Bookinghound

What Bookinghound does

BookingHound (legal entity: Goliath Reservation Systems) is a UK-based cloud SaaS vendor of online booking and business-management software aimed at operators of activities, experiences, training courses, events, and appointments. Founded around 2010 and headquartered in Borehamwood, the platform provides real-time reservation calendars, a plug-and-play booking widget for WordPress and Wix sites, QR-code contactless check-in, digital waivers, gift voucher and membership modules, yield management, multi-currency and multi-language support, and reporting with scheduled analytics. Its technology stack is integrated with Stripe (as an Official Stripe Partner) and PayPal for payments, Zoom for virtual meetings, and a Channel Manager that distributes inventory to more than 70 destination websites.

BookingHound sells through a hybrid go-to-market combining self-serve product-led growth (a free Freedom plan with booking-fee monetization, a setup wizard, and 30-day paid-plan trials) and a sales-assisted motion for larger clients, supplemented by a telephone sales line (0800 980 4517) and an agent/reseller channel. Pricing is structured in three subscription tiers — Standard, Standard Plus, and Scale — with the Freedom freemium tier as the entry point and a 20% charity discount on paid plans. Revenue is generated from recurring subscriptions, per-booking transaction fees (especially on the Freedom plan), channel-distribution economics on the 70+ destination network, and add-ons such as merchandise and insurance at checkout.

The company operates under parent Beyonk following a May 2022 7-figure acquisition that consolidated over 6,000 bookable UK experiences and more than 1 million unique event instances onto a single platform; BookingHound is positioned within the group as the product for complex businesses, while Beyonk serves simpler ticketing needs. The platform is used primarily by UK SMBs across diverse verticals — watersports, adventure activities, training providers, escape rooms, farm tourism, beauty schools, and events organizers — with a small number of enterprise accounts and limited disclosed presence in the US and continental Europe.

Name

Bookinghound

Legal name

Goliath Reservation Systems (trading as BookingHound)

Website

https://bookinghound.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BookingHound is a UK-based cloud SaaS booking and business-management platform serving activity, training, event, and appointment operators with real-time reservations, payments, channel distribution, and configurable workflows under parent Beyonk.

Ownership category

akta.pro rank

Product category

Online Booking and Reservation Management Software

NAICS

Travel Arrangement and Reservation Services (5615), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

akta.pro secondary industries

Tour/Activities/Attractions Reservation Systems (THALADAG), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online booking software
• Reservation management system
• Event ticketing platform
• Activity booking system
• SaaS booking platform

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Standard, Standard Plus, Scale) with monthly or annual billing. Higher tiers include more advanced features like waivers, questionnaires, surveys, and enhanced reporting.
2. Freedom Plan (Freemium): 100% free plan with no setup fees or credit card required. Revenue generated through booking/transaction fees rather than subscription charges. Allows keeping 100% of ticket price.
3. Transaction/Booking Fees: Transaction-based fees on bookings processed through the platform, particularly on the Freedom plan. Also includes processing or surcharge fees on paid plans.
4. Channel Distribution Fees: Revenue from selling through channel manager to 70+ destination websites and third-party resellers/agents.
5. Add-on Sales: Upsell opportunities through extras such as insurance, food, merchandise, and booking fees applied during checkout.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

BookingHound is a cloud-based SaaS online booking and business management platform that lets operators of activities, experiences, training courses, events, tours, and appointments accept 24/7 reservations, sell tickets and gift vouchers, manage memberships, process payments via Stripe and PayPal, run QR code check-in and digital waivers, and distribute inventory through a channel manager to over 70 destination websites. It offers a freemium Freedom plan, paid Standard/Standard Plus/Scale subscriptions, and add-on modules for surveys, gift cards, and ROI calculation, supported by a UK-based service team.

Product overview

BookingHound is a unified cloud-based SaaS online booking platform providing a comprehensive suite of booking, ticketing, and business management tools. The core BookingHound platform serves as the foundation, with multiple pricing tiers (Standard, Standard Plus, Scale, and Freedom) offering escalating feature sets to accommodate businesses of different sizes and complexity. The platform integrates specialized modules including gift card software for voucher management and ROI calculation tools for business case development. The product ecosystem was expanded through the acquisition by parent company Beyonk, which operates a simpler platform for broader market use while BookingHound focuses on complex businesses requiring extensive configurability. The system is designed to be widget-embedded so customers do not leave the business's own website during the booking process.

