Breathe Freely

What Breathe Freely does

Breathe Freely Cannabis Company, LLC is a privately held, veteran-owned hemp and CBD retailer headquartered at 317 Sidney Baker St S, Suite 200, Kerrville, Texas, founded in 2020 and operating with 51-100 employees. The company runs a hybrid go-to-market combining a single physical retail storefront in Kerrville with a direct-to-consumer e-commerce site (bfcannco.com) that ships to most US states subject to state-by-state THC restrictions.

Its catalog spans federally compliant hemp-derived products across multiple cannabinoid families (CBD, Delta-8 THC, Delta-9 THC, Delta-10 THC, THCA, CBN, CBG, THC-V) delivered via gummies, sublingual oils/tinctures, beverages (seltzers, shots, drink mixes, nano syrups), topicals, capsules, concentrates, and pet SKUs, alongside a newer functional-mushroom line (Wonderland brand featuring Amanita extract and adaptogenic botanicals). The assortment combines the house BFCannCo brand with third-party labels including WYLD, The Hemp Doctor, Kayo, Habit, Lifted Lollies, Delta Seltzers, and CBD Living. Every SKU is verified through third-party laboratories in Texas, with cannabinoid and terpene profiles published on a dedicated Labs Results page as the company's primary transparency mechanism.

The business model is straight retail arbitrage: one-time unit and multi-pack purchases at price points ranging from $3.95 drink mixes to $74.99 premium multi-cannabinoid oils, with no disclosed subscription, membership, or recurring revenue programs. Customer segments are exclusively consumer (adults 21+ for THC SKUs), segmented horizontally into wellness users, recreational consumers, and pet owners. There are no enterprise customers, no institutional investors, and no parent company. Owner Aaron is the named operational lead and the visible brand figure in customer reviews.

Name

Breathe Freely

Legal name

Breathe Freely Cannabis Company, LLC.

Website

https://bfcannco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Breathe Freely Cannabis Company is a veteran-owned hemp and CBD retailer based in Kerrville, Texas, operating one physical storefront and a national DTC e-commerce site that sells lab-tested CBD, Delta-8/9/10 THC, THCA, and functional-mushroom products to adults 21+.

Ownership category

akta.pro rank

Product category

Hemp and CBD Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ)

Keywords

• Hemp-derived CBD products
• THC retail
• Cannabinoid wellness
• Hemp product retailer
• Cannabis ecommerce

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of hemp-derived CBD and THC products through the company's website bfcannco.com, with products shipped to customer addresses across compliant US states.
2. In-Store Retail Sales: Physical storefront sales at the Kerrville, TX location where customers can browse, receive personalized recommendations, and purchase products directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Breathe Freely Cannabis Company is a veteran-owned retailer that sources, brands, and sells federally compliant hemp-derived CBD and THC products directly to adult consumers through an e-commerce website (bfcannco.com) and a physical storefront in Kerrville, TX. Its assortment spans Delta-8, Delta-9, Delta-10 THC, THCA, CBD, CBN, CBG, THC-V formulations delivered as oils, gummies, edibles, beverages, topicals, capsules, concentrates, and legal psychedelic mushroom products, with all items verified through third-party laboratory testing.

