (gear, food trucks, recovery zones) to sell products at events, with vendor village placement near start/finish lines and exposure to 5,000-15,000 participants per event.
• Sponsorship Program Brand sponsorship and partnership opportunities for companies to reach event audiences of 5,000-15,000 participants per event, with post-event social media coverage, newsletters, and multi-event package options.
• Buy One & Give One Program Community giving initiative where for every registration purchased, a free registration is donated to underprivileged children, families facing financial hardship, or individuals battling illness through partnerships with organizations including Save the Children, UNICEF USA, St. Jude Children's Research Hospital, No Kid Hungry, Make-A-Wish, Feeding America, World Vision, Children International, Family Promise, and ChildFund International.

Quantifiable outcome

• Groups can raise $1,000+ per event with 10 volunteers working 2 shifts
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered community, core and venue partner.

• Save the ChildrencommunityOthersCharity partner for Buy One & Give One program. For every registration purchased, Bubble Run donates a FREE registration to community members who may not have means to participate, including underprivileged children and families.
• UNICEF USAcommunityOthersCharity partner for Buy One & Give One program. Helps provide free event access to children and families in need through registration donations.
• St. Jude Children's Research HospitalcommunityOthersCharity partner for Buy One & Give One program. Supports families battling illness by providing free event registrations.
• No Kid HungrycommunityOthersCharity partner for Buy One & Give One program. Helps provide fun experiences for children facing food insecurity.
• Feeding AmericacommunityOthersCharity partner for Buy One & Give One program. Partners to identify deserving recipients for free event registrations.
• Make-A-WishcommunityOthersCharity partner for Buy One & Give One program. Helps grant magical experiences for children with critical illnesses.
• World VisioncommunityOthersCharity partner for Buy One & Give One program. Helps identify and support families in need of community experiences.
• Children InternationalcommunityOthersCharity partner for Buy One & Give One program. Supports children in poverty with opportunities for memorable experiences.
• Family PromisecommunityOthersCharity partner for Buy One & Give One program. Helps families experiencing homelessness access fun family activities.
• ChildFund InternationalcommunityOthersCharity partner for Buy One & Give One program. Provides sponsorship support for children in developing communities.
• Active.comcoreTechnology or IntegrationThird-party registration and payment processing platform. Event registrations are processed through Active.com infrastructure. Essential technology partner for event ticketing operations.
• Virginia Motorsports Parkvenue partnerOthersEvent venue host for Bubble Run Richmond location. Provides facility access for event production.
• Jones Beach State Parkvenue partnerOthersEvent venue host for Bubble Run New York location. Public park venue accommodating large-scale outdoor events.
• Indiana State Fairgroundsvenue partnerOthersEvent venue host for Bubble Run Indianapolis location. Large-scale fairground facility.
• Homestead-Miami Speedwayvenue partnerOthersEvent venue host for Bubble Run Miami location. Motorsports facility repurposed for family entertainment events.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spartan Race: Larger, more competitive-focused obstacle race operator. Overlaps with Terrain Race in particular on obstacle-based events and appeals to a more hardcore fitness segment of the same overall addressable market.
• Rock 'n' Roll Marathon Series: Major themed marathon/half-marathon series with live music and festival-style events. Targets a similar mass-participation runner demographic with a more endurance-focused, larger-scale production.

Direct peers

• Tough Mudder: Largest obstacle-course event brand in the US, targeting the same mass-participation, fun-first 5K-plus consumer. Comparable business model (ticket sales, sponsorships, merchandise) and target demographic of fitness-curious adults and teams.
• Warrior Dash: Obstacle 5K event series historically positioned as fun, casual, and beginner-friendly. Closely comparable to Bubble Run in tone, audience (young adults, groups, fundraisers), and pricing tier.
• The Color Run: Sister brand under the EventLab umbrella producing a color-powder themed 5K in the same family-friendly, non-competitive format. Operates in the same cities with overlapping customer base and shared marketing infrastructure.
• Electric Run: Glow/neon themed nighttime 5K run with light installations and music. Closely comparable to Blacklight Run and FoamGlow in format, audience, and experiential positioning.
• Muddy Dash: Another EventLab brand offering nighttime mud-obstacle 5K events. Directly comparable model: similar pricing ($74.95), same registration platform (Active.com), same event-production approach and target audience.
• Hot Chocolate Run: Themed road race (typically 15K/5K) packaged as a fun, treat-themed experience with finisher swag (medal, mug, chocolate). Same casual 5K consumer and similar event-production model.

Others

• Active.com (The Active Network): Bubble Run's registration and payment processing platform and the dominant registration infrastructure for endurance events in the US. Ecosystem-level partner and indirect peer to the extent it shapes how endurance events are sold and priced.
• Color Run (historical / The Color Run LLC): The original Color Run brand (different from EventLab's The Color Run) pioneered the color-powder fun 5K and demonstrated both the upside and eventual stress in this category when its parent filed for bankruptcy in 2020. Useful competitive and historical context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bubblerun
• LinkedInlinkedin.com/company/bubblerun

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BubbleRUN