Wizard

What Wizard does

Wizard is a performance-based digital marketing agency headquartered in Marousi, Athens, Greece. Founded in 2015 and operating as a private, independent firm with 20 professionals, the agency serves 65 enterprise and mid-market clients across 30 markets spanning the UK, USA, Canada, France, Italy, and Spain. The agency combines paid media buying (Google Ads, Meta, TikTok, programmatic, LinkedIn), SEO, creative storytelling, social media management, lead generation, B2B marketing, and conversion rate optimization into an integrated service portfolio, positioning itself as a results-based partner that ties compensation to client outcomes.

The agency's underlying technology stack centers on data-driven attribution and automation. Wizard developed a proprietary Google Store Sales Direct integration (a beta in Greece) using a custom Google App Script built with ChatGPT assistance, enabling automated offline-to-online sales attribution for omnichannel retailers. It deploys data-driven attribution models, Smart Bidding with Auto Apply Recommendations, Dynamic Shopping Feed Segmentation with margin-based custom labels, and AI-driven capabilities including Dynamic Creative Optimization, predictive analytics, and AI chatbots. Technology partnerships span Google (Premier Partner), Meta, TikTok, Microsoft/LinkedIn, HubSpot, ActiveCampaign, and Braze.

Wizard's business model is performance-based, combining media budget management fees (on the €6M in client ad spend it manages) with retainer and project-based revenue across eight core service lines and four supporting offerings. Clients include multinationals and national leaders such as Cool Club, Total Energies, Aegean, Carrier, Crocs, Brinks, Sfakianakis Group, and Videnov, spanning retail, automotive, energy, hospitality, IT, education, fashion, logistics, and healthcare. The agency has accumulated 60+ industry awards (2018-2024), including 17 Peak Awards in 2024 and finalist status at the Global Search Awards 2024 (Best Use of Data, PPC). Pricing is quote-based with monthly ad spend tiers ranging from €0-5K to €20K+ EUR, and the GTM motion is direct sales-led, acquiring clients via website contact forms, case study-driven demand generation, and referrals.

Name

Wizard

Legal name

Wizard Performance Agency

Website

https://sem-wizard.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizard is a performance-based digital marketing agency headquartered in Athens, Greece, managing €6M in media budget for 65 enterprise clients across 30 markets through paid media, SEO, social, programmatic, and AI-augmented campaign services.

Ownership category

akta.pro rank

Headquarters

HQ city

Amaroúsion

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance-Based Advertising Fees: Wizard operates as a performance-based advertising agency, charging fees tied to the results delivered for clients. The agency manages €6M in media budget on behalf of clients and is compensated through performance-based fee arrangements.
2. Media Budget Management: The agency manages advertising budgets on behalf of clients across Google Ads, Meta, TikTok, and programmatic platforms. Revenue is generated through management fees and/or percentage-based fees on the media spend managed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Wizard is a performance-based advertising agency that plans, buys, and optimizes digital media across Google Ads, Meta, TikTok, LinkedIn, programmatic, SEO, and social channels to drive measurable sales and lead generation outcomes for its clients. It combines data analytics, media buying, and creative storytelling, and manages €6M in client media budgets across 30 markets.

Product overview

Wizard is a performance-based advertising agency that operates as a unified digital marketing platform combining data, media, and creative services. The core offering spans eight primary service lines: 360 Lead Generation Marketing, SEO Marketing, 360 E-Commerce Marketing, Creative Storytelling, Social Media Management & Creation, B2B Marketing (LinkedIn), Programmatic Ads, and TikTok Channel Management & Content Creation. Supporting these are Chatbots, Performance Marketing & Optimization, Conversion Rate Optimization, and Email Newsletter & Automations. The agency integrates AI/ML capabilities (including Dynamic Creative Optimization, predictive analytics, and AI-driven attribution) across its campaigns, serving clients across 30 markets (UK, USA, Canada, France, Italy, Spain) with a team of 20 professionals managing €6M in media budget on behalf of clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Lead Generation Marketing A comprehensive 360-degree lead generation service combining data-driven targeting with multi-channel campaign execution to attract and convert high-quality leads for B2B and B2C clients.
• SEO Marketing Search engine optimization service focused on improving organic rankings and driving targeted traffic through technical SEO, content optimization, and authority building.
• 360 E-Commerce Marketing Full-funnel e-commerce marketing methodology focused on maximizing customer lifetime value, combining acquisition, conversion, and retention strategies for online retailers.
• Creative Storytelling Brand narrative and creative development service that shapes brand image through strategic, emotional, and impactful content designed to resonate with target audiences.
• Social Media Content Management & Creation Social media content strategy, creation, and management service aimed at upgrading content quality, driving viral reach, and boosting brand awareness across social platforms.
• B2B Marketing LinkedIn-based B2B marketing service designed to turn the platform into a growth tool by generating high-quality leads and building targeted professional connections.
• Programmatic Ads Data-driven, highly targeted programmatic advertising solution enabling automated media buying across digital channels for precise audience targeting and campaign optimization.
• TikTok Channel Management – Content Creation TikTok channel management and content creation service offering innovative strategies and compelling video content to maximize TikTok reach and engagement.
• Chatbots AI-powered chatbot solution available 24/7 for customer support, lead generation, appointment booking, and e-commerce transactions, integrated with HubSpot and ActiveCampaign.
• Performance Marketing and Optimization Data-driven performance marketing service combining strategic audience targeting, real-time optimization, A/B testing, and advanced analytics across Google, Meta, TikTok, and other platforms to maximize conversions and minimize CPA.
• Conversion Rate Optimization CRO service focused on improving every user touchpoint through mobile responsiveness optimization, page speed improvement, UX enhancement, A/B testing, and CTA strengthening to increase conversion rates.
• Email Newsletter & Automations Email marketing service including personalized campaign design, automated email chains for cart abandonment and customer re-engagement, newsletter creation, and segmentation-driven personalization.

Quantifiable outcome

• +100.7% increase in total conversions for Cool Club In-Store campaign
• +8 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationWizard is a Google Premier Partner with a long-standing partnership. The agency gained early access to Google Store Sales Direct beta in Greece due to its partnership standing. The agency manages Google Ads campaigns including Search, Shopping, Display, and YouTube, and received the Premier Partner badge.
• Meta (Facebook)coreTechnology or IntegrationMeta (Facebook and Instagram) is a core technology platform for Wizard's social media advertising and chatbot solutions. The agency runs Facebook and Instagram ad campaigns as part of its integrated performance marketing services.
• TikTokcoreTechnology or IntegrationTikTok is a core platform for Wizard's social media management and advertising services. The agency offers TikTok Channel Management and content creation services.
• Microsoft (LinkedIn)coreTechnology or IntegrationLinkedIn is used as a core B2B marketing platform. Wizard offers B2B Marketing services that turn LinkedIn into a growth tool with high-quality leads and targeted connections.
• YouTubecoreTechnology or IntegrationYouTube is used for branded content campaigns and YouTube advertising. Wizard has executed influencer campaigns on YouTube including the Total Energies branded content series achieving #35 on YouTube trends.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Precis Digital: Precis Digital is a European performance marketing agency with strong presence across the Nordics and broader EU, focused on data-driven digital marketing and analytics. Closely comparable to Wizard on European footprint, performance marketing methodology, and enterprise client focus.
• KlientBoost: KlientBoost is a US-based performance marketing agency focused on PPC, paid social, and CRO for SaaS and e-commerce clients. Directly comparable to Wizard on performance-based fee model, mid-market/enterprise positioning, and multi-channel paid media execution.
• WebFX: WebFX is a large US performance marketing agency offering SEO, PPC, CRO, and content marketing with proprietary technology. Comparable to Wizard on full-stack digital marketing services, data-driven methodology, and broad vertical coverage.
• Single Grain: Single Grain is a performance marketing agency combining SEO, paid media, and content marketing for SaaS and enterprise clients. Comparable to Wizard on integrated digital marketing methodology, AI/automation adoption, and enterprise-focused delivery.
• Directive: Directive is a US-based B2B performance marketing agency specializing in paid media, SEO, and revenue operations for SaaS. Directly comparable to Wizard on B2B/enterprise focus, multi-channel paid execution, and performance-based positioning.
• Disruptive Advertising: Disruptive Advertising is a US digital marketing agency specializing in paid media, SEO, and lifecycle marketing with a strong performance-marketing DNA. Highly comparable to Wizard in service mix, performance-based orientation, and mid-market/enterprise target segment.

Broad incumbents

• Merkle: Merkle is a global data-driven performance marketing agency (within Dentsu) specializing in CRM, analytics, and digital media. Comparable to Wizard on data-driven attribution methodology and enterprise omnichannel capabilities, though at much larger holding-company scale.
• iProspect: iProspect is a global digital performance marketing agency within Dentsu, focused on paid media and end-to-end performance. Comparable to Wizard on performance marketing DNA, though iProspect operates at global holding-company scale with much broader geographic reach.
• DEPT: DEPT is a large European digital agency combining technology, marketing, and creative services across the continent. Comparable to Wizard on European market presence and integrated digital services, though operating at significantly larger scale.
• Jellyfish: Jellyfish is a global digital marketing agency (part of Brandtech Group) offering media, creative, and technology services to enterprise brands. Comparable to Wizard on paid media execution at scale, though it operates as a much larger incumbent with broader portfolio offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wizard.agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard