Ecoplan

What Ecoplan does

ECOPLAN GmbH is a German niche CRM software provider founded in 1993 and headquartered in Fulda-Künzell, Germany, serving exclusively German-speaking member organizations across three verticals: associations (Verbände), professional chambers (Kammern), and fundraising organizations (Fundraiser). The company's core product, ECOPLAN CRM, is built on the standard CRM platform of CURSOR Software AG and delivered as a modular, configurable system comprising 15+ specialized modules including address/contact management, member management, contribution billing with SEPA and ZuGFeRD/XRechnung support, event management (10 to 10,000 participants), committee management, donation management, registration workflows, project management, campaign management, a self-service member portal, a mobile app ("Mein Verband"/"Verbände-App" on iOS and Android), and an emerging AI module ("KI im ECOPLAN CRM").

ECOPLAN operates a consultative direct-sales go-to-market with no channel partners or resellers; the sales process begins with a free initial consultation, followed by informational materials, configuration, implementation, and training delivered by ECOPLAN's own consultants, with founder/Managing Director Roland Vollmer as primary sales contact. The firm generates revenue through software licensing (recurring), professional services for implementation and customization, and ongoing maintenance/support, serving customers such as KGSt, BME, Architektenkammer Niedersachsen, Ingenieurkammer Niedersachsen, HAPEV (pension administration serving Aldi Nord, Coca-Cola, Deichmann, Edeka, Metro, Rossmann), Difu, DWA (customer since 2009), and DLG. Platform is hosted in German data centers under GDPR-compliant arrangements, with integrations to DATEV, Microsoft Office, banking/SEPA software, ERP systems, newsletter mailing providers, and shop systems. The company is owner-managed (inhabergeführt), with no external investors or parent company, employs over 35 full-time staff, and has been recognized with the "Deutschlands Kundenchampions" award in 2013 and 2020.

Name

Ecoplan

Legal name

ECOPLAN GmbH

Website

https://ecoplan-crm.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

ECOPLAN GmbH is a German CRM software provider, founded 1993 in Fulda-Künzell, specializing in modular CRM solutions for German-speaking associations, professional chambers, and fundraising organizations, built on the CURSOR Software AG platform.

Ownership category

akta.pro rank

Product category

Association & Nonprofit CRM Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), CRM Strategy & Consulting (BPAFAFAA), CRM Managed Services & Support (BPAEAGAD)

Keywords

• Association management software
• Chamber administration software
• Fundraising CRM
• Member management platform
• Nonprofit CRM software

Headquarters

HQ city

Künzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Software Licensing: ECOPLAN CRM is based on the standard CRM software of CURSOR Software AG. ECOPLAN customizes and implements this platform for member organizations. Revenue is generated through software licensing fees to customers. Modules include membership management, billing, event management, donation management, committee management, and more.
2. Implementation Services: ECOPLAN provides implementation services including consulting, conception, configuration, and deployment of the CRM system. Services also include training for end users and administrators.
3. Maintenance & Support: Ongoing maintenance and support services are provided as part of the service portfolio, ensuring system updates, service releases and ongoing technical support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ECOPLAN develops, customizes, and implements the ECOPLAN CRM — a modular member-relationship management platform built on the standard CRM software of CURSOR Software AG — for German associations (Verbände), public-law chambers (Kammern) and fundraising organizations (Fundraiser). The platform centrally manages contacts, members, committees, events, donations, and billing/Faktura, is hosted in German data centers under GDPR, and is delivered alongside professional services (consulting, implementation, training) and ongoing maintenance & support.

Product overview

ECOPLAN ist ein modulares CRM-System für Mitgliederorganisationen, aufgebaut auf der Standardplattform der Cursor Software AG. Das Kernprodukt ECOPLAN CRM bietet zentrale Datenverwaltung für Verbände, Kammern und Fundraiser und besteht aus über 15 spezialisierten Modulen: Adress- und Kontaktmanagement, Mitgliedermanagement, Kommunikationsmanagement (inkl. Newsletter-Modul), Gremienmanagement, Veranstaltungsmanagement, Spendenverwaltung, Beitragsabrechnung/Faktura, Eintragungswesen, Projektmanagement, Kampagnenmanagement, Portal, Verbände-App, Webshop und KI-Funktionen. Zusätzlich bietet ECOPLAN drei spezialisierte Sub-Brands: CRM für Verbände, CRM für Kammern und CRM für Fundraiser. Das System wird durch Beratung, Konzeption, Implementierung, Schulung sowie Wartung und Support als umfassende Dienstleistung ergänzt.

Differentiator

Problem solved

Functional benefit

Brands

• Mein Verband: Mobile app for association members to access messages, events, committees, and other information directly from ECOPLAN CRM.