Product overview

Breathe Freely Cannabis Company is a veteran-owned hemp and CBD retailer operating since 2020, offering a diverse portfolio of federally compliant hemp-derived products. The company provides THC products (Delta-8, Delta-9, Delta-10, THCA) and CBD products across multiple delivery formats including oils/tinctures, gummies/edibles, beverages (seltzers, shots, drink mixes, syrups), topicals (salves, lotions, roll-ons), capsules, and concentrates. Additionally, the company carries legal psychedelic products featuring functional mushrooms (Amanita extract, Lion's Mane, Cordyceps, Reishi) and botanical extracts (Blue Lotus). The product lineup includes both house brands (BFCannCo) and third-party brands such as WYLD CBD, The Hemp Doctor, Kayo, Habit CBD, Lifted Lollies, Delta Seltzers, Wonderland, and CBD Living. Products are distributed through an e-commerce platform with physical retail presence in Kerrville, Texas, and undergo third-party lab testing for compliance and quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Wonderland Happy Dots (Tabs) Amanita Dream Tabs containing a blend of adaptogenic mushrooms (Amanita extract, Blue Lotus, Lion's Mane, Cordyceps, Reishi) sold in 10-tab jars across Orange Dream, Snozzberry, and Melting Melon flavors for adults 21+.
• WYLD CBD Seltzers Zero-THC sparkling seltzer beverages infused with broad-spectrum CBD, available in Raspberry (CBD), Elderberry (CBD+CBN), and Grapefruit (CBD+CBG) variants for consumers seeking non-intoxicating wellness drinks.
• Wonderland Psychedelic Mushroom Gummies Functional mushroom gummies featuring Amanita extract with Blue Lotus, Lion's Mane, Reishi, and Cordyceps in Cherry Nirvana, Wild Berry Drift, Pineapple Bliss, and Sour Punch flavors; 10 gummies per pack with zero Delta-9 THC.
• The Hemp Doctor Micro Tarts Precision-dosed Delta-9 THC candies at 5mg per piece in Root Beer, Lemon, and Spearmint flavors, offered in 25-count or 100-count packages for adults seeking low-dose consumption.
• Aaron's Pick: Pineapple Express Oil Sativa-forward sublingual oil with 2,500mg Delta-10 THC, 1,000mg CBD, 500mg CBG, and 500mg CBC, positioned for clarity, focus, and creativity without sedation.
• BSO 1:1 Delta 8 CBD Oil Tranquil Synergy Sublingual Oil with 2,500mg Delta-8 THC and 2,500mg Broad Spectrum CBD (5,000mg total) in hemp seed oil, available in Blue Cheese, Trainwreck, Pineapple Express, and Blue Dream strain profiles.
• Con Chile Gummies 25mg Delta-8 and 25mg Delta-9 THC gummies coated in chamoy and Tajín, sold in Watermelon and Piña Colada flavors in 2-count or 10-count packs.
• Delta 9 THC Habit Shots 100mg Delta-9 THC liquid shot in a 2oz format available in Strawberry Lemonade and Watermelon Lemonade flavors with a fast-acting liquid delivery.
• Delta 8 THC Fruit Rings 30 mg 30mg Delta-8 THC gummy rings in watermelon and peach flavors using a full spectrum formula with less than 0.3% Delta-9 THC.
• Silk Gummies 42mg total cannabinoids per gummy (25mg CBD, 10mg CBG, 5mg THC-V, 2mg Delta-9 THC) formulated for balanced calm and clarity.
• BSO 3:1 Delta 8 CBD Oil Soothing Spectrum Sublingual Oil with 1,500mg Delta-8 THC and 500mg Broad Spectrum CBD (2,000mg total) in Rainbow Drop (Indica) and Blue Dream (Sativa) strain variants.
• CBD Isolate Powder 3 g 99.6% pure CBD isolate powder that is odorless and flavor-free, with a THC-free formula for customizable dosing in beverages, foods, or DIY infusions.
• Poised 1:1 Gummies 25mg Delta-8 THC and 25mg Broad Spectrum CBD gummies in a 1:1 ratio with a mixed fruit flavor positioned for balanced relaxation and focus.
• BSO 2:1 Delta 8 CBD Oil Sublingual oil with 1,000mg Delta-8 THC and 500mg Broad Spectrum CBD, available in Blue Dream (Sativa) for daytime and Rainbow Drops (Indica) for evening use.
• CBD Living Salve 550mg CBD topical salve formulated with organic coconut oil, shea butter, hemp seed oil, and vitamin E, scented with peppermint, eucalyptus, chamomile, and rose essential oils for skin comfort.
• The Hemp Doctor 65 mg Rings High-potency D8:D9 THC gummy rings with 50mg Delta-8 THC and 15mg Delta-9 THC (65mg total) in Cosmic Rings and Blue Razz Rings flavors, sold in a 30-count jar.
• CBD Pre Workout Capsules 25mg CBD hemp extract capsules combined with caffeine, L-Arginine, BCAAs, Beta Alanine, Glutamine, Creatine Monohydrate, and Green Tea Extract in a 30-count THC-free bottle.
• BSO CBD Peppermint Oil 5,000mg Broad Spectrum CBD oil in peppermint flavor with a THC-free formula and cannabis-derived terpenes in a hemp seed oil base.
• BSO CBD Cherry Vanilla Oil 1,000mg Broad Spectrum CBD oil with cherry vanilla flavor, THC-free, and made with cannabis-derived terpenes.
• BSO 4:1 Delta 8 CBD Oil Serene Spectrum Sublingual Oil with 2,000mg Delta-8 THC and 500mg CBD, available in Girl Scout Cookies (Indica), Strawberry Cough (Sativa), and Natural (THC-V enhanced) variants.
• CBD Strawana Oil 500mg CBD isolate sublingual oil inspired by the Strawanna indica strain, THC-free with strain-specific terpenes.
• BSO Freeze Roll-On 1,500mg Broad Spectrum CBD topical roll-on with a cooling menthol sensation in a THC-free, fast-drying, non-greasy formula.
• CBD Brain Support Nootropic Capsules 20mg CBD hemp extract capsules combined with a botanical nootropic blend (Choline Powder, Alpha GPC, HTP-5, Acetyl-L-Carnitine, Artichoke Extract, Forskolin), 60 capsules per bottle.
• 750 mg Delta 9 THC Syrup Nano-enhanced 750mg THC syrup with fast absorption, available in Grape, Watermelon, Pineapple, Strawberry Lemonade, and Mango flavors.
• Kayo Brownies Full-spectrum Delta-9 THC brownies at 225mg per piece in rich chocolate flavor, sold in 2-count or 30-count packages.
• The Hemp Doctor Delta 9 Gummies (25 mg) 25mg Delta-9 THC gummies per piece in multiple flavors including Strawberry, Blue Razz, Pineapple, Watermelon, and Grape.
• CBD Isolate - Vegan (25 mg) 25mg CBD isolate vegan-friendly gummies in a 30-count package with a simple, plant-based formula.
• Delta 8 + Delta 9 Gummies - 100 mg Each Extra strength gummies with 25mg Delta-9 THC and 75mg Delta-8 THC (100mg total) in a 3:1 ratio, available in Blue Watermelon, Sour Berries, and Strawanna flavors.
• The Hemp Doctor Downshift Nano D9 THC blend gummies with 7.5mg Delta-9 THC, 1.5mg CBC, 1.5mg CBG, and 1.5mg CBN (12mg total per gummy) in a fast-acting mixed fruit format.
• Lifted Lollies 30mg full spectrum lollipops with 20mg THC and 10mg CBD per pop, handcrafted as slow-dissolving confections in assorted flavors.
• Delta Seltzers Live resin infused sparkling beverages with zero sugar and zero calories, available in Maui Wowie-Passion Fruit, Paradise OG-Pink Lemonade, OG Kush-Blueberry Acai, and Wedding Cake-Blood Orange variants.
• 3:1 Gummies 75mg Delta-8 THC and 25mg Broad Spectrum CBD gummies in a 3:1 ratio with mixed fruit flavor, sold in 2ct, 10ct, and 30ct packages.
• Delta 9 Chocolate Bars Full-size infused chocolate bars; Milk Chocolate contains 300mg Delta-9 THC and 100mg CBD, while White Chocolate Peppermint contains 200mg Delta-9 THC.
• Kayo Drink Mixes 25mg Delta-9 THC drink mix packets in Raspberry Lemonade and Peach Tea flavors, sold as single packets or in a box of 10.
• CBN with Melatonin Gummies 10mg CBN and 5mg Melatonin gummies in watermelon flavor with a pharmaceutical-grade, THC-free formula intended for sleep support.
• CBD Alkaline Living Water 10mg Nano-CBD alkaline water with 9+ pH in a 16.9 fl oz bottle using eco-conscious recyclable packaging.
• CBD Total Body Capsules 100mg CBD hemp extract capsules combined with amino acids and vitamins (L-Arginine, BCAAs, Creatine Monohydrate, Glutamine, Vitamin B6, B12) in a 30-count one-month supply bottle.
• Mango Sleepytime Shot from Habit 100mg Delta-9 THC and 15mg CBN shot in mango flavor, sold as a 2oz liquid shot with fast absorption for evening relaxation.
• Trilogy 10mg CBD, 10mg CBG, and 10mg Delta-9 THC gummies (30mg total) in a balanced mixed fruit flavor, available in 2ct, 10ct, and 30ct packages.
• FSO CBD Cherry Vanilla 1,500mg Full Spectrum CBD oil with cherry vanilla flavor, less than 0.3% Delta-9 THC, and lab-tested for quality.
• D8 Capsules 25mg Delta-8 THC capsules in pill form, precision-dosed for consistent, predictable experience.

