What Lojas Lebes does

Lojas Lebes is a privately held Brazilian multi-category retailer headquartered in Eldorado do Sul, Rio Grande do Sul, founded in 1956 in São Jerônimo. The company operates more than 300 physical stores across more than 260 municipalities in the state of Rio Grande do Sul, offering a broad assortment of consumer goods including electronics, appliances, furniture, footwear, fashion, automotive products, baby and children's goods, and home utilities. Lojas Lebes serves a mass-market B2C consumer base and a smaller corporate/B2B segment, with a value proposition centered on flexible installment payment options, an in-house credit system (crediário), and presence in smaller municipalities where national competitors are thin.

The business is built on an omnichannel technology stack combining physical retail, an e-commerce website (lebes.com.br) launched in 2011 on the Linx Commerce platform, a mobile app (Aplicativo Lebes) with One Click Buy, and a WhatsApp-based sales channel ("Vem de Zap!"). Proprietary retail management systems handle the crediário credit lifecycle, installment tracking (via a dedicated portal at portal.applebes.com.br), and inventory management across the store network. Distribution combines 300+ storefronts, online ordering with store pickup, and express 2-hour delivery in select Porto Alegre metro areas, supplemented by free furniture assembly.

Revenue mechanics span take-rate retail pricing (in BRL, with a 5% PIX discount, credit card installments up to 10-15x interest-free, and crediário installments) and subscription/financial services pricing: Chama Doutor telemedicine at R$19.90/month, personal loans up to R$5,000 over 25 installments, and the Tchê Desenrola debt renegotiation program, operated under a separate financial services entity (Serviços Financeiros Lebes, CNPJ 11.271.860/0001-86). Marketing is omnichannel, combining WhatsApp, Instagram, blog, email, seasonal campaigns (notably Black Friday 2024), and the Lebes Bag catalog program.

Name

Lojas Lebes

Legal name

Drebes e Cia Ltda

Website

https://lebes.com.br

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lojas Lebes is a privately held Brazilian multi-category retailer operating 300+ physical stores across Rio Grande do Sul, serving mass-market B2C consumers with electronics, appliances, furniture, and fashion through an in-house crediário credit system, e-commerce, mobile app, and WhatsApp sales channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio Grande Do Sul

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Lojas Lebes operates a multi-channel retail platform selling consumer goods including electronics, appliances, furniture, footwear, fashion, automotive, and home products through 300+ physical stores across Rio Grande do Sul, Brazil, plus an e-commerce website and mobile app launched in 2011. The company complements retail with an in-house installment credit system (crediário), personal loans, a medical consultation subscription (Chama Doutor), pet health services, and debt renegotiation programs.

Product overview

Lojas Lebes operates as a multi-channel retail platform offering both physical retail stores and an online e-commerce platform. The company's product portfolio centers on its retail operations, offering a comprehensive catalog of consumer goods across multiple categories including electronics, appliances, furniture, footwear, fashion, automotive, sporting goods, baby products, and home utilities. The digital presence includes an e-commerce website (https://www.lebes.com.br) and a mobile application (Aplicativo Lebes), enabling customers to shop online, track orders, manage accounts, and access financial services such as loans and installment payments. The company serves customers primarily in Rio Grande do Sul, Brazil, with over 300 physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lojas Lebes Retail Stores (Physical Retail) Network of 300+ physical retail stores across Rio Grande do Sul selling consumer goods including electronics, appliances, furniture, footwear, fashion, automotive accessories, sporting goods, baby products, and home utilities, with in-store crediário services, free pickup, and furniture assembly scheduling.
• Lojas Lebes E-commerce Website Full-featured online store at lebes.com.br offering the complete product catalog with multiple payment options, inventory synced to physical stores, home delivery, and in-store pickup for customers across Brazil.
• Aplicativo Lebes (Mobile App) Mobile application for iOS and Android that allows customers to browse products, place orders, track deliveries, manage favorites, manage account/credit, and use the One Click Buy feature for faster checkout with pre-configured payment and delivery details.
• Lebes Crediário (Store Installment Credit) In-house installment credit system allowing customers to purchase merchandise with store credit repayable in installments, with credit limit management, purchase approval logic, and a dedicated installment tracking portal at portal.applebes.com.br.
• Empréstimo Lebes (Personal Loans) Personal loan service operated under Serviços Financeiros Lebes (CNPJ 11.271.860/0001-86), offering up to R$5,000 in credit repayable in up to 25 installments for Lebes customers.
• Chama Doutor (Telehealth Subscription) Subscription medical consultation service priced at R$19.90 per month, providing Lebes customers access to remote doctor consultations as a value-added service.
• Vendas Corporativas (Corporate Sales) Dedicated B2B sales channel for business customers to purchase electronics, appliances, and furniture in bulk for corporate needs, with corporate billing and procurement support.
• Meu Pet Saúde (Pet Health Services) Pet health services for Lebes customers, providing veterinary-related offerings as an adjacent service to the core retail business.
• Tchê Desenrola (Debt Renegotiation) Debt renegotiation service enabling customers to restructure outstanding balances, typically crediário obligations, with revised payment terms.
• Programa de Afiliados (Affiliate Program) Affiliate program that allows third-party publishers and partners to earn commissions by promoting Lebes products and driving traffic to the e-commerce site.
• Revista Lebes (Lebes Bag Catalog) Print and digital catalog (Revista Lebes / Lebes Bag) showcasing the product assortment, promotions, and offers to drive store and online traffic.

Quantifiable outcome

• More than 300 physical stores serving customers
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Linx CommercecoreTechnology or IntegrationLinx Commerce provides the e-commerce platform technology powering the Lojas Lebes online store, including shopping cart, catalog management, inventory synchronization, and order processing capabilities.
• eBit/BraspagminorOthersE-commerce certification and trust seal provider. Lojas Lebes maintains eBit certification for transparent and reliable online commerce practices.
• Various Consumer Brands (Xiaomi, Tramontina, WAP, TCL, Britânia, Arno, Cadence, Nardelli)coreChannel Partner/ Reseller/ DistributorLojas Lebes resells products from major consumer electronics, appliances, tools, and household goods brands including Xiaomi smartphones, Tramontina tools, WAP power tools, TCL air conditioners, Britânia/Arno/Cadence home appliances, and Nardelli range hoods.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercado Livre: Dominant Latin American e-commerce marketplace and fintech (Mercado Pago). Comparable as a major force in Brazilian online retail with embedded credit/financial services; represents the primary competitive threat to Lebes' online channel.
• Riachuelo: Large Brazilian apparel-focused retailer with physical + online presence and proprietary credit (Midway). Comparable in operating a vertically integrated retail + credit model, though more concentrated in fashion categories.
• Carrefour Brasil: Operates hypermarkets, supermarkets, and Atacadão cash-and-carry in Brazil. Comparable as a large multi-category Brazilian retailer with omnichannel and credit offerings, though more grocery-skewed than Lebes.

Direct peers

• Magazine Luiza (Magalu): Brazil's largest department-store and e-commerce hybrid, operating physical stores and a leading online marketplace across multiple consumer categories. Directly comparable as a multi-category omnichannel retailer targeting Brazilian mass-market consumers with installment-credit offerings (MagaluPay, MagaluCred).
• Lojas Renner: Brazil's largest fashion-focused department-store chain with omnichannel operations and proprietary credit card. Comparable as a Brazilian department-store operator with physical + digital presence, although Renner is more apparel-concentrated.
• Via (Casas Bahia + Ponto): Owner of Casas Bahia, a major Brazilian department-store chain with extensive physical retail and proprietary consumer credit (Banqi). Highly comparable in product mix (electronics, furniture, appliances), target consumer (C/D-class), and reliance on in-house installment credit.
• Havan: Brazilian department-store chain known for large-format flagship stores, broad assortment (electronics, home, fashion), and aggressive installment-credit promotions. Comparable as a mid-sized Brazilian multi-category retailer with similar target customer profile.
• Americanas (formerly Lojas Americanas): Historic Brazilian department-store and e-commerce operator with thousands of neighborhood stores and a major online marketplace. Comparable as a broad-assortment retailer, though currently undergoing financial restructuring following 2023 disclosures.

Emerging players

• Fast Shop: Brazilian specialty retailer focused on electronics and appliances with strong omnichannel presence and consumer credit offerings. Comparable in electronics/appliances category overlap and installment-credit model, but narrower in assortment.

Regional players

• Insinuante / Ricardo Eletro (Grupo Máquina de Vendas): Mid-sized Brazilian regional electronics and appliance retail chain with installment-credit offerings. Historically comparable to Lebes as a regional multi-category retailer; currently undergoing judicial restructuring, illustrating sector pressure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lojaslebes
• Xx.com/lojaslebes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lojas Lebes