Yard
Yard is a Dublin-based B2B influencer marketing platform that uses a proprietary search engine indexing 1,200+ influencers to run creator-led growth campaigns for technology startups, sold via custom multi-year contracts.
- Company typePrivate
- Founded2023
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yard does
Yard is a privately held, Dublin-based creator-led growth platform focused on B2B influencer marketing for technology companies. Its core product is a proprietary search engine that indexes over 1,200 B2B influencers along with their audience profiles, enabling clients to match influencer campaigns to a defined ideal customer profile (ICP). The company operates an end-to-end service: it runs the client's ICP through its search engine to identify audience-matched influencers, designs and implements creative briefs intended to drive growth, and manages the production process to ensure publication of the agreed content. Yard's stated objective is to produce "authentic product walkthroughs with influencers your target market respects."
The business model is services-led with a software-enabled layer. Yard sells custom, quote-based engagements through a Typeform contact form, billable under a recurring multi-year contract cadence. The go-to-market is sales-led and direct, targeting enterprise and mid-market B2B customers on a global basis, though all publicly visible customers are early-stage technology startups (including CodeSee, MeiliSearch, Timescale, tinybird, Descope, treblle, Mobot, Argonaut, Bearer, AKEERO, zeet, and Theneo). Distribution relies on organic social (LinkedIn, Twitter, Instagram) and website/content marketing.
Capitalization is limited: Yard has raised approximately $400,000 in a single early-stage round dated March 2021, operates with 1-10 employees, and is led by co-founder Karl McCarthy. There is no disclosed institutional investor base, no parent company, no patents, no awards, and no published revenue. Note that the company's founding year is reported inconsistently across sources (2020 in firmographics, 2023 in company data, with a 2023 website copyright), and no AI/ML capability is evidenced; the "search engine" is described as a data-indexed query system rather than a model-driven system.
Yard firmographics
Firmographics- Name
- Yard
- Legal name
- Yard
- Website
- https://yard.live
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yard is a Dublin-based B2B influencer marketing platform that uses a proprietary search engine indexing 1,200+ influencers to run creator-led growth campaigns for technology startups, sold via custom multi-year contracts.
- Ownership category
- akta.pro rank
Where Yard is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Yard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Influencer Marketing Services: Creator-led growth services for B2B and B2C companies, involving influencer identification, campaign design, creative briefs, and content production management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Yard product offering
Product offeringCore offering
Yard operates a creator-led growth platform that helps B2B (and B2C) companies run influencer-led marketing campaigns. It uses a proprietary search engine that has indexed and analyzed over 1,200 B2B influencers and their audiences to match companies with influencers whose audiences align with their ideal customer profile (ICP). Yard manages the end-to-end campaign process including creative brief design, implementation, and production oversight to ensure authentic product walkthrough content is published.
Product overview
Yard is a creator-led growth platform for B2B and B2C companies, specializing in influencer-led marketing for B2B. The company operates an end-to-end approach comprising its proprietary search engine for identifying ideal customer profile (ICP) matches, creative brief design and implementation, and production process management to ensure content publication. Yard has indexed and analyzed over 1,200 B2B influencers and their audiences to enable data-driven influencer campaigns. The platform functions as a unified service offering without distinct named product modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator-Led Growth Platform
Companies that use Yard
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Yard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yard partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Yard competitors and assessment
Company assessmentBroad incumbents
- Upfluence: Upfluence provides influencer search, outreach, and analytics software for e-commerce and SaaS brands. It offers a self-serve platform that competes with Yard's service-led model on the B2B side.
- Grin: Grin is an influencer marketing platform purpose-built for e-commerce, but increasingly expanding into B2B. Its creator-discovery and campaign-management tooling overlaps functionally with Yard's search engine and production workflow.
- Klear: Klear is an influencer marketing platform offering creator discovery, audience analytics, and campaign management. Now part of Meltwater, it represents a scaled incumbent in Yard's category with stronger data infrastructure.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform serving both B2B and B2C brands with creator discovery, relationship management, and ROI measurement. Comparable in offering scope but more mature and better capitalized than Yard.
- Tagger (by Sprout Social): Tagger is a global influencer marketing and social intelligence platform acquired by Sprout Social. It offers creator discovery and analytics comparable to Yard's indexing approach, with backing from a larger social-media platform.
- Traackr: Traackr is an established enterprise influencer marketing platform with deep analytics and a large global creator database. While it serves B2B brands, it is a broader incumbent with a more mature SaaS product than Yard's service-led approach.
- CreatorIQ: CreatorIQ is a leading enterprise influencer marketing platform used by major brands for creator discovery, campaign management, and measurement. It overlaps with Yard in the B2B creator-marketing category but operates at significantly greater scale and with full self-serve SaaS tooling.
Direct peers
- Modash: Modash is an influencer marketing platform with a searchable creator database of 250M+ influencers and audience analytics. It is a direct competitor to Yard's B2B-focused creator search engine, though Modash serves both B2B and B2C and operates as self-serve SaaS.
- HypeAuditor: HypeAuditor provides influencer discovery, audience analysis, and fraud detection. Its database and analytics functionality directly overlap with Yard's indexed influencer approach, particularly for B2B audiences seeking authenticity verification.
Emerging players
- ContentCal (by Semrush): Taplio is a LinkedIn-focused creator and influencer marketing tool used heavily by B2B SaaS marketers. While narrower (LinkedIn-only) and self-serve, it targets the same ICP as Yard — B2B SaaS companies seeking creator-led growth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Yard social profiles
Digital presenceYard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yard leadership team
Management profileNumber of profiles
Profiles1 record
Yard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yard
What does Yard do?
Yard operates a creator-led growth platform that helps B2B (and B2C) companies run influencer-led marketing campaigns. It uses a proprietary search engine that has indexed and analyzed over 1,200 B2B influencers and their audiences to match companies with influencers whose audiences align with their ideal customer profile (ICP). Yard manages the end-to-end campaign process including creative brief design, implementation, and production oversight to ensure authentic product walkthrough content is published.
Is Yard a public or private company?
Yard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yard founded?
Yard was founded in 2023. It employs 1 to 10 people.
Where is Yard based?
Yard is headquartered in Dublin, Ireland, in the Europe region.
How does Yard make money?
One revenue line is on record: influencer Marketing Services.
Who are Yard's main competitors?
Broad incumbents on record are Upfluence, Grin, Klear, Aspire (formerly AspireIQ), Tagger (by Sprout Social), Traackr and CreatorIQ. Direct peers are Modash and HypeAuditor. ContentCal (by Semrush) is listed as an emerging player.
Does Yard have an API?
No public API is recorded for Yard.