Differentiator

Problem solved

Functional benefit

Products and services

• BookingHound Online Booking Platform Cloud-based SaaS online booking and business management system for activity, experience, training, event, tour, appointment and meeting operators, providing real-time availability, ticket sales, payments, waivers, QR check-in, memberships, gift vouchers, channel distribution and reporting. Designed for SMBs through to enterprises across the UK, Nordics, Benelux, EU and US.
• BookingHound Gift Card Software Online gift card and gift voucher software integrated with the BookingHound booking system, supporting multiple-use gift vouchers, gift certificates, branded gift packages with customizable templates, automatic email and postal delivery, and redemption management for activity centres and experience providers.
• BookingHound ROI Calculator Interactive ROI calculator tool on the BookingHound website that helps prospective customers quantify time and cost savings from automating bookings, reducing manual processing and enabling 24/7 online availability.

Quantifiable outcome

• 30% increase in bookings from 24/7 availability
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature18 records

Partnerships

Five partnerships are on record, tiered core and major.

• BeyonkcoreStrategic or Co-development Partner · 1 May 2022Beyonk acquired Goliath Reservation Systems (trading as BookingHound) in May 2022 in a 7-figure deal to create the largest experiences booking platform in the UK. The acquisition consolidated over 6,000 bookable experiences and 1 million+ event instances. BookingHound now serves as the complex-business arm of Beyonk group while Beyonk focuses on simpler ticketing needs.
• StripecoreTechnology or IntegrationOfficial Stripe Partner with optimised sales tools integrated into the platform. Stripe powers payment processing for credit card and PayPal transactions with seamless integration.
• ZoommajorTechnology or IntegrationFully integrated with Zoom allowing businesses to quickly schedule and optionally charge for Zoom courses, seminars, or meetings directly through the BookingHound platform.
• WordPressmajorTechnology or IntegrationBookingHound widget is compatible with WordPress websites, allowing seamless integration for WordPress-based businesses to add booking functionality.
• WixmajorTechnology or IntegrationBookingHound widget works with Wix website platform, enabling Wix users to embed the booking system on their sites.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FareHarbor: FareHarbor is a direct booking and reservation platform for tours, activities, and attractions with channel distribution and real-time availability — the same core use cases BookingHound serves. Acquired by Booking Holdings, it is the dominant global competitor in this niche.
• Ticket Tailor: Ticket Tailor is a UK-based event ticketing platform with a freemium model and low fees — a direct SMB competitor to BookingHound's Freedom plan for events, concerts, and festivals.
• Checkfront: Checkfront (acquired by Booqable) offers reservation management software for tours, rentals, and activities with channel manager integrations — directly overlapping BookingHound's activity-provider positioning and feature set.
• Acuity Scheduling: Acuity Scheduling (now part of Square) provides online appointment scheduling with payment and calendar integrations, directly overlapping BookingHound's appointments and consultations vertical.
• Rezdy: Rezdy provides online booking software and a distribution network for tours, attractions, and experience operators worldwide, competing head-to-head with BookingHound on channel manager reach and SMB operator tools.
• TrekkSoft: TrekkSoft (now part of Bokun/Booking Holdings ecosystem) provides online booking and channel manager software for tour and activity operators across Europe — a direct European competitor comparable to BookingHound.
• Peek Pro: Peek Pro is a SaaS booking platform for tour and activity operators offering real-time availability, channel manager distribution, and merchant websites — directly comparable to BookingHound's feature set and target customers.
• Beyonk: Beyonk is the parent company that acquired BookingHound; it operates a simpler ticketing platform for experiences and attractions in the UK, serving overlapping customer segments but with a less feature-rich positioning.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale event ticketing and registration platform serving concerts, festivals, and experiences globally — broader than BookingHound but overlapping in the events and experiences segment.
• Mindbody: Mindbody is a large SaaS booking and business management platform for fitness, wellness, and activities — overlapping with BookingHound's activity-provider market at the larger end of the SMB segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bookinghound
• Xx.com/BookingHound
• LinkedInlinkedin.com/company/bookinghound-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookinghound