What Joy Organics does

Joy Organics is a privately held, family-founded wellness company headquartered in Fort Collins, Colorado, that develops and sells premium hemp-derived CBD and cannabinoid products. Founded in 2018 and operating with 11–50 employees, the company focuses on a direct-to-consumer e-commerce model at joyorganics.com, selling across six primary delivery formats — gummies, tinctures, softgels/capsules, topicals, pet products, and bundled sets — spanning broad spectrum (THC-free), full spectrum (<0.3% THC), and higher-THC SKUs. Core technical differentiators include nanoemulsion processing for enhanced bioavailability (used in softgels and water-soluble capsules) and USDA-certified organic extraction, supported by cGMP-certified manufacturing and ISO-accredited third-party batch testing with QR-coded certificates of analysis on every product.

The product portfolio spans roughly 27 SKUs, including CBG and CBN specialty lines, Delta-9 THC gummies, sleep formulations combining CBD/CBN/melatonin, anti-inflammatory softgels with curcumin, and a 3,000mg muscle and joint gel. Pricing is positioned in the premium tier (e.g., $49.95 gummies, $59.95 softgels, $79.92+ Delta-9 gummies, $54.95 topicals), with a Subscribe & Save program offering 20% off at 4–12 week intervals, a 350,000+ subscriber newsletter, first-time 20% off via code Welcome20, free shipping over $47, and periodic sales up to 40% off. Complementary B2B revenue is generated via wholesale, private-label/white-label (Blank Bottle Program), and a ShareASale affiliate program.

Joy Organics reports 3.5M+ lifetime products sold, a 4.8-star average across 8,000+ reviews, and endorsements from Healthline, Forbes Health, WebMD, Medical News Today, and Health Canal. The company is privately held with no disclosed institutional funding, operates only domestically despite global wholesale availability, and offers a 90-day satisfaction guarantee. There is no evidence of an app, API, or proprietary AI/ML capabilities; product differentiation is driven primarily by organic certification, third-party testing transparency, and formulation rather than software.

Name

Joy Organics

Legal name

Joy Organics

Website

https://joyorganics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Joy Organics is a privately held, Fort Collins-based DTC e-commerce company that develops and sells USDA-certified organic hemp-derived CBD and cannabinoid products — including gummies, tinctures, softgels, topicals, and pet items — directly to U.S. wellness consumers via joyorganics.com, with supporting wholesale and private-label channels.

Ownership category

akta.pro rank

Product category

CBD and Hemp-Derived Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• CBD wellness products
• Hemp-derived supplements
• Cannabinoid tinctures
• Organic CBD gummies
• CBD topicals

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through direct-to-consumer sales of CBD products including gummies, tinctures, softgels, topicals, and pet products. Products sold as one-time purchases or through subscription plans.
2. Subscription/Recurring Revenue: Subscribe and Save program offering 20% discount on all subscription orders with benefits including free shipping, double points, guaranteed availability, and easy cancellation. Subscription options available at 4, 6, 8, or 12 week intervals.
3. Wholesale and B2B: Wholesale CBD program for retailers, private label CBD program (Blank Bottle Program), and white label options for businesses looking to sell Joy Organics products under their own brand.
4. Affiliate Program: Affiliate marketing program through ShareASale allowing partners to earn commissions by referring customers to Joy Organics products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Joy Organics develops, manufactures, and sells premium USDA-certified organic, hemp-derived CBD and cannabinoid wellness products. The portfolio includes gummies, tinctures, softgels, capsules, topicals, and pet products in THC-free broad spectrum, full spectrum (<0.3% THC), and high-THC formats. Products are sold direct-to-consumer via the company's e-commerce site, with additional wholesale, private-label, and affiliate channels.

Product overview

Joy Organics is a premium hemp-derived wellness company offering a comprehensive portfolio of USDA-certified organic CBD and cannabinoid products. The product lineup centers on six core delivery formats: gummies (including THC-Free CBD, Full Spectrum CBD, Delta 9 THC, and Sleep gummies with CBN), tinctures (broad spectrum, full spectrum, high-THC, and CBG-infused), softgels and capsules (including formulations with curcumin, melatonin, and CBG), topicals (sports cream, cream, salve, and muscle/joint gel), and pet products (tinctures and dog treats). The company also offers CBG and CBN-focused product lines for targeted wellness benefits. Products range from THC-free broad spectrum options to full spectrum formulations containing up to 0.3% THC, and include various potency strengths to accommodate different user needs. The portfolio is organized around wellness benefits including sleep support, stress relief, joint/muscle support, and recreational 'buzz' experiences from THC products.

