What ResponseSource does

ResponseSource, founded in 1997 and headquartered in London, operates a UK-focused B2B SaaS media relations platform that connects journalists with PR professionals through a dual-sided network. Its core products include the Journalist Enquiry Service, which delivers media requests (for expert comment, case studies, product reviews) from hundreds of journalists weekly directly to subscribed PR contacts via email by category; the Press Release Wire (formerly SourceWire, rebranded in 2018), which distributes press releases to UK media outlets with branded newsroom functionality and analytics; and the Vuelio Media Database, a comprehensive UK media contacts database integrated from sister brand Vuelio within the Pulsar Group. Additional offerings include Freelance Journalist Profiles, a free directory for journalists, bloggers, and creators to showcase work to commissioning editors.

The business operates on a subscription model with annual billing, free trials driving conversion, and quote-based pricing for enterprise accounts. Distribution is delivered through self-serve web platforms (responsesource.com and dedicated subdomains) supplemented by content marketing via blog, daily Media Bulletin newsletter, and active social channels. The company serves four primary personas: PR Practitioners, Digital Marketers, Staff Journalists, and Freelance Journalists, with customer logos spanning PR agencies (LEWIS, Pearl Lemon, Excellart), in-house teams (Motorpoint, Vision Direct, Watches2U), and startups across multiple verticals.

ResponseSource Ltd. is a privately held UK subsidiary of Pulsar Group, an AIM-listed public company on the London Stock Exchange that provides broader audience insights, media monitoring (Vuelio, Isentia in APAC), and the Pulsar social listening platform. The Pulsar Group parent provides strategic stability, cross-sell opportunities, and access to vertical AI capabilities, though ResponseSource itself has no disclosed in-house AI/ML functionality.

Name

ResponseSource

Legal name

ResponseSource Ltd.

Website

https://responsesource.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

ResponseSource is a UK-based B2B SaaS media relations platform founded in 1997, connecting journalists with PR professionals through enquiry alerts, press release distribution, and media database access. It operates as a subsidiary of AIM-listed Pulsar Group.

Ownership category

akta.pro rank

Product category

Media Relations Software

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840), Public Relations Agencies (54182)

SIC

Services-Prepackaged Software (7372), Communications Services, Nec (4899)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

News Agencies & Wire Services (General & Specialized) (MPAJADAE), Event PR & Communications Support (BPAFADAO)

Keywords

• Media relations platform
• Press release distribution
• Journalist enquiry service
• Media contacts database
• PR communications software

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Journalist Enquiry Service Subscription: Subscription-based service for PR professionals to receive journalist enquiries. PR agencies and in-house teams pay for access to media requests across multiple category subscriptions.
2. Press Release Wire Distribution: Fee-based press release distribution service allowing companies to send news releases to UK media outlets and journalists. Pricing based on distribution scope and features.
3. Vuelio Media Database Access: Media contacts database subscription providing access to journalist profiles, contact information, and media outlet data. Integrated with ResponseSource platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ResponseSource operates a cloud-based media relations network that connects journalists with PR professionals. Its core services include the Journalist Enquiry Service, which delivers requests from journalists for expert commentary, case studies, product reviews, and images directly to subscribed PR contacts by category; the Press Release Wire, which distributes news to UK media outlets with branded newsrooms and analytics; and access to the Vuelio Media Database for searching journalist contacts by sector, topic, and Twitter presence. The platform is used by PR agencies, in-house communications teams, digital marketers, and journalists in the United Kingdom.

Product overview

ResponseSource is a PR and media relations network offering a platform of interconnected services for both journalists and PR professionals. The core offering consists of the Journalist Enquiry Service (enabling journalists to request expert sources and media resources from PR subscribers), the Press Release Wire (for distributing press releases to targeted UK media contacts), and the Vuelio Media Database (for finding and managing journalist contacts). Additional services include Freelance Journalist Profiles. The services are part of the Pulsar Group and integrate with Vuelio's media intelligence tools.

