Barth Medienhaus

What Barth Medienhaus does

Barth Medienhaus GmbH is a privately held, family-owned full-service digital agency headquartered in Ettenheim, Südbaden, Germany. Founded on October 1, 1990, the company has operated for 35 years and employs over 30 multi-disciplinary experts across strategy, brand and design, web development, e-commerce, online marketing, 3D visualization, custom software, and print media. The agency is 100% owner-managed under the Barth family (owner Manfred Barth; managing directors Marcel Barth, Nicole Barth, and Markus Hilß), with no external investors, venture capital, or private equity involvement. It serves primarily German Mittelstand companies, larger enterprises (notably Europa-Park, Bosch Rexroth, autonox Robotics, Volksbank Lahr, Streit Service & Solution), and public institutions (municipalities, psychiatric care centers) in German-speaking markets, with selected international engagements (ComputerWorks DACH, United Waterways, autonox global portal).

The agency's technology stack spans mainstream CMS and e-commerce platforms (WordPress, Drupal, Shopware) and modern web frameworks (Angular, Node.js, NestJS, TypeScript, Spring Boot, MongoDB), with bespoke integrations into client ERP, inventory, and pricing systems. Beyond standard agency deliverables, Barth Medienhaus has developed proprietary products including the OHRbits and SchwarzwaldTALER listener loyalty systems for regional radio stations, the Autonox Finder product selector, and the Autonox Simulator visualization tool. The company has added emerging services around generative engine optimization (GEO) and AI consulting to address AI-driven search environments such as ChatGPT and Gemini.

Revenue is generated through professional services delivered as project-based and retainer engagements, with no public pricing, no productized SaaS offering, and no disclosed financial figures. Customer acquisition relies on direct consultative sales, regional reputation, referrals from long-standing anchor clients, and thought-leadership channels (corporate blog, Instagram, industry events including SEODAY Cologne 2024 and automatica 2025 Munich). The company is self-funded, operates a single office in Ettenheim, and positions itself as a deliberately focused, quality-over-volume agency for the German Mittelstand and selected larger accounts.

Name

Barth Medienhaus

Legal name

Barth Medienhaus GmbH

Website

https://medien-haus.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Barth Medienhaus is a family-owned, full-service digital agency in Südbaden, Germany, founded in 1990, employing 30+ experts to deliver strategy, design, web, e-commerce, online marketing, and custom software for German Mittelstand companies, enterprises, and public institutions.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Digital agency services
• Web development
• E-commerce platforms
• Online marketing
• Custom software solutions

Headquarters

HQ city

Ettenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Agency Services: Revenue is generated through a comprehensive range of digital agency services including strategy and consulting, brand and design, website development, e-commerce platforms, custom software solutions, online marketing (SEO, Google Ads, social ads, marketing automation), 3D visualization and CGI, and print media/DAM. Projects span web portals, e-commerce platforms, online marketing campaigns, custom software, and corporate communications. Engagement models appear project-based and retainer-based for ongoing clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Barth Medienhaus is a full-service digital agency that delivers integrated digital solutions spanning strategy & consulting, brand & design, website and web portal development, e-commerce platforms, custom software solutions, online marketing (SEO, GEO, Google Ads, social ads, marketing automation), 3D visualization and CGI, and print media/DAM. The agency operates as a one-stop partner, combining strategy, design, technology, and marketing under one roof for Mittelstand companies, large enterprises, and public institutions primarily in the Südbaden region and German-speaking markets.

