Shine Dental

What Shine Dental does

Shine Dental is a privately held, multi-location dental practice headquartered in Winnipeg, Manitoba, founded in 2004 by Dr. Brent Wong and his wife Wendy. The practice operates three clinic locations serving the Fort Garry, St. Boniface, and River Heights neighborhoods, with extended evening and Saturday hours and a multilingual clinical staff covering up to a dozen languages including English, French, Spanish, Punjabi, Cantonese, Mandarin, Tagalog, Arabic, and Vietnamese.

The practice delivers a comprehensive dental service menu spanning general dentistry (exams, cleanings, emergency care, children's dentistry), restorative dentistry (crowns, bridges, dentures, implants, root canals, All-On-4 prosthesis, implant-supported dentures), cosmetic dentistry (Invisalign, teeth whitening, veneers, braces), oral surgery (wisdom teeth removal, extractions), aesthetic services (neuromodulators), and specialty services (TMJ treatment, sleep apnea appliances). Standard dental practice technologies are used; there are no proprietary technology platforms, AI/ML capabilities, or digital product offerings disclosed.

Revenue is generated through traditional fee-for-service professional services billed to individual patients, with direct billing to most insurance providers, participation in the Canadian Dental Care Plan (CDCP), and flexible financing for uninsured patients. A new-patient promotion offers a free Shine Forever Whitening kit (valued at C$199) to drive acquisition. Distribution is direct-to-consumer across three physical clinics, supported by local SEO, a blog, social media, and community referrals via the Shine The Light charitable initiative. The patient base is the general Winnipeg population across all age groups, with no enterprise or institutional customers.

Name

Shine Dental

Legal name

Shine Dental

Website

https://shinedental.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Shine Dental is a privately held, multi-location dental practice in Winnipeg, Manitoba, founded in 2004 by Dr. Brent Wong. Operating three neighborhood clinics, it provides general, cosmetic, restorative, and specialty dental services to individual patients across all age groups, with CDCP participation and multilingual staff.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Restorative dental care
• Cosmetic dentistry services
• Family dental practice
• Dental implants and crowns

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services: Traditional dental practice revenue from comprehensive dental care services including general dentistry, cosmetic dentistry, and specialty procedures. Services include cleanings, exams, crowns, implants, orthodontics, and emergency care. Accepts Canadian Dental Care Plan (CDCP), direct bills insurance, and offers flexible financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shine Dental provides general, restorative, and cosmetic dental services to individual patients across multiple clinic locations in Winnipeg, Manitoba. The practice offers routine examinations, cleanings, fillings, crowns, dental implants, orthodontic treatment, and emergency dental care. Services are delivered directly by licensed dentists and dental staff to local patients and families.

Product overview

Shine Dental is a multi-location dental clinic in Winnipeg, Manitoba operating three locations (Pembina Highway, Provencher Boulevard, and Academy Road) since 2004. The clinic provides comprehensive dental care services organized into several categories: General Dentistry (exams, cleanings, emergency care, children's dentistry), Restorative Dentistry (crowns, bridges, dentures, implants, fillings, root canals, All-On-4 prosthesis, implant-supported dentures), Cosmetic Dentistry (Invisalign, teeth whitening, veneers, braces, Shine Forever Whitening program), Oral Surgery (wisdom teeth removal, dental surgery, extractions), Aesthetic Services (neuromodulators), and Specialty Services (TMJ treatment, sleep apnea treatment). The clinic participates in the Canadian Dental Care Plan (CDCP) and offers new patient promotions including free teeth whitening.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 123Dentist: Canadian DSO partnering with dentists across multiple provinces to deliver general, cosmetic, and specialty dental care. Closely mirrors Shine Dental's multi-location Canadian group practice model.
• Dentalcorp: Canada's largest dental support organization, operating hundreds of practices nationwide. Directly comparable as a multi-location dental group practice serving Canadian patients with general, cosmetic, and specialty services under one umbrella.
• Altima Dental: Canadian dental group with clinics across multiple provinces offering general, cosmetic, and specialty dental services. Comparable as a multi-location Canadian dental operator with similar service breadth.

Broad incumbents

• Sonrava Health: Multi-brand US dental and orthodontic platform (formerly Western Dental) operating hundreds of clinics. Comparable multi-location operator with general dentistry, orthodontics, and specialty service mix.
• Pacific Dental Services: US-based dental support organization providing business and operational support to hundreds of dental practices. Comparable business model of enabling multi-location dental groups, though at a much larger footprint.
• Aspen Dental: Major US-based DSO with hundreds of branded dental offices delivering general, restorative, and cosmetic care. Comparable multi-site operator but at significantly larger scale and with stronger brand marketing.
• Heartland Dental: Largest dental support organization in the United States, supporting thousands of dentist offices nationwide. Broader incumbent operating at much larger scale but with the same multi-location group practice model.

Emerging players

• Marquee Dental Partners: Growing US dental group practice platform operating across multiple states. Comparable multi-location group practice structure with general and specialty services, though smaller and more regionally concentrated than the largest DSOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/shinedental
• Facebookfacebook.com/shinedentalwinnipeg
• LinkedInlinkedin.com/company/shine-dental
• Instagraminstagram.com/shinedentalwinnipeg
• Xx.com/shinedental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Dental