Quantifiable outcome

• Products contain less than 0.3% Delta-9 THC by dry weight, compliant with 2018 U.S. Farm Bill
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Texan LaboratoriescoreTechnology or IntegrationBreathe Freely partners with local Texan laboratories to chemically analyze each product they carry. These partnerships enable third-party testing that verifies product safety, potency, and exact chemical compositions including active cannabinoids and terpenes, which are shared with customers through their Labs and Testing page.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moonwlkr: Direct-to-consumer hemp cannabinoid brand with strong e-commerce presence selling Delta-8, Delta-9, HHC, and botanical blends. Similar target demographic of wellness/recreational adult consumers.
• cbdMD: Public CBD wellness brand selling tinctures, gummies, topicals, capsules, and sleep/recovery formulations. Comparable product category mix and direct-to-consumer model.
• 3Chi: One of the largest U.S. direct-to-consumer hemp-derived cannabinoid brands specializing in Delta-8, Delta-9, THC-V, and other novel cannabinoids. Direct competitor to Breathe Freely's THC product mix with similar e-commerce-first distribution.
• Delta Extrax: Major hemp-derived THC retailer offering Delta-8, Delta-9, Delta-10, THC-P, and HHC products in similar delivery formats (gummies, vapes, disposables). Comparable product breadth and DTC-only model.
• Joy Organics: Premium CBD brand selling organic tinctures, gummies, topicals, and softgels with an emphasis on quality and third-party testing. Comparable wellness-oriented positioning and broad-spectrum/isolate product format.
• Hometown Hero: Texas-based veteran-owned hemp brand selling Delta-9, Delta-8, THC-A, and CBD products directly to consumers. Strong Texas geographic overlap and similar veteran-owned brand positioning to Breathe Freely.
• CBDfx: Large online hemp CBD and wellness retailer offering tinctures, gummies, topicals, capsules, and pet products. Comparable multi-format CBD portfolio and national shipping footprint.
• Medterra: Direct-to-consumer CBD wellness brand offering tinctures, capsules, topicals, gummies, and pet products. Comparable product mix and emphasis on lab testing and transparency.

Broad incumbents

• Charlotte's Web: One of the most recognized U.S. CBD brands, publicly traded (TSX: CWEB), with broad product portfolio across tinctures, gummies, topicals, and pet. Overlaps with Breathe Freely's CBD wellness focus but at much larger scale and broader retail distribution.

Emerging players

• Botany Farms: Smaller hemp-derived CBD and Delta-9 brand offering flower, gummies, and tinctures directly to consumers. Comparable product breadth but smaller scale and more limited distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61566733640480
• Instagraminstagram.com/breathefreely
• Xx.com/BreatheFreely5

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Freely