Product overview

Barth Medienhaus is a full-service digital agency (advertising and digital agency) based in Ettenheim, Südbaden, Germany, with over 35 years of experience and more than 30 experts. The company operates as a unified offering — not a SaaS product but a portfolio of integrated agency services — encompassing Strategy & Consulting, Brands & Design, Websites & Web Portals (including CMS development), E-Commerce (across Shopware, WordPress, Drupal, and custom platforms), Software Solutions (custom development, web apps, AI applications), Online Marketing (SEO/GEO, Google Ads, Meta Ads, marketing automation, analytics, performance recruiting), 3D & Visual Experiences (CGI, product animation, interactive configurators, VR/AR), and Print Media & DAM. Additionally, the agency has developed custom software products including loyalty systems (SchwarzwaldTALER, OHRbits) and specialized tools (Autonox Finder product selector, Autonox Simulator visualization tool) for individual clients. The services are delivered through a combination of strategy workshops, design, development, and ongoing operations, emphasizing the integration of strategy, design, technology, and online marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Europa-Park GmbH & Co Mack KGcoreStrategic or Co-development Partner · 1 January 1990Long-standing strategic partnership with Europa-Park, one of Germany's largest theme parks. Barth Medienhaus has developed and maintains multiple digital platforms for the Europa-Park group including europapark.de, the career portal jobs.europapark.de, the Europa-Park Talent Academy website, the Europa-Park Golfclub portal, ALZA Le Vin wine brand website, and Traumatica event website. The partnership spans web development, online marketing, and ongoing digital communication support.
• Volksbank Lahr eGcoreStrategic or Co-development Partner · 1 January 1990Comprehensive ongoing partnership with Volksbank Lahr covering multiple digital projects: BlackVRst (young brand loyalty platform), Finanzen.Einfach.Verstehen (financial education portal), VR-EventNetzwerk (regional event platform), Karriereportal (career portal), and ongoing digital communication. The breadth and duration of this partnership indicates a strategic client-agency relationship.
• autonox Robotics GmbHcoreStrategic or Co-development Partner · 1 January 1990Long-term partnership with autonox Robotics covering nearly all areas of digital corporate communication: multilingual web portal (autonox.com), product selector (autonox Finder), robot simulator, email marketing, image and explainer videos, print communications, and online marketing (SEO/GEO). Partnership spans many years across diverse digital touchpoints.
• HITRADIO OHRcoreStrategic or Co-development Partner · 1 January 1990Ongoing partnership with regional radio station HITRADIO OHR including web portal development and the custom-developed OHRbits listener loyalty system — a points-based rewards platform with partner network and QR code generation, the first such system for radio stations.
• SchwarzwaldradiocoreStrategic or Co-development Partner · 1 January 1990Partnership with Schwarzwaldradio including web portal concept and design, plus the custom SchwarzwaldTALER loyalty system — based on the same principles as OHRbits, providing a digital listener rewards platform.
• ZfP Emmendingen und CalwcoreStrategic or Co-development Partner · 1 January 1990Long-standing partnership with both psychiatric care centers covering web portals (multisite Drupal), career portals, corporate design, online marketing for recruiting, and various print and online media — relationship spanning many years.
• Streit Service & Solution GmbH & Co. KGcoreStrategic or Co-development Partner · 1 January 1990Ongoing partnership including annual 1,000+ page office supply catalog production (print and digital), performance marketing (Google Shopping, Performance Max, branding, retargeting) across multiple brands within the Streit Group.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KircherBurkhardt: Berlin-based German digital agency with strategy, brand, web, and marketing capabilities for enterprise clients; comparable integrated full-service model with similar Mittelstand and corporate client focus.
• Scholz & Volkmer: Wiesbaden-based German digital agency with a comparable mix of brand strategy, web portal development, e-commerce, and digital marketing for enterprise and Mittelstand clients; similar boutique positioning and integrated service model.
• nexum AG: Cologne-based independent German digital agency with end-to-end capabilities across strategy, branding, web platforms, e-commerce, content, and digital marketing — directly comparable to Barth's full-service integrated offering.
• Team Neusta: German full-service digital agency with regional roots (Bremen/Hamburg) offering strategy, design, web, e-commerce, software, and online marketing for Mittelstand and enterprise clients — structurally comparable to Barth Medienhaus in service mix, segment focus, and ownership profile.
• Kolle Rebbe: Hamburg-based independent creative and digital agency combining brand, design, content, and digital experience work — overlapping with Barth's brand, design, web, and 3D visualization capabilities for German enterprise clients.
• Element C GmbH: Munich-based owner-managed German digital agency covering strategy, design, web, e-commerce, and digital marketing for mid-market and enterprise clients — closely comparable size, ownership profile, and service breadth to Barth Medienhaus.
• Interone: Munich-headquartered German digital agency (BBDO network) delivering strategy, web platforms, e-commerce, and digital marketing for enterprise brands — comparable to Barth in scope but with broader network resources and scale.

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-managed agency group, covering digital, brand, media, and technology services — comparable in integrated offering and Mittelstand focus but operating at materially larger scale with national/international reach.
• Jung von Matt: Hamburg-headquartered German creative and digital agency group with strong brand, digital experience, and technology capabilities — comparable integrated offering but with significantly larger scale and international footprint than Barth.
• UDG United Digital Group: Larger German digital agency group offering strategy, design, technology, and marketing services across multiple subsidiaries; competes for the same Mittelstand and enterprise digital mandates but at greater scale and geographic breadth than Barth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/barthmedienhaus
• LinkedInlinkedin.com/company/barth-medienhaus-gm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barth Medienhaus