Differentiator

Problem solved

Functional benefit

Brands

• Journalist Enquiry Service: Service that sends journalist requests direct to PRs, helping companies gain coverage by connecting journalists with expert sources, case studies, and product reviews.
• Press Release Wire
• Vuelio Media Database
• Freelance Journalist Profiles

Products and services

• Journalist Enquiry Service A subscription platform that delivers journalist requests for expert comment, case studies, product reviews, images, and other media resources directly to PR professionals' inboxes based on selected categories. Used by PR agencies, in-house communications teams, and digital marketers to secure earned-media coverage for clients or brands.
• Press Release Wire A press release distribution service that sends news to UK media outlets and journalists, with sector targeting, branded newsrooms, image channels, and analytics showing receiver counts and traffic sources. Previously known as SourceWire. Used by PR professionals to distribute company news to relevant UK media contacts.
• Vuelio Media Database A comprehensive UK media contacts database with journalist profiles, contact details, specialist areas, and social media information, integrated with monitoring, analysis, and reporting tools. Accessed via Vuelio, a sister brand within the Pulsar Group, and used by PR professionals to find and target journalists by sector, topic, or Twitter presence.
• Freelance Journalist Profiles A free profile directory where freelance journalists, bloggers, vloggers, podcasters, and social influencers showcase their work, biography, and expertise to commissioning editors and PR professionals searching for relevant contacts.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered parent company and core.

• Pulsar Groupparent companyStrategic or Co-development PartnerResponseSource is part of Pulsar Group, an AIM-listed innovator pioneering an audience-first approach to marketing, communications, and media industries. The group provides SaaS products and services helping organisations understand their audiences.
• VueliocoreTechnology or IntegrationVuelio Media Database is integrated with ResponseSource services. Vuelio provides monitoring, insight, engagement, and evaluation tools used by more than 3,500 organisations globally. ResponseSource clients can access Vuelio's comprehensive media database through the platform.
• Press AssociationcoreChannel Partner/ Reseller/ DistributorThe Press Association is the national news agency for the UK and Ireland and a leading multimedia content provider. ResponseSource Press Release Wire distributes content through the Press Association channel, extending reach to their network of media outlets.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PRgloo: UK-based PR distribution and media monitoring platform. Direct geographic and functional peer, targeting the same UK PR agency and in-house customer base.
• Muck Rack: US-based PR platform offering a journalist database, media monitoring, and PR workflow tools. Directly comparable to ResponseSource in connecting PR professionals with journalists, though skewed to US media rather than UK.
• Prowly: PR software platform offering journalist CRM, press release distribution, and media database features. Closely matches ResponseSource's bundled offering for SMB and mid-market PR teams.
• Qwoted: Platform connecting journalists with expert sources for media requests, conceptually very close to ResponseSource's Journalist Enquiry Service. Competes for the same PR professional and journalist users.

Others

• Vuelio: Sister brand within Pulsar Group providing the media database integrated into ResponseSource. Comparable as a UK media contacts and monitoring platform, though it is a partner/internal peer rather than an external competitor.

Emerging players

• CoverageBook: PR reporting and analytics platform often used by the same PR agency customers as ResponseSource. Complementary rather than directly competing, but competes for the same PR-tech budget line.

Broad incumbents

• Meltwater: Global media intelligence and PR software platform with strong UK presence. Comparable as a media monitoring and journalist outreach platform serving similar enterprise and agency customers.
• Business Wire: Press release distribution service (a Berkshire Hathaway company) directly comparable to ResponseSource Press Release Wire, with global reach versus ResponseSource's UK focus.
• Cision (PR Newswire): Global incumbent offering PR distribution (PR Newswire), media monitoring, and journalist databases. Overlaps heavily with ResponseSource's Press Release Wire and Vuelio Media Database functions but operates at much greater scale worldwide.
• Notified (formerly Intrado): Global PR and IR communications platform combining press release distribution, media monitoring, and journalist outreach — overlapping substantially with ResponseSource's wire distribution and media database capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/responsesource
• YouTubeyoutube.com/responsesource
• Facebookfacebook.com/responsesource
• LinkedInlinkedin.com/company/responsesource

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ResponseSource