Glooh

What Glooh does

Glooh, operating through the Belgian entity TPL Investment 1 SRL, is an AI-powered Digital Out-of-Home (DOOH) advertising platform headquartered in Liège, Belgium, founded in 2019. The company targets digital creative strategists at brands and agencies who want to extend social and digital content into physical out-of-home inventory without traditional production delays or media-buying complexity. The platform auto-generates neighborhood-ready DOOH creative from social accounts, websites, product feeds, and promotions; auto-versions, localizes, and adapts formats for individual screens; and produces AI-driven media plans with heatmap-based audience activations.

Underlying the product is a modular AI architecture spanning generative creative, recommendation-based planning, process automation, optimization, and predictive analytics — covering text, image, video, structured data, and multimodal inputs. The proprietary glooh Network bundles fixed screens, LED mobile trucks, and an exclusive local retail media footprint across airports, stations, malls, supermarkets, gyms, pharmacies, offices, and cinemas, marketed at +60% more locations than baseline fixed-screen supply. The company operates across France, Belgium, Spain, and the USA with localized websites in English, French, Spanish, and Portuguese.

Commercial delivery runs through three tiers: a self-service platform with media quoted per campaign; a managed service at €500 per briefing covering planning, creative recommendation, and activation; and a partner program at €495/month for agencies and regular brand users, with preferred rates, DSP export capability, BYO publisher deals, white-label reports, and priority support. Named customers include Accor, Siemens, Warner Bros, Autosphere, Partenamut, Stade Français, and Lab9, spanning enterprise and mid-market accounts; no revenue, funding, or headcount trend data is publicly disclosed.

Name

Glooh

Legal name

TPL Investment 1 SRL

Website

https://glooh.media

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Glooh is a Belgian AI-powered DOOH advertising platform that auto-generates neighborhood-level outdoor campaigns from social and product feeds for brands and agencies across Europe and the USA, sold via self-service, managed, and partner tiers.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising Platform

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

Keywords

• Digital out-of-home advertising
• DOOH campaign platform
• Programmatic outdoor media
• AI creative automation
• Contextual outdoor advertising

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Self-Service Media: Media quoted per campaign for self-service platform usage. No subscription required. Customers pick blueprints, sync content, select screens, and go live.
2. Managed Service: €500 per briefing where glooh handles planning, creative recommendation, and activation. One price covers full service.
3. Partner Program Subscription: €495/month subscription for agencies and brands running DOOH regularly. Includes preferred rates on managed briefings, full blueprint library, white-label reports, and priority support.
4. glooh Network Inventory: Revenue from exclusive local retail media network, LED mobile trucks, and extended inventory locations (airports, underground, stations, malls, supermarkets, billboards, gyms, pharmacies, offices, cinemas).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Glooh is an AI-powered Digital Out-of-Home (DOOH) advertising platform that auto-generates neighborhood-ready outdoor campaigns from existing social content, product feeds, promotions, and external data sources. The platform combines AI-driven media planning, creative versioning, hyper-local audience targeting, and access to a proprietary DOOH screen network including fixed panels, mobile LED trucks, and an exclusive local retail media network.

Product overview

Glooh offers a unified DOOH (Digital Out-of-Home) advertising platform called glooh Platform, which serves as the core product for autopilot campaign management. The platform integrates multiple AI-powered modules including AI Planner for media planning, Audience Planning and Heatmap Activations for geographic targeting, Creative Sync and Asset Gallery for brand asset management, Panel Insights for screen intelligence, Brand Analysis and AI Creative Analysis for content optimization, and Campaign Blueprints for ready-made campaign patterns. Glooh also operates its own glooh Network inventory covering airports, stations, malls, retail locations, and mobile LED trucks. The platform is offered through three service tiers: Self-Service (DIY, per-campaign pricing), Managed Services (€500/briefing), and Partner Program (€495/month for agencies and regular brand users).

Differentiator

Problem solved

Functional benefit

Products and services

• glooh Platform

Quantifiable outcome

• +163% web visits during activations (digital + DOOH vs digital-only)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VIOOH: Programmatic DOOH SSP connecting media owners and buyers globally. Directly comparable as a supply-side DOOH platform competing for the same programmatic budgets and agency relationships that Glooh targets.
• StackAdapt: Multichannel DSP with native programmatic DOOH activation, cited by glooh for the +127% store-visitation effectiveness data. Directly comparable as a self-service omnichannel platform adding DOOH as a channel for brands and agencies.
• Vistar Media: Programmatic DOOH demand-side platform powering omnichannel campaign execution for agencies and brands. Directly competes with Glooh's automated IO and DSP-integration features on the buy-side.
• Hivestack: Programmatic DOOH ad server and SSP with global supply partnerships. Operates the same automated media-buying workflow for DOOH that Glooh positions around, making it a directly comparable peer.
• Place Exchange: Programmatic DOOH supply-side platform connecting omnichannel DSPs with out-of-home inventory. Competes head-to-head for agency programmatic spend with comparable Automated IO capabilities.

Broad incumbents

• Broadsign: Established DOOH CMS and SSP with deep media-owner relationships and a programmatic supply marketplace (Broadsign Reach). A larger incumbent that Glooh must integrate alongside or compete against for screen supply.
• The Trade Desk: Largest independent omnichannel DSP, with native DOOH integrations (UID2, Solimar partnerships). Glooh's DSP export and Automated IO features are explicitly designed to plug into TTD-style buying workflows, positioning it as both channel and competitive threat.
• Clear Channel Outdoor: Large global OOH/DOOH media owner operating airports, transit, billboards and street furniture. A potential supply partner and direct-buy incumbent across the same European and US geographies Glooh operates in.
• Lamar Advertising: Major US OOH and DOOH media owner with a national billboard and digital screen footprint. Represents US-scale incumbent supply that any independent DOOH platform must either partner with or compete against for share-of-voice.
• JCDecaux: Global OOH and DOOH media owner with airports, transit, street furniture and billboards across Europe. Represents both a potential supply partner and a competing direct-buy incumbent that aggregates its own programmatic demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/gloohmedia
• YouTubeyoutube.com/@glooh
• Facebookfacebook.com/gloohmedia
• LinkedInlinkedin.com/company/glooh-media
• Instagraminstagram.com/glooh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glooh