Adsonica
- Company typePrivate
- Founded2012
- HeadquartersWellesley, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Adsonica firmographics
Firmographics- Name
- Adsonica
- Website
- https://adsonica.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Adsonica industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
- akta.pro secondary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Adsonica is headquartered
LocationHeadquarters
- HQ city
- Wellesley
- HQ country
- United States
- HQ region
- North America
Markets served
Adsonica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Adsonica product offering
Product offeringCore offering
Adsonica is a patented technology that adds audio to a digital display ad, providing an additional layer of storytelling to a conventional ad. The company enables advertisers and brands to integrate sound into otherwise silent digital display advertising formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Adsonica Audio Display Ad Technology Patented technology that adds audio to digital display advertisements, providing an additional layer of storytelling to conventional display ads. It is offered to brands, agencies, and media buyers seeking to enhance engagement with digital display ad campaigns.
Companies that use Adsonica
Customer profileIdeal customer profiles1 record
Adsonica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adsonica competitors and assessment
Company assessmentDirect peers
- Broadsign: DOOH ad platform powering digital signage networks. Comparable because its software stack manages digital display ad delivery—the exact venue where Adsonica's audio enhancement would integrate.
- Place Exchange: Programmatic SSP focused on DOOH and digital place-based advertising. Comparable to Adsonica as both enable enhanced ad delivery on digital display screens, including venues where audio could be added.
- AdsWizz: Audio ad technology platform for digital audio, podcast, and programmatic audio advertising. Highly comparable to Adsonica as both operate at the intersection of audio content and advertising delivery infrastructure.
- Vistar Media: Programmatic DOOH (digital out-of-home) ad platform with demand-side and supply-side technology. Comparable because Adsonica's audio-on-display concept targets the same DOOH and digital display inventory that Vistar monetizes.
- Triton Digital: Provides audio ad serving, programmatic audio, and podcast monetization technology. Comparable to Adsonica because it sells audio-focused ad tech infrastructure to publishers and advertisers.
Broad incumbents
- Sonos: Consumer audio hardware and software platform that has explored audio-based advertising integrations. Comparable thematically as a large audio ecosystem player that intersects audio with screen/display experiences.
- AdRoll: Multi-channel ad tech platform with display, video, and audio retargeting capabilities. Comparable to Adsonica as a competitor for digital display ad budgets and as a potential channel partner or acquirer of audio-on-display tech.
- Spotify Ad Studio: Spotify's self-serve audio advertising platform for brands. Comparable to Adsonica as an established audio ad product serving advertisers, though operating in streaming audio rather than display ads.
- Outfront Media: Major outdoor and digital out-of-home advertising operator. Comparable to Adsonica as a buyer and operator of digital display ad inventory where an audio-layer technology could be deployed.
Emerging players
- Octane AI: Although focused on ecommerce, Octane AI is an example of a small ad-tech-adjacent company that layers engagement features onto existing ad surfaces. Comparable as a small, differentiated player innovating on ad formats.
Market position
Customer concentration
Adsonica social profiles
Digital presenceAdsonica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adsonica leadership team
Management profileNumber of profiles
Adsonica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adsonica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adsonica
What does Adsonica do?
Adsonica is a patented technology that adds audio to a digital display ad, providing an additional layer of storytelling to a conventional ad. The company enables advertisers and brands to integrate sound into otherwise silent digital display advertising formats.
When was Adsonica founded?
Adsonica was founded in 2012. It employs 1 to 10 people.
Where is Adsonica based?
Adsonica is headquartered in Wellesley, United States, in the North America region.
Who are Adsonica's main competitors?
Direct peers on record are Broadsign, Place Exchange, AdsWizz, Vistar Media and Triton Digital. Broad incumbents are Sonos, AdRoll, Spotify Ad Studio and Outfront Media. Octane AI is listed as an emerging player.
Does Adsonica have an API?
No public API is recorded for Adsonica.
What industry is Adsonica in?
Adsonica's product category is Digital Advertising Technology. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 54189 and its SIC code is 7310.