Differentiator

Problem solved

Functional benefit

Brands

• Joy Nutrition: Product line for CBD softgels and nutrition supplements
• Joy Skin & Body

Products and services

• Organic THC-Free CBD Gummies Vegan, gluten-free broad spectrum CBD gummies in THC-free strawberry lemonade flavor; 10mg or 25mg CBD per serving, 30 gummies per jar; for adult wellness consumers seeking organic, THC-free sleep and relaxation support.
• Organic Full Spectrum CBD Gummies with THC USDA-certified organic full spectrum gummies with 25mg CBD + 1mg THC (0.3% or less) per serving in raspberry lemonade flavor, 30 gummies per jar; for adult wellness consumers seeking full spectrum effects.
• Delta 9 THC Gummies (Blackberry Lime) High-THC hemp-derived gummies with 10mg CBD and 10mg THC per serving for buzz/euphoric effect, blackberry lime flavor, 25 gummies per jar; for adult consumers seeking hemp-derived THC experiences.
• Full Spectrum CBD Sleep Gummies with CBN & THC Sleep-focused full spectrum gummies with 30mg CBD, 3mg CBN, 1mg THC, and 3mg melatonin per serving, mixed berry flavor, 30 gummies per jar; for adult consumers seeking sleep and rest support.
• Organic THC-Free CBD Tincture (Tranquil Mint) USDA-certified organic broad spectrum CBD oil tincture in tranquil mint flavor with extra-virgin olive oil carrier; available in 450mg, 900mg, 1350mg, and 2250mg strengths; for adult wellness consumers seeking THC-free oral CBD supplementation.
• Organic Full Spectrum CBD Tincture with THC (Lime) USDA-certified organic full spectrum CBD tincture with THC in lime flavor, MCT oil carrier; available in 900mg CBD + 32mg THC, 1350mg CBD + 45mg THC, and 2250mg CBD + 74mg THC strengths; for adult wellness consumers seeking full spectrum oral CBD.
• Organic High-Potency THC Tincture (Citrus) High-THC organic citrus-flavored tincture with 2.5mg THC and 25mg CBD per serving for mild euphoric effect with calm; for adult consumers seeking a hemp-derived THC oral experience.
• Organic Full Spectrum CBG Tincture with CBD and THC Full spectrum tincture combining CBG and CBD with 450mg CBD + 450mg CBG + 32mg THC per bottle, 15mg CBD + 15mg CBG + 1mg THC per serving; for adult consumers seeking CBG-focused focus, clarity, and balance benefits.
• THC-Free CBD Softgels Nano CBD oil softgels using nanoemulsion technology for enhanced absorption; THC-free, gluten-free; available in 10mg, 25mg, 50mg, and 100mg CBD per serving, 30 softgels per container; for adult wellness consumers seeking convenient pre-dosed THC-free CBD.
• Organic THC-Free CBD Capsules (Vegan) USDA-certified organic, vegan, gluten-free water-soluble CBD capsules with 25mg CBD per serving, 30 capsules per container; can be swallowed or mixed into drinks; for adult wellness consumers seeking USDA-organic, water-soluble, plant-based supplementation.
• THC-Free CBD Sleep Softgels with CBN Sleep-supporting THC-free softgels with 25mg CBD + 3mg CBN + 3mg melatonin or 50mg CBD + 20mg CBN + 3mg melatonin per serving; nanoemulsion technology for fast absorption; for adult consumers seeking sleep support.
• THC-Free CBD Softgels with Curcumin Softgels combining CBD with curcumin for joint and muscle support with anti-inflammatory benefits; 25mg CBD + 250mg curcumin or 50mg CBD + 500mg curcumin per serving; for adult wellness consumers seeking joint and muscle comfort.
• Full Spectrum CBG Softgels with CBD and THC Full spectrum softgels combining CBG and CBD with 25mg CBD + 25mg CBG + 1mg THC per serving; nano technology for enhanced absorption, 30 softgels per container; for adult consumers seeking CBG and CBD combined benefits.
• THC-Free CBD Sports Cream Topical THC-free CBD cream with menthol and camphor for cooling sensation; vegan, gluten-free; 1000mg CBD per 4oz container; for athletes and active adults seeking post-activity muscle and joint relief.
• THC-Free CBD Cream Unscented daily moisturizing THC-free CBD cream; vegan, gluten-free; 1000mg CBD per 4oz container for skin support; for adult wellness consumers seeking daily topical CBD skincare.
• Organic THC-Free CBD Salve (Enhanced 1,000mg with Arnica) USDA-certified organic salve with lavender and eucalyptus essential oils; available in 500mg or 1000mg CBD per 1oz, or 2000mg per 2oz (June 2026 enhancement: 1000mg formula with arnica); thick application for targeted relief; for adult wellness consumers seeking USDA-organic topical CBD.
• 3000mg CBD Muscle & Joint Gel High-potency roll-on gel with 3000mg broad spectrum CBD plus menthol and botanicals for instant cooling; 3oz container for targeted muscle and joint support; for adult consumers seeking higher-potency topical CBD.
• THC-Free CBD Dog Treats Veterinarian-approved THC-free CBD dog treats with 2mg CBD per chew, beef-flavored, grain-free soft chews, 30 treats per bag, dosing 1 treat per 10lbs of body weight; for dog owners seeking organic CBD supplementation for canine anxiety and wellness.
• Organic THC-Free CBD Tinctures for Dogs and Cats USDA-certified organic pet tincture with only two ingredients (olive oil and broad spectrum hemp extract); available in 450mg and 900mg strengths, unflavored, 30 servings per bottle; for pet owners seeking simple, organic, THC-free CBD supplementation for dogs and cats.
• CBG + CBD Product Line Product line featuring CBG (cannabigerol) combined with CBD across tinctures and softgels designed for focus, clarity, and balance; CBG is positioned as the 'mother of all cannabinoids'; for adult consumers seeking CBG-forward wellness benefits.
• CBN Product Line Product line featuring CBN (cannabinol) for sleep and relaxation, including sleep gummies and softgels combining CBN with CBD and melatonin; for adult consumers seeking CBN-focused sleep and relaxation support.
• CBD Bundles Pre-configured product bundles offering 20% savings across sleep, joint support, relaxation, and pet wellness themes combining complementary products; for adult consumers seeking value-priced multi-product CBD regimens.