Products and services

• ECOPLAN CRM Software Platform Modular CRM platform for German associations, chambers and fundraisers, providing centralized and transparent management of contacts, members, committees, events, donations, and contributions. Built on the CURSOR Software AG standard CRM, configurable per organizational needs, hosted in German data centers under GDPR, with browser and mobile client access and Microsoft Office integration.
• CRM for Associations (CRM für Verbände) Vertically packaged ECOPLAN CRM solution for German associations (Verbände) covering member management, committee management, event management, contribution billing, registration management, communications, and digital member portals.
• CRM for Chambers (CRM für Kammern) Vertically packaged ECOPLAN CRM solution for German public-law professional chambers, with specialized modules for statutory registration (Eintragungswesen), contribution billing with SEPA, committee/board management and member portals.
• CRM for Fundraisers (CRM für Fundraiser) Vertically packaged ECOPLAN CRM solution for German fundraising and charitable organizations, covering donation/sponsor management, donation receipts, bequests, campaign management and DSGVO-compliant donor communications.
• Mein Verband / Verbände-App (Mobile App) White-label mobile app for iOS and Android that connects to ECOPLAN CRM and enables association members to access messages, events, committee information and bookings directly from their smartphone or tablet.
• Consulting & Conception Services (Beratung & Konzeption) Advisory and design services to analyze member-organization processes and define the target CRM setup, delivered by ECOPLAN's in-house business economists and IT specialists.
• Implementation Services (Implementierung) Configuration, customization and deployment of ECOPLAN CRM including module setup, integration with DATEV/ERP/banking/SEPA and member-portal configuration, delivered by ECOPLAN's own implementation consultants.
• Training Services (Schulung) End-user and administrator training on ECOPLAN CRM modules and workflows, delivered by ECOPLAN's own consultants as part of an implementation engagement or as standalone sessions.
• Maintenance & Support Services (Wartung & Support) Recurring maintenance, service-release updates and technical support for ECOPLAN CRM installations, ensuring continued operation, version upgrades and issue resolution.

Quantifiable outcome

• 36% customer Fan-Quote — ECOPLAN achieved this customer loyalty score in the 2020 'Deutschlands Kundenchampions' study, placing among the top performers among over 200 participating companies.
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 2HMforum. Für beste Beziehungen.coreStrategic or Co-development Partner · 20 November 2020ECOPLAN serves as a cooperation partner (Kooperationspartner) in the 'Fanfocus Deutschland: Verbände 2021' research initiative initiated by 2HMforum. This joint fundamental research initiative examines member relationship quality in German associations with approximately 1,600 member interviews across 15 types of member organizations. ECOPLAN co-promotes the study findings and contributes domain expertise on member organization CRM needs.
• CURSOR Software AGcoreTechnology or IntegrationECOPLAN is an official software implementation partner of CURSOR Software AG since 2008. ECOPLAN builds its CRM solutions on CURSOR's standard CRM software platform and specializes in customizing and implementing CURSOR-CRM for member organizations (associations, chambers, fundraisers). ECOPLAN participates in CURSOR Expert Sessions and co-presents at CURSOR events with CURSOR executives.
• BerIsDa GmbHminorOthersBerIsDa GmbH serves as the external Data Protection Officer (Datenschutzbeauftragter) for ECOPLAN GmbH. Located at Petersberger Straße 57a, 36037 Fulda, Germany.
• DATEV eGcoreTechnology or IntegrationECOPLAN CRM integrates with DATEV, the German accounting software used by tax consultants and businesses. The standard DATEV interface developed by ECOPLAN is used within the billing and fee module to transfer data to the financial accounting department, reducing workload for finance staff. Used by customers such as Ingenieurkammer Niedersachsen.
• Hetzner Online GmbHminorOthersHetzner Online GmbH is the external hosting provider (Hoster) for ECOPLAN's website, handling server infrastructure and data processing under a data processing agreement (Auftragsverarbeitungsvertrag) compliant with GDPR.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• assono GmbH: Microsoft Dynamics 365 partner specializing in CRM for Verbände, Kammern and Vereine in Germany, serving the same target customers with a competing platform stack and comparable implementation/service model.
• cas GmbH (Computersysteme Angelika Schmitt): German software vendor offering cas.PENSION, cas.WOHLFAHRT and cas.VEREIN — direct association, chamber and non-profit CRM in the same DACH segment as ECOPLAN, competing head-to-head for Verbände customers.

Broad incumbents

• msg systems AG: Large German IT services and software group with CRM, ERP and industry-specific solutions; overlapping with ECOPLAN when targeting German Verbände, Kammern and non-profit digitalization projects from a broader portfolio.
• Blackbaud, Inc. Global specialist in fundraising and non-profit CRM (Raiser's Edge NXT, Luminate CRM) — incumbent that competes with ECOPLAN's Spendenverwaltung module for larger German fundraisers and humanitarian organizations.
• Salesforce (Nonprofit Cloud / NPSP): Global CRM incumbent with Salesforce.org Nonprofit Cloud and NPSP, increasingly targeting European non-profits and membership organizations as a broader alternative to ECOPLAN's vertical CRM.
• Microsoft Corporation — Dynamics 365: Enterprise CRM platform that, via DACH partners (including assono), competes for the same association, chamber and non-profit customers ECOPLAN serves, offering broader ecosystem but less out-of-the-box association depth.

Others

• CURSOR Software AG: Underlying standard CRM platform provider and ECOPLAN's core technology partner since 2008. CURSOR itself sells and customizes its CRM for adjacent verticals, making it both an enabler and a partial competitor to ECOPLAN.

Emerging players

• FundraisingBox (Wikando GmbH): German SaaS platform for online donations and fundraising campaigns, directly competing with ECOPLAN's Spendenverwaltung/CRM for the German Fundraiser segment with a more modern, self-service web model.
• RaiseNow GmbH: European fundraising and donation platform serving German-speaking non-profits; emerging competitor for the donor management portion of ECOPLAN's CRM offering.
• Altruja GmbH: German SaaS specializing in fundraising and member administration for associations and non-profits, with comparable target customers and DSGVO-compliant positioning to ECOPLAN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/ecoplan-crm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoplan