EcoSend
EcoSend is a London-based B Corp email marketing platform, operated by Go Squared Ltd, that offers sustainability-focused self-serve SaaS email tools with per-email tree-planting partnerships for SMBs, agencies, and mission-driven organisations.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EcoSend does
EcoSend is a sustainability-positioned email marketing platform operated as a trading name of Go Squared Ltd, a London-based B Corp. It targets small and mid-sized businesses, agencies, and mission-driven organisations that require an email service provider aligned with environmental commitments, evidenced by customer logos spanning B Lab Europe, Better Business Network, Mightybytes, Cultivating Capital, and IWTO.
The core product is a self-serve SaaS email platform offering campaign sending, automations, list management, segmentation, and a no-code email builder, with a Subject Line Generator powered by OpenAI's GPT 3.5 as its only disclosed AI feature. EcoSend differentiates through per-email tree-planting partnerships with Treeapp, TreeNation, and PlayItGreen, free migration support, and B Corp certification (achieved June 2025), translating sustainability claims into auditable customer-facing impact metrics.
The business model is a freemium SaaS with paid tiers, distributed through self-serve onboarding and a partner program via Dub. Public pricing is not disclosed, but the freemium-led structure and small core team of six people indicate a long-tail customer base rather than enterprise anchor contracts. Revenue is not publicly reported. EcoSend claims global reach across the UK, Europe, and the US, supported by a content-led growth motion through a newsletter and podcast.
EcoSend firmographics
Firmographics- Name
- EcoSend
- Legal name
- Go Squared Ltd
- Website
- https://ecosend.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EcoSend is a London-based B Corp email marketing platform, operated by Go Squared Ltd, that offers sustainability-focused self-serve SaaS email tools with per-email tree-planting partnerships for SMBs, agencies, and mission-driven organisations.
- Ownership category
- akta.pro rank
EcoSend industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
- akta.pro secondary industry
- Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG)
Keywords
Where EcoSend is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EcoSend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription plans based on monthly email volume. Plans include free trial, with paid tiers offering higher send limits and features. Payment by direct debit or card (Visa, Mastercard, American Express) in USD or GBP. Billed monthly or annually in advance.
- Free Tier with Upsell: Free tier with lower usage limits allows users to recover data tracked prior to cancellation. Upsell to paid tiers as usage needs grow. Enterprise packages available with custom pricing via sales team.
- Partner Referral Commissions: Referral partners earn recurring commission on subscription fees of referred clients via the Dub platform. Commission percentage displayed on Dub platform, paid gross without VAT for duration of active subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier for new users to explore the platform |
| Subscription | Monthly | Paid subscription tiers for growing organisations |
| Subscription | Annual | Annual subscription with discounted rate |
| Subscription | Monthly | Discounted pricing for charities and non-profits |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels12 records
EcoSend product offering
Product offeringCore offering
EcoSend sells a SaaS email marketing platform that lets organisations create, send, and automate email campaigns through a drag-and-drop builder, smart segmentation, automated sequences, lead capture forms, and analytics. Every paid subscription automatically funds verified biodiversity and climate projects by planting trees through partner organisations, with no extra cost to the user. The platform is offered on tiered monthly or annual subscriptions with a free trial, custom enterprise packages, and discounted rates for charities and B Corps.
Product overview
EcoSend is a unified email marketing platform designed for purpose-driven organizations, combining core email marketing tools with sustainability features. The main platform includes an email builder (rebuilt from scratch in 2026), contact management with Smart Groups for segmentation, automated Sequences for drip campaigns, Forms for lead capture (Hosted, Inline, Pop-up), and an Insights Dashboard for analytics. The platform's key differentiator is automatic nature restoration — every campaign funds verified biodiversity and climate projects through partnerships with Treeapp, TreeNation, and PlayItGreen. Additional offerings include a Subject Line Generator AI tool, the EcoSend Podcast, and a Partner Program for referral commissions. The platform is B Corp certified and integrates with Typeform, Gravity Forms, and Zapier for extended functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- EcoSend Platform Sustainable SaaS email marketing platform for purpose-driven organisations, providing email campaign creation, automation, segmentation, forms, analytics, and automatic tree planting with every send via Treeapp, TreeNation, and PlayItGreen.
- Subject Line Generator AI-powered text-to-text tool using OpenAI's GPT 3.5 model to generate email subject line suggestions; offered separately from the core EcoSend application and offsets its own emissions via TreeNation, TreeApp, and PlayItGreen.
Quantifiable outcome
- 40% increase in open rates after switching from HubSpot
- +6 more outcomes
Companies that use EcoSend
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
EcoSend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
EcoSend partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and strategic.
- TreeappcoreCertified B Corp and global tree planting organisation operating reforestation sites across the world. EcoSend API automatically purchases trees monthly per subscriber tier. Partners with Restor.eco for satellite imagery of planting sites.
- Tree-NationcoreRecognised internationally and became official partner of UNEP in 2007. Helps 17,500+ companies plant 33+ million trees across 70+ reforestation projects on 5 continents. Provides dedicated EcoSend profile page for tracking planting by species and project.
- PlayItGreencorePromotes three-step solution: #reduce (carbon footprint education), #repair (monthly tree planting), #regive (10% of subscription and tree purchases to good causes). Also coordinates EcoSend donations to The Woodland Trust. Uses veritree blockchain technology for planting verification.
- Eden Reforestation ProjectsminorLocal planting project partner for Treeapp, operating mangrove sites such as Biak Island in Indonesia. Supports communities affected by deforestation.
- The Woodland TrustminorUK woodland conservation charity supported via EcoSend donations through PlayItGreen partnership. Supports and protects woodland across the United Kingdom.
- Dub (Partner Platform)coreThird-party platform used to manage EcoSend referral links, track referrals, and administer the Partner Program. Handles commission calculations and automated payouts.
- Green EthiopiaminorLocal reforestation project partner for tree-planting organisations. Part of network ensuring accurate monitoring across sites.
- CEPANminorLocal planting project partner. Part of network coordinating with local projects on the ground for accurate and correct monitoring.
- Better Business NetworkstrategicBusiness network whose audience is entirely purpose-driven companies promoting 'Business for Good'. EcoSend partners to share vision and reach aligned organisations.
- B Lab EuropestrategicB Lab Europe is an EcoSend customer using the platform for aligned communications. EcoSend is B Corp certified through B Lab's assessment process.
- The Felix ProjectminorCharitable organisation facilitating food donations from HelloFresh to Bow food-bank. EcoSend team volunteers at Bow food-bank quarterly as part of charitable initiative.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
EcoSend competitors and assessment
Company assessmentDirect peers
- GetResponse: Email marketing, automation, and webinar platform with comparable tiered subscription model and SMB/non-profit focus. Direct competitor for EcoSend's pricing band.
- Klaviyo: Email and SMS marketing platform focused on e-commerce brands with deep segmentation and automation. A relevant peer in the broader email marketing SaaS category EcoSend competes in.
- ActiveCampaign: Email marketing and automation platform with strong CRM and segmentation features. An EcoSend customer (Iris Van Asselt) explicitly migrated from ActiveCampaign, indicating direct competitive overlap.
- Beehiiv: Newsletter-focused publishing platform used by several EcoSend customers (e.g., Avery & Brown migrated from Beehiiv). Comparable offering for newsletter operators and content-led organizations.
- MailerLite: Affordable email marketing platform with comparable drag-and-drop editor, automation, and landing pages. Direct competitor for EcoSend's SMB and non-profit pricing tier.
- Mailchimp: Largest independent-style email marketing platform (now owned by Intuit) and the primary incumbent EcoSend targets via its 'Mailchimp alternative' landing page and free migration offering. Closely comparable core product (drag-and-drop builder, automation, segmentation, forms).
- ConvertKit (now Kit): Email marketing platform focused on creators and small businesses, with comparable feature set (automations, signup forms, commerce). Competes for EcoSend's purpose-driven SMB and newsletter-operator segment.
- Brevo: All-in-one marketing platform (formerly Sendinblue) offering email campaigns, automation, and transactional email. Comparable feature set and pricing model for SMBs and non-profits.
Others
- Patch: Carbon credit API and embedded sustainability infrastructure for businesses. Not a direct email-marketing competitor, but adjacent — Patch offers the type of carbon-offset integration capability that EcoSend's tree-planting feature parallels at an API level.
Broad incumbents
- HubSpot: Broad CRM and marketing automation suite including email marketing; an EcoSend customer (Business on Purpose) migrated away from HubSpot citing sustainability. Larger incumbent with overlapping email capability but a much wider portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EcoSend social profiles
Digital presenceEcoSend compliance and trust
Trust signalCompliance3 records
EcoSend financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoSend leadership team
Management profileNumber of profiles
Profiles6 records
EcoSend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoSend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoSend
What does EcoSend do?
EcoSend sells a SaaS email marketing platform that lets organisations create, send, and automate email campaigns through a drag-and-drop builder, smart segmentation, automated sequences, lead capture forms, and analytics. Every paid subscription automatically funds verified biodiversity and climate projects by planting trees through partner organisations, with no extra cost to the user. The platform is offered on tiered monthly or annual subscriptions with a free trial, custom enterprise packages, and discounted rates for charities and B Corps.
Is EcoSend a public or private company?
EcoSend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcoSend founded?
EcoSend was founded in 2022. It employs 1 to 10 people.
Where is EcoSend based?
EcoSend is headquartered in London, United Kingdom, in the Europe region.
How does EcoSend make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are free Tier with Upsell and partner Referral Commissions.
Who are EcoSend's main competitors?
Direct peers on record are GetResponse, Klaviyo, ActiveCampaign, Beehiiv, MailerLite, Mailchimp, ConvertKit (now Kit) and Brevo. Patch is listed as an others. HubSpot is listed as a broad incumbent.
Does EcoSend have an API?
Yes. EcoSend provides API access for data exchange with third-party systems. The platform supports data integration via the API or other third-party integrations, including email marketing data such as subject name, email address, telephone number, and content of email messages sent and received. Data is stored, aggregated, and filtered to allow targeted email sending and provide reports on deliverability, engagement, bounces, spam reports, and unsubscriptions. EcoSend's API automatically purchases trees to be planted through partner APIs (Treeapp, TreeNation, PlayItGreen) on a monthly basis.
What industry is EcoSend in?
EcoSend's product category is Email Marketing Software. Its primary akta.pro industry code is EUAHAJAM, Nature & Biodiversity Reporting (TNFD, natural capital), with a secondary code of EUABAKAG, Climate Finance Strategy (CapEx planning, green finance, incentives & grants). Its NAICS code is 513210 and its SIC code is 7372.