Quantifiable outcome

• 3.5 Million+ products sold since founding in 2018
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Feeding AmericaminorStrategic or Co-development PartnerJoy Day Sale promotional event in February 2026 paired commercial discounts (30% off sitewide) with charitable giving, with 5% of total sales donated to Feeding America, the nation's largest hunger-relief organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte's Web Holdings: One of the most recognizable U.S. CBD wellness brands selling tinctures, gummies, softgels, and topicals through DTC and wholesale. Directly comparable in product mix, USDA-style quality positioning, and channel strategy to Joy Organics.
• Medterra: Premium CBD brand offering isolates, gummies, sleep and wellness SKUs through DTC e-commerce. Comparable in premium positioning, third-party lab testing emphasis, and direct-to-consumer subscription model.
• CBDistillery: Large-scale U.S. CBD brand with tinctures, softgels, gummies, and topicals sold DTC. Competes on similar product breadth, third-party testing transparency, and value-tier pricing.
• Lazarus Naturals: Vertically integrated CBD brand with tinctures, capsules, topicals, and pet products sold DTC and wholesale. Comparable in product portfolio and emphasis on affordability and potency variety.
• Green Roads: Pharmacist-formulated CBD brand selling oils, gummies, topicals, and pet products via DTC and retail. Comparable in premium positioning, broad product range, and pharmacist-led formulation narrative.
• PlusCBD Oil (CV Sciences): Public CBD brand under CV Sciences selling gummies, sprays, capsules, and topicals. Overlaps with Joy Organics in product formats, hemp-derived CBD positioning, and retail plus DTC channels.
• Cornbread Hemp: USDA-certified organic CBD brand focused on full-spectrum oils, gummies, and topicals sold DTC. Direct comparability in USDA-organic positioning, full-spectrum formulation, and premium pricing.
• cbdMD: Public CBD wellness brand offering gummies, tinctures, topicals, sleep and pet lines via DTC. Comparable in product breadth, sleep/sport positioning, and direct subscription commerce.
• Elixinol: Globally distributed hemp-derived CBD brand with tinctures, capsules, topicals, and pet products. Comparable in product categories, DTC emphasis, and wellness positioning.

Emerging players

• Mars Wellness / KOI CBD: CBD brand offering tinctures, gummies, topicals, and vapes through DTC and wholesale. Partial overlap with Joy Organics in product formats and channel mix, but with stronger presence in vaping-adjacent SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myjoyorganics
• Facebookfacebook.com/JoyOrganics
• LinkedInlinkedin.com/company/joy-organics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joy Organics