Adstory

What Adstory does

Adstory Digital Pvt. Ltd is a privately-held digital marketing agency and mobile performance network incorporated in Indore, Madhya Pradesh, India. Operating with a team of 1-10 employees, the company runs a two-sided marketplace that connects mobile app advertisers (referenced clients include Amazon, Flipkart, Twitter, Yandex, Shopee, and TikTok) with publishers seeking to monetize traffic. The go-to-market is sales-led, anchored on dedicated 24/7 account managers serving both enterprise brands and mid-market publishers/agencies globally.

The core product is the Adstory Mobile Performance Platform, which delivers outcome-based advertising via Cost Per Install (CPI), Cost Per Action (CPA), and Cost Per Engagement (CPE) campaigns. The platform's underlying technology is described as an 'advanced ad serving algorithm' that performs LTV and ROI-driven optimization across placement, device, site, and publisher levels, accompanied by a real-time reporting and tracking panel. Technical integration is exposed via API and Server-to-Server (S2S) endpoints, with claims of interoperability with multiple third-party attribution partners. A premium 'Global Exclusive Campaigns' module offers negotiated direct deals with brands, and the company has separately launched a direct-to-consumer (D2C) line of consumer goods and lifestyle products supported by its own shipping, return, and refund policies.

Commercial mechanics are built around a 'Performance Enhancement Model' that emphasizes transparency on what, when, and how much clients pay, with pricing structured as quote-based, pay-as-you-go, outcome-based performance fees rather than disclosed rate cards. The company claims global reach despite the single Indore headquarters, and its ownership structure appears to be founder-owned/bootstrapped, with no disclosed institutional investors, funding rounds, subsidiaries, or M&A activity in the input data.

Name

Adstory

Legal name

Adstory Digital Pvt. Ltd

Website

https://adstory.media

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Adstory Digital Pvt. Ltd is an Indore, India-based mobile performance network connecting app advertisers and publishers globally through outcome-based CPI/CPA/CPE campaigns, with a secondary D2C consumer goods line.

Ownership category

akta.pro rank

Product category

Mobile Performance Advertising Network

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Mobile performance marketing
• User acquisition services
• Traffic monetization platform
• CPI advertising campaigns
• App install campaigns

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CPI/CPE Campaign Revenue: Revenue generated through Cost Per Install (CPI) and Cost Per Engagement (CPE) campaigns. Adstory buys publisher traffic on CPI or CPE basis, paying for performance. The company works with advertisers to deliver quality installs and high volume sales.
2. CPA Campaigns: Cost Per Action campaigns offering best and safest pricing for advertisers seeking specific user actions beyond installs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Adstory operates a mobile performance network that connects global advertisers with mobile publishers through Cost Per Install (CPI), Cost Per Action (CPA), and Cost Per Engagement (CPE) performance campaigns. The platform supports app user acquisition for advertisers and traffic monetization for publishers, backed by an advanced ad serving algorithm, real-time reporting, API/S2S integration, and dedicated 24x7 account management. The company also sells direct-to-consumer (D2C) consumer goods and lifestyle products.

Product overview

Adstory operates as a unified mobile performance advertising platform combining publisher monetization and advertiser user acquisition services. The core Adstory Mobile Performance Platform serves as the central infrastructure, while Global Exclusive Campaigns represents a premium add-on offering exclusive brand partnerships and enhanced publisher payouts. The D2C Products module extends the offering to direct-to-consumer consumer goods and lifestyle products. All components share the platform's foundation of transparent CPI/CPA/CPE campaign management, real-time optimization, and API/S2S integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Adstory Mobile Performance Platform A mobile performance network platform that connects global advertisers with mobile publishers for app user acquisition and traffic monetization, delivered through transparent CPI, CPA, and CPE campaign models with real-time reporting, API/S2S integration, and dedicated account management.
• Direct-to-Consumer (D2C) Products Direct-to-consumer products including consumer goods and lifestyle products, sold by Adstory alongside its digital advertising solutions, with published shipping and return policies for Indian customers.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Third Party Attribution PartnerscoreTechnology or IntegrationAdstory works with multiple third-party attribution partners for quick integration. This enables advertisers and publishers to accurately track and attribute app installs and user engagements across different measurement solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AppLovin: AppLovin operates one of the largest mobile user acquisition and monetization platforms via its AXON algorithm and SparkLabs exchange. It is the dominant incumbent in the exact category Adstory competes in — mobile app install campaigns on CPI/CPE basis.
• Digital Turbine: Digital Turbine provides end-to-end mobile UA and media delivery solutions including app install campaigns, on-device media, and programmatic mediation. It operates at broader scale than Adstory across the same CPI-driven mobile install category.
• Unity (ironSource): Unity's ironSource division is a major mobile UA and ad mediation platform serving app developers globally. It competes in CPI-based install campaigns and offers LevelPlay mediation, overlapping with Adstory's monetization and acquisition services.

Direct peers

• Tapjoy: Tapjoy operates a mobile advertising and rewarded video UA platform with CPI/CPE-based pricing models. Its offering to advertisers seeking app installs and engagement mirrors Adstory's core revenue streams.
• InMobi: InMobi is an India-origin mobile ad-tech platform offering programmatic UA, in-app monetization, and Glance-powered discovery. As a homegrown competitor with global reach, it directly parallels Adstory's positioning around mobile performance and emerging-market publisher supply.
• Chartboost: Chartboost is a mobile ad network and mediation platform for app developers, offering direct deals and programmatic UA on a performance basis. It is a direct competitor in the in-app install and engagement marketplace.
• Moloco: Moloco operates a programmatic DSP and ad monetization platform focused on mobile app user acquisition powered by machine learning. It targets the same advertiser (app marketers) and publisher (app developers) segments with outcome-based pricing.
• Liftoff: Liftoff is a mobile performance network specializing in user acquisition and ad monetization across CPI, CPE, and CPA campaigns. Its product set, pricing model, and advertiser base (app developers and brand advertisers) directly overlap with Adstory's core offering.
• Affle India: Affle is an Indian-listed mobile ad-tech company offering CPI-based user acquisition, retargeting, and app engagement solutions. It is the most direct regional peer to Adstory in terms of geography, product, and target customer profile.

Regional players

• Yeahmobi: Yeahmobi is a performance-based mobile marketing network focused on cross-border UA between Asia and Western markets. It is comparable to Adstory as a geographically-bridging performance network with CPI-based app install campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adstorydigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adstory